{"id":4426,"date":"2022-05-04T13:18:32","date_gmt":"2022-05-04T11:18:32","guid":{"rendered":"https:\/\/www.marketingmapy.com\/?post_type=premium&#038;p=4426"},"modified":"2022-06-01T15:19:03","modified_gmt":"2022-06-01T13:19:03","slug":"7-jak-budovat-dlouhodobe-vztahy-s-klienty","status":"publish","type":"premium","link":"https:\/\/www.marketingmapy.com\/cs\/7-jak-budovat-dlouhodobe-vztahy-s-klienty\/","title":{"rendered":"Vztahy: Jak si s&nbsp;klienty vybudovat pevn\u00e9 a&nbsp;dlouhodob\u00e9 vztahy"},"content":{"rendered":"\n<p>Udr\u017eet si st\u00e1vaj\u00edc\u00edho klienta v\u00e1s vyjde i&nbsp;o&nbsp;70&nbsp;% levn\u011bji ne\u017e pracn\u011b z\u00edsk\u00e1vat klienta nov\u00e9ho. Proto se v\u00e1m vyplat\u00ed v\u011bnovat \u010das a&nbsp;\u00fasil\u00ed do budov\u00e1n\u00ed pevn\u00fdch partnersk\u00fdch i&nbsp;osobn\u00edch vztah\u016f s&nbsp;klienty. Pod\u00edv\u00e1me se na to, jak se v\u011bnovat pe\u010dliv\u00e9mu onboardingu nov\u00fdch klient\u016f, jak v\u00e9st efektivn\u011b osobn\u00ed sch\u016fzky a&nbsp;vysv\u011btlovat reporty. Nahl\u00e9dneme tak\u00e9 do spr\u00e1vn\u011b veden\u00e9 klientsk\u00e9 evidence a&nbsp;zamysl\u00edme se i&nbsp;nad t\u00edm, zda je opravdu nejlep\u0161\u00ed cesta udr\u017eovat si klienty, s&nbsp;nimi\u017e v\u00e1s nebav\u00ed pracovat a&nbsp;kte\u0159\u00ed v\u00e1m nep\u0159in\u00e1\u0161ej\u00ed velk\u00e9 zisky.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_33a9b5-57, .wp-block-kadence-advancedheading.kt-adv-heading_33a9b5-57[data-kb-block=\"kb-adv-heading_33a9b5-57\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_33a9b5-57 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_33a9b5-57[data-kb-block=\"kb-adv-heading_33a9b5-57\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_33a9b5-57 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_33a9b5-57[data-kb-block=\"kb-adv-heading_33a9b5-57\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading_33a9b5-57 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_33a9b5-57\">Pe\u010dliv\u00fd onboarding nov\u00fdch klient\u016f<\/h3>\n\n\n\n<p>Onboarding nov\u00fdch klient\u016f je pravideln\u011b se opakuj\u00edc\u00ed agenturn\u00ed \u010dinnost, proto byste na ni m\u011bli zav\u00e9st checklisty a&nbsp;procesy, kter\u00e9 zam\u011bstnanc\u016fm pomohou klienta do agentury excelentn\u011b uv\u00e9st na prvn\u00ed dobrou a&nbsp;na nic nezapomenout. \u0160ablony byste m\u011bli m\u00edt p\u0159edchystan\u00e9 tak\u00e9 pro n\u00e1vrhy smluv a&nbsp;n\u00e1vrhy rozsah\u016f slu\u017eeb. Zave\u010fte si p\u0159ehledn\u00fd syst\u00e9m klientsk\u00fdch karet, na kter\u00fdch budete evidovat z\u00e1kladn\u00ed kontakty, v\u0161echny sjednan\u00e9 zak\u00e1zky a&nbsp;dal\u0161\u00ed d\u016fle\u017eit\u00e9 informace (pod\u00edv\u00e1me se na n\u011b n\u00ed\u017ee). Ke ka\u017ed\u00e9 zak\u00e1zce byste m\u011bli tak\u00e9 rovnou p\u0159i\u0159adit jednotliv\u00e9 specialisty, kte\u0159\u00ed se o&nbsp;ni postaraj\u00ed, ale tak\u00e9 projek\u0165\u00e1ky \u010di accounty, kte\u0159\u00ed budou s&nbsp;klienty v&nbsp;\u00fazk\u00e9m kontaktu.&nbsp;<\/p>\n\n\n\n<p>Person\u00e1ln\u00ed obsazen\u00ed konkr\u00e9tn\u00ed zak\u00e1zky samoz\u0159ejm\u011b z\u00e1vis\u00ed na mo\u017enostech agentury \u2013 pokud m\u00e1te jenom jednoho SEO specialistu, nem\u016f\u017eete si moc vyb\u00edrat a&nbsp;mus\u00edte pr\u00e1ci zadat jemu. Ve v\u011bt\u0161\u00ed agentu\u0159e p\u0159i\u0159azujete projek\u0165\u00e1ky i&nbsp;specialisty ke konkr\u00e9tn\u00ed zak\u00e1zce podle n\u011bkolika kl\u00ed\u010d\u016f \u2013 t\u00edm nejz\u00e1sadn\u011bj\u0161\u00edm by m\u011bly b\u00fdt zku\u0161enosti dan\u00e9ho \u010dlov\u011bka, hard skills i&nbsp;jeho cena. U&nbsp;v\u011bt\u0161\u00edch zak\u00e1zek m\u016f\u017eete pr\u00e1ci samoz\u0159ejm\u011b sv\u011b\u0159it i&nbsp;dv\u011bma specialist\u016fm \u2013 ten seniorn\u00ed bude pracovat na strategii a&nbsp;vykon\u00e1vat supervizi, ten juniorn\u00ed se bude v\u011bnovat samotn\u00e9 pr\u00e1ci. D\u00edky tomu z\u00edsk\u00e1 klient pocit, \u017ee je o&nbsp;jeho zak\u00e1zku nadstandardn\u011b postar\u00e1no, a&nbsp;vy na n\u00ed z\u00e1rove\u0148 podstatn\u011b u\u0161et\u0159\u00edte. Posledn\u00edm kl\u00ed\u010dem ke spojov\u00e1n\u00ed klient\u016f s&nbsp;konkr\u00e9tn\u00edm t\u00fdmem je ur\u010dit\u00e1 chemie a&nbsp;p\u0159edpoklad, \u017ee si zkr\u00e1tka padnou do oka \u2013 p\u0159i\u0159ad\u00edte-li ty spr\u00e1vn\u00e9 lidi na spr\u00e1vn\u00e9 projekty pro spr\u00e1vn\u00e9 klienty, bude agentura \u0161lapat jako na dr\u00e1tk\u00e1ch. Sou\u010d\u00e1st\u00ed onboardingu je samoz\u0159ejm\u011b profesion\u00e1ln\u00ed proces p\u0159edstaven\u00ed klienta a&nbsp;t\u00fdmu \u2013 t\u00e9to \u010d\u00e1sti procesu v\u011bnujte zvl\u00e1\u0161tn\u00ed pozornost, investice do spole\u010dn\u00e9ho ob\u011bda se v\u00e1m m\u016f\u017ee vypl\u00e1cet je\u0161t\u011b dal\u0161\u00ed rok.<\/p>\n\n\n\n<div class=\"swpm-partial-protection swpm-formatted-msg\"><div class=\"swpm-partial-protection-icon\"><span class=\"dashicons dashicons-info\"><\/span><\/div><span class=\"swpm-partial-protection-text\"><strong>Chcete pokra\u010dovat?<\/strong>  \u010cek\u00e1 v\u00e1s je\u0161t\u011b 90 % \u010dl\u00e1nku. Zakupte si <a href=\"\/orchestrace-digitalni-agentury-premiovy-obsah-k-zakoupeni\/\">pr\u00e9miov\u00fd obsah<\/a>.<\/span><\/div>\r\n<style>.swpm-formatted-msg{display:inline-block;overflow:hidden;position:relative;width:100%;border:1px solid #DDDDDD;border-left:5px solid #EED202;padding:5px;margin:10px 0;}.swpm-formatted-msg div.swpm-partial-protection-icon{width:auto;height:100%;position:absolute;top:50%;left:5px;margin-top:-20px;}.swpm-formatted-msg span.dashicons{font-size:40px;color:#EED202;height:auto;width:auto;}.swpm-formatted-msg span.swpm-partial-protection-text{float:left;margin-left:45px;padding: 5px}<\/style>\r\n\n","protected":false},"author":1,"featured_media":0,"menu_order":6,"template":"","kategoriepremium":[74],"class_list":["post-4426","premium","type-premium","status-publish","hentry","kategoriepremium-sluzby-klienti"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vztahy: Jak si s klienty vybudovat pevn\u00e9 a dlouhodob\u00e9 vztahy - Marketing Mapy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketingmapy.com\/cs\/7-jak-budovat-dlouhodobe-vztahy-s-klienty\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vztahy: Jak si s klienty vybudovat pevn\u00e9 a dlouhodob\u00e9 vztahy - Marketing Mapy\" \/>\n<meta property=\"og:description\" content=\"Udr\u017eet si st\u00e1vaj\u00edc\u00edho klienta v\u00e1s vyjde i&nbsp;o&nbsp;70&nbsp;% levn\u011bji ne\u017e pracn\u011b z\u00edsk\u00e1vat klienta nov\u00e9ho. Proto se v\u00e1m vyplat\u00ed v\u011bnovat \u010das a&nbsp;\u00fasil\u00ed do budov\u00e1n\u00ed pevn\u00fdch partnersk\u00fdch i&nbsp;osobn\u00edch vztah\u016f s&nbsp;klienty. Pod\u00edv\u00e1me se na to, jak se v\u011bnovat pe\u010dliv\u00e9mu onboardingu nov\u00fdch klient\u016f, jak v\u00e9st efektivn\u011b osobn\u00ed sch\u016fzky a&nbsp;vysv\u011btlovat reporty. Nahl\u00e9dneme tak\u00e9 do spr\u00e1vn\u011b veden\u00e9 klientsk\u00e9 evidence a&nbsp;zamysl\u00edme se i&nbsp;nad &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketingmapy.com\/cs\/7-jak-budovat-dlouhodobe-vztahy-s-klienty\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Mapy\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-01T13:19:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2022\/05\/7-jak-budovat-dlouhodobe-vztahy-s-klienty-1200x628-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2022\/05\/7-jak-budovat-dlouhodobe-vztahy-s-klienty-1200x628-1.png\" \/>\n<meta name=\"twitter:label1\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data1\" content=\"12 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/7-jak-budovat-dlouhodobe-vztahy-s-klienty\\\/\",\"url\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/7-jak-budovat-dlouhodobe-vztahy-s-klienty\\\/\",\"name\":\"Vztahy: Jak si s klienty vybudovat pevn\u00e9 a dlouhodob\u00e9 vztahy - Marketing Mapy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/#website\"},\"datePublished\":\"2022-05-04T11:18:32+00:00\",\"dateModified\":\"2022-06-01T13:19:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/7-jak-budovat-dlouhodobe-vztahy-s-klienty\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/7-jak-budovat-dlouhodobe-vztahy-s-klienty\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/7-jak-budovat-dlouhodobe-vztahy-s-klienty\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u00davod\",\"item\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Orchestrace agentury\",\"item\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/orchestrace-agentury-premium\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Klienti a slu\u017eby\",\"item\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/sluzby-klienti\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Vztahy: Jak si s&nbsp;klienty vybudovat pevn\u00e9 a&nbsp;dlouhodob\u00e9 vztahy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/\",\"name\":\"Marketing Mapy\",\"description\":\"N\u00e1stroj pro \u0159\u00edzen\u00ed marketingov\u00fdch projekt\u016f nejen v digit\u00e1ln\u00ed agentu\u0159e\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Vztahy: Jak si s klienty vybudovat pevn\u00e9 a dlouhodob\u00e9 vztahy - Marketing Mapy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketingmapy.com\/cs\/7-jak-budovat-dlouhodobe-vztahy-s-klienty\/","og_locale":"cs_CZ","og_type":"article","og_title":"Vztahy: Jak si s klienty vybudovat pevn\u00e9 a dlouhodob\u00e9 vztahy - Marketing Mapy","og_description":"Udr\u017eet si st\u00e1vaj\u00edc\u00edho klienta v\u00e1s vyjde i&nbsp;o&nbsp;70&nbsp;% levn\u011bji ne\u017e pracn\u011b z\u00edsk\u00e1vat klienta nov\u00e9ho. 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