{"id":4708,"date":"2022-05-11T10:44:33","date_gmt":"2022-05-11T08:44:33","guid":{"rendered":"https:\/\/www.marketingmapy.com\/?post_type=premium&#038;p=4708"},"modified":"2022-06-01T15:16:43","modified_gmt":"2022-06-01T13:16:43","slug":"28-skalovani-agentury-4-dil-cenotvorba","status":"publish","type":"premium","link":"https:\/\/www.marketingmapy.com\/cs\/28-skalovani-agentury-4-dil-cenotvorba\/","title":{"rendered":"\u0160k\u00e1lov\u00e1n\u00ed: 4.&nbsp;d\u00edl \u2013 Excelentn\u011b zvl\u00e1dnut\u00e1 cenotvorba"},"content":{"rendered":"\n<p>\u00da\u010dtujete pr\u00e1ci p\u0159es hodinovku a&nbsp;m\u00e1te v\u00edce tarif\u016f podle seniority pracovn\u00edk\u016f \u010di komplexnosti pr\u00e1ce? Pokud p\u0159i nace\u0148ov\u00e1n\u00ed st\u00e1le je\u0161t\u011b pracujete v\u00fdlu\u010dn\u011b s&nbsp;hodinovou sazbou, nastal \u010das to zm\u011bnit. Vysv\u011btl\u00edme v\u00e1m, pro\u010d u\u017e neprod\u00e1vat jen p\u0159es v\u00fdkaz odveden\u00e9 pr\u00e1ce a&nbsp;jak z&nbsp;va\u0161ich st\u00e1vaj\u00edc\u00edch slu\u017eeb vyrobit produkty a&nbsp;\u201ebal\u00ed\u010dky pr\u00e1ce\u201c. Z\u00e1rove\u0148 se pod\u00edv\u00e1me na to, jak vytvo\u0159it nov\u00e9 \u0161k\u00e1lovateln\u00e9 produkty bez navazuj\u00edc\u00ed odveden\u00e9 pr\u00e1ce. A&nbsp;kdy\u017e u\u017e jsme u&nbsp;t\u00e9 pr\u00e1ce, zam\u011b\u0159\u00edme se i&nbsp;na to, jak\u00e9 slu\u017eby outsourcovat a&nbsp;kam roz\u0161\u00ed\u0159it sv\u00e9 specializace. V&nbsp;neposledn\u00ed \u0159ad\u011b n\u00e1s \u010dek\u00e1 objevov\u00e1n\u00ed a&nbsp;obsluhov\u00e1n\u00ed nov\u00fdch trh\u016f.<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_e0a839-6e:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_e0a839-6e ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_e0a839-6e ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_e0a839-6e ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_e0a839-6e ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}.kt-svg-icon-list-items_e0a839-6e ul.kt-svg-icon-list .kt-svg-icon-list-level-1 .kt-svg-icon-list-single svg{font-size:20px;}.kt-svg-icon-list-items_e0a839-6e ul.kt-svg-icon-list .kt-svg-icon-list-level-2 .kt-svg-icon-list-single svg{font-size:20px;}.kt-svg-icon-list-items_e0a839-6e ul.kt-svg-icon-list .kt-svg-icon-list-level-3 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_e0a839-6e kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><li class=\"kt-svg-icon-list-style-stacked kt-svg-icon-list-item-wrap kt-svg-icon-list-item-0\"><div style=\"display:inline-flex;justify-content:center;align-items:center;color:#ff7f27;padding:5px;border-width:1px\" class=\"kt-svg-icon-list-single kt-svg-icon-list-single-fe_checkCircle\"><svg style=\"display:inline-block;vertical-align:middle\" viewbox=\"0 0 24 24\" height=\"20\" width=\"20\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"><\/path><polyline points=\"22 4 12 14.01 9 11.01\"><\/polyline><\/svg><\/div><span class=\"kt-svg-icon-list-text\"><a href=\"https:\/\/www.marketingmapy.com\/cs\/11-skalovani-agentury-1-dil-planovani\/\"> 1.&nbsp;d\u00edl \u2013 Bez pl\u00e1nov\u00e1n\u00ed to nep\u016fjde<\/a><\/span><\/li><li class=\"kt-svg-icon-list-style-stacked kt-svg-icon-list-item-wrap kt-svg-icon-list-item-1\"><div style=\"display:inline-flex;justify-content:center;align-items:center;color:#ff7f27;padding:5px;border-width:1px\" class=\"kt-svg-icon-list-single kt-svg-icon-list-single-fe_checkCircle\"><svg style=\"display:inline-block;vertical-align:middle\" viewbox=\"0 0 24 24\" height=\"20\" width=\"20\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"><\/path><polyline points=\"22 4 12 14.01 9 11.01\"><\/polyline><\/svg><\/div><span class=\"kt-svg-icon-list-text\"><a href=\"https:\/\/www.marketingmapy.com\/cs\/10-skalovani-agentury-2-dil-obchod\/\">2.&nbsp;d\u00edl \u2013 Sta\u0148te se v\u00fdte\u010dn\u00fdmi obchodn\u00edky<\/a><\/span><\/li><li class=\"kt-svg-icon-list-style-stacked kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2\"><div style=\"display:inline-flex;justify-content:center;align-items:center;color:#ff7f27;padding:5px;border-width:1px\" class=\"kt-svg-icon-list-single kt-svg-icon-list-single-fe_checkCircle\"><svg style=\"display:inline-block;vertical-align:middle\" viewbox=\"0 0 24 24\" height=\"20\" width=\"20\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"><\/path><polyline points=\"22 4 12 14.01 9 11.01\"><\/polyline><\/svg><\/div><span class=\"kt-svg-icon-list-text\"> <a href=\"https:\/\/www.marketingmapy.com\/cs\/27-skalovani-agentury-3-dil-efektivita\/\">3.&nbsp;d\u00edl \u2013 Zaost\u0159eno na efektivitu<\/a><\/span><\/li><li class=\"kt-svg-icon-list-style-stacked kt-svg-icon-list-item-wrap kt-svg-icon-list-item-3\"><div style=\"display:inline-flex;justify-content:center;align-items:center;color:#ff7f27;padding:5px;border-width:1px\" class=\"kt-svg-icon-list-single kt-svg-icon-list-single-fe_checkCircle\"><svg style=\"display:inline-block;vertical-align:middle\" viewbox=\"0 0 24 24\" height=\"20\" width=\"20\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"><\/path><polyline points=\"22 4 12 14.01 9 11.01\"><\/polyline><\/svg><\/div><span class=\"kt-svg-icon-list-text\"><strong>4.&nbsp;d\u00edl &#8211; Excelentn\u011b zvl\u00e1dnut\u00e1 cenotvorba<\/strong><\/span><\/li><\/ul><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201eRe\u00e1ln\u011b majitel agentury nep\u0159em\u00fd\u0161l\u00ed o&nbsp;\u201a\u0161k\u00e1lov\u00e1n\u00ed\u2018, ale o&nbsp;tom, jak nezvy\u0161ovat mzdov\u00e9 a&nbsp;jin\u00e9 n\u00e1klady a&nbsp;z\u00e1rove\u0148 m\u00edt vy\u0161\u0161\u00ed obrat. Zkr\u00e1tka se sna\u017e\u00ed naj\u00edt cestu k&nbsp;ziskov\u011bj\u0161\u00ed a&nbsp;efektivn\u011bj\u0161\u00ed agentu\u0159e. Vym\u00fd\u0161l\u00ed r\u016fzn\u00e9 zlep\u0161ov\u00e1ky, sami se sna\u017e\u00ed vzd\u011bl\u00e1vat v&nbsp;\u0159\u00edzen\u00ed agentury a&nbsp;nebo se bav\u00ed s&nbsp;dal\u0161\u00edmi majiteli agentur a&nbsp;\u0159editeli, aby pro svou agenturu na\u0161li tu spr\u00e1vnou cestu.\u201c<\/em><\/p><cite><em>Michal Kruti\u0161<\/em>, <a href=\"https:\/\/www.krutis.com\/strategie\/\">marketingov\u00fd strat\u00e9g<\/a><\/cite><\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_a2705b-b5, .wp-block-kadence-advancedheading.kt-adv-heading_a2705b-b5[data-kb-block=\"kb-adv-heading_a2705b-b5\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_a2705b-b5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_a2705b-b5[data-kb-block=\"kb-adv-heading_a2705b-b5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_a2705b-b5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_a2705b-b5[data-kb-block=\"kb-adv-heading_a2705b-b5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_a2705b-b5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_a2705b-b5\">Oce\u0148ov\u00e1n\u00ed<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_1f75e1-71, .wp-block-kadence-advancedheading.kt-adv-heading_1f75e1-71[data-kb-block=\"kb-adv-heading_1f75e1-71\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_1f75e1-71 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_1f75e1-71[data-kb-block=\"kb-adv-heading_1f75e1-71\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_1f75e1-71 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_1f75e1-71[data-kb-block=\"kb-adv-heading_1f75e1-71\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading_1f75e1-71 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_1f75e1-71\"><strong>22. Zvy\u0161te hodinovou sazbu<\/strong><\/h3>\n\n\n\n<div class=\"swpm-partial-protection swpm-formatted-msg\"><div class=\"swpm-partial-protection-icon\"><span class=\"dashicons dashicons-info\"><\/span><\/div><span class=\"swpm-partial-protection-text\"><strong>Chcete pokra\u010dovat?<\/strong>  \u010cek\u00e1 v\u00e1s je\u0161t\u011b 90 % \u010dl\u00e1nku. Zakupte si <a href=\"\/orchestrace-digitalni-agentury-premiovy-obsah-k-zakoupeni\/\">pr\u00e9miov\u00fd obsah<\/a>.<\/span><\/div>\r\n<style>.swpm-formatted-msg{display:inline-block;overflow:hidden;position:relative;width:100%;border:1px solid #DDDDDD;border-left:5px solid #EED202;padding:5px;margin:10px 0;}.swpm-formatted-msg div.swpm-partial-protection-icon{width:auto;height:100%;position:absolute;top:50%;left:5px;margin-top:-20px;}.swpm-formatted-msg span.dashicons{font-size:40px;color:#EED202;height:auto;width:auto;}.swpm-formatted-msg span.swpm-partial-protection-text{float:left;margin-left:45px;padding: 5px}<\/style>\r\n\n","protected":false},"author":1,"featured_media":0,"menu_order":25,"template":"","kategoriepremium":[62],"class_list":["post-4708","premium","type-premium","status-publish","hentry","kategoriepremium-rust-agentury"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0160k\u00e1lov\u00e1n\u00ed: 4. d\u00edl \u2013 Excelentn\u011b zvl\u00e1dnut\u00e1 cenotvorba - Marketing Mapy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketingmapy.com\/cs\/28-skalovani-agentury-4-dil-cenotvorba\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0160k\u00e1lov\u00e1n\u00ed: 4. d\u00edl \u2013 Excelentn\u011b zvl\u00e1dnut\u00e1 cenotvorba - Marketing Mapy\" \/>\n<meta property=\"og:description\" content=\"\u00da\u010dtujete pr\u00e1ci p\u0159es hodinovku a&nbsp;m\u00e1te v\u00edce tarif\u016f podle seniority pracovn\u00edk\u016f \u010di komplexnosti pr\u00e1ce? 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