{"id":4314,"date":"2022-05-03T13:43:53","date_gmt":"2022-05-03T11:43:53","guid":{"rendered":"https:\/\/www.marketingmapy.com\/?post_type=premium&#038;p=4314"},"modified":"2022-06-09T08:48:16","modified_gmt":"2022-06-09T06:48:16","slug":"3-jak-ziskavat-ty-spravne-klienty","status":"publish","type":"premium","link":"https:\/\/www.marketingmapy.com\/cs\/3-jak-ziskavat-ty-spravne-klienty\/","title":{"rendered":"Akvizice: Jak z\u00edsk\u00e1vat ty spr\u00e1vn\u00e9 klienty"},"content":{"rendered":"\n<p>Jeden klient si postav\u00ed inhouse t\u00fdm. Dal\u0161\u00ed se s&nbsp;v\u00e1mi rozejde kv\u016fli vysok\u00fdm cen\u00e1m. A&nbsp;jin\u00fd se rozhodne p\u0159ej\u00edt ke konkurenci. Proto\u017ee nikdy nem\u016f\u017eete v\u011bd\u011bt, jak\u00e1 p\u0159ekvapen\u00ed v\u00e1s v&nbsp;budoucnou \u010dekaj\u00ed, m\u011bli byste si budovat stabiln\u00ed s\u00ed\u0165 cest k&nbsp;nov\u00fdm klient\u016fm. Kdy\u017e pak obvykl\u00e9 zdroje vyschnou nebo se s&nbsp;n\u011bkter\u00fdmi z&nbsp;klient\u016f rozlou\u010d\u00edte, nebude pro v\u00e1s t\u011b\u017ek\u00e9 nov\u00e9ho klienta p\u0159iv\u00e9st a&nbsp;obslou\u017eit. Poj\u010fme se pod\u00edvat na to, jak z\u00edsk\u00e1vat ide\u00e1ln\u00ed klienty pro va\u0161i agenturu.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_bca8e2-51, .wp-block-kadence-advancedheading.kt-adv-heading_bca8e2-51[data-kb-block=\"kb-adv-heading_bca8e2-51\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_bca8e2-51 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_bca8e2-51[data-kb-block=\"kb-adv-heading_bca8e2-51\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_bca8e2-51 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_bca8e2-51[data-kb-block=\"kb-adv-heading_bca8e2-51\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_bca8e2-51 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_bca8e2-51\">Pl\u00e1nujte n\u00e1kupn\u00ed cestu z\u00e1kazn\u00edka<\/h2>\n\n\n\n<p>A\u0165 u\u017e se jako agentura rozj\u00ed\u017ed\u00edte nebo v\u00e1s zrovna opustilo n\u011bkolik klient\u016f, z\u0159ejm\u011b se budete muset porozhl\u00e9dnout po nov\u00fdch mo\u017enostech. Cestu va\u0161ich budouc\u00edch z\u00e1kazn\u00edk\u016f pe\u010dliv\u011b pl\u00e1nujte \u2013 promyslete si, jak bude cel\u00fd proces vypadat a&nbsp;stanovte si vhodn\u00fd r\u00e1mec pro n\u00e1kupn\u00ed cestu z\u00e1kazn\u00edka a&nbsp;va\u0161\u00ed komunikaci na n\u00ed (nab\u00edz\u00ed se nap\u0159\u00edklad STDC nebo AIDA). N\u011bkter\u00e9 z&nbsp;nich za\u010d\u00ednaj\u00ed v&nbsp;profesn\u00edch kataloz\u00edch \u010di asociac\u00edch, jin\u00e9 jsou zalo\u017eeny na skv\u011bl\u00fdch kontaktech a&nbsp;jejich prioritizaci. Vzhledem k&nbsp;tomu, \u017ee se pohybujete na poli digit\u00e1ln\u00edho marketingu, m\u011bl by b\u00fdt v\u00e1\u0161 vlastn\u00ed agenturn\u00ed marketing pro z\u00edsk\u00e1n\u00ed pozornosti a&nbsp;lead\u016f v\u00fdstavn\u00ed sk\u0159\u00edn\u00ed.<\/p>\n\n\n\n<div class=\"swpm-partial-protection swpm-formatted-msg\"><div class=\"swpm-partial-protection-icon\"><span class=\"dashicons dashicons-info\"><\/span><\/div><span class=\"swpm-partial-protection-text\"><strong>Chcete pokra\u010dovat?<\/strong>&nbsp; \u010cek\u00e1 v\u00e1s je\u0161t\u011b 90 % \u010dl\u00e1nku. Zakupte si <a href=\"\/orchestrace-digitalni-agentury-premiovy-obsah-k-zakoupeni\/\">pr\u00e9miov\u00fd obsah<\/a>.<\/span><\/div>\r\n<style>.swpm-formatted-msg{display:inline-block;overflow:hidden;position:relative;width:100%;border:1px solid #DDDDDD;border-left:5px solid #EED202;padding:5px;margin:10px 0;}.swpm-formatted-msg div.swpm-partial-protection-icon{width:auto;height:100%;position:absolute;top:50%;left:5px;margin-top:-20px;}.swpm-formatted-msg span.dashicons{font-size:40px;color:#EED202;height:auto;width:auto;}.swpm-formatted-msg span.swpm-partial-protection-text{float:left;margin-left:45px;padding: 5px}<\/style>\r\n\n\n\n","protected":false},"author":1,"featured_media":5657,"menu_order":2,"template":"","kategoriepremium":[73],"class_list":["post-4314","premium","type-premium","status-publish","has-post-thumbnail","hentry","kategoriepremium-marketing-obchod"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Akvizice: Jak z\u00edsk\u00e1vat ty spr\u00e1vn\u00e9 klienty - Marketing Mapy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketingmapy.com\/cs\/3-jak-ziskavat-ty-spravne-klienty\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Akvizice: Jak z\u00edsk\u00e1vat ty spr\u00e1vn\u00e9 klienty - Marketing Mapy\" \/>\n<meta property=\"og:description\" content=\"Jeden klient si postav\u00ed inhouse t\u00fdm. Dal\u0161\u00ed se s&nbsp;v\u00e1mi rozejde kv\u016fli vysok\u00fdm cen\u00e1m. A&nbsp;jin\u00fd se rozhodne p\u0159ej\u00edt ke konkurenci. Proto\u017ee nikdy nem\u016f\u017eete v\u011bd\u011bt, jak\u00e1 p\u0159ekvapen\u00ed v\u00e1s v&nbsp;budoucnou \u010dekaj\u00ed, m\u011bli byste si budovat stabiln\u00ed s\u00ed\u0165 cest k&nbsp;nov\u00fdm klient\u016fm. Kdy\u017e pak obvykl\u00e9 zdroje vyschnou nebo se s&nbsp;n\u011bkter\u00fdmi z&nbsp;klient\u016f rozlou\u010d\u00edte, nebude pro v\u00e1s t\u011b\u017ek\u00e9 nov\u00e9ho klienta p\u0159iv\u00e9st a&nbsp;obslou\u017eit. &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketingmapy.com\/cs\/3-jak-ziskavat-ty-spravne-klienty\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Mapy\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-09T06:48:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2022\/05\/3-jak-ziskavat-ty-spravne-klienty-1200x628-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2022\/05\/3-jak-ziskavat-ty-spravne-klienty-1200x628-1.png\" \/>\n<meta name=\"twitter:label1\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/3-jak-ziskavat-ty-spravne-klienty\\\/\",\"url\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/3-jak-ziskavat-ty-spravne-klienty\\\/\",\"name\":\"Akvizice: Jak z\u00edsk\u00e1vat ty spr\u00e1vn\u00e9 klienty - Marketing Mapy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/3-jak-ziskavat-ty-spravne-klienty\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/3-jak-ziskavat-ty-spravne-klienty\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.marketingmapy.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/3-jak-ziskavat-ty-spravne-klienty-1200x628-2.png\",\"datePublished\":\"2022-05-03T11:43:53+00:00\",\"dateModified\":\"2022-06-09T06:48:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/3-jak-ziskavat-ty-spravne-klienty\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/3-jak-ziskavat-ty-spravne-klienty\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/3-jak-ziskavat-ty-spravne-klienty\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.marketingmapy.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/3-jak-ziskavat-ty-spravne-klienty-1200x628-2.png\",\"contentUrl\":\"https:\\\/\\\/www.marketingmapy.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/3-jak-ziskavat-ty-spravne-klienty-1200x628-2.png\",\"width\":1200,\"height\":628,\"caption\":\"Jak z\u00edskat klienty v agentu\u0159e\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/3-jak-ziskavat-ty-spravne-klienty\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u00davod\",\"item\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Orchestrace agentury\",\"item\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/orchestrace-agentury-premium\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing a obchod\",\"item\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/marketing-obchod\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Akvizice: Jak z\u00edsk\u00e1vat ty spr\u00e1vn\u00e9 klienty\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/\",\"name\":\"Marketing Mapy\",\"description\":\"N\u00e1stroj pro \u0159\u00edzen\u00ed marketingov\u00fdch projekt\u016f nejen v digit\u00e1ln\u00ed agentu\u0159e\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Akvizice: Jak z\u00edsk\u00e1vat ty spr\u00e1vn\u00e9 klienty - Marketing Mapy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketingmapy.com\/cs\/3-jak-ziskavat-ty-spravne-klienty\/","og_locale":"cs_CZ","og_type":"article","og_title":"Akvizice: Jak z\u00edsk\u00e1vat ty spr\u00e1vn\u00e9 klienty - Marketing Mapy","og_description":"Jeden klient si postav\u00ed inhouse t\u00fdm. 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