{"id":4314,"date":"2022-05-03T13:43:53","date_gmt":"2022-05-03T11:43:53","guid":{"rendered":"https:\/\/www.marketingmapy.com\/?post_type=premium&#038;p=4314"},"modified":"2022-06-09T08:48:16","modified_gmt":"2022-06-09T06:48:16","slug":"3-jak-ziskavat-ty-spravne-klienty","status":"publish","type":"premium","link":"https:\/\/www.marketingmapy.com\/cs\/3-jak-ziskavat-ty-spravne-klienty\/","title":{"rendered":"Akvizice: Jak z\u00edsk\u00e1vat ty spr\u00e1vn\u00e9 klienty"},"content":{"rendered":"\n<p>Jeden klient si postav\u00ed inhouse t\u00fdm. Dal\u0161\u00ed se s&nbsp;v\u00e1mi rozejde kv\u016fli vysok\u00fdm cen\u00e1m. A&nbsp;jin\u00fd se rozhodne p\u0159ej\u00edt ke konkurenci. Proto\u017ee nikdy nem\u016f\u017eete v\u011bd\u011bt, jak\u00e1 p\u0159ekvapen\u00ed v\u00e1s v&nbsp;budoucnou \u010dekaj\u00ed, m\u011bli byste si budovat stabiln\u00ed s\u00ed\u0165 cest k&nbsp;nov\u00fdm klient\u016fm. Kdy\u017e pak obvykl\u00e9 zdroje vyschnou nebo se s&nbsp;n\u011bkter\u00fdmi z&nbsp;klient\u016f rozlou\u010d\u00edte, nebude pro v\u00e1s t\u011b\u017ek\u00e9 nov\u00e9ho klienta p\u0159iv\u00e9st a&nbsp;obslou\u017eit. Poj\u010fme se pod\u00edvat na to, jak z\u00edsk\u00e1vat ide\u00e1ln\u00ed klienty pro va\u0161i agenturu.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_bca8e2-51, .wp-block-kadence-advancedheading.kt-adv-heading_bca8e2-51[data-kb-block=\"kb-adv-heading_bca8e2-51\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_bca8e2-51 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_bca8e2-51[data-kb-block=\"kb-adv-heading_bca8e2-51\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_bca8e2-51 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_bca8e2-51[data-kb-block=\"kb-adv-heading_bca8e2-51\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_bca8e2-51 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_bca8e2-51\">Pl\u00e1nujte n\u00e1kupn\u00ed cestu z\u00e1kazn\u00edka<\/h2>\n\n\n\n<p>A\u0165 u\u017e se jako agentura rozj\u00ed\u017ed\u00edte nebo v\u00e1s zrovna opustilo n\u011bkolik klient\u016f, z\u0159ejm\u011b se budete muset porozhl\u00e9dnout po&nbsp;nov\u00fdch mo\u017enostech. Cestu va\u0161ich budouc\u00edch z\u00e1kazn\u00edk\u016f pe\u010dliv\u011b pl\u00e1nujte \u2013 promyslete si, jak bude cel\u00fd proces vypadat a&nbsp;stanovte si vhodn\u00fd r\u00e1mec pro n\u00e1kupn\u00ed cestu z\u00e1kazn\u00edka a&nbsp;va\u0161\u00ed komunikaci na n\u00ed (nab\u00edz\u00ed se nap\u0159\u00edklad STDC nebo AIDA). N\u011bkter\u00e9 z&nbsp;nich za\u010d\u00ednaj\u00ed v&nbsp;profesn\u00edch kataloz\u00edch \u010di&nbsp;asociac\u00edch, jin\u00e9 jsou zalo\u017eeny na skv\u011bl\u00fdch kontaktech a&nbsp;jejich prioritizaci. Vzhledem k&nbsp;tomu, \u017ee se pohybujete na poli digit\u00e1ln\u00edho marketingu, m\u011bl by b\u00fdt v\u00e1\u0161 vlastn\u00ed agenturn\u00ed marketing pro z\u00edsk\u00e1n\u00ed pozornosti a&nbsp;lead\u016f v\u00fdstavn\u00ed sk\u0159\u00edn\u00ed.<\/p>\n\n\n\n<div class=\"swpm-partial-protection swpm-formatted-msg\"><div class=\"swpm-partial-protection-icon\"><span class=\"dashicons dashicons-info\"><\/span><\/div><span class=\"swpm-partial-protection-text\"><strong>Chcete pokra\u010dovat?<\/strong>&nbsp; \u010cek\u00e1 v\u00e1s je\u0161t\u011b 90 % \u010dl\u00e1nku. Zakupte si <a href=\"\/orchestrace-digitalni-agentury-premiovy-obsah-k-zakoupeni\/\">pr\u00e9miov\u00fd obsah<\/a>.<\/span><\/div>\r\n<style>.swpm-formatted-msg{display:inline-block;overflow:hidden;position:relative;width:100%;border:1px solid #DDDDDD;border-left:5px solid #EED202;padding:5px;margin:10px 0;}.swpm-formatted-msg div.swpm-partial-protection-icon{width:auto;height:100%;position:absolute;top:50%;left:5px;margin-top:-20px;}.swpm-formatted-msg span.dashicons{font-size:40px;color:#EED202;height:auto;width:auto;}.swpm-formatted-msg span.swpm-partial-protection-text{float:left;margin-left:45px;padding: 5px}<\/style>\r\n\n\n\n","protected":false},"author":1,"featured_media":5657,"menu_order":2,"template":"","kategoriepremium":[73],"class_list":["post-4314","premium","type-premium","status-publish","has-post-thumbnail","hentry","kategoriepremium-marketing-obchod"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Akvizice: Jak z\u00edsk\u00e1vat ty spr\u00e1vn\u00e9 klienty - Marketing Mapy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketingmapy.com\/cs\/3-jak-ziskavat-ty-spravne-klienty\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Akvizice: Jak z\u00edsk\u00e1vat ty spr\u00e1vn\u00e9 klienty - Marketing Mapy\" \/>\n<meta property=\"og:description\" content=\"Jeden klient si postav\u00ed inhouse t\u00fdm. Dal\u0161\u00ed se s&nbsp;v\u00e1mi rozejde kv\u016fli vysok\u00fdm cen\u00e1m. A&nbsp;jin\u00fd se rozhodne p\u0159ej\u00edt ke konkurenci. Proto\u017ee nikdy nem\u016f\u017eete v\u011bd\u011bt, jak\u00e1 p\u0159ekvapen\u00ed v\u00e1s v&nbsp;budoucnou \u010dekaj\u00ed, m\u011bli byste si budovat stabiln\u00ed s\u00ed\u0165 cest k&nbsp;nov\u00fdm klient\u016fm. Kdy\u017e pak obvykl\u00e9 zdroje vyschnou nebo se s&nbsp;n\u011bkter\u00fdmi z&nbsp;klient\u016f rozlou\u010d\u00edte, nebude pro v\u00e1s t\u011b\u017ek\u00e9 nov\u00e9ho klienta p\u0159iv\u00e9st a&nbsp;obslou\u017eit. &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketingmapy.com\/cs\/3-jak-ziskavat-ty-spravne-klienty\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Mapy\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-09T06:48:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2022\/05\/3-jak-ziskavat-ty-spravne-klienty-1200x628-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2022\/05\/3-jak-ziskavat-ty-spravne-klienty-1200x628-1.png\" \/>\n<meta name=\"twitter:label1\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/3-jak-ziskavat-ty-spravne-klienty\\\/\",\"url\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/3-jak-ziskavat-ty-spravne-klienty\\\/\",\"name\":\"Akvizice: Jak z\u00edsk\u00e1vat ty spr\u00e1vn\u00e9 klienty - Marketing Mapy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/3-jak-ziskavat-ty-spravne-klienty\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/3-jak-ziskavat-ty-spravne-klienty\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.marketingmapy.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/3-jak-ziskavat-ty-spravne-klienty-1200x628-2.png\",\"datePublished\":\"2022-05-03T11:43:53+00:00\",\"dateModified\":\"2022-06-09T06:48:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/3-jak-ziskavat-ty-spravne-klienty\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/3-jak-ziskavat-ty-spravne-klienty\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/3-jak-ziskavat-ty-spravne-klienty\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.marketingmapy.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/3-jak-ziskavat-ty-spravne-klienty-1200x628-2.png\",\"contentUrl\":\"https:\\\/\\\/www.marketingmapy.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/3-jak-ziskavat-ty-spravne-klienty-1200x628-2.png\",\"width\":1200,\"height\":628,\"caption\":\"Jak z\u00edskat klienty v agentu\u0159e\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/3-jak-ziskavat-ty-spravne-klienty\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u00davod\",\"item\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Orchestrace agentury\",\"item\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/orchestrace-agentury-premium\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing a obchod\",\"item\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/marketing-obchod\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Akvizice: Jak z\u00edsk\u00e1vat ty spr\u00e1vn\u00e9 klienty\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/\",\"name\":\"Marketing Mapy\",\"description\":\"N\u00e1stroj pro \u0159\u00edzen\u00ed marketingov\u00fdch projekt\u016f nejen v digit\u00e1ln\u00ed agentu\u0159e\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Akvizice: Jak z\u00edsk\u00e1vat ty spr\u00e1vn\u00e9 klienty - Marketing Mapy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketingmapy.com\/cs\/3-jak-ziskavat-ty-spravne-klienty\/","og_locale":"cs_CZ","og_type":"article","og_title":"Akvizice: Jak z\u00edsk\u00e1vat ty spr\u00e1vn\u00e9 klienty - Marketing Mapy","og_description":"Jeden klient si postav\u00ed inhouse t\u00fdm. 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