{"id":4136,"date":"2021-12-10T12:00:49","date_gmt":"2021-12-10T11:00:49","guid":{"rendered":"https:\/\/www.marketingmapy.com\/?post_type=premium&#038;p=4136"},"modified":"2022-06-01T15:18:04","modified_gmt":"2022-06-01T13:18:04","slug":"12-agenturni-cenotvorba-o-penezich-a-jinych-besech","status":"publish","type":"premium","link":"https:\/\/www.marketingmapy.com\/cs\/12-agenturni-cenotvorba-o-penezich-a-jinych-besech\/","title":{"rendered":"Cenotvorba: O&nbsp;pen\u011bz\u00edch a&nbsp;jin\u00fdch b\u011bsech"},"content":{"rendered":"\n<p>\u201eOmlouv\u00e1me se, ale cena za web je pro n\u00e1s p\u0159\u00edli\u0161 vysok\u00e1.\u201c \u201eTolik? J\u00e1 jsem myslela, \u017ee to bude o&nbsp;polovinu m\u00e9n\u011b?\u201c Pokud v\u00e1m do e-mailu p\u0159ich\u00e1zej\u00ed na va\u0161e kalkulace ka\u017ed\u00fd m\u011bs\u00edc podobn\u00e9 odpov\u011bdi, z\u0159ejm\u011b je na \u010dase zamyslet se nad va\u0161\u00ed cenotvorbou komplexn\u011b. Nezvolili jste nevhodn\u00fd model nace\u0148ov\u00e1n\u00ed? Zapo\u010d\u00edt\u00e1v\u00e1te v\u0161echny n\u00e1klady? Zohled\u0148ujete ve\u0161ker\u00e9 faktory t\u00fdkaj\u00edc\u00ed se ceny? Prod\u00e1v\u00e1te spr\u00e1vn\u00fdm klient\u016fm?<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_69d6fb-61, .wp-block-kadence-advancedheading.kt-adv-heading_69d6fb-61[data-kb-block=\"kb-adv-heading_69d6fb-61\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_69d6fb-61 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_69d6fb-61[data-kb-block=\"kb-adv-heading_69d6fb-61\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_69d6fb-61 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_69d6fb-61[data-kb-block=\"kb-adv-heading_69d6fb-61\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_69d6fb-61 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_69d6fb-61\">Pro\u010d klient\u016fm p\u0159ipad\u00e1 cena agentury p\u0159\u00edli\u0161 vysok\u00e1?<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Na v\u00fdstupy pr\u00e1ce digit\u00e1ln\u00edch agentur si nem\u016f\u017eete s\u00e1hnout. Nak\u00f3dovan\u00e9 \u0161ablony webu nepohlad\u00edte jako kapotu nov\u00e9ho Lamborghini. Spln\u011bn\u00e1 KPI na soci\u00e1ln\u00edch s\u00edt\u00ed nezah\u0159ej\u00ed jako ka\u0161m\u00edrov\u00fd svetr. V\u00fdstupem agentur jsou zkr\u00e1tka jedni\u010dky a&nbsp;nuly. Des\u00edtky hodin pr\u00e1ce p\u0159ich\u00e1zej\u00ed klientovi jako n\u011bkolik p\u0159\u00edloh v&nbsp;jednom e-mailu. A&nbsp;pr\u00e1v\u011b kv\u016fli nehmatateln\u00e9 podstat\u011b pr\u00e1ce digit\u00e1ln\u00edch agentur mohou klient\u016fm p\u0159ipadat jejich ceny p\u0159emr\u0161t\u011bn\u00e9. Mnohdy je nav\u00edc srovn\u00e1vaj\u00ed s&nbsp;nab\u00eddkami od student\u016f, freelancer\u016f \u010di agentur, kter\u00e9 nab\u00edzej\u00ed \u0161ablonov\u00e9 v\u00fdstupy m\u00edsto \u0159e\u0161en\u00ed na m\u00edru. Va\u0161e cena reflektuje p\u0159edev\u0161\u00edm mno\u017estv\u00ed vynalo\u017een\u00e9 pr\u00e1ce, prost\u0159ed\u00ed, ve kter\u00e9m zam\u011bstnanci pracuj\u00ed, nejmodern\u011bj\u0161\u00ed technologie a&nbsp;software i&nbsp;dlouholet\u00e9 agenturn\u00ed zku\u0161enosti. Hanna Marciniak vid\u00ed p\u0159\u00ed\u010diny pozdvihnut\u00e9ho obo\u010d\u00ed klienta p\u0159i pohledu na cenu v&nbsp;n\u011bkolika z\u00e1le\u017eitostech: v&nbsp;dan\u00e9m segmentu kles\u00e1 popt\u00e1vka, na trhu neust\u00e1le vznik\u00e1 nov\u00e1 konkurence, st\u00e1vaj\u00edc\u00ed dodavatel\u00e9 maj\u00ed vy\u0161\u0161\u00ed kapacity, dodavatel\u00e9 se za\u010d\u00ednaj\u00ed orientovat sp\u00ed\u0161e na p\u0159e\u017eit\u00ed ne\u017e na r\u016fst, v\u011bt\u0161\u00ed zam\u011b\u0159en\u00ed klient\u016f na kr\u00e1tkodob\u00e9 c\u00edle m\u00edsto dlouhodob\u00fdch, roz\u0161\u00ed\u0159en\u00e9 a\u017e nep\u0159im\u011b\u0159en\u00e9 vyu\u017e\u00edv\u00e1n\u00ed slev a&nbsp;rostouc\u00ed tlak ze strany z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed si na n\u00edzk\u00e9 ceny a&nbsp;slevy snadno zvykli.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"swpm-partial-protection swpm-formatted-msg\"><div class=\"swpm-partial-protection-icon\"><span class=\"dashicons dashicons-info\"><\/span><\/div><span class=\"swpm-partial-protection-text\"><strong>Chcete pokra\u010dovat?<\/strong>  \u010cek\u00e1 v\u00e1s je\u0161t\u011b 90 % \u010dl\u00e1nku. Zakupte si <a href=\"\/orchestrace-digitalni-agentury-premiovy-obsah-k-zakoupeni\/\">pr\u00e9miov\u00fd obsah<\/a>.<\/span><\/div>\r\n<style>.swpm-formatted-msg{display:inline-block;overflow:hidden;position:relative;width:100%;border:1px solid #DDDDDD;border-left:5px solid #EED202;padding:5px;margin:10px 0;}.swpm-formatted-msg div.swpm-partial-protection-icon{width:auto;height:100%;position:absolute;top:50%;left:5px;margin-top:-20px;}.swpm-formatted-msg span.dashicons{font-size:40px;color:#EED202;height:auto;width:auto;}.swpm-formatted-msg span.swpm-partial-protection-text{float:left;margin-left:45px;padding: 5px}<\/style>\r\n\n","protected":false},"author":4,"featured_media":0,"menu_order":12,"template":"","kategoriepremium":[76],"class_list":["post-4136","premium","type-premium","status-publish","hentry","kategoriepremium-financni-rizeni"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cenotvorba: O pen\u011bz\u00edch a jin\u00fdch b\u011bsech - Marketing Mapy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketingmapy.com\/cs\/12-agenturni-cenotvorba-o-penezich-a-jinych-besech\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cenotvorba: O pen\u011bz\u00edch a jin\u00fdch b\u011bsech - Marketing Mapy\" \/>\n<meta property=\"og:description\" content=\"\u201eOmlouv\u00e1me se, ale cena za web je pro n\u00e1s p\u0159\u00edli\u0161 vysok\u00e1.\u201c \u201eTolik? J\u00e1 jsem myslela, \u017ee to bude o&nbsp;polovinu m\u00e9n\u011b?\u201c Pokud v\u00e1m do e-mailu p\u0159ich\u00e1zej\u00ed na va\u0161e kalkulace ka\u017ed\u00fd m\u011bs\u00edc podobn\u00e9 odpov\u011bdi, z\u0159ejm\u011b je na \u010dase zamyslet se nad va\u0161\u00ed cenotvorbou komplexn\u011b. Nezvolili jste nevhodn\u00fd model nace\u0148ov\u00e1n\u00ed? Zapo\u010d\u00edt\u00e1v\u00e1te v\u0161echny n\u00e1klady? 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