{"id":4726,"date":"2022-05-12T10:20:38","date_gmt":"2022-05-12T08:20:38","guid":{"rendered":"https:\/\/www.marketingmapy.com\/?post_type=premium&#038;p=4726"},"modified":"2022-06-02T14:16:00","modified_gmt":"2022-06-02T12:16:00","slug":"1-orchestrujte-ziskovou-digitalni-agenturu","status":"publish","type":"premium","link":"https:\/\/www.marketingmapy.com\/cs\/1-orchestrujte-ziskovou-digitalni-agenturu\/","title":{"rendered":"\u00davod: Orchestrujte ziskovou digit\u00e1ln\u00ed agenturu"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>(Tento \u00favodn\u00ed \u010dl\u00e1nek je dostupn\u00fd zdarma.)<\/em><\/p>\n\n\n\n<p>A\u0165 u\u017e stoj\u00edte za dirigentsk\u00fdm pultem s&nbsp;taktovkou prvn\u00edm rokem a&nbsp;v&nbsp;\u0159\u00edzen\u00ed digit\u00e1ln\u00ed agentury je\u0161t\u011b nejist\u011b p\u0159e\u0161lapujete, nebo za sebou m\u00e1te deset let orchestrov\u00e1n\u00ed a&nbsp;u\u017e pomalu klepete na dve\u0159e vyho\u0159en\u00ed, jste u&nbsp;n\u00e1s spr\u00e1vn\u011b. <strong>Orchestrace agentury je komplexn\u00ed pr\u016fvodce cel\u00fdm ekosyst\u00e9mem agentury, kter\u00fd v\u00e1m polo\u017e\u00ed ty spr\u00e1vn\u00e9 ot\u00e1zky, ale tak\u00e9 v\u00e1s postupn\u011b dovede k&nbsp;odpov\u011bd\u00edm.<\/strong><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_2a233d-15, .wp-block-kadence-advancedheading.kt-adv-heading_2a233d-15[data-kb-block=\"kb-adv-heading_2a233d-15\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_2a233d-15 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_2a233d-15[data-kb-block=\"kb-adv-heading_2a233d-15\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_2a233d-15 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_2a233d-15[data-kb-block=\"kb-adv-heading_2a233d-15\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_2a233d-15 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_2a233d-15\">A \u017ee jsem tak sm\u011bl\u00fd\u2026 co to vlastn\u011b je ta Orchestrace agentury?<\/h2>\n\n\n\n<p>Nebojte, nem\u00e1te \u017e\u00e1dn\u00e9 mezery ve znalostech a&nbsp;\u017e\u00e1dn\u00fd d\u016fle\u017eit\u00fd pojem digit\u00e1ln\u00edho marketingu v\u00e1m neutekl. Orchestrace agentury je na\u0161e metafora, kter\u00e1 agenturu p\u0159ipodob\u0148uje k&nbsp;hudebn\u00edmu t\u011blesu. O&nbsp;jeho \u00fasp\u011bchu \u010dasto rozhoduj\u00ed schopnosti a&nbsp;dovednosti dirigenta, tedy jej\u00edho CEO. Pod\u00edv\u00e1me se spolu na obsazen\u00ed va\u0161eho orchestru i&nbsp;to, jak hudebn\u00ed t\u011bleso spr\u00e1vn\u011b poskl\u00e1dat tak, aby nic nedrhlo a&nbsp;nehr\u00e1li jste fale\u0161n\u011b. Jednotliv\u00ed hudebn\u00edci by se do ka\u017ed\u00e9 skladby m\u011bli zapojovat tak, aby na sebe t\u00f3ny navazovaly, v\u0161e bylo slad\u011bn\u00e9 a&nbsp;jednotliv\u00e9 \u010d\u00e1sti partitury do sebe zapadaly. A&nbsp;a\u017e si sv\u016fj orchestr spr\u00e1vn\u011b nalad\u00edte, m\u016f\u017eete jeho skladby pilovat k&nbsp;dokonalosti.<\/p>\n\n\n\n<p>V Orchestraci agentury \u0159e\u0161\u00edme p\u0159edev\u0161\u00edm lad\u011bn\u00ed cel\u00e9ho orchestru, tedy komplexn\u00ed \u0159\u00edzen\u00ed cel\u00e9 agentury, co\u017e ocen\u00ed majitel\u00e9 agentur, CEO nebo mana\u017ee\u0159i. Naopak zde nenajdete \u017e\u00e1dn\u00e9 samostatn\u00e9 \u010dinnosti specialist\u016f \u2013 t\u011bm se v\u011bnujeme v&nbsp;<a href=\"https:\/\/tool.marketingmapy.com\/sign-up\" target=\"_blank\" rel=\"noreferrer noopener\">Marketingmapy.com<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201eOrchestrace agentury nen\u00ed n\u00e1vod, jak \u00fasp\u011bchu dos\u00e1hnout p\u0159esn\u011b krok po kroku. Ale je to n\u00e1vod, jak a&nbsp;p\u0159edev\u0161\u00edm pro\u010d p\u0159em\u00fd\u0161let nad d\u016fle\u017eit\u00fdmi t\u00e9maty. Takov\u00fd mentor, kter\u00e9ho m\u00e1te st\u00e1le po ruce.\u201c<\/em><\/p><cite><em>Petr Jir\u00e1nek, WebPrezent.cz<\/em><\/cite><\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_29df73-b8, .wp-block-kadence-advancedheading.kt-adv-heading_29df73-b8[data-kb-block=\"kb-adv-heading_29df73-b8\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_29df73-b8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_29df73-b8[data-kb-block=\"kb-adv-heading_29df73-b8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_29df73-b8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_29df73-b8[data-kb-block=\"kb-adv-heading_29df73-b8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_29df73-b8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_29df73-b8\">Pro agentury, kter\u00e9 teprve lad\u00ed, i&nbsp;pro ty, kter\u00e9 u\u017e deset let hraj\u00ed jenom druh\u00e9 housle<\/h2>\n\n\n\n<p>P\u0159i tvorb\u011b materi\u00e1l\u016f Orchestrace agentury jsme se zam\u011b\u0159ili p\u0159edev\u0161\u00edm na agentury, kter\u00fdm dok\u00e1\u017eeme pomoci a&nbsp;kter\u00e9 by se z&nbsp;na\u0161ich rad mohly nejv\u00edce pou\u010dit. Proto\u017ee rozum\u00edme p\u0159edev\u0161\u00edm digit\u00e1ln\u00edmu marketingu, investice do na\u0161ich materi\u00e1l\u016f se velmi rychle vr\u00e1t<strong>\u00ed digit\u00e1ln\u00edm, v\u00fdkonnostn\u00edm, medi\u00e1ln\u00edm, PR nebo brand agentur\u00e1m<\/strong>. Dv\u011b des\u00edtky let se v\u011bnujeme v\u00fdkonnostn\u00edmu marketingu, \u0159\u00edzen\u00ed agenturn\u00edch t\u00fdm\u016f a&nbsp;v&nbsp;posledn\u00edch letech p\u0159edev\u0161\u00edm poradenstv\u00ed velk\u00fdm i&nbsp;nad\u011bjn\u00fdm firm\u00e1m. Orchestrace agentury ov\u0161em nevych\u00e1z\u00ed jenom z&nbsp;na\u0161ich zku\u0161enost\u00ed, ale stoj\u00ed na pe\u010dliv\u011b vydestilovan\u00fdch poznatc\u00edch <a href=\"https:\/\/www.marketingmapy.com\/cs\/rizeni-agentury\/rozhovory-ceo\/\">sedmi \u010desk\u00fdch CEO, se kter\u00fdmi jsme vedli o&nbsp;\u0159\u00edzen\u00ed agentur hloubkov\u00e9 rozhovory<\/a>.<\/p>\n\n\n\n<p><strong>Pro koho konkr\u00e9tn\u011b je Orchestrace agentury ur\u010dena?<\/strong><\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_af4fbd-f4:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_af4fbd-f4 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_af4fbd-f4 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_af4fbd-f4 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_af4fbd-f4 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}.kt-svg-icon-list-items_af4fbd-f4 ul.kt-svg-icon-list .kt-svg-icon-list-level-1 .kt-svg-icon-list-single svg{font-size:20px;}.kt-svg-icon-list-items_af4fbd-f4 ul.kt-svg-icon-list .kt-svg-icon-list-level-2 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_af4fbd-f4 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><li class=\"kt-svg-icon-list-style-stacked kt-svg-icon-list-item-wrap kt-svg-icon-list-item-0\"><div style=\"display:inline-flex;justify-content:center;align-items:center;color:#0693e3;padding:5px;border-width:1px\" class=\"kt-svg-icon-list-single kt-svg-icon-list-single-fe_checkSquare\"><svg style=\"display:inline-block;vertical-align:middle\" viewbox=\"0 0 24 24\" height=\"20\" width=\"20\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><polyline points=\"9 11 12 14 22 4\"><\/polyline><path d=\"M21 12v7a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V5a2 2 0 0 1 2-2h11\"><\/path><\/svg><\/div><span class=\"kt-svg-icon-list-text\">Pro majitele a&nbsp;CEO agentur<br><\/span><\/li><li class=\"kt-svg-icon-list-style-stacked kt-svg-icon-list-item-wrap kt-svg-icon-list-item-1\"><div style=\"display:inline-flex;justify-content:center;align-items:center;color:#0693e3;padding:5px;border-width:1px\" class=\"kt-svg-icon-list-single kt-svg-icon-list-single-fe_checkSquare\"><svg style=\"display:inline-block;vertical-align:middle\" viewbox=\"0 0 24 24\" height=\"20\" width=\"20\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><polyline points=\"9 11 12 14 22 4\"><\/polyline><path d=\"M21 12v7a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V5a2 2 0 0 1 2-2h11\"><\/path><\/svg><\/div><span class=\"kt-svg-icon-list-text\">Pro middle management a&nbsp;vedouc\u00ed odd\u011blen\u00ed<br><\/span><\/li><li class=\"kt-svg-icon-list-style-stacked kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2\"><div style=\"display:inline-flex;justify-content:center;align-items:center;color:#0693e3;padding:5px;border-width:1px\" class=\"kt-svg-icon-list-single kt-svg-icon-list-single-fe_checkSquare\"><svg style=\"display:inline-block;vertical-align:middle\" viewbox=\"0 0 24 24\" height=\"20\" width=\"20\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><polyline points=\"9 11 12 14 22 4\"><\/polyline><path d=\"M21 12v7a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V5a2 2 0 0 1 2-2h11\"><\/path><\/svg><\/div><span class=\"kt-svg-icon-list-text\">Pro v\u0161echny, kte\u0159\u00ed se zaj\u00edmaj\u00ed o&nbsp;\u0159\u00edzen\u00ed lid\u00ed a&nbsp;prod\u00e1vaj\u00ed sv\u00e9 know-how<\/span><\/li><\/ul><\/div>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><a href=\"https:\/\/www.marketingmapy.com\/cs\/orchestrace-digitalni-agentury-premiovy-obsah-k-zakoupeni\/\">Zakoupit pr\u00e9miov\u00fd obsah<\/a><\/p><cite>26 \u010cL\u00c1NK\u016e O&nbsp;\u0158\u00cdZEN\u00cd AGENTURY<\/cite><\/blockquote><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">8 kl\u00ed\u010dov\u00fdch t\u00e9mat ka\u017ed\u00e9 agentury<\/h2>\n\n\n\n<p>Orchestrace agentury v\u00e1s provede v\u0161emi t\u00e9maty, kter\u00e1 agentury obvykle \u0159e\u0161\u00ed. \u010cek\u00e1 n\u00e1s 8 kl\u00ed\u010dov\u00fdch t\u00e9mat ka\u017ed\u00e9 agentury, kter\u00e1 postupn\u011b probereme v&nbsp;samostatn\u00fdch \u010dl\u00e1nc\u00edch, ale pr\u016f\u0159ezov\u011b se k&nbsp;nim vr\u00e1t\u00edme i&nbsp;v&nbsp;\u010dl\u00e1nc\u00edch zam\u011b\u0159en\u00fdch na kl\u00ed\u010dov\u00e1 t\u00e9mata, kter\u00e1 agentury \u010dasto p\u00e1l\u00ed a&nbsp;dost\u00e1vaj\u00ed se kv\u016fli nim do nejr\u016fzn\u011bj\u0161\u00edch lap\u00e1li\u00ed.&nbsp;<\/p>\n\n\n\n<p>Postupn\u011b se spole\u010dn\u011b pod\u00edv\u00e1me na v\u0161echna kl\u00ed\u010dov\u00e1 t\u00e9mata agentury \u2013 za\u010dneme samotn\u00fdm startem a&nbsp;t\u00edm, jak agenturu postavit a&nbsp;na co nezapomenout. V\u011bnujeme se tomu, jak si napl\u00e1novat konkr\u00e9tn\u00ed produkty, postavit t\u00fdm a&nbsp;\u0159\u00eddit ho, jak napl\u00e1novan\u00e9 slu\u017eby doru\u010dovat a&nbsp;jak podpo\u0159it prodej. Inspirujeme v\u00e1s a&nbsp;spole\u010dn\u011b vytvo\u0159\u00edme pl\u00e1n, co m\u00e1te v&nbsp;jednotliv\u00fdch z\u00e1le\u017eitostech d\u011blat. Pod\u00edv\u00e1me se tak\u00e9 na dlouhodob\u00e9 vztahy s&nbsp;klienty, provoz agentury a&nbsp;r\u016fst, proto\u017ee agenturu je neust\u00e1le t\u0159eba posouvat d\u00e1l.<\/p>\n\n\n\n<p><strong>Rozcestn\u00edk kl\u00ed\u010dov\u00fdch t\u00e9mat<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Zalo\u017een\u00ed agentury: z&nbsp;freelancera \u010di zam\u011bstnance majitelem agentury<\/td><\/tr><tr><td>Akvizice: Jak z\u00edsk\u00e1vat ty SPR\u00c1VN\u00c9 klienty<\/td><\/tr><tr><td>Slu\u017eby: Revize st\u00e1vaj\u00edc\u00edho portfolia a&nbsp;zav\u00e1d\u011bn\u00ed nov\u00fdch slu\u017eeb<\/td><\/tr><tr><td>T\u00fdm: Hv\u011bzdn\u00fd a&nbsp;funk\u010dn\u00ed agenturn\u00ed t\u00fdm<\/td><\/tr><tr><td>Kvalita: Jak dot\u00e1hnout klientsk\u00e9 projekty v&nbsp;prvot\u0159\u00eddn\u00ed kvalit\u011b a&nbsp;v\u010das<\/td><\/tr><tr><td>Vztahy: Jak si s&nbsp;klienty vybudovat pevn\u00e9 a&nbsp;dlouhodob\u00e9 vztahy<\/td><\/tr><tr><td>Pen\u00edze, pen\u00edze, pen\u00edze: Jak forecastovat finance v&nbsp;agentu\u0159e<\/td><\/tr><tr><td>Provoz: Jak pevn\u011b dr\u017eet dirigentskou taktovku a&nbsp;u\u0159\u00eddit provoz agentury<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Na t\u011bchto 8 pr\u016f\u0159ezov\u00fdch \u010dl\u00e1nk\u016f navazuje dal\u0161\u00edch 18 \u010dl\u00e1nk\u016f na specifick\u00e1 t\u00e9mata. <strong>\u0160k\u00e1lov\u00e1n\u00ed agentury, Cenotvorba, n\u00e1stroje, mana\u017eersk\u00e9 chyby, branding, smlouvy, byznys pl\u00e1n, KPI, produktivita, outsourcing, argumentace, reporting, cenov\u00e9 nab\u00eddky, timetracking a&nbsp;\u010dast\u00e9 chyby.<\/strong> <\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingmapy.com\/cs\/orchestrace-agentury\/\">Seznam v\u0161ech t\u00e9mat najdete v&nbsp;rozcestn\u00edku<\/a>.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_9dc027-f2, .wp-block-kadence-advancedheading.kt-adv-heading_9dc027-f2[data-kb-block=\"kb-adv-heading_9dc027-f2\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_9dc027-f2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_9dc027-f2[data-kb-block=\"kb-adv-heading_9dc027-f2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_9dc027-f2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_9dc027-f2[data-kb-block=\"kb-adv-heading_9dc027-f2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_9dc027-f2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_9dc027-f2\">Jasn\u00fd pl\u00e1n u\u017e od pond\u011blka<\/h2>\n\n\n\n<p>Orchestrace agentury rozhodn\u011b <strong>nen\u00ed p\u0159esn\u00fd a&nbsp;zaru\u010den\u00fd n\u00e1vod na \u00fasp\u011bch \u2013 ten neexistuje. Je to ak\u010dn\u00ed pl\u00e1n<\/strong>, ve kter\u00e9m velmi dob\u0159e vyhm\u00e1tnete v\u0161echno, co ve va\u0161\u00ed sou\u010dasn\u00e9 agentu\u0159e chyb\u00ed. Va\u0161e agentura u\u017e n\u011bjak\u00fd ten p\u00e1tek n\u011bjak funguje, n\u011bco jste si vyzkou\u0161eli, dal\u0161\u00ed v\u011bci jste odlo\u017eili na to-do list, a&nbsp;to t\u0159eba i&nbsp;na n\u011bkolik let. Pokud se agenturn\u00ed pr\u00e1ci n\u011bkolik let v\u011bnujete, pravd\u011bpodobn\u011b u\u017e jste nad v\u0161emi t\u00e9maty, kter\u00fdm se v\u011bnujeme, n\u011bjak\u00fdm zp\u016fsobem p\u0159em\u00fd\u0161leli. V&nbsp;n\u011bkter\u00fdch z&nbsp;nich v\u00e1m mo\u017en\u00e1 chyb\u00ed jen p\u00e1r spr\u00e1vn\u00fdch t\u00f3n\u016f k&nbsp;dokonalosti, v&nbsp;jin\u00fdch jste je\u0161t\u011b neza\u010dali ani ladit n\u00e1stroje.<strong> D\u00edky spr\u00e1vn\u00e9 orchestraci va\u0161\u00ed agentury m\u016f\u017eete ov\u0161em velmi rychle zv\u00fd\u0161it jej\u00ed zralost a&nbsp;posunout se kup\u0159edu.<\/strong><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_4fc9cd-5f, .wp-block-kadence-advancedheading.kt-adv-heading_4fc9cd-5f[data-kb-block=\"kb-adv-heading_4fc9cd-5f\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_4fc9cd-5f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_4fc9cd-5f[data-kb-block=\"kb-adv-heading_4fc9cd-5f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_4fc9cd-5f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_4fc9cd-5f[data-kb-block=\"kb-adv-heading_4fc9cd-5f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_4fc9cd-5f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_4fc9cd-5f\">S Orchestrac\u00ed agentury pracujte na workshopech, porad\u00e1ch i&nbsp;p\u0159i veden\u00ed mana\u017eer\u016f<\/h2>\n\n\n\n<p>Na fungov\u00e1n\u00ed agentur se d\u00edv\u00e1me velmi komplexn\u011b, proto si m\u016f\u017eete Orchestraci agentury proj\u00edt celou a&nbsp;vytipovat si vlastn\u00ed ak\u010dn\u00ed pl\u00e1n. <strong>\u010ct\u011bte \u010dl\u00e1nky s&nbsp;tu\u017ekou v&nbsp;ruce a&nbsp;pi\u0161te si k&nbsp;nim sv\u00e9 post\u0159ehy.<\/strong> Orchestrace v\u00e1m poslou\u017e\u00ed jako pracovn\u00ed <strong>podklad pro intern\u00ed sch\u016fzky t\u00fdkaj\u00edc\u00ed se rozvoje agentury<\/strong>. M\u016f\u017eete s&nbsp;n\u00ed pracovat na workshopech s&nbsp;veden\u00edm agentury, vyzob\u00e1vat si konkr\u00e9tn\u00ed checklisty, ak\u010dn\u00ed pl\u00e1ny nebo tipy, co d\u011blat. Rozhodn\u011b to nejsou texty na jedno p\u0159e\u010dten\u00ed, ale p\u0159\u00edsp\u011bvky do diskuse, ke kter\u00e9 se budete ve veden\u00ed agentury neust\u00e1le vracet. Orchestrace agentury posune va\u0161i vlastn\u00ed zralost p\u0159i jej\u00edm \u0159\u00edzen\u00ed.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201eIde\u00e1ln\u00ed je pou\u017e\u00edvat Orchestraci agentury po jednotliv\u00fdch t\u00e9matech. P\u0159ed intern\u00ed sch\u016fzkou zadejte lidem z&nbsp;managementu, aby si p\u0159e\u010detli jedno z&nbsp;t\u00e9mat. Poslou\u017e\u00ed v\u00e1m jako kvalitn\u00ed podklad pro workshop, na kter\u00e9m m\u016f\u017eete jednotliv\u00e9 rady dobr\u00e9 praxe vzt\u00e1hnout na va\u0161i agenturu. Pokud se do toho chcete opravdu pustit, p\u0159ipravte pro sv\u016fj management s\u00e9rii \u0159\u00edzen\u00fdch sch\u016fzek nad jednotliv\u00fdmi t\u00e9maty.\u201c<\/em><\/p><cite><em>Michal Kruti\u0161<\/em><\/cite><\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_b9f76f-95, .wp-block-kadence-advancedheading.kt-adv-heading_b9f76f-95[data-kb-block=\"kb-adv-heading_b9f76f-95\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_b9f76f-95 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_b9f76f-95[data-kb-block=\"kb-adv-heading_b9f76f-95\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_b9f76f-95 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_b9f76f-95[data-kb-block=\"kb-adv-heading_b9f76f-95\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_b9f76f-95 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_b9f76f-95\">Cht\u011bli jsme pomoc ostatn\u00edm agentur\u00e1m r\u016fst<\/h2>\n\n\n\n<p>Dobr\u00e9 dv\u011b des\u00edtky let se pohybujeme v&nbsp;agenturn\u00edm prost\u0159ed\u00ed \u2013 m\u00e1me zku\u0161enosti s&nbsp;agenturami r\u016fzn\u00fdch velikost\u00ed, od mal\u00fdch gar\u00e1\u017eovek po opravdick\u00e9 molochy. Na denn\u00ed b\u00e1zi se potk\u00e1v\u00e1me s&nbsp;klienty a&nbsp;jejich dotazy a&nbsp;probl\u00e9my se neust\u00e1le opakuj\u00ed. A&nbsp;kdy\u017e jsme odpov\u00eddali na tut\u00e9\u017e ot\u00e1zku v&nbsp;jednom t\u00fddnu u\u017e po\u010dtvrt\u00e9, napadlo n\u00e1s, \u017ee by vydestilovan\u00e9 know-how mohlo pomoci majitel\u016fm i&nbsp;veden\u00ed agentur, ale tak\u00e9 klient\u016fm, kte\u0159\u00ed si buduj\u00ed vlastn\u00ed intern\u00ed t\u00fdm. Krom\u011b na\u0161eho know-how stoj\u00ed Orchestrace agentury na letit\u00fdch zku\u0161enostech sedmi kvalitn\u00edch CEO p\u0159edn\u00edch \u010desk\u00fdch agentur. Ty jsme vyzpov\u00eddali a&nbsp;jejich nejd\u016fle\u017eit\u011bj\u0161\u00ed post\u0159ehy rozvedli v&nbsp;na\u0161ich \u010dl\u00e1nc\u00edch. Krom\u011b jejich a&nbsp;na\u0161ich vlastn\u00edch zku\u0161enost\u00ed obsahuje Orchestrace agentury tak\u00e9 know-how z&nbsp;mnoha knih, e-book\u016f a&nbsp;zahrani\u010dn\u00edch p\u0159\u00edpadov\u00fdch studi\u00ed a&nbsp;\u010dl\u00e1nk\u016f.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_c75236-68, .wp-block-kadence-advancedheading.kt-adv-heading_c75236-68[data-kb-block=\"kb-adv-heading_c75236-68\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_c75236-68 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_c75236-68[data-kb-block=\"kb-adv-heading_c75236-68\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_c75236-68 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_c75236-68[data-kb-block=\"kb-adv-heading_c75236-68\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_c75236-68 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_c75236-68\">Auto\u0159i Orchestrace agentury<\/h2>\n\n\n<style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > #kt-info-box_aca3d8-90 .kt-blocks-info-box-link-wrap{max-width:unset;}#kt-info-box_aca3d8-90 .kt-blocks-info-box-link-wrap{border-color:#e1f3ff;border-top-width:5px;border-right-width:5px;border-bottom-width:5px;border-left-width:5px;background:#ffffff;padding-top:35px;padding-right:35px;padding-bottom:35px;padding-left:35px;margin-bottom:30px;}#kt-info-box_aca3d8-90 .kt-blocks-info-box-link-wrap:hover{border-color:#e1f3ff;background:#ffffff;}#kt-info-box_aca3d8-90.wp-block-kadence-infobox{max-width:100%;}#kt-info-box_aca3d8-90 .kadence-info-box-image-inner-intrisic-container{max-width:120px;}#kt-info-box_aca3d8-90 .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:100%;width:200px;height:0px;max-width:100%;}#kt-info-box_aca3d8-90 .kadence-info-box-icon-container .kt-info-svg-icon, #kt-info-box_aca3d8-90 .kt-info-svg-icon-flip, #kt-info-box_aca3d8-90 .kt-blocks-info-box-number{font-size:50px;}#kt-info-box_aca3d8-90 .kt-blocks-info-box-media{color:#444444;background:#ffffff;border-color:#e1f3ff;border-radius:200px;overflow:hidden;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}#kt-info-box_aca3d8-90 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:#444444;background:#ffffff;border-color:#eeeeee;}#kt-info-box_aca3d8-90 .kt-infobox-textcontent h3.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}#kt-info-box_aca3d8-90 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}<\/style>\n<div id=\"kt-info-box_aca3d8-90\" class=\"wp-block-kadence-infobox\"><a class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2022\/05\/michal-krutis.jpg\" alt=\"MIchal Kruti\u0161\" width=\"200\" height=\"200\" class=\"kt-info-box-image wp-image-4737\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h3 class=\"kt-blocks-info-box-title\"><strong>Michal Kruti\u0161<\/strong><\/h3><p class=\"kt-blocks-info-box-text\">V digit\u00e1ln\u00edm marketingu se pohybuje od 2003. Spoluzakl\u00e1dal legend\u00e1rn\u00ed internetovou agenturu H1.cz, kterou \u00fasp\u011b\u0161n\u011b prodal. Pro\u0161kolil stovky lid\u00ed a&nbsp;firem a&nbsp;p\u0159edn\u00e1\u0161el na mnoha odborn\u00fdch akc\u00ed. V&nbsp;sou\u010dasn\u00e9 dob\u011b se v\u011bnuje vytv\u00e1\u0159en\u00ed dlouhodob\u00fdch marketingov\u00fdch strategi\u00ed. M\u00e1 letit\u00e9 zku\u0161enosti se spolu\u0159\u00edzen\u00edm agentury a&nbsp;poradenstv\u00edm men\u0161\u00edm i&nbsp;velk\u00fdm agentur\u00e1m. A\u017e se v\u00e1m po p\u0159e\u010dten\u00ed jeho nabu\u0161en\u00e9ho CV\u010dka zklidn\u00ed tep, ocen\u00edte jeho schopnost skute\u010dn\u011b naslouchat, ohromnou d\u00e1vku empatie a&nbsp;zv\u00eddavosti, ale tak\u00e9 opravdovou chu\u0165 agentu\u0159e nebo firm\u011b pomoci.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean diam dolor, accumsan sed rutrum vel, dapibus et leo.<\/p><\/div><\/a><\/div>\n\n\n<style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > #kt-info-box_858986-ac .kt-blocks-info-box-link-wrap{max-width:unset;}#kt-info-box_858986-ac .kt-blocks-info-box-link-wrap{border-color:#e1f3ff;border-top-width:5px;border-right-width:5px;border-bottom-width:5px;border-left-width:5px;background:#ffffff;padding-top:35px;padding-right:35px;padding-bottom:35px;padding-left:35px;margin-bottom:30px;}#kt-info-box_858986-ac .kt-blocks-info-box-link-wrap:hover{border-color:#e1f3ff;background:#ffffff;}#kt-info-box_858986-ac.wp-block-kadence-infobox{max-width:100%;}#kt-info-box_858986-ac .kadence-info-box-image-inner-intrisic-container{max-width:120px;}#kt-info-box_858986-ac .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:100%;width:200px;height:0px;max-width:100%;}#kt-info-box_858986-ac .kadence-info-box-icon-container .kt-info-svg-icon, #kt-info-box_858986-ac .kt-info-svg-icon-flip, #kt-info-box_858986-ac .kt-blocks-info-box-number{font-size:50px;}#kt-info-box_858986-ac .kt-blocks-info-box-media{color:#444444;background:#ffffff;border-color:#e1f3ff;border-radius:200px;overflow:hidden;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}#kt-info-box_858986-ac .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:#444444;background:#ffffff;border-color:#eeeeee;}#kt-info-box_858986-ac .kt-infobox-textcontent h3.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}#kt-info-box_858986-ac .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}<\/style>\n<div id=\"kt-info-box_858986-ac\" class=\"wp-block-kadence-infobox\"><a class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/01\/petr-kopie.jpg\" alt=\"Petr Jir\u00e1nek\" width=\"200\" height=\"200\" class=\"kt-info-box-image wp-image-808\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h3 class=\"kt-blocks-info-box-title\"><strong><strong>Petr Jir\u00e1nek<\/strong><\/strong><\/h3><p class=\"kt-blocks-info-box-text\">\u017divnostensk\u00fd list m\u00e1 od roku 2003. Za\u010dal s&nbsp;vlastn\u00edm e-shopem, n\u00e1sledn\u011b zalo\u017eil malou webdesignerskou agenturu, kde od\u0159\u00eddil vy\u0161\u0161\u00ed stovky projekt\u016f. V&nbsp;posledn\u00edch n\u011bkolik let buduje malou digit\u00e1ln\u00ed agenturu WebPrezent.cz s\u00eddl\u00edc\u00ed v&nbsp;Nov\u00e9m Byd\u017eov\u011b. Specializuje se na tvorbu a&nbsp;optimalizaci v\u00fdkonnostn\u00edch kampan\u00ed, ale z\u00e1rove\u0148 p\u0159esn\u011b v\u00ed, jak se c\u00edt\u00ed majitel\u00e9 a&nbsp;CEO agentur z&nbsp;men\u0161\u00edch m\u011bst. Ka\u017edodenn\u011b se v\u011bnuje \u0159\u00edzen\u00ed agentury, vylep\u0161ov\u00e1n\u00ed klientsk\u00fdch slu\u017eeb i&nbsp;tvorb\u011b optim\u00e1ln\u00edch podm\u00ednek pro zam\u011bstnance. M\u00e1 za sebou des\u00edtky chyb a&nbsp;p\u0159e\u0161lap\u016f a&nbsp;pustil se mnoha cestami, kter\u00e9 nikam nevedly. P\u0159esto se neust\u00e1le neboj\u00ed hledat cesty nov\u00e9 a&nbsp;krok za krokem zvy\u0161ovat zralost vlastn\u00ed agentury i&nbsp;sebe sam\u00e9ho jako mana\u017eera. Odzbroj\u00ed v\u00e1s jeho up\u0159\u00edmnost a&nbsp;kdy\u017e se zaposlouch\u00e1te do toho, co \u0159\u00edk\u00e1, uv\u011bdom\u00edte si, \u017ee u\u017e jste mo\u017en\u00e1 dlouho nemluvili s&nbsp;tak chytr\u00fdm \u010dlov\u011bkem. Vyu\u017eijte toho a&nbsp;nastra\u017ete u\u0161i.<\/p><\/div><\/a><\/div>\n\n\n<style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > #kt-info-box_9c98d0-be .kt-blocks-info-box-link-wrap{max-width:unset;}#kt-info-box_9c98d0-be .kt-blocks-info-box-link-wrap{border-color:#e1f3ff;border-top-width:5px;border-right-width:5px;border-bottom-width:5px;border-left-width:5px;background:#ffffff;padding-top:35px;padding-right:35px;padding-bottom:35px;padding-left:35px;margin-bottom:30px;}#kt-info-box_9c98d0-be .kt-blocks-info-box-link-wrap:hover{border-color:#e1f3ff;background:#ffffff;}#kt-info-box_9c98d0-be.wp-block-kadence-infobox{max-width:100%;}#kt-info-box_9c98d0-be .kadence-info-box-image-inner-intrisic-container{max-width:119px;}#kt-info-box_9c98d0-be .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:98.0998%;width:421px;height:0px;max-width:100%;}#kt-info-box_9c98d0-be .kadence-info-box-icon-container .kt-info-svg-icon, #kt-info-box_9c98d0-be .kt-info-svg-icon-flip, #kt-info-box_9c98d0-be .kt-blocks-info-box-number{font-size:120px;}#kt-info-box_9c98d0-be .kt-blocks-info-box-media{color:#8ed1fc;background:#ffffff;border-color:#e1f3ff;border-radius:200px;overflow:hidden;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}#kt-info-box_9c98d0-be .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:#8ed1fc;background:#ffffff;border-color:#eeeeee;}#kt-info-box_9c98d0-be .kt-infobox-textcontent h3.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}#kt-info-box_9c98d0-be .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}<\/style>\n<div id=\"kt-info-box_9c98d0-be\" class=\"wp-block-kadence-infobox\"><a class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2022\/05\/vladka-skorpikova-e1653379395434.png\" alt=\"Vla\u010fka \u0160korp\u00edkov\u00e1\" width=\"421\" height=\"413\" class=\"kt-info-box-image wp-image-5315\" srcset=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2022\/05\/vladka-skorpikova-e1653379395434.png 421w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2022\/05\/vladka-skorpikova-e1653379395434-300x294.png 300w\" sizes=\"auto, (max-width: 421px) 100vw, 421px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h3 class=\"kt-blocks-info-box-title\"><strong><strong>Vladim\u00edra \u0160korp\u00edkov\u00e1<\/strong><\/strong><\/h3><p class=\"kt-blocks-info-box-text\">\u017div\u00ed ji a&nbsp;bav\u00ed ji psan\u00ed a&nbsp;veden\u00ed projekt\u016f. Od roku 2012 pracovala jako projektov\u00e1 mana\u017eerka ve webdevelopersk\u00e9 agentu\u0159e, kter\u00e1 se specializovala na robustn\u00ed technick\u00e1 \u0159e\u0161en\u00ed. P\u0159i sv\u00e9 pr\u00e1ci v&nbsp;content agentu\u0159e se nau\u010dila d\u011blat od podlahy v\u00fdzkum a&nbsp;strategicky pl\u00e1novat obsah. Od t\u00e9 doby je na voln\u00e9 noze. V\u011bnuje se copywritingu webov\u00fdch str\u00e1nek, veden\u00ed blog\u016f, p\u0159ipravuje ti\u0161t\u011bn\u00e9 \u010dasopisy, newslettery i&nbsp;obsah pro soci\u00e1ln\u00ed s\u00edt\u011b. R\u00e1da p\u00ed\u0161e pro men\u0161\u00ed a&nbsp;st\u0159edn\u011b velk\u00e9 firmy, kter\u00e9 jsou otev\u0159en\u00e9 n\u00e1pad\u016fm i&nbsp;jejich rychl\u00e9 realizaci. \u00dazce spolupracuje s&nbsp;nakladatelstv\u00edm Jan Melvil Publishing, kde se pod\u00edlela na vzniku cel\u00e9 \u0159ady p\u016fvodn\u00edch i&nbsp;p\u0159ekladov\u00fdch knih (Jak na s\u00edt\u011b, Bulbem z\u00e1chran\u00e1\u0159e, Hry, s\u00edt\u011b, porno, Restart kreativity, Hacknut\u00e1 \u010de\u0161tina, Pro\u010d sp\u00edme, Cirkadi\u00e1nn\u00ed k\u00f3d\u2026). Neskute\u010dn\u011b r\u00e1da poslouch\u00e1, jak si Michal a&nbsp;Petr pov\u00eddaj\u00ed a&nbsp;rozeb\u00edraj\u00ed mo\u017enosti a&nbsp;potenci\u00e1l agentur, a&nbsp;v\u0161echno to pe\u010dliv\u011b zaznamenala.<\/p><\/div><\/a><\/div>\n\n\n\n<p>Pokra\u010dujte na dal\u0161\u00ed \u010dl\u00e1nek <a href=\"https:\/\/www.marketingmapy.com\/cs\/2-zalozeni-agentury-z-freelancera-ci-zamestnance-majitelem-agentury\/\">Zalo\u017een\u00ed agentury: Z&nbsp;freelancera \u010di zam\u011bstnance majitelem agentury<\/a>.<\/p>\n\n\n","protected":false},"author":1,"featured_media":5653,"menu_order":0,"template":"","kategoriepremium":[63],"class_list":["post-4726","premium","type-premium","status-publish","has-post-thumbnail","hentry","kategoriepremium-uvod"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00davod: Orchestrujte ziskovou digit\u00e1ln\u00ed agenturu - Marketing Mapy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketingmapy.com\/cs\/1-orchestrujte-ziskovou-digitalni-agenturu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00davod: Orchestrujte ziskovou digit\u00e1ln\u00ed agenturu - Marketing Mapy\" \/>\n<meta property=\"og:description\" content=\"(Tento \u00favodn\u00ed \u010dl\u00e1nek je dostupn\u00fd zdarma.) 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