{"id":4158,"date":"2021-12-11T18:46:40","date_gmt":"2021-12-11T17:46:40","guid":{"rendered":"https:\/\/www.marketingmapy.com\/?post_type=premium&#038;p=4158"},"modified":"2022-06-01T15:17:11","modified_gmt":"2022-06-01T13:17:11","slug":"22-argumentace-dulezitost-agentury-pro-klienty","status":"publish","type":"premium","link":"https:\/\/www.marketingmapy.com\/cs\/22-argumentace-dulezitost-agentury-pro-klienty\/","title":{"rendered":"Argumentace: Pro\u010d jsou digit\u00e1ln\u00ed agentury pro klienty d\u016fle\u017eit\u00e9"},"content":{"rendered":"\n<p><strong>Agentury, freelance\u0159i a&nbsp;inhouse t\u00fdmy z&nbsp;pohledu klienta: Koho si vlastn\u011b najmout? <\/strong><span style=\"font-weight: 400;\">Slu\u017eby va\u0161\u00ed agentury vypadaj\u00ed optikou klientsk\u00e9ho pohledu \u00fapln\u011b jinak ne\u017e od va\u0161eho pracovn\u00edho stolu. Va\u0161i cenovou nab\u00eddku klient \u010dasto nesrovn\u00e1v\u00e1 jen s&nbsp;kalkulac\u00ed dal\u0161\u00ed agentury z&nbsp;Letn\u00e9 nebo Karl\u00edna, ale nab\u00eddkami od t\u0159\u00ed freelancer\u016f nebo zva\u017euje n\u00e1klady na zalo\u017een\u00ed vlastn\u00edho inhouse t\u00fdmu. Pokud dovedete l\u00e9pe porozum\u011bt jeho situaci, m\u016f\u017eete mu jako agentura nab\u00eddnout adekv\u00e1tn\u00ed \u0159e\u0161en\u00ed a&nbsp;reagovat na jeho obavy je\u0161t\u011b p\u0159edt\u00edm, ne\u017e je v\u016fbec vyslov\u00ed.<\/span><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_443ac3-57, .wp-block-kadence-advancedheading.kt-adv-heading_443ac3-57[data-kb-block=\"kb-adv-heading_443ac3-57\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_443ac3-57 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_443ac3-57[data-kb-block=\"kb-adv-heading_443ac3-57\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_443ac3-57 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_443ac3-57[data-kb-block=\"kb-adv-heading_443ac3-57\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_443ac3-57 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_443ac3-57\">N\u011bkdo marketing sv\u011b\u0159uje profesion\u00e1l\u016fm, druh\u00fd se vyd\u00e1 cestou ud\u011blej si s\u00e1m<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Majitel drobn\u00e9 firmy v&nbsp;okresn\u00edm m\u011bst\u011b stoj\u00ed p\u0159ed stejn\u00fdm rozhodnut\u00edm jako vlastn\u00edk spole\u010dnosti s&nbsp;des\u00edtkami diviz\u00ed a&nbsp;pobo\u010dek: Jak\u00fdm zp\u016fsobem zajist\u00edme marketing? M\u016f\u017ee se obr\u00e1tit na agenturu, sestavit si extern\u00ed t\u00fdm freelancer\u016f, kter\u00e9 mus\u00ed odpov\u00eddaj\u00edc\u00edm zp\u016fsobem \u0159\u00eddit, d\u00e1le m\u016f\u017ee postavit vlastn\u00ed t\u00fdm anebo se do marketingu pust\u00ed s\u00e1m a&nbsp;bude se mu v\u011bnovat p\u0159i sv\u00e9 pr\u00e1ci. Poj\u010fme se spole\u010dn\u011b pod\u00edvat na v\u00fdhody i&nbsp;bolav\u00e1 m\u00edsta jednotliv\u00fdch sc\u00e9n\u00e1\u0159\u016f v&nbsp;jejich srovn\u00e1n\u00ed.<\/span><\/p>\n\n\n\n<div class=\"swpm-partial-protection swpm-formatted-msg\"><div class=\"swpm-partial-protection-icon\"><span class=\"dashicons dashicons-info\"><\/span><\/div><span class=\"swpm-partial-protection-text\"><strong>Chcete pokra\u010dovat?<\/strong>  \u010cek\u00e1 v\u00e1s je\u0161t\u011b 90 % \u010dl\u00e1nku. Zakupte si <a href=\"\/orchestrace-digitalni-agentury-premiovy-obsah-k-zakoupeni\/\">pr\u00e9miov\u00fd obsah<\/a>.<\/span><\/div>\r\n<style>.swpm-formatted-msg{display:inline-block;overflow:hidden;position:relative;width:100%;border:1px solid #DDDDDD;border-left:5px solid #EED202;padding:5px;margin:10px 0;}.swpm-formatted-msg div.swpm-partial-protection-icon{width:auto;height:100%;position:absolute;top:50%;left:5px;margin-top:-20px;}.swpm-formatted-msg span.dashicons{font-size:40px;color:#EED202;height:auto;width:auto;}.swpm-formatted-msg span.swpm-partial-protection-text{float:left;margin-left:45px;padding: 5px}<\/style>\r\n\n","protected":false},"author":4,"featured_media":0,"menu_order":19,"template":"","kategoriepremium":[73],"class_list":["post-4158","premium","type-premium","status-publish","hentry","kategoriepremium-marketing-obchod"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Argumentace: Pro\u010d jsou digit\u00e1ln\u00ed agentury pro klienty d\u016fle\u017eit\u00e9 - Marketing Mapy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketingmapy.com\/cs\/22-argumentace-dulezitost-agentury-pro-klienty\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Argumentace: Pro\u010d jsou digit\u00e1ln\u00ed agentury pro klienty d\u016fle\u017eit\u00e9 - Marketing Mapy\" \/>\n<meta property=\"og:description\" content=\"Agentury, freelance\u0159i a&nbsp;inhouse t\u00fdmy z&nbsp;pohledu klienta: Koho si vlastn\u011b najmout? Slu\u017eby va\u0161\u00ed agentury vypadaj\u00ed optikou klientsk\u00e9ho pohledu \u00fapln\u011b jinak ne\u017e od va\u0161eho pracovn\u00edho stolu. Va\u0161i cenovou nab\u00eddku klient \u010dasto nesrovn\u00e1v\u00e1 jen s&nbsp;kalkulac\u00ed dal\u0161\u00ed agentury z&nbsp;Letn\u00e9 nebo Karl\u00edna, ale nab\u00eddkami od t\u0159\u00ed freelancer\u016f nebo zva\u017euje n\u00e1klady na zalo\u017een\u00ed vlastn\u00edho inhouse t\u00fdmu. Pokud dovedete l\u00e9pe porozum\u011bt jeho &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketingmapy.com\/cs\/22-argumentace-dulezitost-agentury-pro-klienty\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Mapy\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-01T13:17:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2022\/05\/22-agentury-freelanceri-a-inhouse-tymy-z-pohledu-klienta-koho-si-vlastne-najmout-1200x628-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2022\/05\/22-agentury-freelanceri-a-inhouse-tymy-z-pohledu-klienta-koho-si-vlastne-najmout-1200x628-1.png\" \/>\n<meta name=\"twitter:label1\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data1\" content=\"11 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/22-argumentace-dulezitost-agentury-pro-klienty\\\/\",\"url\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/22-argumentace-dulezitost-agentury-pro-klienty\\\/\",\"name\":\"Argumentace: Pro\u010d jsou digit\u00e1ln\u00ed agentury pro klienty d\u016fle\u017eit\u00e9 - Marketing Mapy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/#website\"},\"datePublished\":\"2021-12-11T17:46:40+00:00\",\"dateModified\":\"2022-06-01T13:17:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/22-argumentace-dulezitost-agentury-pro-klienty\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/22-argumentace-dulezitost-agentury-pro-klienty\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/22-argumentace-dulezitost-agentury-pro-klienty\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u00davod\",\"item\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Orchestrace agentury\",\"item\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/orchestrace-agentury-premium\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing a obchod\",\"item\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/marketing-obchod\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Argumentace: Pro\u010d jsou digit\u00e1ln\u00ed agentury pro klienty d\u016fle\u017eit\u00e9\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/\",\"name\":\"Marketing Mapy\",\"description\":\"N\u00e1stroj pro \u0159\u00edzen\u00ed marketingov\u00fdch projekt\u016f nejen v digit\u00e1ln\u00ed agentu\u0159e\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Argumentace: Pro\u010d jsou digit\u00e1ln\u00ed agentury pro klienty d\u016fle\u017eit\u00e9 - Marketing Mapy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketingmapy.com\/cs\/22-argumentace-dulezitost-agentury-pro-klienty\/","og_locale":"cs_CZ","og_type":"article","og_title":"Argumentace: Pro\u010d jsou digit\u00e1ln\u00ed agentury pro klienty d\u016fle\u017eit\u00e9 - Marketing Mapy","og_description":"Agentury, freelance\u0159i a&nbsp;inhouse t\u00fdmy z&nbsp;pohledu klienta: Koho si vlastn\u011b najmout? Slu\u017eby va\u0161\u00ed agentury vypadaj\u00ed optikou klientsk\u00e9ho pohledu \u00fapln\u011b jinak ne\u017e od va\u0161eho pracovn\u00edho stolu. Va\u0161i cenovou nab\u00eddku klient \u010dasto nesrovn\u00e1v\u00e1 jen s&nbsp;kalkulac\u00ed dal\u0161\u00ed agentury z&nbsp;Letn\u00e9 nebo Karl\u00edna, ale nab\u00eddkami od t\u0159\u00ed freelancer\u016f nebo zva\u017euje n\u00e1klady na zalo\u017een\u00ed vlastn\u00edho inhouse t\u00fdmu. Pokud dovedete l\u00e9pe porozum\u011bt jeho &hellip;","og_url":"https:\/\/www.marketingmapy.com\/cs\/22-argumentace-dulezitost-agentury-pro-klienty\/","og_site_name":"Marketing Mapy","article_modified_time":"2022-06-01T13:17:11+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2022\/05\/22-agentury-freelanceri-a-inhouse-tymy-z-pohledu-klienta-koho-si-vlastne-najmout-1200x628-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_image":"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2022\/05\/22-agentury-freelanceri-a-inhouse-tymy-z-pohledu-klienta-koho-si-vlastne-najmout-1200x628-1.png","twitter_misc":{"Odhadovan\u00e1 doba \u010dten\u00ed":"11 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.marketingmapy.com\/cs\/22-argumentace-dulezitost-agentury-pro-klienty\/","url":"https:\/\/www.marketingmapy.com\/cs\/22-argumentace-dulezitost-agentury-pro-klienty\/","name":"Argumentace: Pro\u010d jsou digit\u00e1ln\u00ed agentury pro klienty d\u016fle\u017eit\u00e9 - Marketing Mapy","isPartOf":{"@id":"https:\/\/www.marketingmapy.com\/cs\/#website"},"datePublished":"2021-12-11T17:46:40+00:00","dateModified":"2022-06-01T13:17:11+00:00","breadcrumb":{"@id":"https:\/\/www.marketingmapy.com\/cs\/22-argumentace-dulezitost-agentury-pro-klienty\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketingmapy.com\/cs\/22-argumentace-dulezitost-agentury-pro-klienty\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketingmapy.com\/cs\/22-argumentace-dulezitost-agentury-pro-klienty\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u00davod","item":"https:\/\/www.marketingmapy.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Orchestrace agentury","item":"https:\/\/www.marketingmapy.com\/cs\/orchestrace-agentury-premium\/"},{"@type":"ListItem","position":3,"name":"Marketing a obchod","item":"https:\/\/www.marketingmapy.com\/cs\/marketing-obchod\/"},{"@type":"ListItem","position":4,"name":"Argumentace: Pro\u010d jsou digit\u00e1ln\u00ed agentury pro klienty d\u016fle\u017eit\u00e9"}]},{"@type":"WebSite","@id":"https:\/\/www.marketingmapy.com\/cs\/#website","url":"https:\/\/www.marketingmapy.com\/cs\/","name":"Marketing Mapy","description":"N\u00e1stroj pro \u0159\u00edzen\u00ed marketingov\u00fdch projekt\u016f nejen v digit\u00e1ln\u00ed agentu\u0159e","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketingmapy.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"}]}},"_links":{"self":[{"href":"https:\/\/www.marketingmapy.com\/cs\/wp-json\/wp\/v2\/premium\/4158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketingmapy.com\/cs\/wp-json\/wp\/v2\/premium"}],"about":[{"href":"https:\/\/www.marketingmapy.com\/cs\/wp-json\/wp\/v2\/types\/premium"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingmapy.com\/cs\/wp-json\/wp\/v2\/users\/4"}],"version-history":[{"count":11,"href":"https:\/\/www.marketingmapy.com\/cs\/wp-json\/wp\/v2\/premium\/4158\/revisions"}],"predecessor-version":[{"id":5589,"href":"https:\/\/www.marketingmapy.com\/cs\/wp-json\/wp\/v2\/premium\/4158\/revisions\/5589"}],"wp:attachment":[{"href":"https:\/\/www.marketingmapy.com\/cs\/wp-json\/wp\/v2\/media?parent=4158"}],"wp:term":[{"taxonomy":"kategoriepremium","embeddable":true,"href":"https:\/\/www.marketingmapy.com\/cs\/wp-json\/wp\/v2\/kategoriepremium?post=4158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}