{"id":4757,"date":"2022-05-12T11:05:17","date_gmt":"2022-05-12T09:05:17","guid":{"rendered":"https:\/\/www.marketingmapy.com\/?post_type=premium&#038;p=4757"},"modified":"2022-06-09T08:41:07","modified_gmt":"2022-06-09T06:41:07","slug":"2-zalozeni-agentury-z-freelancera-ci-zamestnance-majitelem-agentury","status":"publish","type":"premium","link":"https:\/\/www.marketingmapy.com\/cs\/2-zalozeni-agentury-z-freelancera-ci-zamestnance-majitelem-agentury\/","title":{"rendered":"Zalo\u017een\u00ed agentury: Z&nbsp;freelancera \u010di zam\u011bstnance majitelem agentury"},"content":{"rendered":"\n<p>Mo\u017en\u00e1 u\u017e jste p\u00e1rkr\u00e1t sed\u011bli s&nbsp;kolegou u&nbsp;piva a&nbsp;p\u0159em\u00fd\u0161leli o&nbsp;tom, \u017ee si taky zalo\u017e\u00edte agenturu. Pokud v\u00e1m to p\u0159i\u0161lo i&nbsp;po vyst\u0159\u00edzliv\u011bn\u00ed jako v\u00fdborn\u00fd n\u00e1pad a&nbsp;rozhodli se do toho pustit, ur\u010dit\u011b byste m\u011bli za\u010d\u00edt anal\u00fdzami, p\u0159\u00edpravou a&nbsp;po\u0159\u00e1dn\u00fdm pl\u00e1nov\u00e1n\u00edm. V\u0161echny d\u016fle\u017eit\u00e9 body startu agentury spole\u010dn\u011b projdeme a&nbsp;porad\u00edme v\u00e1m, jak se do dvou let neu\u0161tvat, ale naopak postupn\u011b vybudovat stabiln\u00ed a&nbsp;\u0161k\u00e1lovatelnou agenturu.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_bfc181-c4, .wp-block-kadence-advancedheading.kt-adv-heading_bfc181-c4[data-kb-block=\"kb-adv-heading_bfc181-c4\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_bfc181-c4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_bfc181-c4[data-kb-block=\"kb-adv-heading_bfc181-c4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_bfc181-c4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_bfc181-c4[data-kb-block=\"kb-adv-heading_bfc181-c4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_bfc181-c4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_bfc181-c4\">Prvn\u00ed agenturn\u00ed klienti<\/h2>\n\n\n\n<p>Pokud se na zalo\u017een\u00ed agentury domluv\u00ed v\u00edce spole\u010dn\u00edk\u016f, je pravd\u011bpodobn\u00e9, \u017ee si \u0159adu klient\u016f p\u0159ivedou u\u017e jednotliv\u00ed zakladatel\u00e9 \u2013 a\u0165 u\u017e ze sv\u00e9 freelancersk\u00e9 praxe nebo od p\u0159edchoz\u00edho zam\u011bstnavatele. I&nbsp;tak byste si na za\u010d\u00e1tku m\u011bli vymezit, pro jak\u00e9 typy klient\u016f chcete pracovat a&nbsp;pat\u0159i\u010dn\u011b jejich portfolio diverzifikovat. Zam\u011b\u0159te se p\u0159edev\u0161\u00edm na velikost dan\u00e9ho oboru \u010di zem\u011b, rozpo\u010det na marketing, f\u00e1ze v\u00fdvoje firmy nebo B2B \u010di B2C zam\u011b\u0159en\u00ed. Kl\u00ed\u010dov\u00e9 pro v\u00e1s bude pracovat pro klienty s&nbsp;ur\u010dit\u00fdm stupn\u011bm marketingov\u00e9 zralosti. Vymezit se m\u016f\u017eete nap\u0159\u00edklad jenom na klienty, kte\u0159\u00ed jedou na B2B, na e-shopy nebo na exportn\u00ed klienty. Mo\u017en\u00e1 d\u00edky sv\u00e9mu p\u0159edchoz\u00edmu zam\u011bstn\u00e1n\u00ed \u010di zku\u0161enostem rozum\u00edte ur\u010dit\u00e9 oblasti do hloubky, nap\u0159\u00edklad stava\u0159in\u011b, financ\u00edm nebo prodeji aut \u2013 toho m\u016f\u017eete vy i&nbsp;va\u0161i klienti n\u00e1le\u017eit\u011b vyu\u017e\u00edt. Na klienty se m\u016f\u017eete samoz\u0159ejm\u011b d\u00edvat tak\u00e9 skrze jejich velikost \u2014 s&nbsp;mal\u00fdmi lok\u00e1ln\u00edmi firmami se bude pracovat jinak ne\u017e s&nbsp;korpor\u00e1ty nebo mezin\u00e1rodn\u00edmi korpor\u00e1ty. Pro osobn\u00ed p\u0159\u00edstup i&nbsp;\u010detnost setk\u00e1v\u00e1n\u00ed hraje roli tak\u00e9 rozm\u00edst\u011bn\u00ed va\u0161ich klient\u016f v&nbsp;r\u00e1mci \u010cR.<\/p>\n\n\n\n<div class=\"swpm-partial-protection swpm-formatted-msg\"><div class=\"swpm-partial-protection-icon\"><span class=\"dashicons dashicons-info\"><\/span><\/div><span class=\"swpm-partial-protection-text\"><strong>Chcete pokra\u010dovat?<\/strong>&nbsp; \u010cek\u00e1 v\u00e1s je\u0161t\u011b 90 % \u010dl\u00e1nku. Zakupte si Premiov\u00fd obsah p\u0159es N\u00e1stroj <a href=\"https:\/\/tool.marketingmapy.com\/login\">Marketing Mapy<\/a>.  V\u00edce o obsahu na <a href=\"https:\/\/www.marketingmapy.com\/orchestrace-digitalni-agentury-premiovy-obsah-k-zakoupeni\/\">samostatn\u00e9 str\u00e1nce<\/a>. <\/p>\n\n\n\n<p><em>Pokud m\u00e1te zaplaceno a nevid\u00edte Premium obsah, je t\u0159eba kliknout na \"kouzeln\u00e9 tla\u010d\u00edtko\" v n\u00e1stroji Marketing Mapy. Viz <a href=\"https:\/\/www.marketingmapy.com\/cs\/orchestrace-digitalni-agentury-premiovy-obsah-k-zakoupeni\/#kouzelne\">n\u00e1vod<\/a>. <\/em> <\/span><\/div>\r\n<style>.swpm-formatted-msg{display:inline-block;overflow:hidden;position:relative;width:100%;border:1px solid #DDDDDD;border-left:5px solid #EED202;padding:5px;margin:10px 0;}.swpm-formatted-msg div.swpm-partial-protection-icon{width:auto;height:100%;position:absolute;top:50%;left:5px;margin-top:-20px;}.swpm-formatted-msg span.dashicons{font-size:40px;color:#EED202;height:auto;width:auto;}.swpm-formatted-msg span.swpm-partial-protection-text{float:left;margin-left:45px;padding: 5px}<\/style>\r\n\n","protected":false},"author":1,"featured_media":5655,"menu_order":1,"template":"","kategoriepremium":[62],"class_list":["post-4757","premium","type-premium","status-publish","has-post-thumbnail","hentry","kategoriepremium-rust-agentury"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zalo\u017een\u00ed agentury: Z freelancera \u010di zam\u011bstnance majitelem agentury - Marketing Mapy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketingmapy.com\/cs\/2-zalozeni-agentury-z-freelancera-ci-zamestnance-majitelem-agentury\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zalo\u017een\u00ed agentury: Z freelancera \u010di zam\u011bstnance majitelem agentury - Marketing Mapy\" \/>\n<meta property=\"og:description\" content=\"Mo\u017en\u00e1 u\u017e jste p\u00e1rkr\u00e1t sed\u011bli s&nbsp;kolegou u&nbsp;piva a&nbsp;p\u0159em\u00fd\u0161leli o&nbsp;tom, \u017ee si taky zalo\u017e\u00edte agenturu. 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