{"id":3271,"date":"2021-02-01T11:53:04","date_gmt":"2021-02-01T10:53:04","guid":{"rendered":"https:\/\/www.marketingmapy.com\/?p=3271"},"modified":"2022-05-18T14:58:59","modified_gmt":"2022-05-18T12:58:59","slug":"petr-vataha-jak-ridi-agenturu-ant-studio","status":"publish","type":"premium","link":"https:\/\/www.marketingmapy.com\/cs\/petr-vataha-jak-ridi-agenturu-ant-studio\/","title":{"rendered":"Peter Vataha: Jak \u0159\u00edd\u00ed agenturu ANT studio"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-rich is-provider-obsluzna-rutina-kodu-pro-vlozeni wp-block-embed-obsluzna-rutina-kodu-pro-vlozeni wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Petr Vataha, jak \u0159\u00edd\u00ed agenturu ANT studio\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/reBn9kz8byo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">P\u0159epis rozhovoru:<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/peter-vataha-ba862a24\/\">Peter Vataha<\/a>, <a href=\"https:\/\/www.antstudio.cz\/\">ANT studio<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak\u00e1 je historie ANT studia a&nbsp;s&nbsp;jak\u00fdmi slu\u017ebami jste za\u010d\u00ednali?<\/h3>\n\n\n\n<p>N\u011bjak\u00fdch 15 let ur\u010dit\u011b. Samoz\u0159ejm\u011b ten brand vznikl a\u017e malinko pozd\u011bji, ale j\u00e1 jsem vlastn\u011b nic jin\u00e9ho ned\u011blal, ne\u017e to <a href=\"https:\/\/www.antstudio.cz\/\">ANT studio<\/a>.<br><br>My jsme za\u010d\u00ednali jako weba\u0159i, tzn.&nbsp;takov\u00e1 ta klasick\u00e1 v\u00fdvojov\u00e1 agentura, nejd\u0159\u00edv weby, shopy.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h3 class=\"wp-block-heading\">Jak\u00e1 je sou\u010dasn\u00e1 pozice a&nbsp;velikost?<\/h3>\n\n\n\n<p>Te\u010f v\u0161e vych\u00e1z\u00ed z&nbsp;na\u0161\u00ed vize, kdy se opravdu sna\u017e\u00edme pom\u00e1hat prod\u00e1vat online. Kombinujeme online marketing, content a&nbsp;po\u0159\u00e1d si r\u00e1di nech\u00e1v\u00e1me tu realizaci, ty weby, ty shopy.<\/p>\n\n\n\n<p>Jsme jedna z&nbsp;m\u00e1la agentur v&nbsp;z\u00e1padn\u00edch \u010cech\u00e1ch, zhruba mezi 40 &#8211; 50 lidmi.<\/p>\n\n\n\n<p>Za\u010d\u00ednal jsem s\u00e1m, po roce jsem p\u0159ib\u00edral grafika &#8211; spolu\u017e\u00e1ka. Pak se n\u00e1m stalo po n\u011bjak\u00e9 dob\u011b, \u017ee se p\u016flka agentury utrhla a&nbsp;osamostatnila. Tam byla takov\u00e1 zm\u011bna, \u017ee jsem zavedl tzv.&nbsp;akciov\u00fd syst\u00e9m, kdy X lid\u00ed dostalo pod\u00edl a&nbsp;pak to n\u011bjak zase rychle rostlo. Takov\u00fd ten princip pily &#8211; vyroste to, optimalizuje se to, vyroste to, optimalizuje&#8230; a&nbsp;tak to jedeme po\u0159\u00e1d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ty akciov\u00e9 opce st\u00e1le funguj\u00ed?<\/h3>\n\n\n\n<p>To funguje, ale v\u00edce m\u00e9n\u011b se to sna\u017e\u00edm n\u011bjak\u00fdm zp\u016fsobem u\u017e te\u010f vy\u010distit, konsolidovat, aby to nebyla ta hlavn\u00ed motivace lid\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Co bylo nejt\u011b\u017e\u0161\u00ed v&nbsp;budov\u00e1n\u00ed firmy za 15 let?<\/h3>\n\n\n\n<p>Tak j\u00e1 si mysl\u00edm, \u017ee nejt\u011b\u017e\u0161\u00ed bylo vlastn\u011b ta pr\u00e1ce s&nbsp;vlastn\u00edm egem a&nbsp;s&nbsp;t\u00edm, pro\u010d to \u010dlov\u011bk d\u011bl\u00e1. \u017de vlastn\u011b v\u017edycky na za\u010d\u00e1tku jsou to ty pen\u00edze a&nbsp;takov\u00e9 v\u011bci, a&nbsp;vlastn\u011b to, jak se postupn\u011b m\u011bnilo, tak padla ta zm\u011bna, ty r\u016fzn\u00e9 strachy, obavy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pro jak\u00e9 klienti klienty nab\u00edz\u00edte slu\u017eby?<\/h3>\n\n\n\n<p>To je pom\u011brn\u011b velk\u00e1 zm\u011bna a&nbsp;nov\u00e1, my jsme se letos rozd\u011blili na 2 brandy, kdy jeden brand pokra\u010duje d\u00e1l, to je ANT studio, zam\u011b\u0159en\u00e9 na velk\u00e9 korpor\u00e1tn\u00ed klienty, a&nbsp;pak je druh\u00fd brand, mravenci.cz, kter\u00fd pokra\u010duje s&nbsp;t\u011bmi men\u0161\u00edmi klienty, \u017eivnostn\u00edky a&nbsp;mal\u00fdmi firmami.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak vypad\u00e1 klient ANT studia?<\/h3>\n\n\n\n<p>Aktu\u00e1ln\u011b se v&nbsp;tomhle po\u0159\u00e1d zp\u0159es\u0148ujeme. Je to sp\u00ed\u0161 te\u010f dan\u00e9 hodn\u011b lok\u00e1ln\u011b &#8211; m\u00e1me mix takov\u00fdch z\u00e1pado\u010desk\u00fdch klient\u016f, jsou to jak eshopy, tak B2B firmy, v\u0161echno mo\u017en\u00e9. Sp\u00ed\u0161 ti klienti, pro kter\u00e9 maj\u00ed na\u0161e slu\u017eby smysl.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">M\u00e1te obchodn\u00ed t\u00fdm? Jak z\u00edsk\u00e1v\u00e1te nov\u00e9 klienty?<\/h3>\n\n\n\n<p>M\u00e1me hlavn\u011b konzultanty, tzn.&nbsp;ned\u011bl\u00e1me aktivn\u00ed obchod, a&nbsp;v\u011bt\u0161inou je to na z\u00e1klad\u011b n\u011bjak\u00fdch doporu\u010den\u00ed.&nbsp;Chod\u00edme i&nbsp;do v\u00fdb\u011brek, ale zase tam mus\u00edme b\u00fdt n\u011bjak doporu\u010den\u00ed. Tak\u017ee v&nbsp;podstat\u011b z\u00edsk\u00e1v\u00e1me klienty pasivn\u00edm zp\u016fsobem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Maj\u00ed ti konzultanti t\u0159eba n\u011bjak\u00fd alokovan\u00fd \u010das na obsluhu nov\u00fdch popt\u00e1vek, nov\u00fdch lead\u016f?<\/h3>\n\n\n\n<p>No, te\u010f jsi m\u011b dostal, mus\u00edm \u0159\u00edct, proto\u017ee my jsme letos to zm\u011bnili. Toto odd\u011blen\u00ed si vzal na starost nov\u00fd vedouc\u00ed, kter\u00fd to cel\u00e9 nastavil znova, a&nbsp;j\u00e1 p\u0159esn\u011b nev\u00edm tyhle detaily.<\/p>\n\n\n\n<p>Ur\u010dit\u011b jsme zkou\u0161eli v\u0161echno mo\u017en\u00e9. Zkou\u0161eli jsme jak ten aktivn\u00ed obchod, r\u016fzn\u00e9 marketingov\u00e9 strategie a&nbsp;tak, a&nbsp;mus\u00edm \u0159\u00edct, \u017ee n\u00e1m to nikdy moc nefungovalo. P\u0159ijde mi, \u017ee se v\u017edycky vr\u00e1t\u00edme k&nbsp;tomu, \u017ee to doporu\u010den\u00ed je to nejlep\u0161\u00ed.<\/p>\n\n\n\n<p>Pro n\u00e1s je te\u010f nejt\u011b\u017e\u0161\u00ed um\u011bt \u0159\u00edct ne, tzn.&nbsp;vlastn\u011b poznat toho spr\u00e1vn\u00e9ho klienta, pro kter\u00e9ho budeme m\u00edt p\u0159idanou hodnotu. Ale i&nbsp;z\u00e1rove\u0148 jestli ten klient to m\u00e1 dob\u0159e nastaven\u00e9 a&nbsp;jestli bude fungovat v&nbsp;t\u011bch p\u0159\u00ed\u0161t\u00edch letech tak, abychom vz\u00e1jemn\u011b mohli r\u016fst.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak\u00e9 slu\u017eby klient\u016fm nab\u00edz\u00edte? Vznikli jste jako v\u00fdvoj\u00e1\u0159i, te\u010f si ten v\u00fdvoj st\u00e1le nech\u00e1v\u00e1te&#8230; je tam n\u011bjak\u00fd typick\u00fd mix slu\u017eeb?<\/h3>\n\n\n\n<p>Ide\u00e1ln\u00ed klient je v\u011bt\u0161\u00ed klient, kter\u00fd vyu\u017eije t\u00e9 na\u0161\u00ed velikosti, tzn.&nbsp;u\u017e v\u011bt\u0161inou chce kombinovat n\u011bkolik marketingov\u00fdch kan\u00e1l\u016f, a&nbsp;v\u011bt\u0161inou chce od jednoho dodavatele dodat i&nbsp;content a&nbsp;pr\u00e1v\u011b i&nbsp;realizaci, tzn.&nbsp;bu\u010f ty weby nebo ty eshopy. S&nbsp;t\u00edm, \u017ee vlastn\u011b v&nbsp;t\u00e9 realizaci jsme si akor\u00e1t omezili tu maxim\u00e1ln\u00ed velikost. U\u017e ned\u011bl\u00e1me ty opravdu velk\u00e9 milionov\u00e9 eshopy, nebo ty velk\u00e9 weby, tam pak spolupracujeme s&nbsp;n\u011bjakou speci\u00e1lkou.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak\u00fd typ obsahu re\u00e1ln\u011b klient\u016fm vytv\u00e1\u0159\u00edte?<\/h3>\n\n\n\n<p>V\u017edycky jsme m\u011bli grafick\u00fd t\u00fdm a&nbsp;te\u010f klasika, krom\u011b copywritingu, text\u016f, je\u0161t\u011b foto a&nbsp;video t\u00fdm. To je v&nbsp;dne\u0161n\u00ed dob\u011b hodn\u011b rostouc\u00ed trend. R\u016fzn\u011b se sna\u017e\u00edme vlastn\u011b i&nbsp;celkov\u011b t\u0159eba animace, celkov\u011b ten pohyb v&nbsp;tom contentu m\u00edt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jsou n\u011bjak\u00e9 slu\u017eby, kter\u00e9 jste ru\u0161ili, kter\u00e9 se neosv\u011bd\u010dily?<\/h3>\n\n\n\n<p>Byl to pr\u00e1v\u011b ten v\u00fdvoj velk\u00fdch eshop\u016f. Vyv\u00edjeli jsme vlastn\u00ed syst\u00e9m a&nbsp;nem\u011bli jsme na tom kdy d\u011blat, tak\u017ee jsme to pozastavili.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak vyb\u00edr\u00e1te, kter\u00e9 slu\u017eby klientovi nab\u00eddnete?<\/h3>\n\n\n\n<p>To je na konzultantech, aby oni opravdu poznali, co klienti pot\u0159ebuj\u00ed. Pokud to nen\u00ed na prvn\u00ed pohled jasn\u00e9, tak se sna\u017e\u00edme d\u011blat n\u011bjak\u00e9 MVP, to znamen\u00e1 opravdu za\u010d\u00edt n\u011bkde, vyzkou\u0161et, a&nbsp;p\u0159id\u00e1vat, ale pokud t\u0159eba p\u0159eb\u00edr\u00e1me klienta po n\u011bjak\u00e9 agentu\u0159e, tak tam se samoz\u0159ejm\u011b jede n\u011bjak\u00e1 strategie podle jeho pot\u0159eb.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak je tedy tvo\u0159ena struktura firmy, v&nbsp;odd\u011blen\u00edch? Je v\u00e1s 40, tak\u017ee asi m\u00e1te n\u011bjak\u00e1 odd\u011blen\u00ed?<\/h3>\n\n\n\n<p>M\u00e1me 4 odd\u011blen\u00ed, n\u011bco je d\u00e1no historick\u00fdmi d\u016fvody, ale p\u0159esn\u011b jak jsi \u0159\u00edkal, jedno odd\u011blen\u00ed jsou konzultanti, druh\u00e9 jsou marke\u0165\u00e1ci, pak je content, a&nbsp;odd\u011blen\u00ed v\u00fdroby, co\u017e vlastn\u011b jsou ty weby, shopy.<\/p>\n\n\n\n<p>Marke\u0165\u00e1k se opravdu specializuje na ty svoje kan\u00e1ly, tzn.&nbsp;tam jsou PPC t\u00fdmy, social, zbo\u017e\u00e1ky a&nbsp;tak.. a&nbsp;ti se specializuj\u00ed na ten kan\u00e1l, kde\u017eto c\u00edlem konzultanta je ty kan\u00e1ly propojovat a&nbsp;hledat p\u0159idanou hodnotu v&nbsp;tom spojen\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Je pot\u0159eba z\u00edsk\u00e1vat nov\u00e9 zam\u011bstnance?<\/h3>\n\n\n\n<p>My jsme ten leto\u0161n\u00ed rok m\u011bli hodn\u011b v&nbsp;tom p\u0159erodu, kdy jsme potla\u010dovali ten v\u00fdvoj velk\u00fdch eshop\u016f, tak\u017ee tam se n\u00e1m to povedlo, sn\u00ed\u017eili jsme po\u010det lid\u00ed, a&nbsp;z\u00e1rove\u0148 se n\u00e1m povedlo nabrat lidi pr\u00e1v\u011b v&nbsp;t\u00fdmech kolem marketingu apod..<\/p>\n\n\n\n<p>Dokonce se n\u00e1m loni da\u0159ilo tak moc, \u017ee p\u0159ech\u00e1z\u00edme od r. 2021 na 4denn\u00ed pracovn\u00ed t\u00fdden, tak\u017ee s&nbsp;ohledem tady na to budeme pot\u0159ebovat je\u0161t\u011b roz\u0161\u00ed\u0159it t\u00fdm, proto\u017ee n\u011bjak\u00e9 kapacity n\u00e1m odpadnou. Tak\u017ee ur\u010dit\u011b nab\u00edr\u00e1me a&nbsp;hled\u00e1me.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak se sna\u017e\u00edte udr\u017eet zam\u011bstnance? T\u0159eba nov\u011b nastaven\u00fd 4denn\u00ed pracovn\u00ed t\u00fdden?<\/h3>\n\n\n\n<p>Pro m\u011b to slovo &#8222;udr\u017eet&#8220; m\u00e1 trochu negativn\u00ed konotaci. J\u00e1 nechci nikoho dr\u017eet, ale kdybych si to vym\u011bnil za slov\u00ed\u010dko &#8222;motivovat&#8220;, tak bych \u0159ekl: ano, 4denn\u00ed pracovn\u00ed t\u00fdden vych\u00e1z\u00ed z&nbsp;kultury, kterou se tady sna\u017e\u00edme nastavit, n\u011bjak\u00e1 ta efektivita, svoboda. Ano, je to d\u016fle\u017eit\u00e1 v\u011bc a&nbsp;spol\u00e9h\u00e1me se na to, \u017ee n\u00e1m to pom\u016f\u017ee, kdy\u017e si dob\u0159\u00ed lid\u00e9 budou vyb\u00edrat agenturu, tak douf\u00e1me, \u017ee si vyberou n\u00e1s.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak zvy\u0161ujete efektivitu v&nbsp;agentu\u0159e?<\/h3>\n\n\n\n<p>Efektivita souvis\u00ed s&nbsp;t\u00edm 4denn\u00edm pracovn\u00edm t\u00fddnem, kdy v\u011b\u0159\u00edme tomu, \u017ee \u010dlov\u011bk nem\u016f\u017ee efektivn\u011b pracovat 8 hod, sed\u011bt u&nbsp;PC a&nbsp;vym\u00fd\u0161let pro klienty a\u0165 u\u017e strategii nebo realizovat n\u011bjak\u00e9 v\u011bci. Tak\u017ee tam v\u011b\u0159\u00edm, \u017ee by se m\u011bla projevit n\u011bjak\u00e1 efektivita.<\/p>\n\n\n\n<p>Cel\u00fd rok jsme pracovali na tom, abychom odstra\u0148ovali zbyte\u010dn\u00e9 v\u011bci. Aby nebyla n\u011bjak\u00e1 zbyte\u010dn\u00e1 administrativa, nebo \u00fakony, kter\u00e9 nepom\u00e1haj\u00ed klient\u016fm pom\u00e1hat online.<\/p>\n\n\n\n<p>Co se t\u00fd\u010de svobody, o&nbsp;tom byl cel\u00fd rok 2020. Kdy\u017e p\u0159i\u0161el covid a&nbsp;home office a&nbsp;najednou nen\u00ed dohled, tak tam vn\u00edm\u00e1m, \u017ee se uk\u00e1zalo, \u017ee opravdu lidi cht\u011bj\u00ed sami pracovat, d\u011blat, fungovat, a&nbsp;n\u00e1m to pomohlo v&nbsp;tom rozhodnut\u00ed, \u017ee m\u016f\u017eeme j\u00edt do 4denn\u00edho pracovn\u00edho t\u00fddne.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Co je pro tebe t\u011b\u017ek\u00e9 v&nbsp;nab\u00edr\u00e1n\u00ed a&nbsp;udr\u017een\u00ed lid\u00ed?<\/h3>\n\n\n\n<p>Podle m\u011b vlastn\u011b jsme ud\u011blali velkou chybu, \u017ee jsme podce\u0148ovali proces v\u00fdb\u011bru lid\u00ed, hodn\u011b jsme \u0159e\u0161ili aktu\u00e1ln\u00ed pot\u0159eby.<\/p>\n\n\n\n<p>T\u0159eba n\u00e1m nutn\u011b chyb\u011bl program\u00e1tor a&nbsp;vyb\u00edrali jsme ho vlastn\u011b bezhlav\u011b. Dneska u\u017e v\u00edme, \u017ee je d\u016fle\u017eit\u00e9 vyb\u00edrat lidi, kte\u0159\u00ed sednou do t\u00e9 firemn\u00ed kultury, kte\u0159\u00ed budou m\u00edt osobn\u00ed zodpov\u011bdnost a&nbsp;nemus\u00ed tolik toho um\u011bt. Tzn.&nbsp;je t\u0159eba jim d\u00e1t \u010das, aby ty v\u011bci dohnali. Ale kdy\u017e to lid\u00e9 v&nbsp;sob\u011b nemaj\u00ed, tu zodpov\u011bdnost, tak to u\u017e se ned\u00e1 moc dob\u0159e nau\u010dit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">M\u00e1te ve firm\u011b procesy pro to, jak zpracov\u00e1vat n\u011bjak\u00e9 tipy zak\u00e1zek? Jak prob\u00edh\u00e1 dod\u00e1n\u00ed slu\u017eeb?<\/h3>\n\n\n\n<p>Hodn\u011b se to u&nbsp;n\u00e1s m\u011bn\u00ed. Tzn.&nbsp;kdy\u017e jsme t\u0159eba d\u011blali ty velk\u00e9 eshopy, tam bylo hodn\u011b zprocesovan\u00e9, ale te\u010f jak jsme rozd\u011blovali ten brand na 2, tak u&nbsp;ANT studia, kde jsou v\u011bt\u0161\u00ed klienti, kde je to spojen\u00e9, tak tam to nech\u00e1v\u00e1me vylo\u017een\u011b na t\u011bch t\u00fdmech, \u017ee si to vytv\u00e1\u0159\u00ed sami podle pot\u0159eb klienta. U&nbsp;men\u0161\u00edch klient\u016f, u&nbsp;t\u011bch mravenc\u016f, tam jedeme v\u00edc podle n\u011bjak\u00fdch checklist\u016f. To znamen\u00e1 tam je to jasn\u011bj\u0161\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">M\u00e1te n\u011bjak\u00e9 intern\u00ed know-how base?<\/h3>\n\n\n\n<p>Tohle je v\u011bc, kter\u00e1 se n\u00e1m zat\u00edm je\u0161t\u011b m\u011bn\u00ed. Te\u010f jsme se soust\u0159edili na to, aby v\u0161echny produkty byly popsan\u00e9 pro konzultanty, nebo pro v\u0161echny lidi ve firm\u011b, a&nbsp;pou\u017e\u00edv\u00e1me tam metodu lean canvas\u016f. To je z\u00e1klad, se kter\u00fdm pracujeme.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak\u00e9 n\u00e1stroje pou\u017e\u00edv\u00e1te pro intern\u00ed komunikaci a&nbsp;komunikaci s&nbsp;klientem?<\/h3>\n\n\n\n<p>Pou\u017e\u00edv\u00e1me <a href=\"https:\/\/www.workplace.com\/\">Workplace od Facebooku.<\/a> To je n\u00e1\u0161 hlavn\u00ed komunika\u010dn\u00ed kan\u00e1l. Tam vlastn\u011b m\u00e1me t\u0159eba k&nbsp;projektu n\u011bjakou skupinu nebo n\u00e1st\u011bnku, kde sd\u00edl\u00edme informace, kde se vytvo\u0159\u00ed t\u00fdm a&nbsp;\u0159e\u0161\u00ed v&nbsp;jednotliv\u00fdch skupin\u00e1ch ten projekt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak se \u0159e\u0161\u00ed t\u0159eba reporting v\u016f\u010di klient\u016fm? Jste zast\u00e1nci m\u011bs\u00ed\u010dn\u00edch report\u016f, d\u011blaj\u00ed se n\u011bjak\u00e9 tabulky, PDF, cally, apod?<\/h3>\n\n\n\n<p>Je individu\u00e1ln\u00ed podle typu klienta. Sna\u017e\u00edme se vyhov\u011bt a&nbsp;vyj\u00edt vst\u0159\u00edc po\u017eadavk\u016fm klienta podle toho, jak to maj\u00ed oni nastaven\u00e9, jak\u00e9 maj\u00ed pot\u0159eby, a&nbsp;my jinak m\u00e1me vlastn\u00ed \u0159\u00edd\u00edc\u00ed software, kter\u00fd n\u00e1m pom\u00e1h\u00e1 vlastn\u011b vytv\u00e1\u0159et tyhle reporty podle toho, co ten klient pot\u0159ebuje.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">M\u00e1te pravideln\u00e9 sch\u016fzky s&nbsp;klienty?<\/h3>\n\n\n\n<p>V\u011bt\u0161inou jsou tam pravideln\u00e9 m\u011bs\u00ed\u010dn\u00ed sch\u016fzky, kde se prezentuje, co jsme ud\u011blali, co se bude d\u011blat dal\u0161\u00ed m\u011bs\u00edc, jak pln\u00edme v\u00fdsledky, kter\u00e9 se napl\u00e1novaly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Co je nejt\u011b\u017e\u0161\u00ed v&nbsp;doru\u010dov\u00e1n\u00ed v\u00fdsledk\u016f klient\u016fm?<\/h3>\n\n\n\n<p>T\u0159eba rok 2020 byl specifick\u00fd. Spousta firem nev\u011bd\u011bla, co bude, pozastavovaly. Celkov\u011b byl trh hodn\u011b turbulentn\u00ed.<\/p>\n\n\n\n<p>Nejt\u011b\u017e\u0161\u00ed b\u00fdv\u00e1 z\u00edskat ty v\u011bci od klienta. Nev\u00edm, jak s&nbsp;t\u00edm budou m\u00edt zku\u0161enost kolegov\u00e9, ale v\u011bt\u0161inou nem\u00e1me probl\u00e9m na na\u0161\u00ed stran\u011b ty v\u011bci dodat, doru\u010dit, ale velmi \u010dasto nar\u00e1\u017e\u00edme na to, \u017ee ten klient n\u011bco neum\u00ed dodat a&nbsp;i&nbsp;pr\u00e1v\u011b proto jsme se roz\u0161i\u0159ovali do toho contentu, abychom co nejv\u00edce t\u011bch v\u011bc\u00ed byli schopni dodat sami a&nbsp;klient s&nbsp;t\u00edm nem\u011bl \u017e\u00e1dnou starost.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">M\u00e1te vnit\u0159n\u00ed hodnocen\u00ed spokojenosti klient\u016f?<\/h3>\n\n\n\n<p>Zam\u011b\u0159ovali jsme se na d\u00e9lku spolupr\u00e1ce s&nbsp;klientem, kdy jsme vyhodnocovali, \u017ee pr\u016fm\u011brn\u00e1 d\u00e9lka spolupr\u00e1ce s&nbsp;klientem je p\u0159es 3 roky.&nbsp;Nejd\u00e9le po roce si s&nbsp;t\u00edm klientem z\u00edskat n\u011bjak\u00e9 vyhodnocen\u00ed.&nbsp;Dal\u0161\u00ed zp\u011btn\u00e1 vazba je, kdy\u017e vyhr\u00e1v\u00e1me tendry, kter\u00e9 oni mus\u00ed pravideln\u011b ka\u017ed\u00e9 dva roky d\u011blat, tak \u017ee je vyhr\u00e1v\u00e1me opakovan\u011b.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jsou n\u011bjak\u00e9 d\u016fvody, pro\u010d klient odejde?<\/h3>\n\n\n\n<p>Mysl\u00edm si, \u017ee odch\u00e1z\u00ed sp\u00ed\u0161e men\u0161\u00ed klienti a&nbsp;mysl\u00edm si, \u017ee ten hlavn\u00ed d\u016fvod je, \u017ee jsme neum\u011bli na za\u010d\u00e1tku odhadnout jeho pot\u0159eby, neum\u011bli jsme se dob\u0159e doptat a&nbsp;pak jsme nedod\u00e1vali to, co on pot\u0159eboval.&nbsp;Ale mysl\u00edm si, \u017ee posledn\u00ed dva roky, kdy hodn\u011b do toho \u0161lapeme, tak se n\u00e1m to moc ned\u011bje, nebo si to nevybavuji.&nbsp;Samoz\u0159ejm\u011b odch\u00e1z\u00ed takov\u00ed ti klienti, kte\u0159\u00ed cht\u011bli tu realiza\u010dn\u00ed speci\u00e1lku, kdy my u\u017e n\u011bjak\u00fdm zp\u016fsobem nejsme t\u00edm, co jsme b\u00fdvali, ale prost\u011b hodn\u011b se nab\u00edraj\u00ed ti klienti, kte\u0159\u00ed cht\u011bj\u00ed opravdu prod\u00e1vat online.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0158e\u0161\u00edte n\u011bjak\u00fdm zp\u016fsobem vzd\u011bl\u00e1v\u00e1n\u00ed klient\u016f?<\/h3>\n\n\n\n<p>Ne, t\u00edm se v\u016fbec nezab\u00fdv\u00e1me.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak \u0159e\u0161\u00edte produktivitu ve firm\u011b? M\u011b\u0159\u00edte \u010das, vyhodnocujete p\u0159\u00edjmy na klientovi?<\/h3>\n\n\n\n<p>Ano, m\u00e1me vlastn\u00ed software, kter\u00fd jsme vyv\u00edjeli n\u011bkolik let a&nbsp;do toho trackujeme. Lid\u00e9 do toho trackujou a&nbsp;do \u00farovn\u011b klient\u016f nebo projekt\u016f n\u00e1m pak d\u00e1v\u00e1 celkov\u00e1 \u010d\u00edsla.&nbsp;D\u00edky tomu jsme \u0159e\u0161ili to rozhodnut\u00ed, \u017ee neum\u00edme na t\u011bch velk\u00fdch eshopech vyd\u011blat a&nbsp;\u017ee ten v\u00fdvoj vlastn\u00edho \u0159e\u0161en\u00ed n\u00e1m \u017eere hodn\u011b \u010dasu, a&nbsp;t\u011bch klient\u016f, kde \u0159e\u0161\u00edme ty komplexn\u00ed v\u011bci te\u010f, tam hodn\u011b z\u00e1le\u017e\u00ed, v&nbsp;jak\u00e9 jsme f\u00e1zi. Tam se mus\u00edm \u0159\u00edct je\u0161t\u011b trochu u\u010d\u00edme vyhodnotit, kter\u00fd ten klient je zaj\u00edmav\u00fd a&nbsp;kter\u00fd ne.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Co je nejt\u011b\u017e\u0161\u00ed na tom udr\u017eet klienty spokojen\u00e9, aby oni s&nbsp;v\u00e1mi d\u00e1l spolupracovali a&nbsp;plnily se c\u00edle?<\/h3>\n\n\n\n<p>Podle m\u011b je nejt\u011b\u017e\u0161\u00ed poznat, jak\u00fd produkt m\u00e1 ten klient. P\u0159ipad\u00e1 mi, \u017ee kdy\u017e produkt m\u00e1 n\u011bjak\u00fd smysl, tak v\u011bt\u0161inou je spolupr\u00e1ce radost pro ob\u011b dv\u011b strany. Nen\u00ed to pak v\u016fbec t\u011b\u017ek\u00fd.&nbsp;Po\u0159\u00e1d v\u00edc mi p\u0159ipad\u00e1 d\u016fle\u017eit\u00e9 rozhodovat se o&nbsp;tom, ne\u017e jdeme do n\u011bjak\u00e9 spolupr\u00e1ce, jestli opravdu ty produkty maj\u00ed smysl. Z&nbsp;toho i&nbsp;vych\u00e1z\u00ed pak takov\u00e1 ta vz\u00e1jemn\u00e1 spokojenost.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak se ANT studio da\u0159\u00ed finan\u010dn\u011b? Rostete, pln\u00edte si vlastn\u00ed c\u00edl?<\/h3>\n\n\n\n<p>Ur\u010dit\u011b, da\u0159\u00ed se n\u00e1m pr\u00e1v\u011b t\u00edm, \u017ee jsme o\u0159ezali ty neefektivn\u00ed v\u011bci a&nbsp;zlep\u0161ili se v&nbsp;t\u011bch s&nbsp;t\u00edm v\u011bt\u0161\u00edm potenci\u00e1lem, tak je to super.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tak\u017ee probl\u00e9my s&nbsp;cashflow nen\u00ed n\u011bco, co by ANT studio n\u011bjak tr\u00e1pilo?<\/h3>\n\n\n\n<p>Ne, ne, v\u016fbec. My jsme v\u017edycky fungovali tak, \u017ee j\u00e1 jsem cht\u011bl m\u00edt v\u017edycky pen\u00edze na 2 m\u011bs\u00edce kompletn\u00edho provozu, tak\u017ee my s&nbsp;t\u00edm pracujeme a&nbsp;na tom stoj\u00edme. Letos t\u0159eba to bylo poprv\u00e9, kdy se v\u00fdrazn\u011b zhor\u0161ila platebn\u00ed mor\u00e1lka, ale jinak to nikdy nebylo pot\u0159eba.<\/p>\n\n\n\n<p>J\u00e1 si v\u016fbec nevybavuji n\u011bjak\u00fd rok, kdy bychom nebyli ziskov\u00ed, a&nbsp;mysl\u00edm, \u017ee se n\u00e1m da\u0159\u00ed ka\u017ed\u00fd rok n\u011bjak\u00fdm zp\u016fsobem tu ziskovost zvy\u0161ovat. To, co se m\u011bn\u00ed, je abych \u0159ekl, to, kolik \u010dlov\u011bk mus\u00ed d\u00e1t energie, aby ta ziskovost byla. A&nbsp;tam si mysl\u00edm, \u017ee je to te\u010f takov\u00e9 superpozitivn\u00ed, \u017ee najednou stranu \u010dlov\u011bk d\u011bl\u00e1 v\u00edc toho, co ho bav\u00ed, a&nbsp;na druhou stranu to p\u0159in\u00e1\u0161\u00ed lep\u0161\u00ed v\u00fdsledky.&nbsp;Kdybych vzal jednu konkr\u00e9tn\u00ed v\u011bc, tak je pot\u0159eba d\u0159\u00edv \u0159ezat v&nbsp;n\u011bjak\u00fdch konkr\u00e9tn\u00edch v\u011bcech, ned\u00e1vat tomu st\u00e1le dal\u0161\u00ed a&nbsp;dal\u0161\u00ed \u0161anci.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak se v&nbsp;\u010dase vyv\u00edjela cena va\u0161ich slu\u017eeb?<\/h3>\n\n\n\n<p>V\u011bt\u0161inou m\u00e1me ty dva modely. Sna\u017e\u00edme se ide\u00e1ln\u011b nacenit cel\u00e9 d\u00edlo, pokud je to mo\u017en\u00e9. Pokud ten klient nem\u00e1 ty dostate\u010dn\u011b kvalitn\u00ed podklady nebo zad\u00e1n\u00ed, tak pak jedeme t\u00edm MVP, kdy vych\u00e1z\u00edme v\u011bt\u0161inou z&nbsp;hodinovky.<\/p>\n\n\n\n<p>Tak\u017ee bu\u010f kombinujeme hodinovky, nebo pokud to dok\u00e1\u017eeme odhadnout, tak tu ucelenou \u010d\u00e1stku. Tak to mysl\u00edm bylo v\u017edycky.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak\u00e9 jsou firemn\u00ed c\u00edle ANTu?<\/h3>\n\n\n\n<p>Tak ur\u010dit\u011b hlavn\u00ed c\u00edl je zastabilizovat n\u00e1s p\u0159i tom p\u0159echodu na 4denn\u00ed pracovn\u00ed t\u00fdden, proto\u017ee tam po\u010d\u00edt\u00e1m s&nbsp;t\u00edm, \u017ee tam bude spousta zm\u011bn. To je takov\u00fd hlavn\u00ed c\u00edl.<\/p>\n\n\n\n<p>Z\u00e1rove\u0148 dot\u00e1hnout transformaci v\u00fdrobn\u00edch odd\u011blen\u00ed a&nbsp;zachovat n\u011bjak\u00fdm zp\u016fsobem ziskovost.&nbsp;&nbsp;V\u016fbec nem\u00e1m obavu, v&nbsp;online si mysl\u00edm, \u017ee je to opravdu skv\u011bl\u00fd obor, kter\u00fd je\u0161t\u011b leto\u0161ek exceleroval, i&nbsp;kdy\u017e leto\u0161n\u00ed rok v\u016fbec nebyl jednoduch\u00fd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kam jde podle tebe online marketing? Kam se posouv\u00e1 trh?<\/h3>\n\n\n\n<p>J\u00e1 si mysl\u00edm, \u017ee kdybych se na to d\u00edval p\u0159es agentury, tak si mysl\u00edm, \u017ee agentury se budou je\u0161t\u011b v\u00edc specializovat, t\u0159eba na n\u011bjak\u00e9 konkr\u00e9tn\u00ed obory nebo vertik\u00e1ly. Mysl\u00edm si, \u017ee se v\u00edc budou ty agentury zam\u011b\u0159ovat na pot\u0159eby klient\u016f. Tak\u017ee poznat pot\u0159eby a&nbsp;specializace.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A mluvil jsi o&nbsp;specializaci na vertik\u00e1ly. Za\u010dnou vznikat nebo se formovat agentury toho typu, \u017ee za\u010dnou v\u00edc d\u011blat jen PPC, nebo Facebook Ads kampan\u011b?<\/h3>\n\n\n\n<p>Ano, tohle je n\u011bjak\u00e1 produktov\u00e1 specializace. To, co j\u00e1 vn\u00edm\u00e1m, je sp\u00ed\u0161 oborov\u00e1 specializace. Nap\u0159\u00edklad auto-moto, a&nbsp;r\u016fzn\u00e9 takov\u00e9 dal\u0161\u00ed obory. Tam c\u00edt\u00edm velkou p\u0159\u00edle\u017eitost. Agentury budou vyu\u017e\u00edvat ty zku\u0161enosti a&nbsp;m\u00edt pro klienty v\u011bt\u0161\u00ed p\u0159idanou hodnotu.<\/p>\n\n\n\n<p>V posledn\u00ed 2 letech, to bylo velk\u00e9 pos\u00edlen\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed, kdy t\u0159eba z&nbsp;PPC se to hodn\u011b p\u0159esouvalo do soci\u00e1ln\u00edch s\u00edt\u00ed. Te\u010f t\u0159eba letos rostl Youtube, tak\u017ee video obecn\u011b form\u00e1t, a&nbsp;na r\u016fzn\u00fdch m\u00edstech distribuovan\u00fd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak\u00e9 agentury t\u011b nejv\u00edce inspiruj\u00ed?<\/h3>\n\n\n\n<p>D\u0159\u00edv jsem hodn\u011b sledoval <a href=\"https:\/\/www.h1.cz\/\">H1.cz<\/a>, jak to d\u011blaj\u00ed. Pak p\u0159ed p\u00e1r lety jsem si \u0159ekl &#8222;ka\u0161li na to, jak to d\u011blaj\u00ed ostatn\u00ed, soust\u0159e\u010f se na to, co pot\u0159ebuj\u00ed klienti, naslouchej jim&#8220;, a&nbsp;t\u00edm p\u00e1dem vlastn\u011b nev\u00edm, koho jin\u00e9ho jmenovat, proto\u017ee opravdu posledn\u00edch p\u00e1r let jsem nesledoval, nekoukal.<\/p>\n\n\n\n<p>Michal: D\u011bkuji za rozhovor<\/p>\n\n\n\n<p>Rozhovor vedl <a href=\"https:\/\/www.linkedin.com\/in\/krutis\/\">Michal Kruti\u0161<\/a> a&nbsp;byl nato\u010den v&nbsp;lednu 2021.<\/p>\n\n\n\n<p>S\u00e9rie rozhovor\u016f o&nbsp;\u0159\u00edzen\u00ed agentur:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.marketingmapy.com\/cs\/veronika-buresova-jak-ridi-agenturu-h1-cz\/\">Veronika Bure\u0161ov\u00e1, H1.cz<\/a><\/li><li><a href=\"https:\/\/www.marketingmapy.com\/cs\/petr-jiranek-jak-ridi-agenturu-webprezent\/\">Petr Jir\u00e1nek, WebPrezent<\/a><\/li><li><a href=\"https:\/\/www.marketingmapy.com\/cs\/marketa-kabatova-jak-ridi-agenturu-ulab\/\">Mark\u00e9ta Kab\u00e1tov\u00e1, uLab<\/a><\/li><li><a href=\"https:\/\/www.marketingmapy.com\/cs\/jan-makovicka-jak-ridi-agenturu-taste\/\">Honza Makovi\u010dka, Taste<\/a><\/li><li><a href=\"https:\/\/www.marketingmapy.com\/cs\/honza-nedved-jak-ridi-agenturu-inizio\">Honza Nedv\u011bd, Inizio<\/a><\/li><li>Petr Vataha, ANT studio<\/li><li><a href=\"https:\/\/www.marketingmapy.com\/cs\/jarda-vidim-jak-ridi-agenturu-evisions\/\">Jarda Vidim, eVisions<\/a><\/li><\/ul>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><style>.wp-block-kadence-spacer.kt-block-spacer-_9274ce-47 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-_9274ce-47 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_9274ce-47\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\" style=\"height:60px\"><hr class=\"kt-divider\" style=\"border-top-color:#eee;border-top-width:1px;width:80%;border-top-style:solid\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > #kt-info-box_c112d5-fe .kt-blocks-info-box-link-wrap{max-width:unset;}#kt-info-box_c112d5-fe .kt-blocks-info-box-link-wrap{border-color:#8ed1fc;border-top-width:5px;border-right-width:5px;border-bottom-width:5px;border-left-width:5px;background:#ffffff;padding-top:24px;padding-right:24px;padding-bottom:24px;padding-left:24px;margin-top:50px;}#kt-info-box_c112d5-fe .kt-blocks-info-box-link-wrap:hover{border-color:#8ed1fc;background:#ffffff;}#kt-info-box_c112d5-fe.wp-block-kadence-infobox{max-width:100%;}#kt-info-box_c112d5-fe .kadence-info-box-image-inner-intrisic-container{max-width:100px;}#kt-info-box_c112d5-fe .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:100%;width:1080px;height:0px;max-width:100%;}#kt-info-box_c112d5-fe .kadence-info-box-icon-container .kt-info-svg-icon, #kt-info-box_c112d5-fe .kt-info-svg-icon-flip, #kt-info-box_c112d5-fe .kt-blocks-info-box-number{font-size:50px;}#kt-info-box_c112d5-fe .kt-blocks-info-box-media{color:#444444;background:#ffffff;border-color:#eeeeee;border-top-width:5px;border-right-width:5px;border-bottom-width:5px;border-left-width:5px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}#kt-info-box_c112d5-fe .kt-blocks-info-box-media-container{margin-top:-75px;margin-right:0px;margin-bottom:20px;margin-left:0px;}#kt-info-box_c112d5-fe .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:#444444;background:#ffffff;border-color:#eeeeee;}#kt-info-box_c112d5-fe .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.wp-block-kadence-infobox#kt-info-box_c112d5-fe .kt-blocks-info-box-text{font-size:23px;}#kt-info-box_c112d5-fe .kt-blocks-info-box-learnmore{color:#ffffff;background:#0693e3;border-color:#555555;border-radius:5px;font-weight:bold;border-width:0px 0px 0px 0px;padding-top:8px;padding-right:15px;padding-bottom:10px;padding-left:15px;margin-top:15px;margin-right:0px;margin-bottom:15px;margin-left:0px;}#kt-info-box_c112d5-fe .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,#kt-info-box_c112d5-fe .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#00527c;border-color:#444444;}@media all and (max-width: 767px){#kt-info-box_c112d5-fe .kt-blocks-info-box-link-wrap{display:block;}#kt-info-box_c112d5-fe .kt-blocks-info-box-link-wrap .kt-blocks-info-box-media{display:inline-block;max-width:100%;}}<\/style>\n<div id=\"kt-info-box_c112d5-fe\" class=\"wp-block-kadence-infobox cta-blok-obrazek\"><a class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\" href=\"https:\/\/www.marketingmapy.com\/cs\/orchestrace-digitalni-agentury-premiovy-obsah-k-zakoupeni\/\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2022\/05\/ctverec.png\" alt=\"\" width=\"1080\" height=\"1080\" class=\"kt-info-box-image wp-image-5019\" srcset=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2022\/05\/ctverec.png 1080w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2022\/05\/ctverec-500x500.png 500w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2022\/05\/ctverec-1000x1000.png 1000w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2022\/05\/ctverec-300x300.png 300w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2022\/05\/ctverec-768x768.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\">U\u0161et\u0159ete \u010das a&nbsp;energii p\u0159i zakl\u00e1d\u00e1n\u00ed nebo r\u016fstu agentury. Z\u00edskejte kvalitn\u00ed pr\u00e9miov\u00fd obsah. Orchestrace agentury: celkem 26 \u010dl\u00e1nk\u016f s&nbsp;mnoha praktick\u00fdmi tipy, screenshoty, odkazy, vyj\u00e1d\u0159en\u00edm jin\u00fdch CEO a&nbsp;checklisty s&nbsp;t\u00e9maty, kter\u00e9 v&nbsp;agentu\u0159e \u0159e\u0161\u00edte. <\/p><div class=\"kt-blocks-info-box-learnmore-wrap\"><span class=\"kt-blocks-info-box-learnmore\">Jak koupit pr\u00e9miov\u00fd obsah<\/span><\/div><\/div><\/a><\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_a50032-71 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-_a50032-71 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_a50032-71\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\" style=\"height:60px\"><hr class=\"kt-divider\" style=\"border-top-color:#eee;border-top-width:1px;width:80%;border-top-style:solid\"\/><\/div><\/div>\n<\/div><\/div>\n","protected":false},"author":4,"featured_media":3409,"menu_order":35,"template":"","kategoriepremium":[64],"class_list":["post-3271","premium","type-premium","status-publish","has-post-thumbnail","hentry","kategoriepremium-rozhovory-ceo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Peter Vataha: Jak \u0159\u00edd\u00ed agenturu ANT studio - Marketing Mapy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketingmapy.com\/cs\/petr-vataha-jak-ridi-agenturu-ant-studio\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Peter Vataha: Jak \u0159\u00edd\u00ed agenturu ANT studio - Marketing Mapy\" \/>\n<meta property=\"og:description\" content=\"P\u0159epis rozhovoru: Peter Vataha, ANT studio Jak\u00e1 je historie ANT studia a&nbsp;s&nbsp;jak\u00fdmi slu\u017ebami jste za\u010d\u00ednali? N\u011bjak\u00fdch 15 let ur\u010dit\u011b. Samoz\u0159ejm\u011b ten brand vznikl a\u017e malinko pozd\u011bji, ale j\u00e1 jsem vlastn\u011b nic jin\u00e9ho ned\u011blal, ne\u017e to ANT studio. 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