Marketing Maps help you navigate the world of online marketing and choose the right tasks to work on

PPC: Paid Search Advertising

23 topics
347 verified tasks
Quality Score, Optimization and Account Structure, Working with Keywords, Campaign Types (PLA, DSA, DRTG, a others), Evaluation, Cooperation a PPC Management
Map description
  • 2maps
  • 13focus areas
  • 56topics
  • 727verified tasks
  • 263free tasks
  • 14+experts
  • 2500+accounts

Project maturity


We’ve divided the tasks into 6 groups based on project maturity. Are you just beginning with SEO? Work on tasks with maturity 1 & 2. Do you have years of PPC experience under your belt? Choose levels 4 to 6 of your project’s maturity. Maturity levels are unique elements of the project. We’re turning dull checklists into a tool, that will help you choose the right tasks at the right time. More on project maturity.

Tool implementation methodology

  1. Business audit
  2. Weaknesses identification
  3. List of specific tasks from field experts
  4. Mapping of tasks across marketing channels
  5. Overview of project development

More on how to use the maps.


The tool is suitable for

Business Owners or Marketing Directors

  • You will find “common grounds” with specialists and agencies
  • Find the business development plan in your action plan.
  • You can point your finger on the map and say: “This is where we are and this is where we are headed.”

SEO, PPC, Analytics Specialist

  • You will show your client or your manager what you are working on and what are the current priorities.
  • Have an overview of marketing tasks of all specialists SEO/PPC/GA….

DIY Marketing

  • Your tasks will be ordered and prioritized. You will know what to work on and what to hire a specialist for.
  • You will easily identify your weak spots after performing a business audit.

Marketing Maps project founders
Michal Krutis
Project founder

Michal has been working in online marketing since 2003. He founded the digital marketing agency. He works with clients on their marketing strategies, gives training courses and lectures. You can find more about him on LinkedIn.

Petr Jiranek
Project founder

Petr has been taking care of his clients for 14 years and helps them manage their online marketing. He specializes in creating and implementing marketing processes and activities. You can find more about him at LinkedIn.

Experts Panel
You won’t find so much know-how in one place. One-time and continuous tasks help you manage your own team, prioritize by benefit, or monitor how the agency or freelancer is progressing with their work. All tasks were put together by experts with years of experience. I myself have broadened my horizons.
Zdeněk Dvořák

Top Class Linkbuilder

PPC is a field that changes (without exaggeration) almost every hour, and keeping track of all the changes is really challenging. With Marketing Maps you get clear, comprehensive, up to date and understandable instructions on what to do with PPC campaigns even if you don’t fully understand them. They help you focus on the right activity at the right time. You know what’s missing in your campaigns, what else you need to do and set up, and whether it makes sense for you.

Veronika Brindzová

Senior PPC Specialist and Google Trainer

Marketing Maps help me manage teams – speed up orientation, save time and help focus attention on the weak points. Moreover, it is a great study material for junior level colleagues.

Lukas Pitra

Ecommerce Consultant

I am glad that Marketing Maps were created and there is a comprehensive list of things that websites or e-commerce projects should look out for. This will make it easier to work on the whole project and support the education of the whole industry.

Pavel Ungr

SEO consultant

367 different tasks in Marketing Maps are not a product of one’s imagination. These are real assignments that marketing specialists encounter on their projects and help them work with their clients. Now even you can take a look at the checklists and apply the recommendations on your site! All you need is the desire to learn and apply newly acquired information!

Filip Podstavec

Owner of SEO & PPC tool Marketing Miner

I am a big fan of working with checklists and the PPC Marketing Map helps not only to remember all the important steps in creating, taking over, managing and leading PPC campaigns, but also to realize what tasks (and in what sequence) need to be done.

Petra Větrovská

Czech PPC Specialist and author of "Klikařův průvodce" blog: