{"id":4831,"date":"2022-05-12T14:06:45","date_gmt":"2022-05-12T12:06:45","guid":{"rendered":"https:\/\/www.marketingmapy.com\/?post_type=premium&#038;p=4831"},"modified":"2022-06-01T15:17:02","modified_gmt":"2022-06-01T13:17:02","slug":"24-cenove-nabidky-procesy","status":"publish","type":"premium","link":"https:\/\/www.marketingmapy.com\/cs\/24-cenove-nabidky-procesy\/","title":{"rendered":"Cenov\u00e9 nab\u00eddky: Proces tvorby kalkulac\u00ed se znalost\u00ed v\u011bci"},"content":{"rendered":"\n<p>Tak jako si dobr\u00fd gener\u00e1l vyb\u00edr\u00e1 bitvy, kter\u00e9 m\u016f\u017ee vyhr\u00e1t, m\u011bla by si i&nbsp;agentura vyb\u00edrat takov\u00e9 klienty, pro kter\u00e9 bude p\u0159\u00ednosem. Nastavit si od prvn\u00edho leadu a\u017e k&nbsp;nab\u00eddce takov\u00fd proces, kter\u00fd bude srozumiteln\u00fd a&nbsp;p\u0159ehledn\u00fd pro budouc\u00ed z\u00e1kazn\u00edky, ale z\u00e1rove\u0148 nespolyk\u00e1 des\u00edtky agenturn\u00edch hodin. Provedeme v\u00e1s cel\u00fdm procesem z\u00edsk\u00e1v\u00e1n\u00ed nov\u00e9ho klienta a&nbsp;vypilujeme va\u0161e kalkulace k&nbsp;dokonalosti.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_7f56aa-3d, .wp-block-kadence-advancedheading.kt-adv-heading_7f56aa-3d[data-kb-block=\"kb-adv-heading_7f56aa-3d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_7f56aa-3d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_7f56aa-3d[data-kb-block=\"kb-adv-heading_7f56aa-3d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_7f56aa-3d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_7f56aa-3d[data-kb-block=\"kb-adv-heading_7f56aa-3d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_7f56aa-3d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_7f56aa-3d\">Z\u00edskejte co nejv\u00edce informac\u00ed v&nbsp;nejkrat\u0161\u00edm mo\u017en\u00e9m \u010dase<\/h2>\n\n\n\n<p>Proces vedouc\u00ed od leadu k&nbsp;prvn\u00ed nab\u00eddce, kter\u00fd budeme popisovat, vych\u00e1z\u00ed z&nbsp;letit\u00fdch zku\u0161enost\u00ed majitele agentury Petra Jir\u00e1nka, jeho\u017e flow diagramem se m\u016f\u017eete inspirovat n\u00ed\u017ee. Jeho proces se skl\u00e1d\u00e1 ze dvou z\u00e1kladn\u00edch f\u00e1z\u00ed, kter\u00e9 se d\u00e1le \u0161t\u011bp\u00ed na n\u011bkolik d\u00edl\u010d\u00edch krok\u016f a&nbsp;je zam\u011b\u0159en na men\u0161\u00ed a&nbsp;st\u0159edn\u00ed eshopy, ale postup lze vyu\u017e\u00edt pro jak\u00e9hokoliv klienta.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_420e1f-0e, .wp-block-kadence-advancedheading.kt-adv-heading_420e1f-0e[data-kb-block=\"kb-adv-heading_420e1f-0e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_420e1f-0e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_420e1f-0e[data-kb-block=\"kb-adv-heading_420e1f-0e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_420e1f-0e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_420e1f-0e[data-kb-block=\"kb-adv-heading_420e1f-0e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading_420e1f-0e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_420e1f-0e\">P\u0159\u00edpravn\u00e1 f\u00e1ze<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_6f7131-5e, .wp-block-kadence-advancedheading.kt-adv-heading_6f7131-5e[data-kb-block=\"kb-adv-heading_6f7131-5e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_6f7131-5e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_6f7131-5e[data-kb-block=\"kb-adv-heading_6f7131-5e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_6f7131-5e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_6f7131-5e[data-kb-block=\"kb-adv-heading_6f7131-5e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading_6f7131-5e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_6f7131-5e\">Z\u00e1kladn\u00ed dotazn\u00edk<\/h4>\n\n\n\n<p>Klienti se na agenturu nej\u010dast\u011bji obracej\u00ed d\u00edky kladn\u00fdm referenc\u00edm \u2013 po prvn\u00edm kontaktu je ide\u00e1ln\u00ed odk\u00e1zat je na vypln\u011bn\u00ed z\u00e1kladn\u00edho dotazn\u00edku se zhruba 30 ot\u00e1zkami. M\u011bl by mapovat velikost firmy, d\u00e9lku jej\u00edho p\u016fsoben\u00ed na trhu, c\u00edlov\u00e9 skupiny a&nbsp;dal\u0161\u00ed informace podle specializace va\u0161\u00ed agentury. Na z\u00e1klad\u011b dotazn\u00edku si u\u017e dovedete o&nbsp;klientovi ud\u011blat r\u00e1mcovou p\u0159edstavu.<\/p>\n\n\n\n<p>Podle rychlosti, ale p\u0159edev\u0161\u00edm kvality vypln\u011bn\u00ed je mo\u017en\u00e9 ur\u010dit, jak moc bude klient sou\u010dinn\u00fd.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_98413d-53, .wp-block-kadence-advancedheading.kt-adv-heading_98413d-53[data-kb-block=\"kb-adv-heading_98413d-53\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_98413d-53 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_98413d-53[data-kb-block=\"kb-adv-heading_98413d-53\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_98413d-53 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_98413d-53[data-kb-block=\"kb-adv-heading_98413d-53\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading_98413d-53 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_98413d-53\">Call: Hodinov\u00fd hovor nad \u0161ir\u0161\u00edm dotazn\u00edkem<\/h4>\n\n\n\n<div class=\"swpm-partial-protection swpm-formatted-msg\"><div class=\"swpm-partial-protection-icon\"><span class=\"dashicons dashicons-info\"><\/span><\/div><span class=\"swpm-partial-protection-text\"><strong>Chcete pokra\u010dovat?<\/strong>  \u010cek\u00e1 v\u00e1s je\u0161t\u011b 90 % \u010dl\u00e1nku. Zakupte si <a href=\"\/orchestrace-digitalni-agentury-premiovy-obsah-k-zakoupeni\/\">pr\u00e9miov\u00fd obsah<\/a>.<\/span><\/div>\r\n<style>.swpm-formatted-msg{display:inline-block;overflow:hidden;position:relative;width:100%;border:1px solid #DDDDDD;border-left:5px solid #EED202;padding:5px;margin:10px 0;}.swpm-formatted-msg div.swpm-partial-protection-icon{width:auto;height:100%;position:absolute;top:50%;left:5px;margin-top:-20px;}.swpm-formatted-msg span.dashicons{font-size:40px;color:#EED202;height:auto;width:auto;}.swpm-formatted-msg span.swpm-partial-protection-text{float:left;margin-left:45px;padding: 5px}<\/style>\r\n\n","protected":false},"author":1,"featured_media":0,"menu_order":21,"template":"","kategoriepremium":[74],"class_list":["post-4831","premium","type-premium","status-publish","hentry","kategoriepremium-sluzby-klienti"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cenov\u00e9 nab\u00eddky: Proces tvorby kalkulac\u00ed se znalost\u00ed v\u011bci - Marketing Mapy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketingmapy.com\/cs\/24-cenove-nabidky-procesy\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cenov\u00e9 nab\u00eddky: Proces tvorby kalkulac\u00ed se znalost\u00ed v\u011bci - Marketing Mapy\" \/>\n<meta property=\"og:description\" content=\"Tak jako si dobr\u00fd gener\u00e1l vyb\u00edr\u00e1 bitvy, kter\u00e9 m\u016f\u017ee vyhr\u00e1t, m\u011bla by si i&nbsp;agentura vyb\u00edrat takov\u00e9 klienty, pro kter\u00e9 bude p\u0159\u00ednosem. 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