{"id":4141,"date":"2021-12-10T12:05:15","date_gmt":"2021-12-10T11:05:15","guid":{"rendered":"https:\/\/www.marketingmapy.com\/?post_type=premium&#038;p=4141"},"modified":"2022-06-01T15:17:59","modified_gmt":"2022-06-01T13:17:59","slug":"14-manazerske-chyby-v-rizeni-agentury","status":"publish","type":"premium","link":"https:\/\/www.marketingmapy.com\/cs\/14-manazerske-chyby-v-rizeni-agentury\/","title":{"rendered":"Chyby: Mana\u017eersk\u00e9 p\u0159e\u0161lapy v&nbsp;\u0159\u00edzen\u00ed agentury"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">B\u00fdval skv\u011bl\u00fdm PPC specialistou, ale sp\u00e1chal ten nejhor\u0161\u00ed h\u0159\u00edch, proto\u017ee se rozhodl zalo\u017eit agenturu. Zam\u011bstnanci se ho sna\u017eili p\u0159echytra\u010dit. M\u00edsto toho je dok\u00e1zal u\u0159\u00eddit a&nbsp;dob\u0159e v\u00e9st. Vzd\u011bl\u00e1n v&nbsp;\u0159\u00edzen\u00ed lid\u00ed nyn\u00ed vede svoji agenturu ke hv\u011bzd\u00e1m. B\u00fdval\u00fd PPC specialista, kter\u00fd PPC specialisty dok\u00e1\u017ee \u0159\u00eddit. Perfektn\u00ed l\u00eddr. Mana\u017eer.<\/span><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_6bbb14-03, .wp-block-kadence-advancedheading.kt-adv-heading_6bbb14-03[data-kb-block=\"kb-adv-heading_6bbb14-03\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_6bbb14-03 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_6bbb14-03[data-kb-block=\"kb-adv-heading_6bbb14-03\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_6bbb14-03 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_6bbb14-03[data-kb-block=\"kb-adv-heading_6bbb14-03\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_6bbb14-03 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_6bbb14-03\">V r\u016fzn\u00fdch f\u00e1z\u00edch agentury chybuj\u00ed v&nbsp;r\u016fzn\u00fdch v\u011bcech<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Kdy\u017e specialista zalo\u017e\u00ed agenturu, mus\u00ed p\u0159ijmout to, \u017ee u\u017e nen\u00ed specialista, ale l\u00eddr, kter\u00fd \u0159e\u0161\u00ed cashflow, finan\u010dn\u00ed pl\u00e1nov\u00e1n\u00ed, napl\u0148ov\u00e1n\u00ed pr\u00e1ce a&nbsp;smlouvy. Balancuje mezi t\u00edm, na kolika klientech m\u016f\u017ee je\u0161t\u011b agentura pracovat, a&nbsp;kdy u\u017e mus\u00ed p\u0159ijmout juniory. S&nbsp;ka\u017ed\u00fdm dal\u0161\u00edm zam\u011bstnancem p\u0159ich\u00e1zej\u00ed nov\u00e9 n\u00e1klady. Kdy\u017e se mal\u00e1 t\u0159\u00ed\u010dlenn\u00e1 agentura rozroste o&nbsp;dva nov\u00e9 pracovn\u00edky, je to t\u00e9m\u011b\u0159 stoprocentn\u00ed n\u00e1r\u016fst, kter\u00fd j\u00ed m\u016f\u017ee snadno zlomit vaz. A&nbsp;co teprve, kdy\u017e v&nbsp;dal\u0161\u00edm roce znovu vyroste o&nbsp;dva dal\u0161\u00ed zam\u011bstnance? Mana\u017eer velk\u00e9 i&nbsp;men\u0161\u00ed agentury mus\u00ed um\u011bt dob\u0159e pl\u00e1novat, organizovat, \u0159\u00eddit a&nbsp;kontrolovat. Pro drobn\u00e9 weby nebo projekty mo\u017en\u00e1 projektov\u00e9ho mana\u017eera nepot\u0159ebujete, ale a\u017e se pust\u00edte do monstr\u00f3zn\u00edch \u0159e\u0161en\u00ed, ur\u010dit\u011b v\u00e1m chyb\u011bt bude.<\/span><\/p>\n\n\n\n<div class=\"swpm-partial-protection swpm-formatted-msg\"><div class=\"swpm-partial-protection-icon\"><span class=\"dashicons dashicons-info\"><\/span><\/div><span class=\"swpm-partial-protection-text\"><strong>Chcete pokra\u010dovat?<\/strong>  \u010cek\u00e1 v\u00e1s je\u0161t\u011b 90 % \u010dl\u00e1nku. Zakupte si <a href=\"\/orchestrace-digitalni-agentury-premiovy-obsah-k-zakoupeni\/\">pr\u00e9miov\u00fd obsah<\/a>.<\/span><\/div>\r\n<style>.swpm-formatted-msg{display:inline-block;overflow:hidden;position:relative;width:100%;border:1px solid #DDDDDD;border-left:5px solid #EED202;padding:5px;margin:10px 0;}.swpm-formatted-msg div.swpm-partial-protection-icon{width:auto;height:100%;position:absolute;top:50%;left:5px;margin-top:-20px;}.swpm-formatted-msg span.dashicons{font-size:40px;color:#EED202;height:auto;width:auto;}.swpm-formatted-msg span.swpm-partial-protection-text{float:left;margin-left:45px;padding: 5px}<\/style>\r\n\n","protected":false},"author":4,"featured_media":0,"menu_order":13,"template":"","kategoriepremium":[75],"class_list":["post-4141","premium","type-premium","status-publish","hentry","kategoriepremium-provoz-agentury"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chyby: Mana\u017eersk\u00e9 p\u0159e\u0161lapy v \u0159\u00edzen\u00ed agentury - Marketing Mapy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketingmapy.com\/cs\/14-manazerske-chyby-v-rizeni-agentury\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chyby: Mana\u017eersk\u00e9 p\u0159e\u0161lapy v \u0159\u00edzen\u00ed agentury - Marketing Mapy\" \/>\n<meta property=\"og:description\" content=\"B\u00fdval skv\u011bl\u00fdm PPC specialistou, ale sp\u00e1chal ten nejhor\u0161\u00ed h\u0159\u00edch, proto\u017ee se rozhodl zalo\u017eit agenturu. Zam\u011bstnanci se ho sna\u017eili p\u0159echytra\u010dit. M\u00edsto toho je dok\u00e1zal u\u0159\u00eddit a&nbsp;dob\u0159e v\u00e9st. Vzd\u011bl\u00e1n v&nbsp;\u0159\u00edzen\u00ed lid\u00ed nyn\u00ed vede svoji agenturu ke hv\u011bzd\u00e1m. B\u00fdval\u00fd PPC specialista, kter\u00fd PPC specialisty dok\u00e1\u017ee \u0159\u00eddit. Perfektn\u00ed l\u00eddr. Mana\u017eer. 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