{"id":3279,"date":"2021-02-01T11:52:45","date_gmt":"2021-02-01T10:52:45","guid":{"rendered":"https:\/\/www.marketingmapy.com\/?p=3279"},"modified":"2022-05-18T14:59:09","modified_gmt":"2022-05-18T12:59:09","slug":"jarda-vidim-jak-ridi-agenturu-evisions","status":"publish","type":"premium","link":"https:\/\/www.marketingmapy.com\/cs\/jarda-vidim-jak-ridi-agenturu-evisions\/","title":{"rendered":"Jarda Vidim: Jak \u0159\u00edd\u00ed agenturu eVisions"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">P\u0159epis rozhovoru:<\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-obsluzna-rutina-kodu-pro-vlozeni wp-block-embed-obsluzna-rutina-kodu-pro-vlozeni wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Jarda Vidim, jak \u0159\u00edd\u00ed agenturu eVisions\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/S2C8eHp9TIw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/vidim\/\">Jaroslav Vidim<\/a>, <a href=\"https:\/\/www.evisions.cz\/\">eVisions<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">P\u0159edstav svou firmu eVisions.<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.evisions.cz\/\">eVisions<\/a> je onlinov\u00e1 v\u00fdkonnostn\u00ed agentura. Zam\u011b\u0159ujeme se na komplexn\u00ed slu\u017eby v&nbsp;oblasti v\u00fdkonnostn\u00edho marketingu &#8211; SEO, PPC, social, copywriting atd. Zam\u011b\u0159ujeme se hlavn\u011b na \u010desky a&nbsp;n\u011bmecky mluv\u00edc\u00ed trh (N\u011bmecko, Rakousko, \u0160v\u00fdcarsko).<br><br>Jsme relativn\u011b mlad\u00e1 agentura, zalo\u017eena roku 2013 s&nbsp;t\u00edm, \u017ee pr\u00e1vn\u00ed subjekt &#8211; s. r. o. &#8211; vzniklo o&nbsp;rok pozd\u011bji. Agenturu jsem zakl\u00e1dal j\u00e1 s&nbsp;kolegou <a href=\"https:\/\/www.linkedin.com\/in\/lukaspalkovic\/\">Luk\u00e1\u0161em Palkovi\u010dem<\/a> a&nbsp;agentura kontinu\u00e1ln\u011b a&nbsp;kontrolovan\u011b roste a\u017e do dne\u0161ka, po t\u011bch 7 letech. Je n\u00e1s aktu\u00e1ln\u011b 40.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h3 class=\"wp-block-heading\">Co jsou hlavn\u00ed v\u011bci, kter\u00fdmi se na trhu odli\u0161ujete?<\/h3>\n\n\n\n<p>Toho je v\u00edce, to nejviditeln\u011bj\u0161\u00ed je asi ta specializace na N\u011bmecko. Pak si dovol\u00edm tvrdit, \u017ee my jsme historicky SEO agentura, mysl\u00edm, \u017ee jedna ze dvou t\u0159\u00ed nejlep\u0161\u00edch, a&nbsp;m\u00e1me jedno z&nbsp;nejv\u011bt\u0161\u00edch SEO odd\u011blen\u00ed v&nbsp;\u010cech\u00e1ch, a&nbsp;t\u00edm se odli\u0161ujeme. T\u011bch odli\u0161nost\u00ed, kter\u00e9 m\u00e1me, je spousta, \u010d\u00edm d\u00e1l bychom \u0161li, ta unik\u00e1tnost ale samoz\u0159ejm\u011b kles\u00e1. My d\u011bl\u00e1me aktivn\u00ed obchod to asi m\u00e1 leckdo\u2026<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jste na trhu 7 let. Jak\u00e9 byly f\u00e1ze rozvoje agentury, byly n\u011bjak\u00e9 v\u00fdznamn\u00e9 skoky, p\u0159ed\u011bly, a&nbsp;co to bylo?<\/h3>\n\n\n\n<p>T\u011bch v\u00fdvojov\u00fdch miln\u00edk\u016f za t\u011bch 7 let existence, co\u017e je relativn\u011b kr\u00e1tk\u00e1 doba, a&nbsp;z&nbsp;t\u011bch v\u011bc\u00ed, kter\u00e9 bych cht\u011bl zm\u00ednit, jsou f\u00e1ze, kdy za\u010d\u00edn\u00e1te ve 2, pak za\u010d\u00edn\u00e1\u0161 p\u0159ib\u00edrat kolegy, u\u010dit se spoustu v\u011bc\u00ed, co se t\u00fdk\u00e1 HR, obecn\u011b hiringu, boarding &#8211; to je dal\u0161\u00ed d\u016fle\u017eit\u00e1 f\u00e1ze v\u00fdvoje, pak mus\u00ed\u0161 zav\u00e1d\u011bt procesy, metodiky. Ta pot\u0159eba se zesiluje s&nbsp;po\u010dtem lid\u00ed.<\/p>\n\n\n\n<p>Kritick\u00fd miln\u00edk agentury je vytvo\u0159it st\u0159edn\u00ed management, to ka\u017ed\u00fd d\u011bl\u00e1 v&nbsp;jin\u00e9 f\u00e1zi, co se t\u00fdk\u00e1 po\u010dtu lid\u00ed. Bu\u010f t\u00edm agentura \u00fasp\u011b\u0161n\u011b projde a&nbsp;rozroste se, zv\u011bt\u0161\u00ed se a&nbsp;usp\u011bje, nebo naopak zanikne. Je to ten okam\u017eik, kdy u\u017e to nen\u00ed jen o&nbsp;1 o&nbsp;2 lidech, kte\u0159\u00ed to t\u00e1hnou cel\u00e9 na sv\u00fdch bedrech, ale u\u017e to d\u00e1l deleguj\u00ed d\u00e1l a&nbsp;\u0159\u00edd\u00ed to st\u0159edn\u00ed management.<\/p>\n\n\n\n<p>Za touhle f\u00e1z\u00ed u\u017e jsme a&nbsp;bl\u00ed\u017e\u00edme se k&nbsp;dal\u0161\u00edmu miln\u00edku a&nbsp;ten je u\u017e za dlouho, a\u017e budeme 2x &#8211; 3x v\u011bt\u0161\u00ed, budeme se muset znova restrukturalizovat.<\/p>\n\n\n\n<p>Miln\u00edk\u016f je hodn\u011b. Ka\u017ed\u00e1 ta \u010d\u00e1st m\u00e1 sv\u016fj v\u00fdvoj &#8211; sales, HR, office, \u00fa\u010detnictv\u00ed &#8211; ka\u017ed\u00e1 m\u00e1 sv\u016fj v\u00fdvoj a&nbsp;tam je spousta dal\u0161\u00edch drobn\u00fdch miln\u00edk\u016f.<\/p>\n\n\n\n<p>Mysl\u00edm si ale, \u017ee nejkriti\u010dt\u011bj\u0161\u00edm m\u00edstem ka\u017ed\u00e9 agentury, kter\u00e1 roste z&nbsp;minima tak, jako my, je ta f\u00e1ze, kdy mus\u00ed\u0161 vytvo\u0159it st\u0159edn\u00ed management a&nbsp;za\u010d\u00edt s&nbsp;nim pracovat. Nen\u00ed to tedy o&nbsp;tom jen ho vytvo\u0159it, ale i&nbsp;zajistit, aby byl funk\u010dn\u00ed, a&nbsp;to je to nejt\u011b\u017e\u0161\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pomohl v\u00e1m n\u011bkdo s&nbsp;budov\u00e1n\u00edm st\u0159edn\u00edho managementu? Od koho ses u\u010dil?<\/h3>\n\n\n\n<p>V tom jsme takov\u00ed specifi\u010dt\u00ed, cht\u011bli jsme si to vyzkou\u0161et sami. Samoz\u0159ejm\u011b bav\u00ed\u0161 se s&nbsp;kolegy, kte\u0159\u00ed si t\u00edm pro\u0161li, lid\u00e9 z&nbsp;jin\u00fdch agentur, sna\u017e\u00ed\u0161 se na\u010d\u00edst, ale nikdo ti ned\u00e1 p\u0159esn\u00fd n\u00e1vod.<\/p>\n\n\n\n<p>Mus\u00ed\u0161 to s\u00e1m vymyslet a&nbsp;otestovat. Nebo si na to n\u011bkoho najme\u0161. Ale pro agenturu na\u0161\u00ed velikosti to b\u00fdv\u00e1 dost drah\u00e9. Kdy\u017e je n\u00e1s 15, tak si nenajme\u0161 specialistu. Zpravidla to neb\u00fdv\u00e1 tak ziskov\u00e9, abys mohl investovat pen\u00edze, i&nbsp;kdy\u017e to b\u00fdvaj\u00ed dob\u0159e investovan\u00e9 pen\u00edze. Kdy\u017e se na to dnes pod\u00edv\u00e1m zp\u011btn\u011b, tak bych pen\u00edze dnes mo\u017en\u00e1 ob\u011btovat pro zkr\u00e1cen\u00ed t\u00e9hle f\u00e1ze a&nbsp;pro zv\u00fd\u0161en\u00ed efektivity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tak\u017ee dosavadn\u00ed nejt\u011b\u017e\u0161\u00ed bod va\u0161\u00ed existence bylo vytvo\u0159it a&nbsp;udr\u017eet funk\u010dn\u00ed st\u0159edn\u00ed management.<\/h3>\n\n\n\n<p>Ano, to je agenturn\u00ed business &#8211; jakoukoliv firmu tvo\u0159\u00ed\u0161, je-li postavena na lidech, tak je to tohle. Samoz\u0159ejm\u011b my nem\u00e1me v\u00fdrobn\u00ed logistiku, sklady, haly a&nbsp;tov\u00e1rny, v\u00fdrobn\u00ed procesy, my m\u00e1me jenom lidi a&nbsp;prod\u00e1v\u00e1me jejich hodiny. V&nbsp;na\u0161em oboru je tedy nejt\u011b\u017e\u0161\u00ed, jak\u00fdm zp\u016fsobem pustit \u0159\u00edzen\u00ed. P\u0159edelegovat to tak, aby to bylo stejn\u011b nebo i&nbsp;v\u00edce funk\u010dn\u00ed, ne\u017e kdybys to d\u011blal ty &#8211; je to o&nbsp;spolehlivosti, d\u016fv\u011b\u0159e, mikromanagementu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Na jak\u00e9 klienty se zam\u011b\u0159ujete? M\u00e1te definovan\u00e9 velikost klienta, trh?<\/h3>\n\n\n\n<p>My tu klasifikaci klient\u016f, kter\u00e9 chceme, m\u00e1me velmi \u00fazce definovanou, m\u00e1me to r\u016fzn\u00e9 pro \u010desk\u00fd a&nbsp;n\u011bmeck\u00fd trh, tam se to li\u0161\u00ed. Li\u0161\u00ed se to i&nbsp;odd\u011blen\u00ed od odd\u011blen\u00ed. Definice dream klienta v&nbsp;SEO vypad\u00e1 jinak, ne\u017e v&nbsp;PPC odd\u011blen\u00ed.<\/p>\n\n\n\n<p>To st\u011b\u017eejn\u00ed je, \u017ee n\u00e1s klient v\u017edy mus\u00ed br\u00e1t jako partnera a&nbsp;\u017ee to mus\u00ed b\u00fdt vyrovnan\u00fd vztah. Kdybych m\u011bl nazna\u010dit v&nbsp;obecn\u00e9 rovin\u011b, tak to mus\u00ed b\u00fdt zaveden\u00fd online projekt, mus\u00ed m\u00edt dostate\u010dn\u00fd rozpo\u010det, mus\u00ed m\u00edt adekv\u00e1tn\u00ed marketingov\u00fd t\u00fdm, mus\u00ed b\u00fdt zam\u011b\u0159en\u00fd na v\u00fdkonnostn\u00ed kampan\u011b, mus\u00ed m\u00edt jasn\u011b definovan\u00e9 c\u00edle KPI\u010dka, mus\u00ed m\u00edt podporu ze strany veden\u00ed.<\/p>\n\n\n\n<p>Pro SEO odd\u011blen\u00ed mus\u00ed m\u00edt klient pu\u0161t\u011bn\u00e9 i&nbsp;PPC kampan\u011b s&nbsp;ur\u010dit\u00fdm minim\u00e1ln\u00edm rozpo\u010dtem. Aby PPC a&nbsp;SEO mohlo dohromady fungovat dob\u0159e.<\/p>\n\n\n\n<p>Chceme, aby se klient\u016fm u\u017e n\u011bkdo staral o&nbsp;marketingov\u00e9 c\u00edle, aby klient m\u011bl dlouhodobou vizi, a&nbsp;mus\u00ed tam b\u00fdt p\u0159esah do jin\u00fdch na\u0161ich slu\u017eeb, kter\u00e9 poskytujeme.<\/p>\n\n\n\n<p>Takhle mi ho m\u00e1me vydefinovan\u00e9ho, tohle chceme, a&nbsp;pak na to navazujeme n\u011bjak\u00e9 PR a&nbsp;dal\u0161\u00ed \u010dinnosti.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pomoc\u00ed jak\u00fdch taktik z\u00edsk\u00e1v\u00e1te takov\u00e9 klienty?<\/h3>\n\n\n\n<p>Bude to zn\u00edt divn\u011b, ale my dodne\u0161ka nem\u00e1me aktivn\u00ed obchod, my neoslovujeme klienty. Fungujeme na takov\u00e9 t\u00e9 \u0161u\u0161kand\u011b, word of mouth. M\u00e1me to zalo\u017een\u00e9 na dobr\u00e9 pr\u00e1ci, m\u00e1me n\u011bjak\u00e9 renom\u00e9 v&nbsp;marketingov\u00e9 komunit\u011b a&nbsp;ti klienti na\u0161t\u011bst\u00ed za t\u00edm chod\u00ed sami a&nbsp;my si je pak vyb\u00edr\u00e1me.<\/p>\n\n\n\n<p>Samoz\u0159ejm\u011b je za t\u00edm na na\u0161\u00ed stran\u011b i&nbsp;aktivn\u00ed pr\u00e1ce na PR. Kdy\u017e vytv\u00e1\u0159\u00edme n\u011bjak\u00fd content &#8211; a&nbsp;my ho vytv\u00e1\u0159\u00edme hodn\u011b, a\u0165 u\u017e to je text, videa, case study, apod.<\/p>\n\n\n\n<p>M\u00e1 to hlub\u0161\u00ed logiku, pro\u010d p\u00ed\u0161eme to, co p\u00ed\u0161eme. M\u00e1me na to sv\u016fj koncept.<\/p>\n\n\n\n<p>Tak\u017ee d\u011bl\u00e1me pasivn\u00ed obchod. M\u00e1me dob\u0159e zvl\u00e1dnut\u00e9 pasivn\u00ed kan\u00e1ly jako t\u0159eba SEO, tzn.&nbsp;kdy\u017e n\u011bkdo bude hledat agenturu na\u0161eho typu, tak n\u00e1s pravd\u011bpodobn\u011b najde. M\u00e1me to postaven\u00e9 na dobr\u00e9 pr\u00e1ci a&nbsp;PR podpo\u0159en\u00e9 obsahem. My z\u00edsk\u00e1v\u00e1me klienty tak, \u017ee n\u00e1s n\u011bkdo doporu\u010d\u00ed.<\/p>\n\n\n\n<p>Ono to je dvouse\u010dn\u00e9, je to ide\u00e1ln\u00ed, ale vlastn\u011b to vych\u00e1z\u00ed z&nbsp;toho, \u017ee nejsme dob\u0159\u00ed obchodn\u00edci. J\u00e1 neum\u00edm prod\u00e1vat, nejsem n\u00e1turou obchodn\u00edk, neum\u00edm p\u0159ij\u00edt n\u011bkam a&nbsp;\u0159\u00edct &#8222;vy m\u011b pot\u0159ebujete, j\u00e1 jsem nejlep\u0161\u00ed&#8230;&#8220;, ani Luk\u00e1\u0161 to tak\u00e9 neum\u00ed. Agentura je v\u017edycky takov\u00e1, jako je jej\u00ed zakladatel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kdy\u017e v\u00e1m p\u0159ijde popt\u00e1vka od klienta, jak moc zva\u017eujete, jestli do n\u00ed p\u016fjdete? Jak moc si m\u016f\u017eete vyb\u00edrat? Chod\u00edte do v\u00fdb\u011brov\u00fdch \u0159\u00edzen\u00ed?<\/h3>\n\n\n\n<p>Chod\u00edme do v\u00fdb\u011brov\u00fdch \u0159\u00edzen\u00ed v&nbsp;p\u0159\u00edpad\u011b, \u017ee je to pro n\u00e1s zaj\u00edmav\u00e9 &#8211; z&nbsp;hlediska zaj\u00edmavosti pr\u00e1ce, n\u011bjak\u00fdch v\u00fdzev, nebo finan\u010dn\u011b.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Co jsou va\u0161e produkty, jak\u00e1 je \u0161\u00ed\u0159e va\u0161ich slu\u017eeb? Li\u0161\u00ed se nab\u00eddka pro \u010desk\u00fd a&nbsp;n\u011bmeck\u00fd trh?<\/h3>\n\n\n\n<p>Ano, li\u0161\u00ed se to. My v&nbsp;N\u011bmecku d\u011bl\u00e1me to, co bychom do budoucna cht\u011bli d\u011blat v&nbsp;\u010cesku ve v\u011bt\u0161\u00ed m\u00ed\u0159e a&nbsp;komplexn\u011bji. Chceme b\u00fdt sou\u010d\u00e1st\u00ed vym\u00fd\u0161len\u00ed strategick\u00e9ho pl\u00e1nov\u00e1n\u00ed, marketingu, obchodu a&nbsp;tvorby marketingov\u00fdch strategi\u00ed.<\/p>\n\n\n\n<p>Probl\u00e9m dne\u0161n\u00edch agentur je ten, \u017ee my dost\u00e1v\u00e1me n\u011bjak\u00e9&nbsp; zad\u00e1n\u00ed, v&nbsp;r\u00e1mci kter\u00e9ho se pohybujeme a&nbsp;pln\u00edme tam n\u011bjak\u00e1 KPI. To si mysl\u00edm, \u017ee je \u0161patn\u011b. Je to dlouhodob\u011b neudr\u017eiteln\u00fd trend.<\/p>\n\n\n\n<p>To, co d\u011bl\u00e1me na n\u011bmeck\u00e9m trhu, je \u017ee pom\u00e1h\u00e1me \u010desk\u00fdm firm\u00e1m s&nbsp;expanz\u00ed do N\u011bmecka. M\u00e1me na business, marketing glob\u00e1ln\u011bj\u0161\u00ed pohled. Jedeme to kontinu\u00e1ln\u011b, m\u00e1 to vizi a&nbsp;strategii. To bychom cht\u011bli d\u011blat i&nbsp;v&nbsp;\u010cech\u00e1ch, ale to obn\u00e1\u0161\u00ed i&nbsp;ur\u010ditou velikost. V&nbsp;N\u011bmecku to m\u016f\u017eeme d\u011blat proto, \u017ee se star\u00e1me o&nbsp;\u010desk\u00e9 klienty s&nbsp;relativn\u011b omezen\u00fdm rozpo\u010dtem pro n\u011bmeck\u00fd trh, a&nbsp;dok\u00e1\u017eeme p\u0159esv\u011bd\u010dit klienta o&nbsp;tom, aby n\u00e1m to dal cel\u00e9, \u017ee to dok\u00e1\u017eeme ud\u011blat komplet.<\/p>\n\n\n\n<p>Dneska v&nbsp;\u010cech\u00e1ch se d\u011bje to, \u017ee n\u011bjak\u00fd marke\u0165\u00e1k na stran\u011b klienta (hlavn\u011b u&nbsp;t\u011bch v\u011bt\u0161\u00edch klient\u016f) rozhazuje jednu velkou hromadu pr\u00e1ce n\u00e1hodn\u011b. Zad\u00e1v\u00e1 agentur\u00e1m omezen\u00e9 v\u00fdseky toho, co by mu m\u011blo d\u00e1vat v\u011bt\u0161\u00ed smysl, a&nbsp;to je \u0161patn\u011b.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A jak je to tedy dob\u0159e?<\/h3>\n\n\n\n<p>Dob\u0159e je to tak, \u017ee ta agentura &#8211; a&nbsp;douf\u00e1m \u017ee to tam jednou nakonec skon\u010d\u00ed &#8211; by m\u011bla b\u00fdt partner i&nbsp;na za\u010d\u00e1tku. V&nbsp;dob\u011b, d\u00edky se bav\u00edme o&nbsp;celkov\u00e9m businessu, o&nbsp;tvorb\u011b celkov\u00e9 marketingov\u00e9 strategie. Kdy\u017e ten klient m\u00e1 n\u011bjakou businessovou strategii, tak m\u00e1 je\u0161t\u011b i&nbsp;marketingovou a&nbsp;tu je\u0161t\u011b \u010dlen\u00ed na online a&nbsp;offline, a&nbsp;to je \u0161patn\u011b. Mysl\u00edm, \u017ee tohle je v\u011bc, kter\u00e1 se vz\u00e1jemn\u011b dopl\u0148uje, je to jedna v\u011bc, a&nbsp;ta agentura se k&nbsp;tomu dostane a\u017e na konci, kdy dost\u00e1v\u00e1 zad\u00e1n\u00ed. Tady v&nbsp;tom rybn\u00ed\u010dku, tady v&nbsp;t\u00e9 m\u00edstnosti s&nbsp;t\u00edm stropem mi doru\u010d, co jde, a&nbsp;kdy\u017e doru\u010d\u00ed\u0161 v\u00edc, bude to fajn&#8230;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak prob\u00edh\u00e1 u&nbsp;v\u00e1s pr\u00e1ce s&nbsp;klientem na tvorb\u011b strategie? Je to metodika, m\u00e1te na to n\u011bjak\u00fd proces?<\/h3>\n\n\n\n<p>M\u00e1me na to z\u00e1kladn\u00ed r\u00e1mec. Ono to bude zn\u00edt hodn\u011b obecn\u011b, ale ta na\u0161e agentura takto funguje. Z\u00e1kladn\u00ed r\u00e1mec se pak \u0161ije na danou pot\u0159ebu, mus\u00edme se poznat vz\u00e1jemn\u011b, pochopit ten business klienta, jeho c\u00edle, a&nbsp;hlavn\u011b jeho c\u00edlovou skupinu.<\/p>\n\n\n\n<p>Je to o&nbsp;nas\u00e1v\u00e1n\u00ed informac\u00ed, pak vym\u00fd\u0161len\u00ed strategi\u00ed, o&nbsp;tom, \u017ee si vz\u00e1jemn\u011b oponujeme, \u017ee si d\u00e1v\u00e1me vz\u00e1jemn\u00e9 \u00fahly pohledu &#8211; klientsk\u00fd a&nbsp;agenturn\u00ed &#8211; a&nbsp;pak to n\u011bjak\u00fdm zp\u016fsobem spole\u010dn\u011b&nbsp; filtrujeme.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Je tvorba marketingov\u00e9 strategie placen\u00e1 slu\u017eba? M\u00e1te placen\u00e9 sch\u016fzky, kter\u00e9 prob\u00edhaj\u00ed na za\u010d\u00e1tku. Nebo je va\u0161e investice do klienta na za\u010d\u00e1tku spolupr\u00e1ce?<\/h3>\n\n\n\n<p>Je to jak kde. V\u011bt\u0161inou to d\u011bl\u00e1me v&nbsp;r\u00e1mci dlouhodob\u00e9 spolupr\u00e1ce &#8211; to je takov\u00fd ten vysn\u011bn\u00fd model, ke kter\u00e9mu bych se cht\u011bl dostat.&nbsp;N\u011bkdy rozpo\u010det klienta neodpov\u00edd\u00e1 tomu, abychom mohli strategii vytvo\u0159it. Finan\u010dn\u00ed mo\u017enosti klienta jsou men\u0161\u00ed ne\u017e to, co by zaplatil za to, \u017ee mu vym\u00fd\u0161l\u00edme strategii.&nbsp;Klient \u010dasto i&nbsp;nech\u00e1pe, \u017ee by strategii m\u011bl m\u00edt. \u017de to je v\u011bc, kter\u00e1 m\u00e1 n\u011bjak\u00fd p\u0159esah a&nbsp;bez n\u00ed to d\u011blat nejde. Bez strategie se budeme st\u00e1le honit za vlastn\u00edm ocasem v\u0161ichni, on i&nbsp;my.<\/p>\n\n\n\n<p>D\u016fle\u017eitost marketingov\u00e9 strategie je pom\u011brn\u011b slo\u017eit\u00e9 n\u011bkter\u00fdm klient\u016fm vysv\u011btlit. T\u00edm p\u00e1dem to pak zkou\u0161\u00edme prodat jako individu\u00e1ln\u00ed slu\u017ebu nad r\u00e1mec na\u0161\u00ed dlouhodob\u00e9 spolupr\u00e1ce. N\u011bkdy se to povede, n\u011bkdy ne.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jsou n\u011bjak\u00e9 slu\u017eby kter\u00e9 jste ru\u0161ili, proto\u017ee v\u00e1m nefunguj\u00ed, nem\u00e1te know-how nebo na trhu nejsou vhodn\u00e9?<\/h3>\n\n\n\n<p>Ano, vyzkou\u0161eli jsme p\u00e1r slu\u017eeb, kter\u00e9 aktu\u00e1ln\u011b nenab\u00edz\u00edme. Byl to emailing, to je specifick\u00e1 v\u011bc, a&nbsp;pro n\u00e1s to bylo bolestiv\u00e9. Ne\u0159\u00edk\u00e1m, \u017ee ned\u00e1v\u00e1 smysl, ale my jsme tuto slu\u017ebu neum\u011bli, m\u011bli jsme k&nbsp;n\u00ed daleko.&nbsp;N\u011bkolikr\u00e1t jsme restartovali PPC odd\u011blen\u00ed, proto\u017ee jsme v\u00edc od toho z\u00e1kladu vyrostl\u00ed ze SEO a&nbsp;t\u00edm p\u00e1dem to bylo pro n\u00e1s komplikovan\u011bj\u0161\u00ed. To si mysl\u00edm, \u017ee se nakonec poda\u0159ilo.<\/p>\n\n\n\n<p>M\u011bli jsme online reputation management, ten vlastn\u011b st\u00e1le nab\u00edz\u00edme, ale nen\u00ed to n\u011bco, co bychom cht\u011bli d\u011blat, z&nbsp;principu fungov\u00e1n\u00ed t\u00e9 slu\u017eby a&nbsp;jej\u00ed klientely.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak je slo\u017een\u00e1 firma o&nbsp;40 lidech?<\/h3>\n\n\n\n<p>P\u0159i na\u0161\u00ed velikosti n\u00e1m d\u00e1v\u00e1 nejv\u011bt\u0161\u00ed smysl ten t\u0159\u00edvrstv\u00fd model, kdy naho\u0159e jsem j\u00e1 a&nbsp;Luk\u00e1\u0161 jako\u017eto top management. Pak m\u00e1me vrstvu st\u0159edn\u00edho managementu, co\u017e je dnes 6&nbsp;lid\u00ed. Pak jsou ta jednotliv\u00e1 odd\u011blen\u00ed. Zat\u00edm se n\u00e1m to ukazuje p\u0159i t\u00e9hle velikosti jako dostate\u010dn\u011b dobr\u00e9 \u0159e\u0161en\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nejv\u011bt\u0161\u00ed odd\u011blen\u00ed je SEO, pak jsou PPC, co d\u00e1l?<\/h3>\n\n\n\n<p>M\u00e1me speci\u00e1ln\u00ed odd\u011blen\u00ed pro copywriting, social odd\u011blen\u00ed, PR odd\u011blen\u00ed. M\u00e1me zvl\u00e1\u0161\u0165 odd\u011blen\u00ed pro n\u011bmeck\u00fd t\u00fdm. V&nbsp;back office m\u00e1me i&nbsp;HR. Snad jsem na nic nezapomn\u011bl.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">V\u00e1\u0161 n\u011bmeck\u00fd t\u00fdm je unik\u00e1tn\u00ed. Jak jste ho postavili? M\u00e1te tam accounty kte\u0159\u00ed komunikuj\u00ed s&nbsp;klienty. M\u00e1te specialisty na jednotliv\u00e1 t\u00e9mata jako SEO pro N\u011bmecko, PPC pro N\u011bmecko, PR pro N\u011bmecko?<\/h3>\n\n\n\n<p>To odd\u011blen\u00ed je od za\u010d\u00e1tku stav\u011bn\u00e9 tro\u0161ku jinak ne\u017e odd\u011blen\u00ed pro \u010cechy. Je postaven\u00e9 t\u00edm accountsk\u00fdm zp\u016fsobem, chceme, aby dan\u00fd specialista dok\u00e1zal obslou\u017eit dan\u00fd projekt jako celek. V&nbsp;p\u0159\u00edpad\u011b, \u017ee pot\u0159ebuje n\u011bjakou velmi hlubokou specializaci, na kterou on u\u017e by nedos\u00e1hl, tak si s\u00e1hne do jin\u00fdch odd\u011blen\u00ed a&nbsp;to vytahuje z&nbsp;toho \u010desk\u00e9ho know-how.<\/p>\n\n\n\n<p>Zn\u00ed to trochu nelogicky, ale ta hloubka znalost\u00ed a&nbsp;toho, co chceme po t\u011bch lidech, je velmi detailn\u00ed a&nbsp;velmi hlubok\u00e1. Nen\u00ed to o&nbsp;tom, \u017ee to je &#8222;jenom&#8220; account. N\u011bme\u010dt\u00ed specialist\u00e9 opravdu pracuj\u00ed nap\u0159\u00ed\u010d SEO, PPC atd. Je to o&nbsp;tom, \u017ee d\u011blaj\u00ed to, co d\u00e1v\u00e1 pro dan\u00e9ho klienta smysl. Mysl\u00edm, \u017ee to je\u0161t\u011b n\u011bjakou dobu budeme \u0159\u00eddit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Popi\u0161 n\u00e1m va\u0161i struktura pro \u010desk\u00fd trh. M\u00e1te accounty?<\/h3>\n\n\n\n<p>My tu accountskou vrstvu nem\u00e1. Sna\u017e\u00edme se po\u0159\u00e1d dr\u017eet ten neju\u017e\u0161\u00ed mo\u017en\u00fd vztah klient &#8211; agentura, jak je to mo\u017en\u00e9. Samoz\u0159ejm\u011b ob\u010das nar\u00e1\u017e\u00edme na limity, zejm\u00e9na u&nbsp;projekt\u016f, kdy je v\u00edce slu\u017eeb pod jednou, a&nbsp;sna\u017e\u00edme se u\u010dit tu accountskou roli specialisty. Je to zvl\u00e1\u0161tn\u00ed, specifick\u00e1 cesta, na druhou stranu je v\u00fdrazn\u011b levn\u011bj\u0161\u00ed a&nbsp;samoz\u0159ejm\u011b je tam ten vztah s&nbsp;klientem mnohem hlub\u0161\u00ed a&nbsp;rychlej\u0161\u00ed, efektivn\u011bj\u0161\u00ed, ne\u017e by to bylo p\u0159es accountskou vrstvu. Ale samoz\u0159ejm\u011b v\u00edme, \u017ee se nevyhneme pot\u0159eba m\u00edt accounty a&nbsp;vytvo\u0159it jejich odd\u011blen\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">P\u0159edpokl\u00e1d\u00e1m, \u017ee do firmy nab\u00edr\u00e1te juniorn\u00ed lidi. Jak dlouho jim trv\u00e1 se dostat na tu \u201caccountskou\u201d \u00farove\u0148?<\/h3>\n\n\n\n<p>Tohle je velmi individu\u00e1ln\u00ed. Ned\u00e1 se \u00fapln\u011b \u0159\u00edct, jak rychle ten \u010dlov\u011bk vyroste, z\u00e1le\u017e\u00ed na tom, v&nbsp;jak\u00e9 f\u00e1zi p\u0159ijde, co m\u00e1 za sebou atd. Pokud je to \u00fapln\u00fd junior, tak to je samoz\u0159ejm\u011b na dlouho, t\u0159eba 2 roky trv\u00e1, ne\u017e se propracuje k&nbsp;accountsk\u00e9 roli.<\/p>\n\n\n\n<p>My k&nbsp;tomu m\u00e1me v&nbsp;ka\u017ed\u00e9m odd\u011blen\u00ed tr\u00e9ninky, kdy m\u00e1me definovan\u00e9 n\u011bjak\u00e9 levely. Accountsk\u00e1 role je mimoodborn\u00e1 a&nbsp;je to a\u017e level 3- 4. V\u00edme, \u017ee t\u00edmhle toho \u010dlov\u011bka nem\u016f\u017eeme zam\u011bstn\u00e1vat na za\u010d\u00e1tku, kdy pot\u0159ebuje do sebe dostat v\u011bci z&nbsp;jednotliv\u00fdch obor\u016f. Accountsk\u00e1 role je seniorn\u00ed a&nbsp;bude a\u017e v&nbsp;pozd\u011bj\u0161\u00ed f\u00e1zi. Do t\u00e9 doby je mu k&nbsp;dispozici kolega, kter\u00fd u\u017e v&nbsp;t\u00e9 f\u00e1zi je.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">M\u00e1te zpracovan\u00fd onboarding nov\u00fdch zam\u011bstnanc\u016f?<\/h3>\n\n\n\n<p>Ano, m\u00e1me metodickou p\u0159\u00edru\u010dku, co v&nbsp;r\u00e1mci onboardingu \u010dlov\u011bk mus\u00ed proj\u00edt. Ta se m\u011bn\u00ed a&nbsp;vyv\u00edj\u00ed t\u00edm, jak rosteme. Agentura je o&nbsp;tom, \u017ee hon\u00ed\u0161 po\u0159\u00e1d milion nov\u00fdch v\u011bc\u00ed a&nbsp;po\u0159\u00e1d se ohl\u00ed\u017e\u00ed\u0161 za sebe, jestli se ti to n\u011bkde nerozsypalo. I&nbsp;ten onboarding nem\u00e1me fin\u00e1ln\u00ed, ale m\u00e1me metodickou p\u0159\u00edru\u010dku, co by \u010dlov\u011bk m\u011bl absolvovat po n\u00e1stupu. Je v&nbsp;n\u00ed celo agenturn\u00ed z\u00e1klad a&nbsp;pak se to v\u011btv\u00ed do odborn\u00fdch, metodick\u00fdch a&nbsp;procesn\u00edch v\u011bc\u00ed podle odd\u011blen\u00ed. Je to slo\u017eenina, ve kter\u00e9 je cel\u00fd tr\u00e9nink pool a&nbsp;nad t\u00edm jsou kroky.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Co je obsahem &#8222;training poolu&#8220;? Je to sada n\u011bjak\u00fdch ot\u00e1zek, \u0159e\u0161en\u00ed?<\/h3>\n\n\n\n<p>Je to onlinov\u00fd intern\u00ed e-book, ve kter\u00e9m je rozcestn\u00edk znalost\u00ed a&nbsp;v\u011bc\u00ed, kter\u00e9 mus\u00ed um\u011bt. Na konci ka\u017ed\u00e9ho bloku je zkou\u0161ka, kterou mus\u00ed splnit. M\u00e1me jasn\u011b definovanou m\u011b\u0159itelnost toho, \u017ee \u010dlov\u011bk pro\u0161el tr\u00e9ninkov\u00fdm procesem.<\/p>\n\n\n\n<p>Sna\u017e\u00edme se samoz\u0159ejm\u011b ud\u011blat to maxim\u00e1ln\u011b tak, aby n\u00e1s to st\u00e1lo minimum \u010dasu a&nbsp;\u00fasil\u00ed, tzn.&nbsp;\u017ee to skl\u00e1d\u00e1me z&nbsp;dostupn\u00fdch zdroj\u016f. Nap\u0159\u00edklad je tr\u00e9nink na odbornou v\u011bc: linkbuilding SEO. Ta je slo\u017eena do odborn\u00fdch blok\u016f: anal\u00fdza kl\u00ed\u010dov\u00fdch slov atd. Tam m\u00e1me bu\u010f intern\u00ed metodiky nebo vyu\u017e\u00edv\u00e1me voln\u011b dostupn\u00e9 v\u011bci na internetu nebo m\u00e1me n\u011bjakou placenou z\u00e1le\u017eitost.<\/p>\n\n\n\n<p>Zkou\u0161ky na konci blok\u016f vede osoba odpov\u011bdn\u00e1 za znalosti. Otestujeme si, \u017ee ten \u010dlov\u011bk m\u00e1 ty znalosti definovan\u00e9 na ur\u010dit\u00e9m levelu. Dok\u00e1\u017eeme si ho pak identifikovat na jeho znalostn\u00ed cest\u011b, a&nbsp;t\u00edm p\u00e1dem ur\u010dit, jakou pr\u00e1ci na klientech m\u016f\u017ee d\u011blat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">M\u00e1te procesy pro zah\u00e1jen\u00ed pr\u00e1ce na nov\u00e9m klientovi? M\u00e1te pl\u00e1ny pr\u00e1ce pro klienty, kdy za\u010d\u00ednaj\u00ed nov\u00e9 kampan\u011b, SEO? M\u00e1te stanoveny kroky, kter\u00fdmi mus\u00ed projekt obvykle proj\u00edt?<\/h3>\n\n\n\n<p>M\u00e1me na za\u010d\u00e1tku povinnost vytvo\u0159it dlouhodobou strategii a&nbsp;tu pak p\u0159ev\u00e9st do ro\u010dn\u00edho pl\u00e1nu. Ten pl\u00e1n je rozpracov\u00e1n po t\u00fddnech do roadmapy.<\/p>\n\n\n\n<p>Ne\u0159\u00edk\u00e1m, \u017ee to u&nbsp;v\u0161ech klient\u016f dodr\u017eujeme a&nbsp;\u017ee v\u0161ichni to na za\u010d\u00e1tku dostanou, nicm\u00e9n\u011b m\u011blo by to tak b\u00fdt. U&nbsp;men\u0161\u00edch klient\u016f, u&nbsp;kter\u00fdch nen\u00ed na toto rozpo\u010det, se to alespo\u0148 nah\u00e1z\u00ed do bod\u016f, co vlastn\u011b chceme d\u011blat a&nbsp;k&nbsp;\u010demu to vede. To samoz\u0159ejm\u011b tak\u00e9 nen\u00ed \u0161patn\u011b.<\/p>\n\n\n\n<p>M\u011bli bychom m\u00edt n\u011bjak\u00fd ak\u010dn\u00ed pl\u00e1n toho, co se bude d\u011blat, v&nbsp;ka\u017ed\u00e9m odd\u011blen\u00ed, a&nbsp;to na r\u016fzn\u011b dlouhou dobu. Ta strategie se v\u011bt\u0161inou tvo\u0159\u00ed bu\u010f na p\u016fl roku nebo na cel\u00fd rok.<\/p>\n\n\n\n<p>Dlouhodob\u00e1 strategie a&nbsp;ak\u010dn\u00ed pl\u00e1n se d\u011bl\u00e1 ve v\u00fdhledu 3 &#8211; 6 m\u011bs\u00edc\u016f. Obsahuje f\u00e1ze po t\u00fddnech, kter\u00e9 \u010d\u00e1sti se budeme v\u011bnovat, co by se konkr\u00e9tn\u011b m\u011blo d\u011blat. \u010c\u00edm bl\u00ed\u017e jsi tomu aktu\u00e1ln\u00edmu stavu, t\u00edm detailn\u011bj\u0161\u00ed rozpis m\u00e1me m\u00edt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kdo pl\u00e1n stanovuje, kdy\u017e nem\u00e1te accountskou vrstvu?<\/h3>\n\n\n\n<p>N\u00e1vrh strategie je na p\u0159\u00edslu\u0161n\u00e9m specialistovi, pokud je na levelu, kdy je k&nbsp;tomu opr\u00e1vn\u011bn, pro\u0161el t\u00edm tr\u00e9ninkem nebo m\u00e1 dostate\u010dn\u00e9 schopnosti a&nbsp;znalosti, aby strategii mohl vytvo\u0159it. V&nbsp;moment\u011b, kdy jsme p\u0159esv\u011bd\u010deni, \u017ee je na t\u00e9 \u00farovni, netrv\u00e1me na tom, \u017ee mus\u00ed proj\u00edt cel\u00fdm tr\u00e9ninkov\u00fdm procesem. Strategii vytvo\u0159\u00ed a&nbsp;pak je oponovan\u00e1 ze strany vedouc\u00edho odd\u011blen\u00ed nebo z&nbsp;t\u00e9 mana\u017eersk\u00e9 vrstvy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Stanovujete pro klienta KPI? Tvo\u0159\u00edte reporty?<\/h3>\n\n\n\n<p>Reporting je povinnost. Vych\u00e1z\u00ed to z&nbsp;toho, \u017ee mus\u00edme m\u00edt v\u017edy s&nbsp;klientem jasn\u011b definovan\u00e9 KPI, m\u011b\u0159iteln\u00fd c\u00edl spolupr\u00e1ce, proto\u017ee bez toho je to cesta do pekel. To u\u017e se n\u00e1m taky stalo. V\u00edme, \u017ee minim\u00e1ln\u011b n\u011bjak\u00fd KPI\u010dko nastavit mus\u00edme, abychom si dok\u00e1zali vyhodnotit, zda na\u0161e pr\u00e1ce m\u00e1 smysl, kter\u00fd jsme si vydefinovali, a&nbsp;\u017ee to n\u011bkam vede. Mus\u00edme m\u00edt KPI, t\u00edm p\u00e1dem, mus\u00edme reportovat, jak daleko od n\u011bj jsme. Reporting je zpravidla na m\u011bs\u00ed\u010dn\u00ed b\u00e1zi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">M\u00e1te pro reporty dashboardy?<\/h3>\n\n\n\n<p>Je to kombinace. Sna\u017e\u00edme se je zpracov\u00e1vat poloautomaticky, tzn.&nbsp;vyu\u017e\u00edv\u00e1me Google Data. Je to dashboard, kter\u00fd m\u00e1 zpravidla n\u011bjak\u00e9 mana\u017eersk\u00e9 shrnut\u00ed a&nbsp;pak v\u011bt\u0161\u00ed detail v&nbsp;jednotliv\u00fdch \u010d\u00e1stech.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">S klienty pak vede ka\u017ed\u00fd m\u011bs\u00edc diskuse nad reporty?<\/h3>\n\n\n\n<p>Moc bych cht\u011bl, aby se m\u00ed kolegov\u00e9 specialist\u00e9 setk\u00e1vali nad ka\u017ed\u00fdm reportem s&nbsp;klientem. Na druhou stranu, realita je takov\u00e1, \u017ee ani klient na to moc netla\u010d\u00ed a&nbsp;i&nbsp;pro n\u011b je to dost \u010dasto nam\u00e1hav\u00e9. V&nbsp;re\u00e1lu se to ned\u011bje tak \u010dasto, jak bych si p\u0159edstavoval. Klientovi ale mus\u00edme vykopnout tu mo\u017enost, \u017ee se setk\u00e1me nad reportem a&nbsp;probereme to, a\u0165 u\u017e \u00fastn\u011b nebo vzd\u00e1len\u00fdm zp\u016fsobem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">M\u00e1\u0161 za sebou u\u017e dlouhou zku\u0161enost v&nbsp;online marketingu. Vn\u00edm\u00e1\u0161 n\u011bjak\u00fd r\u016fst vzd\u011blanosti lid\u00ed na stran\u011b klienta?<\/h3>\n\n\n\n<p>To je takov\u00e9 slo\u017eit\u011bj\u0161\u00ed, citliv\u00e9 t\u00e9ma. Dobr\u00e1 zpr\u00e1va na za\u010d\u00e1tek &#8211; zlep\u0161uje se to. Ale po\u0159\u00e1d jsem skeptick\u00fd v&nbsp;tom, \u017ee \u010ce\u0161i nejsou dob\u0159\u00ed obchodn\u00edci, a&nbsp;t\u00edm p\u00e1dem ani market\u00e9\u0159i, a&nbsp;vid\u00ed\u0161 to v\u0161ude na ulic\u00edch. My nech\u00e1peme, \u017ee marketing je z\u00e1klad obchodu, a&nbsp;spokojenosti, a\u0165 u\u017e klientsk\u00e9 nebo na\u0161\u00ed. Za\u010d\u00edn\u00e1 to pr\u00e1zdnou v\u00fdlohou v&nbsp;centru Prahy. Lidi to nech\u00e1pou, jsme hodn\u011b daleko od jin\u00fdch st\u00e1t\u016f.<\/p>\n\n\n\n<p>Mysl\u00edm si, \u017ee vzd\u011blanost v&nbsp;online, nebo u&nbsp;t\u011bch klient\u016f, kte\u0159\u00ed k&nbsp;n\u00e1m chod\u00ed, roste. Je to super, m\u00e1me dost studijn\u00edch program\u016f na vysok\u00fdch \u0161kol\u00e1ch, p\u0159edn\u00e1\u0161ek a&nbsp;konferenc\u00ed. Roste to. Ale je to vlastn\u011b v\u00fdsek z&nbsp;bubliny. Celek \u010desk\u00e9 spole\u010dnosti a&nbsp;\u010desk\u00fdch obchodn\u00edk\u016f nen\u00ed pro m\u011b moc pozitivn\u00ed. Jsme ale po\u0159\u00e1d hrozn\u011b daleko od toho, jak bych si p\u0159edstavoval, \u017ee by to m\u011blo b\u00fdt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Roste n\u00e1ro\u010dnost klient\u016f na va\u0161i pr\u00e1ci?<\/h3>\n\n\n\n<p>Nev\u00edm, jestli toto dok\u00e1\u017eu zpau\u0161alizovat. Klienti jsou a&nbsp;byli v\u017edycky n\u00e1ro\u010dn\u00ed, ono to vych\u00e1z\u00ed z&nbsp;vztahu mezi agenturou a&nbsp;klientem, n\u00e1ro\u010dnost na KPI, kter\u00e1 tam jsou nastavena. Nedok\u00e1\u017eu \u0159\u00edct, jestli se m\u011bn\u00ed v&nbsp;\u010dase n\u00e1ro\u010dnost klienta, \u0159ekl bych, \u017ee v&nbsp;glob\u00e1lu je to v\u00edcem\u00e9n\u011b po\u0159\u00e1d stejn\u00e9. Nec\u00edt\u00edm se ale na to to vyhodnotit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Co ovliv\u0148uje spokojenost klienta? Kdy b\u00fdvaj\u00ed va\u0161i klienti nespokojen\u00ed?<\/h3>\n\n\n\n<p>Samoz\u0159ejm\u011b m\u016f\u017eou b\u00fdt nespokojen\u00ed v&nbsp;moment\u011b, kdy nenapl\u0148ujeme ty tvrd\u00e9 c\u00edle, KPI. V\u011bt\u0161inou se to bu\u010f ned\u011bje nebo kdy\u017e m\u00e1\u0161 dob\u0159e vybudovan\u00fd vztah, postaven\u00fd i&nbsp;na jin\u00fdch v\u011bcech, tak ten klient neb\u00fdv\u00e1 nespokojen\u00fd.<\/p>\n\n\n\n<p>Nej\u010dast\u011bj\u0161\u00ed nespokojenost, kterou vn\u00edm\u00e1m obecn\u011b ve spole\u010dnosti a&nbsp;mezi lidmi a&nbsp;t\u00edm p\u00e1dem i&nbsp;mezi agenturami a&nbsp;klientem, je z&nbsp;nenapln\u011bn\u00fdch o\u010dek\u00e1v\u00e1n\u00ed. Kdy\u017e n\u011bco sl\u00edb\u00ed\u0161 a&nbsp;nespln\u00ed\u0161 to. Typicky \u00fakol, term\u00edn, kvalitu dodan\u00e9 pr\u00e1ce, tak pak pokud jsou o\u010dek\u00e1v\u00e1n\u00ed vysok\u00e1, tak ten p\u00e1d je samoz\u0159ejm\u011b v\u011bt\u0161\u00ed.<\/p>\n\n\n\n<p>Kdy jsou spokojen\u00ed &#8211; kdy\u017e je tam n\u011bjak\u00e1 symbi\u00f3za jak na v\u00fdkonnostn\u00ed \u010d\u00e1sti, na t\u011bch KPI a&nbsp;c\u00edlech, tak i&nbsp;na lidsk\u00e9 rovin\u011b, kdy si sed\u00edme a&nbsp;bereme se jako partne\u0159i.<\/p>\n\n\n\n<p>Jak jsme mluvili o&nbsp;tom vysn\u011bn\u00e9m klientovi, my vlastn\u011b nebereme klienty, u&nbsp;kter\u00fdch nen\u00ed to partnerstv\u00ed, rovnost obou stran, takov\u00e9ho klienta my nechceme. Je-li tam partnerstv\u00ed, ob\u011b strany t\u00e1hnou za jeden provaz a&nbsp;v\u011bt\u0161inou to vede ke spokojen\u00e9mu klientovi i&nbsp;spokojen\u00e9 agentu\u0159e.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">M\u00e1te proces na zji\u0161\u0165ov\u00e1n\u00ed spokojenosti klient\u016f?<\/h3>\n\n\n\n<p>Samoz\u0159ejm\u011b tohle se d\u00e1 sledovat p\u0159es n\u011bjak\u00e9 nejhor\u0161\u00ed v\u011bci, tzn.&nbsp;v\u00fdpov\u011bdi, ale d\u00e1 se to i&nbsp;zm\u011bk\u010dovat &#8211; d\u011bl\u00e1me si ob\u010dasn\u00e9 dotazn\u00edky spokojenosti. Ten m\u00e1me te\u010f napl\u00e1novan\u00e9 a&nbsp;s&nbsp;nap\u011bt\u00edm o\u010dek\u00e1v\u00e1me, co n\u00e1m p\u0159ijde za v\u00fdsledky.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Na jedn\u00e9 stran\u011b cashflow, na druh\u00e9 stran\u011b odveden\u00fd a&nbsp;fakturovan\u00fd \u010das. M\u011b\u0159\u00edte ve firm\u011b \u010das?<\/h3>\n\n\n\n<p>Mus\u00edme, bohu\u017eel mus\u00edme. Prod\u00e1v\u00e1me hodiny. Prod\u00e1v\u00e1me znalosti. Tu odvedenou pr\u00e1ci dok\u00e1\u017ee\u0161 kvantifikovat jenom p\u0159es hodiny. Proto je m\u011b\u0159it mus\u00edme a&nbsp;ka\u017ed\u00e1 agentura by m\u011bla.<\/p>\n\n\n\n<p>Rozli\u0161ujeme mezi fakturovateln\u00fdm a&nbsp;nefakturovateln\u00fdm \u010dasem, m\u00e1me definov\u00e1no, co kam spad\u00e1, a&nbsp;samoz\u0159ejm\u011b ka\u017ed\u00fd specialista m\u011b\u0159\u00ed ve\u0161ker\u00e9 svoje \u010dasy, pr\u00e1ci. Ty zp\u016fsobem vyhodnocujeme na m\u011bs\u00ed\u010dn\u00ed b\u00e1zi, a\u0165 u\u017e na \u00farovni specialisty, na \u00farovni cel\u00e9ho odd\u011blen\u00ed a&nbsp;na \u00farovni projekt\u016f.<\/p>\n\n\n\n<p>Sna\u017e\u00edme se s&nbsp;t\u00edm koncep\u010dn\u011b pracovat, d\u011bl\u00e1me dop\u0159edu n\u011bjak\u00e9 forecasty vyt\u00ed\u017eenosti, finan\u010dn\u00ed forecasty. P\u0159edpov\u011bdi vyt\u00ed\u017een\u00ed odd\u011blen\u00ed d\u011bl\u00e1me na m\u011bs\u00ed\u010dn\u00ed b\u00e1zi. R\u00e1di bychom je d\u011blali na del\u0161\u00ed obdob\u00ed, ale to moc neum\u00edme.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak se tedy da\u0159\u00ed celkov\u011b eVisions? Jakou m\u00e1te finan\u010dn\u00ed stabilitu a&nbsp;jak\u00fd byl minul\u00fd rok?<\/h3>\n\n\n\n<p>My jsme spokojeni, mysl\u00edm, \u017ee se n\u00e1m da\u0159\u00ed. D\u016fle\u017eit\u00e9 je, \u017ee rosteme, a&nbsp;rosteme t\u00edm tempem, kter\u00e9 jsme si stanovili. Mysl\u00edm, \u017ee jsme stabiln\u00ed firma se stabiln\u00ed z\u00e1kladnou klient\u016f.<\/p>\n\n\n\n<p>My to nem\u00e1me na maso, my to m\u00e1me na ml\u00e9ko. Nechceme to prodat, d\u011bl\u00e1me to pro radost, a&nbsp;dokud n\u00e1s to bude bavit a&nbsp;bude tam seberealizace, tak to prost\u011b budeme d\u011blat. A&nbsp;z&nbsp;toho to cel\u00e9 vypl\u00fdv\u00e1. Kdy\u017e n\u011bco d\u011bl\u00e1\u0161 s&nbsp;dlouhodob\u00fdm v\u00fdhledem, tak nehled\u00e1\u0161 zkratky, stav\u00ed\u0161 to tak, aby to bylo &#8222;nav\u011bky&#8220;. Pak ta rozhodnut\u00ed, kter\u00e1 d\u011bl\u00e1\u0161, nejsou pod tlakem financ\u00ed. V&nbsp;kone\u010dn\u00e9m d\u016fsledku se ti to stejn\u011b vr\u00e1t\u00ed, a&nbsp;to nen\u00ed o&nbsp;n\u011bjak\u00e9 karm\u011b.<\/p>\n\n\n\n<p>Kdy\u017e d\u011bl\u00e1\u0161 v\u011bci koncep\u010dn\u011b, dlouhodob\u011b, tak jestli m\u00e1\u0161 o&nbsp;10% v\u00edc nebo m\u00ed\u0148 tenhle rok, ti je ti v&nbsp;z\u00e1sad\u011b jedno, proto\u017ee jsi na sv\u00e9m, na tom, co jsi cht\u011bl, a&nbsp;je to jedno.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">P\u0159ece jen, bylo n\u011bkdy n\u011bjak\u00e9 t\u011b\u017ek\u00e9 obdob\u00ed finan\u010dn\u011b, byl v\u011bt\u0161\u00ed tlak na cashflow, museli jste se uskrovnit?<\/h3>\n\n\n\n<p>To se stane obvykle, kdy\u017e m\u00e1\u0161 n\u011bjak\u00e9 skokov\u00e9 nav\u00fd\u0161en\u00ed n\u00e1klad\u016f. U&nbsp;mal\u00fdch agentur v&nbsp;t\u011bch po\u010d\u00e1te\u010dn\u00edch f\u00e1z\u00edch. Kdy\u017e se n\u011bkam st\u011bhuje\u0161, pot\u0159ebuje\u0161 spoustu pen\u011bz na nov\u00e9 kancel\u00e1\u0159e. P\u0159i nab\u00edr\u00e1n\u00ed v\u011bt\u0161\u00edho po\u010dtu lid\u00ed, jako pol\u0161t\u00e1\u0159 pro budoucnost. Zkr\u00e1tka v&nbsp;t\u011bchto okam\u017eic\u00edch ten tlak na cashflow je v\u011bt\u0161\u00ed. Ale my to m\u00e1me \u0159\u00edzen\u00e9 velmi opatrn\u011b a&nbsp;tyto kroky d\u011bl\u00e1me a\u017e v&nbsp;moment\u011b, kdy na n\u011b m\u00e1me. Nem\u00e1me \u017e\u00e1dn\u00e9 investorsk\u00e9 pen\u00edze, tak\u017ee si v\u017edycky koup\u00edme jen to, na co m\u00e1me.<\/p>\n\n\n\n<p>Nemysl\u00edm si, \u017ee by tam bylo n\u011bco kritick\u00e9ho, samoz\u0159ejm\u011b v&nbsp;t\u011bch f\u00e1z\u00edch je to nahoru dol\u016f, obzvl\u00e1\u0161\u0165 v&nbsp;moment\u011b, kdy t\u0159eba p\u0159efakturov\u00e1v\u00e1\u0161 inzertn\u00ed n\u00e1klady klient\u016fm, tak to tu agenturu m\u016f\u017ee ohrozit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak\u00e9 jsou va\u0161e c\u00edle pro rok 2021?<\/h3>\n\n\n\n<p>T\u011bch c\u00edl\u016f m\u00e1me hodn\u011b. Jsou rozsekan\u00e9 na \u00farovni ka\u017ed\u00e9ho odd\u011blen\u00ed, proto\u017ee ty se velmi li\u0161\u00ed, v&nbsp;z\u00e1vislosti na s\u00edle a&nbsp;velikosti jednotliv\u00fdch odd\u011blen\u00ed atd. To samoz\u0159ejm\u011b \u00fapln\u011b \u0159\u00edkat nebudu.<\/p>\n\n\n\n<p>Obecn\u011b chceme udr\u017eet a&nbsp;roz\u0161\u00ed\u0159it sou\u010dasn\u00fd t\u00fdm, chceme udr\u017eet a&nbsp;zv\u00fd\u0161it m\u00edru spokojenosti klient\u016f, udr\u017eet m\u00edru a&nbsp;tempo ziskovosti, se kter\u00fdm jsme spokojeni.&nbsp;Chceme za\u010d\u00edt d\u011blat aktivn\u00ed obchod, co\u017e je velk\u00e1 zm\u011bna pro na\u0161i agenturu, po 7 letech, kdy jsme ho vlastn\u011b v\u016fbec ned\u011blali.&nbsp;Chceme ke klient\u016fm velk\u00e9ho form\u00e1tu vybudovat t\u00fdm a&nbsp;procesy pro tendry.&nbsp;Chceme v\u00edce p\u0159ekr\u00fdt ta jednotliv\u00e1 odd\u011blen\u00ed a&nbsp;\u010dinnosti, kter\u00e9 prov\u00e1d\u00edme a\u0165 u\u017e tou accountskou formou nebo jin\u00fdm zp\u016fsobem.<\/p>\n\n\n\n<p>R\u00e1di bychom prohloubili spolupr\u00e1ci s&nbsp;partnery (Google, Seznam, a&nbsp;na\u0161e partnersk\u00e9 agentury). R\u00e1di bychom nav\u00e1zali v\u00edc spolupr\u00e1ci s&nbsp;n\u011bmeck\u00fdmi agenturami.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kam jde trh digit\u00e1ln\u00edho marketingu, agentur, kter\u00e9 na n\u011bm p\u016fsob\u00ed. Vn\u00edm\u00e1\u0161 n\u011bjak\u00e9 trendy, kter\u00e9 za posledn\u00ed roky m\u011bnily?<\/h3>\n\n\n\n<p>J\u00e1 vlastn\u011b trend\u016fm moc nepodl\u00e9h\u00e1m. Trend je v\u011bc, kter\u00e1 m\u016f\u017ee a&nbsp;nemus\u00ed b\u00fdt. J\u00e1 se sp\u00ed\u0161 d\u00edv\u00e1m, kam trh digit\u00e1ln\u00edch agentur sm\u011b\u0159uje v&nbsp;dlouhodob\u00e9m horizontu.<\/p>\n\n\n\n<p>My jsme u\u017e o&nbsp;tom mluvili &#8211; ta moje p\u0159edstava je takov\u00e1, \u017ee trh digit\u00e1ln\u00edch agentur bude sm\u011b\u0159ovat tam, co cel\u00fd digit\u00e1ln\u00ed business &#8211; do sjednocen\u00ed online a&nbsp;offline do jedn\u00e9 platformy. Nebudou se tolik rozli\u0161ovat komunika\u010dn\u00ed kan\u00e1ly, rozpad\u00e1vat se rozpo\u010det na offline a&nbsp;online.<\/p>\n\n\n\n<p>Moje vize, jak by to m\u011blo b\u00fdt spr\u00e1vn\u011b, je, \u017ee tam bude jeden partner, kter\u00fd dok\u00e1\u017ee to vymyslet a&nbsp;pak zrealizovat bez ohledu na to, kterou platformu pou\u017eije. Agentura, kter\u00e1 bude tohle um\u011bt, bude m\u00edt obrovskou v\u00fdhodu. Kdy\u017e to vymysl\u00ed\u0161, uchop\u00ed\u0161, zrealizuje\u0161, a\u0165 u\u017e s\u00e1m nebo p\u0159es dodavatele a&nbsp;t\u0159et\u00ed strany, to je jedno, ale kdy\u017e u&nbsp;toho bude\u0161 od zrodu, vymyslet to tak, aby to d\u00e1valo smysl, a&nbsp;doru\u010dit fin\u00e1ln\u00ed v\u00fdsledek bez ohledu na platformu nebo komunika\u010dn\u00ed kan\u00e1l, tak vyhraje\u0161.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tak\u017ee fullservis agentura se strategick\u00fdm p\u0159esahem.<\/h3>\n\n\n\n<p>P\u0159esn\u011b tak, ale bez toho rozli\u0161en\u00ed, jak je dnes &#8211; \u0161katule online\/offline, kreativn\u00ed\/v\u00fdkonnostn\u00ed agentury. Jedna agentura nev\u00ed, co d\u011bl\u00e1 druh\u00e1, nev\u00ed to ani ten klient&#8230; u\u017e u&nbsp;toho zad\u00e1n\u00ed nep\u0159em\u00fd\u0161l\u00ed o&nbsp;tom, jak by to m\u011blo b\u00fdt spr\u00e1vn\u011b. Chce doru\u010dit n\u011bjak\u00fd v\u00fdsledek, roztrh\u00e1 ho na \u010d\u00e1sti a&nbsp;zkou\u0161\u00ed, kde se co chytne. A&nbsp;to je podle m\u011b \u0161patn\u011b.<\/p>\n\n\n\n<p>Ten dlouhodob\u00fd v\u00fdhled, kam by trh m\u011bl sm\u011b\u0159ovat, je d\u011blat to tak, aby to d\u00e1valo smysl, bez ohledu na to, kdo to bude d\u011blat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mysl\u00ed\u0161 si, \u017ee agentury, o&nbsp;kter\u00fdch te\u010f mluv\u00ed\u0161, budou m\u00edt v&nbsp;budoucnu je\u0161t\u011b n\u011bjakou specializaci na typ klienta?<\/h3>\n\n\n\n<p>Bude. Stejn\u011b tak jako na trhu nejsou jen velc\u00ed hr\u00e1\u010di, velc\u00ed klienti, tak tam nebudou jen velk\u00e9 agentury, ale i&nbsp;men\u0161\u00ed, specializovan\u00e9. Pro n\u011bjak\u00fd typ klient\u016f bude\u0161 pot\u0159ebovat partnera, kter\u00fd to nalajnuje, a&nbsp;bu\u010f to bude d\u011blat s\u00e1m, co\u017e douf\u00e1m, nebo to bude outsourcovat od speci\u00e1ln\u00edch agentur. Ty tam ur\u010dit\u011b budou m\u00edt m\u00edsto.<\/p>\n\n\n\n<p>\u010c\u00edm v\u00edc jde\u0161 do \u0161\u00ed\u0159ky, t\u00edm se ochuzuje\u0161 o&nbsp;mo\u017enost j\u00edt do hloubky. V\u0161ichni se v&nbsp;agenturn\u00edm businessu se sna\u017e\u00edme naj\u00edt optim\u00e1ln\u00ed balanc, abychom byli dostate\u010dn\u011b hluboko i&nbsp;\u0161iroko, proto\u017ee oboje nen\u00ed mo\u017en\u00e9 z&nbsp;principu v\u011bci. Nem\u016f\u017ee\u0161 b\u00fdt ve t\u0159ech r\u016fzn\u00fdch roz\u00edch troj\u00faheln\u00edku najednou.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Dok\u00e1\u017ee\u0161 jmenovat n\u011bjak\u00e9 agentury, kter\u00e9 t\u011b inspiruj\u00ed?<\/h3>\n\n\n\n<p>Mus\u00edm p\u0159ekvapiv\u011b \u0159\u00edct, \u017ee na Slovensku je v\u00edc inspirativn\u00edch agentur ne\u017e v&nbsp;\u010cech\u00e1ch, p\u0159esto\u017ee celkov\u011b je tam dobr\u00fdch agentur m\u00e1lo. Te\u010f to nemysl\u00edm zle na \u010desk\u00e9 agentury, ale j\u00e1 se vlastn\u011b moc nesna\u017e\u00edm se d\u00edvat, co d\u011blaj\u00ed \u010desk\u00e9 agentury. To t\u011b neposune moc daleko. Mus\u00ed\u0161 si to vym\u00fd\u0161let s\u00e1m, vym\u00fd\u0161let svoje nov\u00e9 cesty. V&nbsp;\u010cech\u00e1ch je spoustu inspirativn\u00edch agentur, nebudu je jmenovat, abych na n\u011bkoho nezapomn\u011bl. Z&nbsp;t\u011bch slovensk\u00fdch se mi l\u00edb\u00ed <a href=\"https:\/\/www.visibility.cz\/\">Visibility<\/a>, <a href=\"http:\/\/www.zaraguza.com\/\">Zaraguza<\/a>. Samoz\u0159ejm\u011b se d\u00edv\u00e1me do N\u011bmecka, hodn\u011b na mezin\u00e1rodn\u00ed trh, americko-britsk\u00e9 agentury.<\/p>\n\n\n\n<p>Michal: D\u011bkuji za rozhovor.<\/p>\n\n\n\n<p>Rozhovor vedl <a href=\"https:\/\/www.linkedin.com\/in\/krutis\/\">Michal Kruti\u0161<\/a> a&nbsp;byl nato\u010den v&nbsp;lednu 2021.<\/p>\n\n\n\n<p>S\u00e9rie rozhovor\u016f o&nbsp;\u0159\u00edzen\u00ed agentur:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.marketingmapy.com\/cs\/veronika-buresova-jak-ridi-agenturu-h1-cz\/\">Veronika Bure\u0161ov\u00e1, H1.cz<\/a><\/li><li><a href=\"https:\/\/www.marketingmapy.com\/cs\/petr-jiranek-jak-ridi-agenturu-webprezent\/\">Petr Jir\u00e1nek, WebPrezent<\/a><\/li><li><a href=\"https:\/\/www.marketingmapy.com\/cs\/marketa-kabatova-jak-ridi-agenturu-ulab\/\">Mark\u00e9ta Kab\u00e1tov\u00e1, uLab<\/a><\/li><li><a href=\"https:\/\/www.marketingmapy.com\/cs\/jan-makovicka-jak-ridi-agenturu-taste\/\">Honza Makovi\u010dka, Taste<\/a><\/li><li><a href=\"https:\/\/www.marketingmapy.com\/cs\/honza-nedved-jak-ridi-agenturu-inizio\">Honza Nedv\u011bd, Inizio<\/a><\/li><li><a href=\"https:\/\/www.marketingmapy.com\/cs\/petr-vataha-jak-ridi-agenturu-ant-studio\/\">Petr Vataha, ANT studio<\/a><\/li><li>Jarda Vidim, eVisions<\/li><\/ul>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><style>.wp-block-kadence-spacer.kt-block-spacer-_9274ce-47 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-_9274ce-47 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_9274ce-47\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\" style=\"height:60px\"><hr class=\"kt-divider\" style=\"border-top-color:#eee;border-top-width:1px;width:80%;border-top-style:solid\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > #kt-info-box_c112d5-fe .kt-blocks-info-box-link-wrap{max-width:unset;}#kt-info-box_c112d5-fe .kt-blocks-info-box-link-wrap{border-color:#8ed1fc;border-top-width:5px;border-right-width:5px;border-bottom-width:5px;border-left-width:5px;background:#ffffff;padding-top:24px;padding-right:24px;padding-bottom:24px;padding-left:24px;margin-top:50px;}#kt-info-box_c112d5-fe .kt-blocks-info-box-link-wrap:hover{border-color:#8ed1fc;background:#ffffff;}#kt-info-box_c112d5-fe.wp-block-kadence-infobox{max-width:100%;}#kt-info-box_c112d5-fe .kadence-info-box-image-inner-intrisic-container{max-width:100px;}#kt-info-box_c112d5-fe .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:100%;width:1080px;height:0px;max-width:100%;}#kt-info-box_c112d5-fe .kadence-info-box-icon-container .kt-info-svg-icon, #kt-info-box_c112d5-fe .kt-info-svg-icon-flip, #kt-info-box_c112d5-fe .kt-blocks-info-box-number{font-size:50px;}#kt-info-box_c112d5-fe .kt-blocks-info-box-media{color:#444444;background:#ffffff;border-color:#eeeeee;border-top-width:5px;border-right-width:5px;border-bottom-width:5px;border-left-width:5px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}#kt-info-box_c112d5-fe .kt-blocks-info-box-media-container{margin-top:-75px;margin-right:0px;margin-bottom:20px;margin-left:0px;}#kt-info-box_c112d5-fe .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:#444444;background:#ffffff;border-color:#eeeeee;}#kt-info-box_c112d5-fe .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.wp-block-kadence-infobox#kt-info-box_c112d5-fe .kt-blocks-info-box-text{font-size:23px;}#kt-info-box_c112d5-fe .kt-blocks-info-box-learnmore{color:#ffffff;background:#0693e3;border-color:#555555;border-radius:5px;font-weight:bold;border-width:0px 0px 0px 0px;padding-top:8px;padding-right:15px;padding-bottom:10px;padding-left:15px;margin-top:15px;margin-right:0px;margin-bottom:15px;margin-left:0px;}#kt-info-box_c112d5-fe .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,#kt-info-box_c112d5-fe .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#00527c;border-color:#444444;}@media all and (max-width: 767px){#kt-info-box_c112d5-fe .kt-blocks-info-box-link-wrap{display:block;}#kt-info-box_c112d5-fe .kt-blocks-info-box-link-wrap .kt-blocks-info-box-media{display:inline-block;max-width:100%;}}<\/style>\n<div id=\"kt-info-box_c112d5-fe\" class=\"wp-block-kadence-infobox cta-blok-obrazek\"><a class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\" href=\"https:\/\/www.marketingmapy.com\/cs\/orchestrace-digitalni-agentury-premiovy-obsah-k-zakoupeni\/\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2022\/05\/ctverec.png\" alt=\"\" width=\"1080\" height=\"1080\" class=\"kt-info-box-image wp-image-5019\" srcset=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2022\/05\/ctverec.png 1080w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2022\/05\/ctverec-500x500.png 500w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2022\/05\/ctverec-1000x1000.png 1000w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2022\/05\/ctverec-300x300.png 300w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2022\/05\/ctverec-768x768.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\">U\u0161et\u0159ete \u010das a&nbsp;energii p\u0159i zakl\u00e1d\u00e1n\u00ed nebo r\u016fstu agentury. Z\u00edskejte kvalitn\u00ed pr\u00e9miov\u00fd obsah. Orchestrace agentury: celkem 26 \u010dl\u00e1nk\u016f s&nbsp;mnoha praktick\u00fdmi tipy, screenshoty, odkazy, vyj\u00e1d\u0159en\u00edm jin\u00fdch CEO a&nbsp;checklisty s&nbsp;t\u00e9maty, kter\u00e9 v&nbsp;agentu\u0159e \u0159e\u0161\u00edte. <\/p><div class=\"kt-blocks-info-box-learnmore-wrap\"><span class=\"kt-blocks-info-box-learnmore\">Jak koupit pr\u00e9miov\u00fd obsah<\/span><\/div><\/div><\/a><\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_a50032-71 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-_a50032-71 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_a50032-71\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\" style=\"height:60px\"><hr class=\"kt-divider\" style=\"border-top-color:#eee;border-top-width:1px;width:80%;border-top-style:solid\"\/><\/div><\/div>\n<\/div><\/div>\n","protected":false},"author":4,"featured_media":3411,"menu_order":36,"template":"","kategoriepremium":[64],"class_list":["post-3279","premium","type-premium","status-publish","has-post-thumbnail","hentry","kategoriepremium-rozhovory-ceo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jarda Vidim: Jak \u0159\u00edd\u00ed agenturu eVisions - Marketing Mapy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketingmapy.com\/cs\/jarda-vidim-jak-ridi-agenturu-evisions\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jarda Vidim: Jak \u0159\u00edd\u00ed agenturu eVisions - Marketing Mapy\" \/>\n<meta property=\"og:description\" content=\"P\u0159epis rozhovoru: Jaroslav Vidim, eVisions P\u0159edstav svou firmu eVisions. eVisions je onlinov\u00e1 v\u00fdkonnostn\u00ed agentura. Zam\u011b\u0159ujeme se na komplexn\u00ed slu\u017eby v&nbsp;oblasti v\u00fdkonnostn\u00edho marketingu &#8211; SEO, PPC, social, copywriting atd. Zam\u011b\u0159ujeme se hlavn\u011b na \u010desky a&nbsp;n\u011bmecky mluv\u00edc\u00ed trh (N\u011bmecko, Rakousko, \u0160v\u00fdcarsko). Jsme relativn\u011b mlad\u00e1 agentura, zalo\u017eena roku 2013 s&nbsp;t\u00edm, \u017ee pr\u00e1vn\u00ed subjekt &#8211; s. r. o. &#8211; &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketingmapy.com\/cs\/jarda-vidim-jak-ridi-agenturu-evisions\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Mapy\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-18T12:59:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2021\/02\/jarda-vidim.png\" \/>\n\t<meta property=\"og:image:width\" content=\"557\" \/>\n\t<meta property=\"og:image:height\" content=\"316\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data1\" content=\"19 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/jarda-vidim-jak-ridi-agenturu-evisions\\\/\",\"url\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/jarda-vidim-jak-ridi-agenturu-evisions\\\/\",\"name\":\"Jarda Vidim: Jak \u0159\u00edd\u00ed agenturu eVisions - Marketing Mapy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/jarda-vidim-jak-ridi-agenturu-evisions\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/jarda-vidim-jak-ridi-agenturu-evisions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.marketingmapy.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/jarda-vidim.png\",\"datePublished\":\"2021-02-01T10:52:45+00:00\",\"dateModified\":\"2022-05-18T12:59:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/jarda-vidim-jak-ridi-agenturu-evisions\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/jarda-vidim-jak-ridi-agenturu-evisions\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/jarda-vidim-jak-ridi-agenturu-evisions\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.marketingmapy.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/jarda-vidim.png\",\"contentUrl\":\"https:\\\/\\\/www.marketingmapy.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/jarda-vidim.png\",\"width\":557,\"height\":316},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/jarda-vidim-jak-ridi-agenturu-evisions\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u00davod\",\"item\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Orchestrace agentury\",\"item\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/orchestrace-agentury-premium\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Rozhovory s CEO\",\"item\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/rozhovory-ceo\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Jarda Vidim: Jak \u0159\u00edd\u00ed agenturu eVisions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/\",\"name\":\"Marketing Mapy\",\"description\":\"N\u00e1stroj pro \u0159\u00edzen\u00ed marketingov\u00fdch projekt\u016f nejen v digit\u00e1ln\u00ed agentu\u0159e\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jarda Vidim: Jak \u0159\u00edd\u00ed agenturu eVisions - Marketing Mapy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketingmapy.com\/cs\/jarda-vidim-jak-ridi-agenturu-evisions\/","og_locale":"cs_CZ","og_type":"article","og_title":"Jarda Vidim: Jak \u0159\u00edd\u00ed agenturu eVisions - Marketing Mapy","og_description":"P\u0159epis rozhovoru: Jaroslav Vidim, eVisions P\u0159edstav svou firmu eVisions. eVisions je onlinov\u00e1 v\u00fdkonnostn\u00ed agentura. Zam\u011b\u0159ujeme se na komplexn\u00ed slu\u017eby v&nbsp;oblasti v\u00fdkonnostn\u00edho marketingu &#8211; SEO, PPC, social, copywriting atd. Zam\u011b\u0159ujeme se hlavn\u011b na \u010desky a&nbsp;n\u011bmecky mluv\u00edc\u00ed trh (N\u011bmecko, Rakousko, \u0160v\u00fdcarsko). Jsme relativn\u011b mlad\u00e1 agentura, zalo\u017eena roku 2013 s&nbsp;t\u00edm, \u017ee pr\u00e1vn\u00ed subjekt &#8211; s. r. o. &#8211; &hellip;","og_url":"https:\/\/www.marketingmapy.com\/cs\/jarda-vidim-jak-ridi-agenturu-evisions\/","og_site_name":"Marketing Mapy","article_modified_time":"2022-05-18T12:59:09+00:00","og_image":[{"width":557,"height":316,"url":"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2021\/02\/jarda-vidim.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Odhadovan\u00e1 doba \u010dten\u00ed":"19 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.marketingmapy.com\/cs\/jarda-vidim-jak-ridi-agenturu-evisions\/","url":"https:\/\/www.marketingmapy.com\/cs\/jarda-vidim-jak-ridi-agenturu-evisions\/","name":"Jarda Vidim: Jak \u0159\u00edd\u00ed agenturu eVisions - Marketing Mapy","isPartOf":{"@id":"https:\/\/www.marketingmapy.com\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marketingmapy.com\/cs\/jarda-vidim-jak-ridi-agenturu-evisions\/#primaryimage"},"image":{"@id":"https:\/\/www.marketingmapy.com\/cs\/jarda-vidim-jak-ridi-agenturu-evisions\/#primaryimage"},"thumbnailUrl":"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2021\/02\/jarda-vidim.png","datePublished":"2021-02-01T10:52:45+00:00","dateModified":"2022-05-18T12:59:09+00:00","breadcrumb":{"@id":"https:\/\/www.marketingmapy.com\/cs\/jarda-vidim-jak-ridi-agenturu-evisions\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketingmapy.com\/cs\/jarda-vidim-jak-ridi-agenturu-evisions\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/www.marketingmapy.com\/cs\/jarda-vidim-jak-ridi-agenturu-evisions\/#primaryimage","url":"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2021\/02\/jarda-vidim.png","contentUrl":"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2021\/02\/jarda-vidim.png","width":557,"height":316},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketingmapy.com\/cs\/jarda-vidim-jak-ridi-agenturu-evisions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u00davod","item":"https:\/\/www.marketingmapy.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Orchestrace agentury","item":"https:\/\/www.marketingmapy.com\/cs\/orchestrace-agentury-premium\/"},{"@type":"ListItem","position":3,"name":"Rozhovory s CEO","item":"https:\/\/www.marketingmapy.com\/cs\/rozhovory-ceo\/"},{"@type":"ListItem","position":4,"name":"Jarda Vidim: Jak \u0159\u00edd\u00ed agenturu eVisions"}]},{"@type":"WebSite","@id":"https:\/\/www.marketingmapy.com\/cs\/#website","url":"https:\/\/www.marketingmapy.com\/cs\/","name":"Marketing Mapy","description":"N\u00e1stroj pro \u0159\u00edzen\u00ed marketingov\u00fdch projekt\u016f nejen v digit\u00e1ln\u00ed agentu\u0159e","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketingmapy.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"}]}},"_links":{"self":[{"href":"https:\/\/www.marketingmapy.com\/cs\/wp-json\/wp\/v2\/premium\/3279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketingmapy.com\/cs\/wp-json\/wp\/v2\/premium"}],"about":[{"href":"https:\/\/www.marketingmapy.com\/cs\/wp-json\/wp\/v2\/types\/premium"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingmapy.com\/cs\/wp-json\/wp\/v2\/users\/4"}],"version-history":[{"count":10,"href":"https:\/\/www.marketingmapy.com\/cs\/wp-json\/wp\/v2\/premium\/3279\/revisions"}],"predecessor-version":[{"id":5161,"href":"https:\/\/www.marketingmapy.com\/cs\/wp-json\/wp\/v2\/premium\/3279\/revisions\/5161"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketingmapy.com\/cs\/wp-json\/wp\/v2\/media\/3411"}],"wp:attachment":[{"href":"https:\/\/www.marketingmapy.com\/cs\/wp-json\/wp\/v2\/media?parent=3279"}],"wp:term":[{"taxonomy":"kategoriepremium","embeddable":true,"href":"https:\/\/www.marketingmapy.com\/cs\/wp-json\/wp\/v2\/kategoriepremium?post=3279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}