{"id":4149,"date":"2021-12-11T18:36:17","date_gmt":"2021-12-11T17:36:17","guid":{"rendered":"https:\/\/www.marketingmapy.com\/?post_type=premium&#038;p=4149"},"modified":"2022-06-01T15:18:24","modified_gmt":"2022-06-01T13:18:24","slug":"18-maturity-model-rustu-agentury-kpi","status":"publish","type":"premium","link":"https:\/\/www.marketingmapy.com\/cs\/18-maturity-model-rustu-agentury-kpi\/","title":{"rendered":"KPI: Maturity model r\u016fstu agentury: Jak\u00e1 KPI agentura sleduje"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Aby vznikl zisk, mus\u00edme \u0159e\u0161it produkty, slu\u017eby, zam\u011bstnance i&nbsp;obchod. Pokud jednu z&nbsp;t\u011bchto oblast\u00ed zanedb\u00e1te, vytvo\u0159\u00ed se dluh. A&nbsp;kdy\u017e postupn\u011b naberete nov\u00e9 zam\u011bstnance, mus\u00edte se postarat o&nbsp;jejich spokojenost. Pro ka\u017edou agenturn\u00ed oblast byste si m\u011bli nastavit spr\u00e1vn\u00e1 KPI a&nbsp;dlouhodob\u011b je sledovat a&nbsp;plnit. K&nbsp;cest\u011b za \u00fasp\u011b\u0161nou a&nbsp;ziskovou agenturou v\u00e1m pom\u016f\u017ee Maturity model r\u016fstu agentur.<\/span><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_dbd2ac-8b, .wp-block-kadence-advancedheading.kt-adv-heading_dbd2ac-8b[data-kb-block=\"kb-adv-heading_dbd2ac-8b\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_dbd2ac-8b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_dbd2ac-8b[data-kb-block=\"kb-adv-heading_dbd2ac-8b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_dbd2ac-8b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_dbd2ac-8b[data-kb-block=\"kb-adv-heading_dbd2ac-8b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_dbd2ac-8b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_dbd2ac-8b\">Mist\u0159i excel\u016f a&nbsp;pocitov\u00ed plavci<\/h2>\n\n\n\n<p>Kdy\u017e agentura za\u010d\u00edn\u00e1, \u0159e\u0161\u00ed prakticky jen cashflow. Rozhodn\u011b nem\u00e1 \u017e\u00e1dn\u00e9 propracovan\u00e9 byznys pl\u00e1ny nebo c\u00edlov\u00e1 KPI. Zkr\u00e1tka jede ze dne na den, od faktury k&nbsp;faktu\u0159e.<\/p>\n\n\n\n<p>Po prvn\u00edch letech se za\u010d\u00edn\u00e1 v\u00edce sledovat obrat a&nbsp;ziskovost cel\u00e9 firmy. \u0158\u00edd\u00ed-li lucidn\u00ed mana\u017eer, zavede brzy m\u011b\u0159en\u00ed \u010dasu a&nbsp;vyhodnocov\u00e1n\u00ed v\u00fdkonnosti na \u00farovni jednotliv\u00fdch lid\u00ed a&nbsp;po\u010dtu jejich fakturovateln\u00fdch hodin. Na za\u010d\u00e1tku je\u0161t\u011b nen\u00ed tolik d\u016fle\u017eit\u00e9, jestli pr\u00e1ce na tom \u010di onom klientovi agentu\u0159e vyd\u011bl\u00e1v\u00e1, ale jak\u00e9 \u010d\u00e1stky se mu m\u011bs\u00ed\u010dn\u011b fakturuj\u00ed. D\u0159\u00edve nebo pozd\u011bji se ale objev\u00ed&nbsp; ot\u00e1zka, zda na dan\u00e9m klientovi firma vyd\u011bl\u00e1v\u00e1 \u010di prod\u011bl\u00e1v\u00e1 a&nbsp;agentura nutn\u011b za\u010dne klienty klasifikovat na \u201elep\u0161\u00ed\u201c a&nbsp;\u201ehor\u0161\u00ed\u201c.<\/p>\n\n\n\n<p>\u010c\u00edm d\u00e9le agentura p\u016fsob\u00ed na trhu a&nbsp;v&nbsp;\u010d\u00edm konkuren\u010dn\u011bj\u0161\u00edm prost\u0159ed\u00ed se pohybuje, t\u00edm intenzivn\u011bji mus\u00ed \u0159e\u0161it vnit\u0159n\u00ed efektivitu a&nbsp;vlastn\u00ed KPI. Zat\u00edmco n\u011bkte\u0159\u00ed majitel\u00e9 agentur ka\u017edodenn\u011b otev\u00edraj\u00ed des\u00edtky sv\u00fdch excel\u016f s&nbsp;agenturn\u00edmi \u010d\u00edsly a&nbsp;mikromana\u017euj\u00ed i&nbsp;ty nejmen\u0161\u00ed detaily, jin\u00ed \u010d\u00edsla \u201ene\u0159e\u0161\u00ed\u201c, dlouho v&nbsp;nich plavou a&nbsp;v\u0161echno d\u011blaj\u00ed pocitov\u011b. My se s&nbsp;v\u00e1mi vyd\u00e1me zlatou st\u0159edn\u00ed cestou.<\/p>\n\n\n\n<div class=\"swpm-partial-protection swpm-formatted-msg\"><div class=\"swpm-partial-protection-icon\"><span class=\"dashicons dashicons-info\"><\/span><\/div><span class=\"swpm-partial-protection-text\"><strong>Chcete pokra\u010dovat?<\/strong>  \u010cek\u00e1 v\u00e1s je\u0161t\u011b 90 % \u010dl\u00e1nku. Zakupte si <a href=\"https:\/\/www.marketingmapy.com\/orchestrace-digitalni-agentury-premiovy-obsah-k-zakoupeni\/\">pr\u00e9miov\u00fd obsah<\/a>.<\/span><\/div>\r\n<style>.swpm-formatted-msg{display:inline-block;overflow:hidden;position:relative;width:100%;border:1px solid #DDDDDD;border-left:5px solid #EED202;padding:5px;margin:10px 0;}.swpm-formatted-msg div.swpm-partial-protection-icon{width:auto;height:100%;position:absolute;top:50%;left:5px;margin-top:-20px;}.swpm-formatted-msg span.dashicons{font-size:40px;color:#EED202;height:auto;width:auto;}.swpm-formatted-msg span.swpm-partial-protection-text{float:left;margin-left:45px;padding: 5px}<\/style>\r\n\n","protected":false},"author":4,"featured_media":0,"menu_order":11,"template":"","kategoriepremium":[76],"class_list":["post-4149","premium","type-premium","status-publish","hentry","kategoriepremium-financni-rizeni"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KPI: Maturity model r\u016fstu agentury: Jak\u00e1 KPI agentura sleduje - Marketing Mapy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketingmapy.com\/cs\/18-maturity-model-rustu-agentury-kpi\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KPI: Maturity model r\u016fstu agentury: Jak\u00e1 KPI agentura sleduje - Marketing Mapy\" \/>\n<meta property=\"og:description\" content=\"Aby vznikl zisk, mus\u00edme \u0159e\u0161it produkty, slu\u017eby, zam\u011bstnance i&nbsp;obchod. 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