{"id":4686,"date":"2022-05-11T09:32:37","date_gmt":"2022-05-11T07:32:37","guid":{"rendered":"https:\/\/www.marketingmapy.com\/?post_type=premium&#038;p=4686"},"modified":"2022-06-01T15:16:52","modified_gmt":"2022-06-01T13:16:52","slug":"26-typicke-chyby-a-preslapy-kterych-se-agentury-dopousteji-u-svych-klientu","status":"publish","type":"premium","link":"https:\/\/www.marketingmapy.com\/cs\/26-typicke-chyby-a-preslapy-kterych-se-agentury-dopousteji-u-svych-klientu\/","title":{"rendered":"Chyby: Typick\u00e9 p\u0159e\u0161lapy, kter\u00fdch se agentury dopou\u0161t\u011bj\u00ed u&nbsp;sv\u00fdch klient\u016f"},"content":{"rendered":"\n<p>\u0158ady omyl\u016f se majitel\u00e9 agentur dopou\u0161t\u011bj\u00ed nev\u011bdomky, neexistuje zkr\u00e1tka \u017e\u00e1dn\u00e1 \u201e\u0161kola \u0159\u00edzen\u00ed pr\u00e1ce s&nbsp;klientem\u201c, jin\u00e9 zase d\u011blaj\u00ed zcela v\u011bdom\u011b a&nbsp;z\u00e1m\u011brn\u011b. Tak \u010di onak, po takov\u00fdch chyb\u00e1ch z\u016fst\u00e1v\u00e1 ho\u0159kost na pat\u0159e a&nbsp;cesty agentury s&nbsp;klientem se \u010dasto rozejdou. A&nbsp;o&nbsp;jak\u00fdch chyb\u00e1ch se budeme bavit? Nab\u00edzen\u00ed a&nbsp;prod\u00e1v\u00e1n\u00ed slu\u017eeb, kter\u00e9 klienti nepot\u0159ebuj\u00ed, p\u0159\u00edstupu Yes, we can, netransparentn\u00ed komunikaci a&nbsp;neexistuj\u00edc\u00edm klientsk\u00e9m servisu.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_6468b4-ab, .wp-block-kadence-advancedheading.kt-adv-heading_6468b4-ab[data-kb-block=\"kb-adv-heading_6468b4-ab\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_6468b4-ab mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_6468b4-ab[data-kb-block=\"kb-adv-heading_6468b4-ab\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_6468b4-ab img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_6468b4-ab[data-kb-block=\"kb-adv-heading_6468b4-ab\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_6468b4-ab wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_6468b4-ab\">Z\u00e1klady slu\u0161n\u00e9ho jedn\u00e1n\u00ed s&nbsp;klienty<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_36a5cd-8e, .wp-block-kadence-advancedheading.kt-adv-heading_36a5cd-8e[data-kb-block=\"kb-adv-heading_36a5cd-8e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_36a5cd-8e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_36a5cd-8e[data-kb-block=\"kb-adv-heading_36a5cd-8e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_36a5cd-8e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_36a5cd-8e[data-kb-block=\"kb-adv-heading_36a5cd-8e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading_36a5cd-8e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_36a5cd-8e\">Nenab\u00edzejte a&nbsp;neprod\u00e1vejte klient\u016fm slu\u017eby, kter\u00e9 nepot\u0159ebuj\u00ed<\/h3>\n\n\n\n<p>Kdy\u017e v&nbsp;agentu\u0159e pot\u0159ebujete v\u00edce vyd\u011bl\u00e1vat nebo za sebou m\u00e1te exodus v\u00fdznamn\u00e9ho klienta, rozhodn\u011b nen\u00ed tou spr\u00e1vnou cestou za\u010d\u00edt se bezhlav\u011b honit za pen\u011bzi. Prod\u00e1vat klient\u016fm slu\u017eby a&nbsp;produkty, kter\u00e9 nepot\u0159ebuj\u00ed, se zkr\u00e1tka neslu\u0161\u00ed. Mo\u017en\u00e1 na to nep\u0159ijdou na prvn\u00ed dobrou a&nbsp;vy pen\u00edze vyd\u011bl\u00e1te, ale z&nbsp;dlouhodob\u00e9ho hlediska si pod sebou pod\u0159ez\u00e1v\u00e1te v\u011btev, proto\u017ee klient si d\u0159\u00edve nebo pozd\u011bji v\u0161imne, \u017ee mu nab\u00edz\u00edte nesmysly. Samoz\u0159ejm\u011b se m\u016f\u017ee st\u00e1t, \u017ee klientovi v&nbsp;dobr\u00e9 v\u00ed\u0159e nab\u00eddnete slu\u017ebu \u010di produkt, na kter\u00fd je\u0161t\u011b nen\u00ed marketingov\u011b zral\u00fd a&nbsp;bude ho pot\u0159ebovat a\u017e za n\u011bkolik let. Pokud u&nbsp;v\u00e1s k&nbsp;takov\u00fdm ne\u0161var\u016fm doch\u00e1z\u00ed, pod\u00edvejte se na <a href=\"https:\/\/www.marketingmapy.com\/cs\/zralosti\/\">zralosti<\/a> a&nbsp;<a href=\"https:\/\/www.marketingmapy.com\/cs\/maturity-model-zralostni-modely\/\">maturity modely<\/a> na Marketing map\u00e1ch. Po\u010d\u00edtejte ov\u0161em s&nbsp;t\u00edm, \u017ee ne ka\u017ed\u00fd produkt je pro ka\u017ed\u00e9ho a&nbsp;\u017ee n\u011bkter\u00e9 va\u0161e \u00fa\u017easn\u00e9 slu\u017eby n\u011bkte\u0159\u00ed klienti zkr\u00e1tka nikdy nevyu\u017eij\u00ed (nap\u0159\u00edklad B2B firma nikdy nebudete pot\u0159ebovat online branding).<\/p>\n\n\n\n<div class=\"swpm-partial-protection swpm-formatted-msg\"><div class=\"swpm-partial-protection-icon\"><span class=\"dashicons dashicons-info\"><\/span><\/div><span class=\"swpm-partial-protection-text\"><strong>Chcete pokra\u010dovat?<\/strong>  \u010cek\u00e1 v\u00e1s je\u0161t\u011b 90 % \u010dl\u00e1nku. Zakupte si <a href=\"\/orchestrace-digitalni-agentury-premiovy-obsah-k-zakoupeni\/\">pr\u00e9miov\u00fd obsah<\/a>.<\/span><\/div>\r\n<style>.swpm-formatted-msg{display:inline-block;overflow:hidden;position:relative;width:100%;border:1px solid #DDDDDD;border-left:5px solid #EED202;padding:5px;margin:10px 0;}.swpm-formatted-msg div.swpm-partial-protection-icon{width:auto;height:100%;position:absolute;top:50%;left:5px;margin-top:-20px;}.swpm-formatted-msg span.dashicons{font-size:40px;color:#EED202;height:auto;width:auto;}.swpm-formatted-msg span.swpm-partial-protection-text{float:left;margin-left:45px;padding: 5px}<\/style>\r\n\n","protected":false},"author":1,"featured_media":0,"menu_order":23,"template":"","kategoriepremium":[74],"class_list":["post-4686","premium","type-premium","status-publish","hentry","kategoriepremium-sluzby-klienti"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chyby: Typick\u00e9 p\u0159e\u0161lapy, kter\u00fdch se agentury dopou\u0161t\u011bj\u00ed u sv\u00fdch klient\u016f - Marketing Mapy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketingmapy.com\/cs\/26-typicke-chyby-a-preslapy-kterych-se-agentury-dopousteji-u-svych-klientu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chyby: Typick\u00e9 p\u0159e\u0161lapy, kter\u00fdch se agentury dopou\u0161t\u011bj\u00ed u sv\u00fdch klient\u016f - Marketing Mapy\" \/>\n<meta property=\"og:description\" content=\"\u0158ady omyl\u016f se majitel\u00e9 agentur dopou\u0161t\u011bj\u00ed nev\u011bdomky, neexistuje zkr\u00e1tka \u017e\u00e1dn\u00e1 \u201e\u0161kola \u0159\u00edzen\u00ed pr\u00e1ce s&nbsp;klientem\u201c, jin\u00e9 zase d\u011blaj\u00ed zcela v\u011bdom\u011b a&nbsp;z\u00e1m\u011brn\u011b. Tak \u010di onak, po takov\u00fdch chyb\u00e1ch z\u016fst\u00e1v\u00e1 ho\u0159kost na pat\u0159e a&nbsp;cesty agentury s&nbsp;klientem se \u010dasto rozejdou. A&nbsp;o&nbsp;jak\u00fdch chyb\u00e1ch se budeme bavit? Nab\u00edzen\u00ed a&nbsp;prod\u00e1v\u00e1n\u00ed slu\u017eeb, kter\u00e9 klienti nepot\u0159ebuj\u00ed, p\u0159\u00edstupu Yes, we can, netransparentn\u00ed komunikaci a&nbsp;neexistuj\u00edc\u00edm klientsk\u00e9m &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketingmapy.com\/cs\/26-typicke-chyby-a-preslapy-kterych-se-agentury-dopousteji-u-svych-klientu\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Mapy\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-01T13:16:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2022\/05\/26-typicke-chyby-a-preslapy-kterych-se-agentury-dopousteji-u-svych-klientu-1200x628-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2022\/05\/26-typicke-chyby-a-preslapy-kterych-se-agentury-dopousteji-u-svych-klientu-1200x628-1.png\" \/>\n<meta name=\"twitter:label1\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/26-typicke-chyby-a-preslapy-kterych-se-agentury-dopousteji-u-svych-klientu\\\/\",\"url\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/26-typicke-chyby-a-preslapy-kterych-se-agentury-dopousteji-u-svych-klientu\\\/\",\"name\":\"Chyby: Typick\u00e9 p\u0159e\u0161lapy, kter\u00fdch se agentury dopou\u0161t\u011bj\u00ed u sv\u00fdch klient\u016f - Marketing Mapy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/#website\"},\"datePublished\":\"2022-05-11T07:32:37+00:00\",\"dateModified\":\"2022-06-01T13:16:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/26-typicke-chyby-a-preslapy-kterych-se-agentury-dopousteji-u-svych-klientu\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/26-typicke-chyby-a-preslapy-kterych-se-agentury-dopousteji-u-svych-klientu\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/26-typicke-chyby-a-preslapy-kterych-se-agentury-dopousteji-u-svych-klientu\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u00davod\",\"item\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Orchestrace agentury\",\"item\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/orchestrace-agentury-premium\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Klienti a slu\u017eby\",\"item\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/sluzby-klienti\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Chyby: Typick\u00e9 p\u0159e\u0161lapy, kter\u00fdch se agentury dopou\u0161t\u011bj\u00ed u&nbsp;sv\u00fdch klient\u016f\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/\",\"name\":\"Marketing Mapy\",\"description\":\"N\u00e1stroj pro \u0159\u00edzen\u00ed marketingov\u00fdch projekt\u016f nejen v digit\u00e1ln\u00ed agentu\u0159e\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Chyby: Typick\u00e9 p\u0159e\u0161lapy, kter\u00fdch se agentury dopou\u0161t\u011bj\u00ed u sv\u00fdch klient\u016f - Marketing Mapy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketingmapy.com\/cs\/26-typicke-chyby-a-preslapy-kterych-se-agentury-dopousteji-u-svych-klientu\/","og_locale":"cs_CZ","og_type":"article","og_title":"Chyby: Typick\u00e9 p\u0159e\u0161lapy, kter\u00fdch se agentury dopou\u0161t\u011bj\u00ed u sv\u00fdch klient\u016f - Marketing Mapy","og_description":"\u0158ady omyl\u016f se majitel\u00e9 agentur dopou\u0161t\u011bj\u00ed nev\u011bdomky, neexistuje zkr\u00e1tka \u017e\u00e1dn\u00e1 \u201e\u0161kola \u0159\u00edzen\u00ed pr\u00e1ce s&nbsp;klientem\u201c, jin\u00e9 zase d\u011blaj\u00ed zcela v\u011bdom\u011b a&nbsp;z\u00e1m\u011brn\u011b. 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