{"id":4356,"date":"2022-05-04T09:37:29","date_gmt":"2022-05-04T07:37:29","guid":{"rendered":"https:\/\/www.marketingmapy.com\/?post_type=premium&#038;p=4356"},"modified":"2022-06-16T09:05:50","modified_gmt":"2022-06-16T07:05:50","slug":"4-zavedeni-novych-sluzeb-agentury","status":"publish","type":"premium","link":"https:\/\/www.marketingmapy.com\/cs\/4-zavedeni-novych-sluzeb-agentury\/","title":{"rendered":"Slu\u017eby: Revize st\u00e1vaj\u00edc\u00edho portfolia a&nbsp;zav\u00e1d\u011bn\u00ed nov\u00fdch slu\u017eeb"},"content":{"rendered":"\n<p>Poj\u010fme spole\u010dn\u011b ud\u011blat revizi va\u0161\u00ed nab\u00eddky slu\u017eeb \u2013 pod\u00edv\u00e1me se na n\u011b optikou \u010d\u00edsel, vyhodnot\u00edme, zda jsou rentabiln\u00ed, a&nbsp;zv\u00e1\u017e\u00edme, jestli m\u00e1 smysl \u017eivit mrtv\u00e9 kon\u011b. Krok za krokem s&nbsp;v\u00e1mi projdeme proces tvorby nov\u00e9 slu\u017eby \u2013 od prototypov\u00e1n\u00ed, re\u0161er\u0161e a&nbsp;cenotvorby p\u0159es pilotn\u00ed b\u011bh a\u017e po&nbsp;zaveden\u00ed produktov\u00e9 karty slu\u017eby. Pod\u00edv\u00e1me se tak\u00e9 na revizi, \u00fapravu a&nbsp;posun nov\u00fdch slu\u017eeb podle oborov\u00fdch trend\u016f. Va\u0161e portfolio slu\u017eeb bude m\u00edt hlavu a&nbsp;patu pro klienta a&nbsp;z\u00e1rove\u0148 p\u0159inese agentu\u0159e velkou rentabilitu.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_6550dd-a1, .wp-block-kadence-advancedheading.kt-adv-heading_6550dd-a1[data-kb-block=\"kb-adv-heading_6550dd-a1\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_6550dd-a1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_6550dd-a1[data-kb-block=\"kb-adv-heading_6550dd-a1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_6550dd-a1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_6550dd-a1[data-kb-block=\"kb-adv-heading_6550dd-a1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading_6550dd-a1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_6550dd-a1\">Revize st\u00e1vaj\u00edc\u00edch slu\u017eeb a&nbsp;zav\u00e1d\u011bn\u00ed nov\u00fdch<\/h3>\n\n\n\n<p>A\u0165 u\u017e stav\u00edte novou agenturu na zelen\u00e9 louce nebo si d\u00e1v\u00e1te dohromady portfolio slu\u017eeb po&nbsp;mnohalet\u00e9 historii, ur\u010dit\u011b byste se nejprve m\u011bli zamyslet nad mis\u00ed a&nbsp;viz\u00ed vlastn\u00ed agentury. Pokud v\u00edte, kam sm\u011b\u0159ujete, bude pro v\u00e1s velmi snadn\u00e9 vytvo\u0159it si smyslupln\u00e9 portfolio slu\u017eeb. Va\u0161e stavba pevn\u00e9ho portfolia by m\u011bla za\u010d\u00edt v\u00fdzkumem pot\u0159eb z\u00e1kazn\u00edka \u2013 ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f se bohu\u017eel budete muset nau\u010dit, jak se v\u00fdzkum zpracov\u00e1v\u00e1 nebo si naj\u00edt specialisty, kte\u0159\u00ed ho ud\u011blaj\u00ed za v\u00e1s. D\u011blat hloubkov\u00e9 rozhovory s&nbsp;p\u0159\u00edli\u0161 n\u00e1vodn\u00fdmi ot\u00e1zkami nebo si nevhodn\u011b sestavit vzorek respondent\u016f v\u00e1m p\u0159i&nbsp;v\u00fdzkumu neud\u011bl\u00e1 velkou slu\u017ebu, ale naopak v\u00e1s m\u016f\u017ee sv\u00e9st \u0161patn\u00fdm sm\u011brem. P\u0159i&nbsp;v\u00fdzkumu byste se m\u011bli zam\u011b\u0159ovat p\u0159edev\u0161\u00edm na probl\u00e9my klient\u016f, kter\u00e9 m\u016f\u017eete vy\u0159e\u0161it, na to, co popt\u00e1vaj\u00ed a&nbsp;skute\u010dn\u011b hledaj\u00ed. P\u0159i&nbsp;pl\u00e1nov\u00e1n\u00ed portfolia slu\u017eeb po&nbsp;o\u010dku sledujte konkurenci, \u0161\u00ed\u0159i jej\u00ed nab\u00eddky, trendy, ale i&nbsp;to, zda se zam\u011b\u0159uje sp\u00ed\u0161e na fullservis nebo hled\u00e1 svoji dom\u00e9nu v&nbsp;jednotliv\u00fdch slu\u017eb\u00e1ch \u010di&nbsp;jejich kombinaci. Nejhor\u0161\u00ed variantou je ov\u0161em d\u011blat jenom to, co d\u011bl\u00e1 konkurence \u2013 zkuste se odli\u0161it, naj\u00edt svoji niku, j\u00edt odborn\u011b hloub\u011bji a&nbsp;vizemi v\u00fd\u0161e.<\/p>\n\n\n\n<div class=\"swpm-partial-protection swpm-formatted-msg\"><div class=\"swpm-partial-protection-icon\"><span class=\"dashicons dashicons-info\"><\/span><\/div><span class=\"swpm-partial-protection-text\"><strong>Chcete pokra\u010dovat?<\/strong>&nbsp; \u010cek\u00e1 v\u00e1s je\u0161t\u011b 90 % \u010dl\u00e1nku. Zakupte si <a href=\"\/orchestrace-digitalni-agentury-premiovy-obsah-k-zakoupeni\/\">pr\u00e9miov\u00fd obsah<\/a>.<\/span><\/div>\r\n<style>.swpm-formatted-msg{display:inline-block;overflow:hidden;position:relative;width:100%;border:1px solid #DDDDDD;border-left:5px solid #EED202;padding:5px;margin:10px 0;}.swpm-formatted-msg div.swpm-partial-protection-icon{width:auto;height:100%;position:absolute;top:50%;left:5px;margin-top:-20px;}.swpm-formatted-msg span.dashicons{font-size:40px;color:#EED202;height:auto;width:auto;}.swpm-formatted-msg span.swpm-partial-protection-text{float:left;margin-left:45px;padding: 5px}<\/style>\r\n\n","protected":false},"author":1,"featured_media":5659,"menu_order":3,"template":"","kategoriepremium":[74],"class_list":["post-4356","premium","type-premium","status-publish","has-post-thumbnail","hentry","kategoriepremium-sluzby-klienti"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Slu\u017eby: Revize st\u00e1vaj\u00edc\u00edho portfolia a zav\u00e1d\u011bn\u00ed nov\u00fdch slu\u017eeb - Marketing Mapy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketingmapy.com\/cs\/4-zavedeni-novych-sluzeb-agentury\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Slu\u017eby: Revize st\u00e1vaj\u00edc\u00edho portfolia a zav\u00e1d\u011bn\u00ed nov\u00fdch slu\u017eeb - Marketing Mapy\" \/>\n<meta property=\"og:description\" content=\"Poj\u010fme spole\u010dn\u011b ud\u011blat revizi va\u0161\u00ed nab\u00eddky slu\u017eeb \u2013 pod\u00edv\u00e1me se na n\u011b optikou \u010d\u00edsel, vyhodnot\u00edme, zda jsou rentabiln\u00ed, a&nbsp;zv\u00e1\u017e\u00edme, jestli m\u00e1 smysl \u017eivit mrtv\u00e9 kon\u011b. Krok za krokem s&nbsp;v\u00e1mi projdeme proces tvorby nov\u00e9 slu\u017eby \u2013 od prototypov\u00e1n\u00ed, re\u0161er\u0161e a&nbsp;cenotvorby p\u0159es pilotn\u00ed b\u011bh a\u017e po&nbsp;zaveden\u00ed produktov\u00e9 karty slu\u017eby. 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