{"id":3785,"date":"2021-11-26T09:47:18","date_gmt":"2021-11-26T08:47:18","guid":{"rendered":"https:\/\/www.marketingmapy.com\/?post_type=premium&#038;p=3785"},"modified":"2022-06-16T09:48:37","modified_gmt":"2022-06-16T07:48:37","slug":"11-skalovani-agentury-1-dil-planovani","status":"publish","type":"premium","link":"https:\/\/www.marketingmapy.com\/cs\/11-skalovani-agentury-1-dil-planovani\/","title":{"rendered":"\u0160k\u00e1lov\u00e1n\u00ed: 1.&nbsp;d\u00edl  \u2013 Bez pl\u00e1nov\u00e1n\u00ed to nep\u016fjde a&nbsp;29 krok\u016f pro \u0161k\u00e1lovateln\u00fd r\u016fst agentury"},"content":{"rendered":"\n<p><a id=\"post-3785-_mbzyjqe0vdp\"><\/a> \u0160k\u00e1lovateln\u00fd r\u016fst agentury je podstatn\u011b t\u011b\u017e\u0161\u00ed ne\u017e SaaS nebo prodej webin\u00e1\u0159\u016f \u010di prodej fyzick\u00fdch produkt\u016f. \u0160k\u00e1lov\u00e1n\u00edm agentury m\u00e1me na mysli p\u0159edev\u0161\u00edm zv\u00fd\u0161en\u00ed obratu, ale bez negativn\u00edho dopadu na kvalitu slu\u017eeb. Nejde o&nbsp;bezhlav\u00fd r\u016fst, ale r\u016fst se zvy\u0161uj\u00edc\u00ed se ziskovost\u00ed. A&nbsp;o&nbsp;tom sn\u00ed za\u010d\u00ednaj\u00edc\u00ed agentury i&nbsp;zku\u0161en\u00ed matado\u0159i v&nbsp;oboru. I&nbsp;kdy\u017e se digit\u00e1ln\u00ed agentury \u0161k\u00e1luj\u00ed pom\u011brn\u011b obt\u00ed\u017en\u011b, existuje \u0159ada cest a&nbsp;mo\u017enost\u00ed, jak ke zvy\u0161ov\u00e1n\u00ed zisku a&nbsp;efektivity p\u0159istoupit. Poj\u010fme spole\u010dn\u011b vybrat takov\u00fd, kter\u00fd va\u0161i digit\u00e1ln\u00ed agenturu posune od firmy plat\u00edc\u00ed mzdy k&nbsp;ziskov\u00e9 dojn\u00e9 kr\u00e1v\u011b.<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_19ea28-90:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_19ea28-90 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_19ea28-90 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_19ea28-90 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_19ea28-90 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}.kt-svg-icon-list-items_19ea28-90 ul.kt-svg-icon-list .kt-svg-icon-list-level-1 .kt-svg-icon-list-single svg{font-size:20px;}.kt-svg-icon-list-items_19ea28-90 ul.kt-svg-icon-list .kt-svg-icon-list-level-2 .kt-svg-icon-list-single svg{font-size:20px;}.kt-svg-icon-list-items_19ea28-90 ul.kt-svg-icon-list .kt-svg-icon-list-level-3 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_19ea28-90 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><li class=\"kt-svg-icon-list-style-stacked kt-svg-icon-list-item-wrap kt-svg-icon-list-item-0\"><div style=\"display:inline-flex;justify-content:center;align-items:center;color:#ff7f27;padding:5px;border-width:1px\" class=\"kt-svg-icon-list-single kt-svg-icon-list-single-fe_checkCircle\"><svg style=\"display:inline-block;vertical-align:middle\" viewbox=\"0 0 24 24\" height=\"20\" width=\"20\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"><\/path><polyline points=\"22 4 12 14.01 9 11.01\"><\/polyline><\/svg><\/div><span class=\"kt-svg-icon-list-text\">1. <strong>d\u00edl \u2013 Bez pl\u00e1nov\u00e1n\u00ed to nep\u016fjde<\/strong><\/span><\/li><li class=\"kt-svg-icon-list-style-stacked kt-svg-icon-list-item-wrap kt-svg-icon-list-item-1\"><div style=\"display:inline-flex;justify-content:center;align-items:center;color:#ff7f27;padding:5px;border-width:1px\" class=\"kt-svg-icon-list-single kt-svg-icon-list-single-fe_checkCircle\"><svg style=\"display:inline-block;vertical-align:middle\" viewbox=\"0 0 24 24\" height=\"20\" width=\"20\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"><\/path><polyline points=\"22 4 12 14.01 9 11.01\"><\/polyline><\/svg><\/div><span class=\"kt-svg-icon-list-text\"> <a href=\"https:\/\/www.marketingmapy.com\/cs\/10-skalovani-agentury-2-dil-obchod\/\">2.&nbsp;d\u00edl \u2013 Sta\u0148te se v\u00fdte\u010dn\u00fdmi obchodn\u00edky<\/a> <\/span><\/li><li class=\"kt-svg-icon-list-style-stacked kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2\"><div style=\"display:inline-flex;justify-content:center;align-items:center;color:#ff7f27;padding:5px;border-width:1px\" class=\"kt-svg-icon-list-single kt-svg-icon-list-single-fe_checkCircle\"><svg style=\"display:inline-block;vertical-align:middle\" viewbox=\"0 0 24 24\" height=\"20\" width=\"20\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"><\/path><polyline points=\"22 4 12 14.01 9 11.01\"><\/polyline><\/svg><\/div><span class=\"kt-svg-icon-list-text\"> <a href=\"https:\/\/www.marketingmapy.com\/cs\/27-skalovani-agentury-3-dil-efektivita\/\">3.&nbsp;d\u00edl \u2013 Zaost\u0159eno na efektivitu <\/a> <\/span><\/li><li class=\"kt-svg-icon-list-style-stacked kt-svg-icon-list-item-wrap kt-svg-icon-list-item-3\"><div style=\"display:inline-flex;justify-content:center;align-items:center;color:#ff7f27;padding:5px;border-width:1px\" class=\"kt-svg-icon-list-single kt-svg-icon-list-single-fe_checkCircle\"><svg style=\"display:inline-block;vertical-align:middle\" viewbox=\"0 0 24 24\" height=\"20\" width=\"20\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"><\/path><polyline points=\"22 4 12 14.01 9 11.01\"><\/polyline><\/svg><\/div><span class=\"kt-svg-icon-list-text\"> <a href=\"https:\/\/www.marketingmapy.com\/cs\/28-skalovani-agentury-4-dil-cenotvorba\/\">4.&nbsp;d\u00edl &#8211; Excelentn\u011b zvl\u00e1dnut\u00e1 cenotvorba<\/a> <\/span><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-3785-_shtzosvgev05\"><\/a>Pro\u010d je t\u011b\u017ek\u00e9 agentury \u0161k\u00e1lovat<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201eMysl\u00edm, \u017ee pro digit\u00e1ln\u00ed agenturu b\u00fdv\u00e1 t\u011b\u017ek\u00e9 a\u017e nemo\u017en\u00e9 \u0161k\u00e1lovat, ani\u017e by d\u011blala n\u011bco \u00fapln\u011b jin\u00e9ho.\u201c<\/em><br><\/p><cite><em>Veronika Bure\u0161ov\u00e1, CEO <a href=\"https:\/\/www.h1.cz\/veronika-buresova\">H1.cz<\/a><\/em><\/cite><\/blockquote>\n\n\n\n<p>Agenturn\u00ed model se ned\u00e1 \u0161k\u00e1lovat snadno. Je z\u00e1visl\u00fd na lidech a&nbsp;ti se nedaj\u00ed \u0161k\u00e1lovat ani nejsou jednodu\u0161e zastupiteln\u00ed. T\u011b\u017eko jeden PPC\u010dka\u0159 zastane pr\u00e1ci deseti. P\u0159esto existuj\u00ed postupy, jak \u0161k\u00e1lovat r\u016fst v&nbsp;podnik\u00e1n\u00ed zam\u011b\u0159en\u00e9m na lidi. Agentura nen\u00ed Heureka, kde v\u00fdkon jednoho program\u00e1tora nen\u00ed z\u00e1visl\u00fd objemu pen\u011bz, kter\u00e9 firma vyd\u011bl\u00e1. U&nbsp;agentury je tento vztah pracovn\u00edka a&nbsp;obratu mnohem v\u00edce sv\u00e1zan\u00fd. \u010cas (bohu\u017eel) nelze \u0161k\u00e1lovat.<\/p>\n\n\n\n<div class=\"swpm-partial-protection swpm-formatted-msg\"><div class=\"swpm-partial-protection-icon\"><span class=\"dashicons dashicons-info\"><\/span><\/div><span class=\"swpm-partial-protection-text\"><strong>Chcete pokra\u010dovat?<\/strong>&nbsp; \u010cek\u00e1 v\u00e1s je\u0161t\u011b 90 % \u010dl\u00e1nku. Zakupte si <a href=\"\/orchestrace-digitalni-agentury-premiovy-obsah-k-zakoupeni\/\">pr\u00e9miov\u00fd obsah<\/a>.<\/span><\/div>\r\n<style>.swpm-formatted-msg{display:inline-block;overflow:hidden;position:relative;width:100%;border:1px solid #DDDDDD;border-left:5px solid #EED202;padding:5px;margin:10px 0;}.swpm-formatted-msg div.swpm-partial-protection-icon{width:auto;height:100%;position:absolute;top:50%;left:5px;margin-top:-20px;}.swpm-formatted-msg span.dashicons{font-size:40px;color:#EED202;height:auto;width:auto;}.swpm-formatted-msg span.swpm-partial-protection-text{float:left;margin-left:45px;padding: 5px}<\/style>\r\n\n","protected":false},"author":4,"featured_media":0,"menu_order":9,"template":"","kategoriepremium":[62],"class_list":["post-3785","premium","type-premium","status-publish","hentry","kategoriepremium-rust-agentury"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0160k\u00e1lov\u00e1n\u00ed: 1. d\u00edl \u2013 Bez pl\u00e1nov\u00e1n\u00ed to nep\u016fjde a 29 krok\u016f pro \u0161k\u00e1lovateln\u00fd r\u016fst agentury - Marketing Mapy<\/title>\n<meta name=\"description\" content=\"\u0160k\u00e1lovateln\u00fd r\u016fst agentury je podstatn\u011b t\u011b\u017e\u0161\u00ed ne\u017e SaaS nebo prodej webin\u00e1\u0159\u016f \u010di prodej fyzick\u00fdch produkt\u016f. \u0160k\u00e1lov\u00e1n\u00edm agentury m\u00e1me na mysli p\u0159edev\u0161\u00edm zv\u00fd\u0161en\u00ed obratu, ale bez negativn\u00edho dopadu na kvalitu slu\u017eeb. Nejde o bezhlav\u00fd r\u016fst, ale r\u016fst se zvy\u0161uj\u00edc\u00ed se ziskovost\u00ed. A o tom sn\u00ed za\u010d\u00ednaj\u00edc\u00ed agentury i zku\u0161en\u00ed matado\u0159i v oboru. I kdy\u017e se digit\u00e1ln\u00ed agentury \u0161k\u00e1luj\u00ed pom\u011brn\u011b obt\u00ed\u017en\u011b, existuje \u0159ada cest a mo\u017enost\u00ed, jak ke zvy\u0161ov\u00e1n\u00ed zisku a efektivity p\u0159istoupit. Poj\u010fme spole\u010dn\u011b vybrat takov\u00fd, kter\u00fd va\u0161i digit\u00e1ln\u00ed agenturu posune od firmy plat\u00edc\u00ed mzdy k ziskov\u00e9 dojn\u00e9 kr\u00e1v\u011b.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketingmapy.com\/cs\/11-skalovani-agentury-1-dil-planovani\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0160k\u00e1lov\u00e1n\u00ed: 1. d\u00edl \u2013 Bez pl\u00e1nov\u00e1n\u00ed to nep\u016fjde a 29 krok\u016f pro \u0161k\u00e1lovateln\u00fd r\u016fst agentury - Marketing Mapy\" \/>\n<meta property=\"og:description\" content=\"\u0160k\u00e1lovateln\u00fd r\u016fst agentury je podstatn\u011b t\u011b\u017e\u0161\u00ed ne\u017e SaaS nebo prodej webin\u00e1\u0159\u016f \u010di prodej fyzick\u00fdch produkt\u016f. \u0160k\u00e1lov\u00e1n\u00edm agentury m\u00e1me na mysli p\u0159edev\u0161\u00edm zv\u00fd\u0161en\u00ed obratu, ale bez negativn\u00edho dopadu na kvalitu slu\u017eeb. Nejde o bezhlav\u00fd r\u016fst, ale r\u016fst se zvy\u0161uj\u00edc\u00ed se ziskovost\u00ed. A o tom sn\u00ed za\u010d\u00ednaj\u00edc\u00ed agentury i zku\u0161en\u00ed matado\u0159i v oboru. I kdy\u017e se digit\u00e1ln\u00ed agentury \u0161k\u00e1luj\u00ed pom\u011brn\u011b obt\u00ed\u017en\u011b, existuje \u0159ada cest a mo\u017enost\u00ed, jak ke zvy\u0161ov\u00e1n\u00ed zisku a efektivity p\u0159istoupit. Poj\u010fme spole\u010dn\u011b vybrat takov\u00fd, kter\u00fd va\u0161i digit\u00e1ln\u00ed agenturu posune od firmy plat\u00edc\u00ed mzdy k ziskov\u00e9 dojn\u00e9 kr\u00e1v\u011b.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketingmapy.com\/cs\/11-skalovani-agentury-1-dil-planovani\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Mapy\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-16T07:48:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2022\/05\/11-29-kroku-pro-skalovatelny-rust-digitalni-agentury-1-dil-bez-planovani-to-nepujde-1200x628-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2022\/05\/27-29-kroku-pro-skalovatelny-rust-digitalni-agentury-3-dil-zaostreno-na-efektivitu-1200x628-1.png\" \/>\n<meta name=\"twitter:label1\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/11-skalovani-agentury-1-dil-planovani\\\/\",\"url\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/11-skalovani-agentury-1-dil-planovani\\\/\",\"name\":\"\u0160k\u00e1lov\u00e1n\u00ed: 1. d\u00edl \u2013 Bez pl\u00e1nov\u00e1n\u00ed to nep\u016fjde a 29 krok\u016f pro \u0161k\u00e1lovateln\u00fd r\u016fst agentury - Marketing Mapy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/#website\"},\"datePublished\":\"2021-11-26T08:47:18+00:00\",\"dateModified\":\"2022-06-16T07:48:37+00:00\",\"description\":\"\u0160k\u00e1lovateln\u00fd r\u016fst agentury je podstatn\u011b t\u011b\u017e\u0161\u00ed ne\u017e SaaS nebo prodej webin\u00e1\u0159\u016f \u010di prodej fyzick\u00fdch produkt\u016f. \u0160k\u00e1lov\u00e1n\u00edm agentury m\u00e1me na mysli p\u0159edev\u0161\u00edm zv\u00fd\u0161en\u00ed obratu, ale bez negativn\u00edho dopadu na kvalitu slu\u017eeb. 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