{"id":3257,"date":"2021-02-01T11:53:49","date_gmt":"2021-02-01T10:53:49","guid":{"rendered":"https:\/\/www.marketingmapy.com\/?p=3257"},"modified":"2022-05-18T15:30:11","modified_gmt":"2022-05-18T13:30:11","slug":"marketa-kabatova-jak-ridi-agenturu-ulab","status":"publish","type":"premium","link":"https:\/\/www.marketingmapy.com\/cs\/marketa-kabatova-jak-ridi-agenturu-ulab\/","title":{"rendered":"Mark\u00e9ta Kab\u00e1tov\u00e1: Jak \u0159\u00edd\u00ed agenturu uLab"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-rich is-provider-obsluzna-rutina-kodu-pro-vlozeni wp-block-embed-obsluzna-rutina-kodu-pro-vlozeni wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Mark\u00e9ta Kab\u00e1tov\u00e1, jak \u0159\u00edd\u00ed agenturu uLab\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/-2zti9JEn-I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">P\u0159epis rozhovoru<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/marketakabat\/\">Mark\u00e9ta Kab\u00e1tov\u00e1<\/a>, spolumajitelka <a href=\"https:\/\/www.ulab.rocks\/\">uLab<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Popi\u0161, pros\u00edm, va\u0161i agenturu uLab.<\/h3>\n\n\n\n<p>Mark\u00e9ta Kab\u00e1tov\u00e1: My v&nbsp;<a href=\"https:\/\/www.ulab.rocks\/\">uLabu<\/a> pom\u00e1h\u00e1me firm\u00e1m r\u016fst do zahrani\u010d\u00ed. Jsme na trhu 5 let. Jsou to v\u011bt\u0161inou \u010desk\u00e9 firmy, kter\u00e9 cht\u011bj\u00ed r\u016fst do zahrani\u010d\u00ed, hodn\u011b \u010dasto jsou to bu\u010f e-commerce, kter\u00e9 si vyb\u00edraj\u00ed trhy hodn\u011b kolem \u010cesk\u00e9 republiky anebo je to B2B software, kter\u00fd cht\u011bj\u00ed roz\u0161\u00ed\u0159it po cel\u00e9m sv\u011bt\u011b.<br><\/p>\n\n\n\n<!--more-->\n\n\n\n<h3 class=\"wp-block-heading\">Jak\u00e9 slu\u017eby nab\u00edz\u00edte?<\/h3>\n\n\n\n<p>V\u011bt\u0161inou n\u00e1s firmy popt\u00e1vaj\u00ed na PPC kampan\u011b, proto\u017ee oni n\u00e1s nejv\u00edc znaj\u00ed kv\u016fli PPC kampani, proto\u017ee o&nbsp;tom nejv\u00edc mluv\u00edme. Ale u&nbsp;toho to v\u011bt\u0161inou nez\u016fstane, proto\u017ee kdybychom z\u016fstali jenom u&nbsp;toho, tak jim nem\u016f\u017eeme nab\u00eddnout takovou slu\u017ebu, kter\u00e1 by je uspokojila.<\/p>\n\n\n\n<p>Tak\u017ee my v\u011bt\u0161inou za\u010dneme t\u00edm, \u017ee zkontrolujeme, jestli opravdu dob\u0159e m\u011b\u0159\u00ed, proto\u017ee bez toho se PPC v\u016fbec d\u011blat nedaj\u00ed. A&nbsp;kdy\u017e u\u017e kampan\u011b nastav\u00edme, tak se dost \u010dasto stane, i&nbsp;v&nbsp;tom zahrani\u010d\u00ed, \u017ee t\u0159eba nefunguj\u00ed. Na tom nov\u00e9m trhu to nefunguje tak dob\u0159e, jako v&nbsp;\u010cR nebo na t\u011bch dal\u0161\u00edch trz\u00edch, kde d\u0159\u00edve byli.<\/p>\n\n\n\n<p>Tak\u017ee tam se potom sna\u017e\u00edme zjistit, \u010d\u00edm to je, a&nbsp;dost \u010dasto ten probl\u00e9m v\u016fbec nen\u00ed na stran\u011b PPC kampan\u00ed. Zrovna u&nbsp;softwar\u016f nebo B2B firem, technologick\u00fdch firem, je c\u00edlen\u00ed n\u00e1ro\u010dn\u00e9. To t\u00e9ma je tak slo\u017eit\u00e9, \u017ee to m\u016f\u017ee b\u00fdt i&nbsp;v&nbsp;tom c\u00edlen\u00ed.<\/p>\n\n\n\n<p>Na jedn\u00e9 stran\u011b my mus\u00edme hodn\u011b dob\u0159e zv\u00e1\u017eit, jak dob\u0159e zac\u00edl\u00edme, na druh\u00e9 stran\u011b s&nbsp;nimi \u0159e\u0161\u00edme i&nbsp;to, \u017ee t\u0159eba vstupn\u00ed str\u00e1nky nefunguj\u00ed, a&nbsp;pt\u00e1m se lid\u00ed dotazn\u00edkem, pro\u010d nekonvertuj\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kolik v\u00e1s je ve firm\u011b?<\/h3>\n\n\n\n<p>Te\u010f je n\u00e1s 15. Kdy\u017e jsme za\u010d\u00ednali, tak j\u00e1 jsem zakl\u00e1dala uLab s&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/burespetr\/\">Pe\u0165ou Bure\u0161em<\/a> a&nbsp;m\u011bli jsme k&nbsp;sob\u011b dva dal\u0161\u00ed lidi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">M\u011bnily se v&nbsp;\u010dase va\u0161e slu\u017eby?<\/h3>\n\n\n\n<p>To se a\u017e tak moc nem\u011bnilo. Mo\u017en\u00e1 se m\u011bn\u00ed zp\u016fsoby na\u0161eho p\u0159em\u00fd\u0161len\u00ed nad t\u00edm, co v\u0161echno znamen\u00e1 marketing a&nbsp;t\u0159eba i&nbsp;nad t\u00edm, jak n\u011bkter\u00e9 kampan\u011b vyhodnocovat. To se ur\u010dit\u011b m\u011bn\u00ed.<\/p>\n\n\n\n<p>Ale ve v\u00fdsledku u\u017e od za\u010d\u00e1tku &#8211; proto\u017ee Pe\u0165a se specializuje na analytiku na on-page technick\u00e9 SEO. To byla jeho specializace na za\u010d\u00e1tku, kdy\u017e jsme se potkali, a&nbsp;p\u0159i\u0161lo n\u00e1m, \u017ee se skv\u011ble dopl\u0148ujeme, a&nbsp;proto jsme to dali dohromady.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak z\u00edsk\u00e1v\u00e1te klienty? Tady padlo, \u017ee se zam\u011b\u0159ujete na B2B, softwarov\u00e9 produkty, expanze do zahrani\u010d\u00ed&#8230; jak takov\u00e9 klienty hled\u00e1te?<\/h3>\n\n\n\n<p>My je nehled\u00e1me, n\u00e1\u0161 nejlep\u0161\u00ed zp\u016fsob, jak z\u00edsk\u00e1v\u00e1me klienty, je doporu\u010den\u00ed. bu\u010f na\u0161i zn\u00e1m\u00ed nebo firmy, se kter\u00fdmi spolupracujeme, n\u00e1s doporu\u010d\u00ed. Proto\u017ee mysl\u00edm si, \u017ee t\u011bch agentur, kter\u00e9 d\u011blaj\u00ed export, nen\u00ed tolik.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pom\u00e1h\u00e1 v\u00e1m v\u00e1\u0161 positioning, plus d\u0159\u00edv\u011bj\u0161\u00ed kontakty?<\/h3>\n\n\n\n<p>Jak jsem \u0159\u00edkala na za\u010d\u00e1tku, firmy n\u00e1s znaj\u00ed, proto\u017ee d\u011bl\u00e1me PPC, proto\u017ee po\u0159\u00e1d\u00e1me PPC camp, p\u00ed\u0161eme a&nbsp;<a href=\"https:\/\/www.ulab.rocks\/blog\/cz\/\">mluv\u00edme o&nbsp;PPC<\/a>, tak\u017ee se sna\u017e\u00edme i&nbsp;edukovat tu komunitu, a&nbsp;to si mysl\u00edm, \u017ee n\u00e1m tak\u00e9 m\u016f\u017ee pom\u00e1hat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">M\u00e1te obchodn\u00edky?<\/h3>\n\n\n\n<p>Ne, nem\u00e1me, nikdy jsme nem\u011bli a&nbsp;mysl\u00edm, \u017ee by n\u00e1m ani nesed\u011blo m\u00edt obcho\u010f\u00e1ka. Proto\u017ee si mysl\u00edm, \u017ee na to nejsme \u00fapln\u011b nastaven\u00ed. R\u00e1di jsme firm\u00e1m hodn\u011b bl\u00edzko.<\/p>\n\n\n\n<p>J\u00e1 m\u00e1m pocit, \u017ee pokud m\u00e1\u0161 obchodn\u00edho z\u00e1stupce, tak ten \u010dlov\u011bk samoz\u0159ejm\u011b tomu oboru nerozum\u00ed tolik. Nebo aspo\u0148 to je moje p\u0159edstava, mo\u017en\u00e1 je zkreslen\u00e1. Tzn.&nbsp;kdy\u017e je to on, kter\u00fd komunikuje s&nbsp;klientem, co by agentura pro klienta m\u011bla d\u011blat, tak nedok\u00e1\u017ee vymyslet to nejlep\u0161\u00ed \u0159e\u0161en\u00ed.<\/p>\n\n\n\n<p>V\u011bt\u0161inou obchod \u0159e\u0161\u00edm j\u00e1 nebo spole\u010dn\u00edk Pe\u0165a Bure\u0161.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">M\u00e1te nastaven\u00fd proces pro z\u00edsk\u00e1n\u00ed nov\u00e9ho klienta?<\/h3>\n\n\n\n<p>V\u011bt\u0161inou se s&nbsp;firmou potk\u00e1me, te\u010f tedy jen online. Sna\u017e\u00edme se pochopit, co pot\u0159ebuj\u00ed. My jsme p\u0159em\u00fd\u0161leli nad t\u00edm, \u017ee prvn\u00ed jim po\u0161leme dotazn\u00edk. A&nbsp;to jsme i&nbsp;testovali. Ale ta prvn\u00ed sch\u016fzka t\u0159eba na hodinu je lep\u0161\u00ed. My opravdu pochop\u00edme, jak\u00e9 jsou jejich c\u00edle, jejich o\u010dek\u00e1v\u00e1n\u00ed, s&nbsp;\u010d\u00edm p\u0159ich\u00e1z\u00ed, a&nbsp;jak jsou nastaveni. Nastaven\u00ed t\u00e9 firmy je pro n\u00e1s hrozn\u011b d\u016fle\u017eit\u00e9, aby se n\u00e1m s&nbsp;nimi pak dob\u0159e pracovalo a&nbsp;byli jsme nastaven\u00ed na stejnou notu.<\/p>\n\n\n\n<p>Pak po prvn\u00ed sch\u016fzce se stane to, \u017ee jim po\u0161lete vypracovanou nab\u00eddku.<\/p>\n\n\n\n<p>N\u011bkdy to \u0159e\u0161\u00edme je\u0161t\u011b tak, \u017ee prvn\u011b po\u017e\u00e1d\u00e1me o&nbsp;v\u0161echny p\u0159\u00edstupy, proto\u017ee u\u017e t\u0159eba maj\u00ed rozjet\u00e9 kampan\u011b. My chceme v\u011bd\u011bt, jestli jim v\u016fbec m\u016f\u017eeme d\u00e1t n\u011bjakou p\u0159idanou hodnotu. Jestli jim m\u016f\u017eeme pomoct vylep\u0161it kampan\u011b. To je\u0161t\u011b b\u00fdv\u00e1 mezikrok mezi sch\u016fzkou a&nbsp;nab\u00eddkou.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Chod\u00edte do v\u00fdb\u011brov\u00fdch \u0159\u00edzen\u00ed?<\/h3>\n\n\n\n<p>Ne, nechod\u00edme. Proto\u017ee si mysl\u00edm, \u017ee na to zase nejsme stav\u011bni. Jednou nebo dvakr\u00e1t jsme to zkou\u0161eli a&nbsp;m\u011b to hrozn\u011b zklamalo, proto\u017ee tam se i&nbsp;stalo to, \u017ee nakonec v\u00fdb\u011brko neprob\u011bhlo. My jsme nad t\u00edm docela str\u00e1vili \u010das p\u0159\u00edpravou, a&nbsp;pak to neprob\u011bhlo.<\/p>\n\n\n\n<p>Mysl\u00edm si, \u017ee i&nbsp;ty firmy, kter\u00e9 d\u011blaj\u00ed v\u00fdb\u011brov\u00e1 \u0159\u00edzen\u00ed, nejsou ten spr\u00e1vn\u00fd typ pro n\u00e1s, proto\u017ee my r\u00e1di spolupracujeme s&nbsp;firmami, kter\u00e9 jsou mlad\u00e9, \u017eiv\u00e9.<\/p>\n\n\n\n<p>Kdy\u017e p\u0159ijdou za n\u00e1mi na doporu\u010den\u00ed, tak p\u0159ich\u00e1z\u00ed \u00fapln\u011b s&nbsp;jin\u00fdm nastaven\u00edm, ne\u017e kdy\u017e vstupuje\u0161 do toho v\u00fdb\u011brka. Mysl\u00edm, \u017ee nemaj\u00ed ten mindset d\u011blat v\u00fdb\u011brka. Spolupracujeme i&nbsp;s&nbsp;velk\u00fdmi firmami, kter\u00e9 cht\u011bj\u00ed n\u00e1s a&nbsp;nepot\u0159ebuj\u00ed d\u011blat v\u00fdb\u011brka.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak\u00e9 chcete z\u00e1kazn\u00edky? Je B2B firma, nebo softwarov\u00e1, kter\u00e1 expanduje do zahrani\u010d\u00ed?<\/h3>\n\n\n\n<p>M\u00e1me i&nbsp;podle typu z\u00e1kazn\u00edka rozd\u011blen\u00e9 t\u00fdmy. P\u016flka na\u0161ich klient\u016f jsou e-commerce, a&nbsp;p\u016flka B2B, softwarov\u00e9 zam\u011b\u0159en\u00e9 firmy. A&nbsp;v\u0161echny exportuj\u00ed. To je jedin\u00e9 z\u00fa\u017een\u00ed, kter\u00e9 dok\u00e1\u017eu \u0159\u00edct.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pro\u010d jste si vybrali export?<\/h3>\n\n\n\n<p>Jednak j\u00e1 jsem za\u010d\u00ednala historicky ve <a href=\"https:\/\/www.webnode.cz\/\">Webnode<\/a>, kde jsem vybudovala mezin\u00e1rodn\u00ed t\u00fdm. Pak jsem byla v&nbsp;Google, kde jsem \u0159e\u0161ila to stejn\u00e9 &#8211; pom\u00e1hala jsem firm\u00e1m exportovat. Tak\u017ee kdy\u017e jsem potom zakl\u00e1dala agenturu, tak to byla jasn\u00e1 volba. Nebo respektive bylo to to, o&nbsp;\u010dem jsem v\u011bd\u011bla nejv\u00edc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ukazuje se to jako dobr\u00e1 volba, \u017ee jsi to z\u00fa\u017eila na ten export?<\/h3>\n\n\n\n<p>Jo, j\u00e1 si mysl\u00edm, \u017ee je to skv\u011bl\u00e9, proto\u017ee \u010desk\u00fd firmy cht\u011bj\u00ed exportovat a&nbsp;my jim dok\u00e1\u017eeme dob\u0159e pomoct. N\u00e1s to hrozn\u011b bav\u00ed. Vid\u011bt, jak jsou schopn\u00e9 na t\u011bch ciz\u00edch trz\u00edch usp\u011bt. Je to super!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak jsi to dala trhu v\u011bd\u011bt, \u017ee jste zam\u011b\u0159eni na export?<\/h3>\n\n\n\n<p>Hodn\u011b o&nbsp;tom mluv\u00edme, \u017ee se zam\u011b\u0159ujeme na export. M\u011bli jsme t\u0159eba n\u011bjak\u00e9 workshopy, m\u011bli jsme n\u011bjak\u00e9 \u010dl\u00e1nky. M\u00e1me to na webu napsan\u00e9, \u017ee pom\u00e1h\u00e1me exportovat. Kdy\u017e m\u00e1me n\u011bjak\u00e9 p\u0159\u00edpadovky &#8211; te\u010f jsme minul\u00fd rok vykopli prvn\u00ed t\u0159i p\u0159\u00edpadovky &#8211; tak ve v\u0161ech ukazujeme, jak to jde d\u011blat v&nbsp;tom exportu v&nbsp;zahrani\u010d\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak designujete slu\u017ebu klientovi? Je to t\u0159eba bal\u00ed\u010dek a&nbsp;smlouva na rok, nebo ad hoc?<\/h3>\n\n\n\n<p>Mysl\u00edm si, \u017ee to, co nab\u00edz\u00edme, nen\u00ed produkt. Mysl\u00edm si, \u017ee je to opravdu slu\u017eba a&nbsp;pro ka\u017edou firmu je to jinak a&nbsp;nav\u00edc, pro ka\u017edou firmu i&nbsp;ten \u010dasov\u00fd horizont.<\/p>\n\n\n\n<p>T\u0159eba zm\u00edn\u011bn\u00fdch 12 m\u011bs\u00edc\u016f &#8211; dost \u010dasto se start-up\u016fm st\u00e1v\u00e1, \u017ee jim spust\u00edme kampan\u011b a&nbsp;do m\u011bs\u00edce vid\u00edme, \u017ee to funguje\/nefunguje a&nbsp;\u017ee je\u0161t\u011b t\u0159eba mus\u00ed zm\u011bnit ten produkt. My nem\u016f\u017eeme b\u00fdt v\u00e1z\u00e1ni fixn\u00edmi smlouvami, proto\u017ee jim by to v\u016fbec ned\u00e1valo smysl. N\u011bkolikr\u00e1t se n\u00e1m stalo, \u017ee po spu\u0161t\u011bn\u00ed kampan\u00ed jsme zjistili, \u017ee ten produkt nen\u00ed tak p\u0159ipraven\u00fd a&nbsp;museli jsme stopnout a&nbsp;firma musela m\u00edt \u010das na uzp\u016fsoben\u00ed.<\/p>\n\n\n\n<p>My se sna\u017e\u00edme b\u00fdt co nejv\u00edc flexibiln\u00ed a&nbsp;p\u0159em\u00fd\u0161let opravdu p\u0159em\u00fd\u0161let nad t\u00edm, co ta firma pot\u0159ebuje. V\u017edycky si \u0159\u00edk\u00e1m, \u017ee pen\u00edze jsou a\u017e na druh\u00e9m m\u00edst\u011b.<\/p>\n\n\n\n<p>My nikdy neprod\u00e1v\u00e1me. Kdy\u017e m\u00e1me pocit, \u017ee n\u011bjak\u00e1 firma by mohla b\u00fdt lep\u0161\u00ed ne\u017e my, tak to \u0159ekneme. T\u0159eba te\u010f se n\u00e1m to s&nbsp;jednou firmou stalo &#8211; vid\u00edme, \u017ee my pro n\u011b tu slu\u017ebu m\u016f\u017eeme ud\u011blat, ale nebude to na 110. Bude to na 100 %, ale to nen\u00ed dost. Opravdu kdy\u017e vid\u00edme, \u017ee n\u011bkdo jin\u00fd je to schopen ud\u011blat l\u00e9pe, tak to \u0159ekneme, aby ta firma byla opravdu na 100% spokojen\u00e1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jsou r\u016fzn\u00e9 za\u010d\u00e1tky prac\u00ed u&nbsp;klient\u016f?<\/h3>\n\n\n\n<p>Je to opravdu hodn\u011b r\u016fzn\u00e9, proto\u017ee n\u011bkdo m\u00e1 analytiku nastavenu a&nbsp;my ji jen zkontrolujeme. N\u011bkdo ji nem\u00e1 v\u016fbec nastavenou. U&nbsp;B2B firem nastaven\u00ed analytiky m\u016f\u017ee trvat hodn\u011b dlouho, proto\u017ee \u0159e\u0161\u00ed\u0161 kvalitu lead\u016f, jsou to offline leady, kter\u00e9 se d\u011bjou pozd\u011bji, ne\u017e se v\u016fbec stane n\u011bjak\u00e1 mini-konverze, tak\u017ee tam to m\u016f\u017ee trvat hodn\u011b dlouho.<\/p>\n\n\n\n<p>Co se t\u00fdk\u00e1 kampan\u00ed nebo dal\u0161\u00ed n\u011bjak\u00e9 propagace, tak n\u011bkdy t\u0159eba za\u010d\u00edn\u00e1me t\u00edm, \u017ee ud\u011bl\u00e1me po\u0159\u00e1dnou kl\u00ed\u010dovku. N\u011bkdy zase za\u010dneme rychle, jen t\u00edm nejd\u016fle\u017eit\u011bj\u0161\u00edm a&nbsp;potom to d\u00e1l \u0161k\u00e1lujeme.<\/p>\n\n\n\n<p>U e-commerce je to zase \u00fapln\u011b jinak. Tam to m\u011b\u0159en\u00ed nen\u00ed tak slo\u017eit\u00e9. To opravdu jen rychle zkontroluje\u0161, \u017ee t\u0159eba nen\u00ed probl\u00e9m s&nbsp;DPH v&nbsp;GA\u010dk\u00e1ch a&nbsp;takov\u00e9hle mal\u00e9 v\u011bci. V\u011bt\u0161inou i&nbsp;ty firmy u\u017e p\u0159ich\u00e1zej\u00ed s&nbsp;t\u00edm, \u017ee ty kampan\u011b maj\u00ed rozjet\u00e9, tak\u017ee my sp\u00ed\u0161 p\u0159em\u00fd\u0161l\u00edme nad t\u00edm, jak to d\u00e1l \u0161k\u00e1lovat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u010casto p\u0159eb\u00edr\u00e1te kampan\u011b od jin\u00fdch agentur?<\/h3>\n\n\n\n<p>Je to docela \u010dast\u00e1. Hlavn\u011b u&nbsp;toho e-commerce. U&nbsp;B2B se n\u00e1m v\u00edc st\u00e1v\u00e1, \u017ee nastavujeme \u00fapln\u011b prvn\u00ed kampan\u011b.<\/p>\n\n\n\n<p>U\u017e v&nbsp;t\u00e9 nab\u00eddce, nebo p\u0159ed n\u00ed, se u&nbsp; e-commerce pod\u00edv\u00e1me, v&nbsp;jak\u00e9m jsou kampan\u011b stavu. Pokud vid\u00edme, \u017ee ta struktura kampan\u00ed je v&nbsp;hodn\u011b \u0161patn\u00e9m stavu, tak to p\u0159ed\u011bl\u00e1v\u00e1me. To se n\u00e1m taky p\u00e1rkr\u00e1t stalo. Sp\u00ed\u0161 se ale sna\u017e\u00edme budovat na tom, co tam je, a&nbsp;sp\u00ed\u0161 roz\u0161i\u0159ovat.<\/p>\n\n\n\n<p>Hodn\u011b \u010dasto se d\u011bje to, \u017ee agentury jsou sv\u00e1zan\u00e9 PNO od klienta a&nbsp;nediskutuj\u00ed to s&nbsp;n\u00edm. My se sna\u017e\u00edme otv\u00edrat tu ot\u00e1zku: mo\u017en\u00e1 kdyby ten c\u00edl byl o&nbsp;n\u011bco vy\u0161\u0161\u00ed, tak my jsme schopni dov\u00e9st mnohem v\u011bt\u0161\u00ed revenue a&nbsp;ve v\u00fdsledku ten profit bude mnohem vy\u0161\u0161\u00ed. D\u00edky tomu jsme pak schopni roz\u0161i\u0159ovat ty kampan\u011b tak, aby to po\u0159\u00e1d plnilo ten nov\u00fd c\u00edl, na kter\u00e9m jsme se domluvili.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jste hodn\u011b zam\u011b\u0159en\u00ed na business konzultaci klientovi, jak uchopit marketing. Vn\u00edm\u00e1m to spr\u00e1vn\u011b?<\/h3>\n\n\n\n<p>Sna\u017e\u00edme se co nejv\u00edc poslouchat a&nbsp;potom dob\u0159e poradit. Ale ve v\u00fdsledku si mysl\u00edm, \u017ee by tohle m\u011bli d\u011blat v\u0161ichni. Ka\u017ed\u00fd PPC\u010dka\u0159 by m\u011bl um\u011bt v&nbsp;tomhle poradit. Pokud budeme m\u00edt PNO nebo CPA o&nbsp;tro\u0161ku vy\u0161\u0161\u00ed, tak j\u00e1 ti dovedu mnohem v\u00edc lead\u016f a&nbsp;bude to pro tebe mnohem lep\u0161\u00ed. To si mysl\u00edm, \u017ee je\u0161t\u011b nen\u00ed ta konzultace, to by s&nbsp;firmami m\u011bl ide\u00e1ln\u011b d\u011blat ka\u017ed\u00fd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak m\u00e1te postavenou hierarchii firmy?<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">Jsme rozd\u011bleni na 2 t\u00fdmy &#8211; jeden vedu j\u00e1 a&nbsp;druh\u00fd Pe\u0165a. Je\u0161t\u011b v&nbsp;r\u00e1mci t\u011bch t\u00fdm\u016f n\u00e1m rostou teamleade\u0159i, kte\u0159\u00ed k&nbsp;sob\u011b maj\u00ed \u010dlov\u011bka juniora, kter\u00e9ho vedou a&nbsp;d\u00e1l rozv\u00edj\u00ed.<\/h3>\n\n\n\n<p>Jedna \u010d\u00e1st t\u00fdmu je e-commerce, PPC, a&nbsp;druh\u00e1 \u010d\u00e1st t\u00fdmu je B2B PPC?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">M\u00e1te i&nbsp;odd\u011blen\u00ed na UX, analytiku, SEO?<\/h3>\n\n\n\n<p>Ne, Pe\u0165a m\u00e1 k&nbsp;sob\u011b \u010dlov\u011bka, kter\u00fd mu pom\u00e1h\u00e1 s&nbsp;analytikou a&nbsp;s&nbsp;dashboardy. Plus Pe\u0165a samoz\u0159ejm\u011b tady tohle \u0159e\u0161\u00ed.<\/p>\n\n\n\n<p>Co se t\u00fdk\u00e1 UX, my v\u017edycky firm\u00e1m \u0159\u00edk\u00e1me, \u017ee nem\u00e1me p\u0159\u00edmo UX\u00e1ka, a&nbsp;\u017ee ty rady, kter\u00e9 d\u00e1v\u00e1me a&nbsp;kter\u00e9 vych\u00e1zej\u00ed z&nbsp;dotazn\u00edk\u016f, kter\u00e9 s&nbsp;nimi tvo\u0159\u00edme, tak jsou na z\u00e1klad\u011b selsk\u00e9ho rozumu a&nbsp;zku\u0161enost\u00ed, kter\u00e9 m\u00e1me. Z&nbsp;toho, co n\u00e1m fungovalo a&nbsp;nefungovalo. T\u011bch funguj\u00edc\u00edch vstupn\u00edch str\u00e1nek jsme u\u017e vid\u011bli hromady a&nbsp;nefunguj\u00edc\u00edch taky.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kdo u&nbsp;v\u00e1s komunikuje p\u0159\u00edmo s&nbsp;klientem?<\/h3>\n\n\n\n<p>Jedna v\u011bc je hodn\u011b slo\u017eit\u00e1, a&nbsp;to kdy\u017e k&nbsp;n\u00e1m p\u0159ijde nov\u00fd \u010dlov\u011bk, tak kdy ho u\u017e pust\u00edme k&nbsp;firm\u011b, aby se s&nbsp;n\u00ed za\u010dal bavit. Pot\u0159ebujeme si b\u00fdt jisti i&nbsp;v&nbsp;tom, \u017ee s&nbsp;n\u00e1mi z\u016fstane. Nechceme firm\u00e1m p\u0159edstavovat ka\u017ed\u00e9 t\u0159i \u010dty\u0159i m\u011bs\u00edce nov\u00e9ho \u010dlov\u011bka. To je nejv\u011bt\u0161\u00ed dilema, kter\u00e9 \u0159e\u0161\u00edme. Jinak se sna\u017e\u00edme, aby i&nbsp;ten \u010dlov\u011bk, kter\u00fd p\u0159\u00edmo spravuje kampan\u011b, s&nbsp;firmou komunikoval.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nab\u00edr\u00e1te ka\u017ed\u00fd rok \u0159adu nov\u00fdch zam\u011bstnanc\u016f nov\u00fdch? Chce\u0161 d\u00e1le nab\u00edrat?<\/h3>\n\n\n\n<p>Jedn\u00edm z&nbsp;na\u0161ich c\u00edl\u016f pro tenhle rok je zastupitelnost. Minul\u00fd rok 2020 byl hodn\u011b n\u00e1ro\u010dn\u00fd. Pro spousta lid\u00ed z&nbsp;na\u0161eho t\u00fdmu bylo n\u00e1ro\u010dn\u00e9 si vz\u00edt dovolenou, proto\u017ee za sebe nem\u011bli plnohodnotn\u00fd z\u00e1stup. Tak\u017ee tento rok to chceme vy\u0159e\u0161it. S&nbsp;t\u00edm samoz\u0159ejm\u011b je spojen\u00fd i&nbsp;n\u00e1bor. Mysl\u00edm si, \u017ee ka\u017ed\u00fd rok nabereme 5-6 lid\u00ed, ale ne v\u0161ichni s&nbsp;n\u00e1mi z\u016fstanou.<\/p>\n\n\n\n<p>My se v\u017edycky sna\u017e\u00edme nabrat nar\u00e1z tak 3 lidi, proto\u017ee je pro n\u00e1s mnohem zaj\u00edmav\u011bj\u0161\u00ed nab\u00edrat juniory, kter\u00e9 v\u0161echno nau\u010d\u00edme, ne\u017e seniory, kte\u0159\u00ed mo\u017en\u00e1 nejsou takov\u00ed senio\u0159i a&nbsp;p\u0159ich\u00e1z\u00ed s&nbsp;n\u011bjak\u00fdmi \u0161patn\u00fdmi n\u00e1vyky, kter\u00e9 si pak velmi t\u011b\u017ece p\u0159eu\u010duj\u00ed. Ve v\u00fdsledku 90&nbsp;% lid\u00ed, kte\u0159\u00ed u&nbsp;n\u00e1s pracovali, jsme si vyu\u010dili od za\u010d\u00e1tku.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">P\u0159i va\u0161em zam\u011b\u0159en\u00ed na export, jak\u00e9 m\u00e1te po\u017eadavky na zam\u011bstnance?<\/h3>\n\n\n\n<p>M\u00e1me v&nbsp;t\u00fdmu lidi z&nbsp;jin\u00fdch zem\u00ed. M\u00e1me \u0160pan\u011bla, Rusku, Ma\u010farku, Slov\u00e1ky, a&nbsp;v\u0161ichni mus\u00ed um\u011bt anglicky. Co je pro n\u00e1s d\u016fle\u017eit\u00e9, to je, aby se cht\u011bli u\u010dit a&nbsp;aby um\u011bli po\u010d\u00edtat. Aby se jim dob\u0159e pracovalo s&nbsp;\u010d\u00edsly, ale z\u00e1rove\u0148 aby m\u011bli cit k&nbsp;jazyku.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Je povinnost, aby lid\u00e9 byli ve stejn\u00e9m m\u011bst\u011b a&nbsp;chodili do kancel\u00e1\u0159e?<\/h3>\n\n\n\n<p>Ano, je to to, co chceme, proto\u017ee mysl\u00edm si, \u017ee to, \u017ee se v\u00edd\u00e1me a&nbsp;sd\u00edl\u00edme ten spole\u010dn\u00fd prostor, je v&nbsp;tom u\u010den\u00ed a&nbsp;v&nbsp;tom nad\u0161en\u00ed pro ten obor hrozn\u011b d\u016fle\u017eit\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Co je nejv\u011bt\u0161\u00ed v\u00fdzva ve veden\u00ed lid\u00ed, udr\u017een\u00ed nad\u0161en\u00ed a&nbsp;spokojenosti zam\u011bstnanc\u016f?<\/h3>\n\n\n\n<p>J\u00e1 si mysl\u00edm, \u017ee jedna v\u011bc je, \u017ee n\u00e1s s&nbsp;Pe\u0165ou to mus\u00ed bavit. Ne\u0159\u00edk\u00e1m, \u017ee je to v\u00fdzva, ale je to z\u00e1kladn\u00ed p\u0159edpoklad. Mo\u017en\u00e1 je to n\u011bkdy i&nbsp;v\u00fdzva. V\u00e9st agenturu, v\u00e9st lidi, j\u00edt v\u017edycky p\u0159\u00edkladem, je n\u00e1ro\u010dn\u00e9. Tak\u017ee ano, je to v\u00fdzva, ale na druhou stranu je to ten z\u00e1kladn\u00ed p\u0159edpoklad, aby s&nbsp;n\u00e1mi lidi r\u00e1di pracovali. Pokud my nejsme nad\u0161eni pro n\u00e1\u0161 obor, tak oni nem\u016f\u017eou b\u00fdt nad\u0161eni. Pokud my nejsme nad\u0161eni pro ty firmy, se kter\u00fdmi pracujeme, tak oni tak\u00e9 nem\u016f\u017eou b\u00fdt nad\u0161eni.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak\u00fdm zp\u016fsobem m\u00e1te zaji\u0161t\u011bnu kvalitu slu\u017eeb?<\/h3>\n\n\n\n<p>Tohle \u0159e\u0161\u00edme nejv\u00edc. Ne\u0159e\u0161\u00edme tolik finance, ne\u0159e\u0161\u00edme tolik \u00fa\u010dto, ale \u0159e\u0161\u00edme ty procesy ke kvalit\u011b, proto\u017ee v\u0161ichni chceme m\u00edt lehk\u00fd span\u00ed.<\/p>\n\n\n\n<p>Jak to \u0159e\u0161\u00edme: jednak m\u00e1me skripty, kter\u00e9 n\u00e1m pom\u00e1haj\u00ed odhalovat probl\u00e9my na denn\u00ed b\u00e1zi. Druhak m\u00e1me pond\u011bln\u00ed t\u00fddenn\u00ed meetingy, kde proch\u00e1z\u00edme v\u00fdsledky, to co se d\u011bje. Jestli se n\u00e1m da\u0159\u00ed jednak plnit c\u00edle, a&nbsp;zda se da\u0159\u00ed plnit plnit ty \u00fakoly, kter\u00e9 jsme si s&nbsp;firmou stanovili. Samoz\u0159ejm\u011b \u010d\u00edm je \u010dlov\u011bk s&nbsp;n\u00e1mi d\u00e9le, t\u00edm m\u00e9n\u011b kontrolujeme, jestli se opravdu stalo to, co se m\u011blo st\u00e1t. Ale i&nbsp;tak, j\u00e1 nam\u00e1tkov\u011b jednou za t\u0159i m\u011bs\u00edce ud\u011bl\u00e1m kontrolu v\u0161ech \u00fa\u010dt\u016f na n\u011bjak\u00e9 t\u00e9ma. Abych si byla jist\u00e1, co je v\u0161ude nastaven\u00e9, a&nbsp;\u017ee je to v\u0161ude v&nbsp;po\u0159\u00e1dku.<\/p>\n\n\n\n<p>Potom m\u00e1me jednou t\u00fddn\u011b PPC party, kde \u0159\u00edk\u00e1me novinky, sd\u00edl\u00edme si know-how a&nbsp;best practices. Pro nov\u00e1\u010dky m\u00e1me zau\u010dovac\u00ed kurz, kdy m\u00e1me nastaven\u00e9, co v\u0161echno maj\u00ed proj\u00edt. M\u00e1me tak\u00e9 spreadsheet, kde si za\u0161krt\u00e1v\u00e1me, \u010d\u00edm u\u017e v\u0161\u00edm pro\u0161li a&nbsp;co u\u017e um\u00ed a&nbsp;co je\u0161t\u011b ne.<\/p>\n\n\n\n<p>Je\u0161t\u011b m\u00e1me checklisty, t\u0159eba na spu\u0161t\u011bn\u00ed nov\u00fdch kampan\u00ed, na p\u0159eb\u00edr\u00e1n\u00ed kampan\u00ed. To je tedy velmi d\u016fle\u017eit\u00e9. Ty checklisty vznikaj\u00ed z&nbsp;t\u011bch pr\u016f\u0161vih\u016f, kter\u00e9 u\u017e se n\u00e1m staly. Je to studnice znalost\u00ed, tak\u017ee kdy\u017e \u010dlov\u011bk dob\u0159e projde ten checklist a&nbsp;v\u00ed, co m\u00e1 v&nbsp;tom checklistu proj\u00edt, tak je schopen p\u0159edej\u00edt v\u011bt\u0161in\u011b probl\u00e9m\u016f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak \u0159e\u0161\u00edte vznikl\u00e9 probl\u00e9my?<\/h3>\n\n\n\n<p>Sna\u017e\u00edme se k&nbsp;tomu postavit \u010delem. Pokud je to opravdu na\u0161e chyba, t\u0159eba se p\u0159espendovalo v\u00edc, ne\u017e se m\u011blo&#8230; nejhor\u0161\u00ed je, kdy\u017e ute\u010de n\u011bkde spend na n\u011b\u010dem, co se nem\u011blo d\u00edt. Tak\u017ee to my potom samoz\u0159ejm\u011b kompenzujeme.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u010c\u00edm si naopak d\u011bl\u00e1te klienty spokojen\u00e9? Co nejv\u00edc oce\u0148uj\u00ed, za co v\u00e1s chv\u00e1l\u00ed?<\/h3>\n\n\n\n<p>Mysl\u00edm si, \u017ee nejv\u00edc firmy, se kter\u00fdmi spolupracujeme, oce\u0148uj\u00ed, kdy\u017e my p\u0159ekon\u00e1v\u00e1me jejich o\u010dek\u00e1v\u00e1n\u00ed. To pro n\u00e1s znamen\u00e1, \u017ee mus\u00edme tu\u0161it, nebo zn\u00e1t jejich o\u010dek\u00e1v\u00e1n\u00ed, a&nbsp;sna\u017eit se nejen d\u011blat to, co cht\u011bj\u00ed, ale p\u0159ich\u00e1zet s&nbsp;nov\u00fdmi n\u00e1pady, kter\u00e9 ony potom vid\u00ed, \u017ee je opravdu posouvaj\u00ed d\u00e1l. Tzn.&nbsp;zvy\u0161uj\u00ed to jejich revenue nebo po\u010det z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n<p>Naopak, co n\u00e1m velmi nefunguje, je kdy\u017e firma sama je hodn\u011b proaktivn\u00ed a&nbsp;mikromana\u017euje n\u00e1s. V&nbsp;t\u00e9 chv\u00edli n\u00e1m takov\u00e9 spolupr\u00e1ce nikdy nedopadaj\u00ed dob\u0159e, proto\u017ee ve v\u00fdsledku oni v\u00ed, co cht\u011bj\u00ed, a&nbsp;m\u016f\u017eou m\u00edt v&nbsp;t\u00fdmu specialistu, kter\u00e9mu zaplat\u00ed v\u00fdrazn\u011b m\u00ed\u0148 a&nbsp;nemus\u00ed si platit agenturu. Ve v\u00fdsledku se n\u00e1m v\u011bt\u0161inou stane, \u017ee kdy\u017e m\u00e1me firmu, kter\u00e1 hodn\u011b v\u00ed a&nbsp;n\u00e1s hodn\u011b \u00fakoluje, tak nem\u00e1me ani kapacitu d\u00e1t nov\u00e9 n\u00e1pady, proto\u017ee t\u00e9 pr\u00e1ce je tolik, kter\u00e9 generuje ona, a&nbsp;domlouv\u00e1me se s&nbsp;nimi, \u017ee bude pro n\u011b lep\u0161\u00ed m\u00edt n\u011bkoho in-house na full-time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pro\u010d klienti odch\u00e1zej\u00ed od jin\u00fdch dodavatel\u016f? Pro\u010d p\u0159ejdou k&nbsp;v\u00e1m?<\/h3>\n\n\n\n<p>Mysl\u00edm si, \u017ee n\u011bkter\u00e9 firmy to d\u011blaj\u00ed proto, \u017ee nejsou spokojen\u00e9, n\u011bkter\u00e9 firmy to d\u011blaj\u00ed pravideln\u011b, \u017ee m\u011bn\u00ed dodavatele, aby se s&nbsp;t\u011bmi kampan\u011bmi v\u00edc hnulo. N\u011bkter\u00e9 firmy cht\u011bj\u00ed roz\u0161\u00ed\u0159it aktivity, a&nbsp;proto poptaj\u00ed n\u00e1s. T\u0159eba cht\u011bj\u00ed za\u010d\u00edt exportovat. Ve v\u00fdsledku n\u00e1m d\u00e1v\u00e1 smysl m\u00edt v\u0161echny zem\u011b pod sebou.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jsou n\u011bjak\u00e9 d\u016fvody, pro\u010d od v\u00e1s klienty odch\u00e1zej\u00ed?<\/h3>\n\n\n\n<p>Kon\u010d\u00edme spolupr\u00e1ci z&nbsp;toho d\u016fvodu, \u017ee z&nbsp;na\u0161eho pohledu bude lep\u0161\u00ed, aby oni m\u011bli in-house specialistu. St\u00e1v\u00e1 se, \u017ee skon\u010d\u00edme, proto\u017ee ty kampan\u011b ned\u00e1vaj\u00ed smysl. Hodn\u011b u&nbsp;t\u011bch start-up\u016f.<\/p>\n\n\n\n<p>Tak\u00e9 te\u010f \u0159e\u0161\u00edme s&nbsp;jednou firmou, \u017ee si mysl\u00edme, \u017ee pro n\u011b bude brandov\u011bji zam\u011b\u0159en\u00e1 agentura mnohem lep\u0161\u00ed. Agentura, kter\u00e1 dennodenn\u011b \u0159e\u0161\u00ed brandov\u00e9 velk\u00e9 kampan\u011b, hodn\u011b Youtube. My Youtube \u0159e\u0161\u00edme, ale ne tolik. Tak jak my hodn\u011b \u0159e\u0161\u00edme export a&nbsp;dal\u0161\u00ed agentury ne.<\/p>\n\n\n\n<p>M\u016f\u017ee se st\u00e1t, \u017ee firma se na to nesoust\u0159ed\u00ed dostate\u010dn\u011b. A&nbsp;potom to pro n\u00e1s ta pr\u00e1ce je velmi n\u00e1ro\u010dn\u00e1, proto\u017ee my se nem\u016f\u017eeme nikam posunout bez t\u00e9 jejich sou\u010dinnosti.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">D\u011bl\u00e1te pravideln\u00e9 m\u011bs\u00ed\u010dn\u00ed reportingy, sch\u016fzky nebo cally?<\/h3>\n\n\n\n<p>Z\u00e1le\u017e\u00ed firma od firmy. Jedno maj\u00ed v\u0161ichni spole\u010dn\u00e9 &#8211; jednou za m\u011bs\u00edc pos\u00edl\u00e1me report, kde jednak tedy zhodnocujeme to, jak se n\u00e1m da\u0159ilo plnit c\u00edle, ale potom i&nbsp;p\u00ed\u0161eme, co jsme ud\u011blali a&nbsp;jak\u00fd to m\u011blo dopad, a&nbsp;co budeme d\u011blat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kolik v\u00e1m jeden report na jednoho klienta vezme \u010dasu? Je to v\u00fdznamn\u00e1 \u010d\u00e1st pr\u00e1ce?<\/h3>\n\n\n\n<p>Jedna z&nbsp;v\u011bc\u00ed, kterou trochu intern\u011b \u0159e\u0161\u00edme, a&nbsp;mysl\u00edm si, \u017ee by n\u00e1m to m\u011blo zabrat v\u00fdrazn\u011bji m\u00ed\u0148 \u010dasu. J\u00e1 bych si p\u0159edstavovala, \u017ee ka\u017ed\u00fd z&nbsp;t\u00fdm\u016f v&nbsp;pr\u016fb\u011bhu m\u011bs\u00edce bude si zaznamen\u00e1vat, co chce d\u011blat ten dal\u0161\u00ed m\u011bs\u00edc, a&nbsp;to, co d\u011blal, to u\u017e m\u00e1 z&nbsp;minul\u00e9ho reportu, tak\u017ee za p\u016fl hodiny nen\u00ed co \u0159e\u0161it. Data m\u00e1me v\u011bt\u0161inou z&nbsp;Google Data Studia. Ale mus\u00edm p\u0159iznat, \u017ee v&nbsp;n\u011bkter\u00fdch p\u0159\u00edpadech je to na d\u00e9le.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0158e\u0161\u00edte i&nbsp;rentabilitu, m\u011b\u0159en\u00ed \u010dasu nad klientem?<\/h3>\n\n\n\n<p>Ano, m\u011b\u0159\u00edme. A&nbsp;nejsme striktn\u00ed. Aby to nevyzn\u011blo \u0161patn\u011b. J\u00e1, kdy\u017e jsem se bavila s&nbsp;n\u011bkter\u00fdmi majiteli agentur, tak oni ka\u017edou hodinu, kterou odpracovali, tak vyfakturovali. My to tak \u00fapln\u011b nem\u00e1me, proto\u017ee v\u00edme, \u017ee t\u0159eba n\u011bkter\u00e9 na\u0161e procesy by mohly b\u00fdt lep\u0161\u00ed.<\/p>\n\n\n\n<p>Sna\u017e\u00edme se k&nbsp;tomu stav\u011bt co nejpoctiv\u011bji. Tak\u017ee kdy\u017e vid\u00edme, \u017ee mo\u017en\u00e1 n\u011bjakou tu hodinu, kter\u00e1 je tam nav\u00edc, jsme t\u0159eba ani nemuseli str\u00e1vit, tak ji prost\u011b nevyfakturujeme.<\/p>\n\n\n\n<p>Komunikujeme bu\u010f p\u0159es maily s&nbsp;\u010d\u00e1st\u00ed firem, s&nbsp;\u010d\u00e1st\u00ed p\u0159es <a href=\"https:\/\/asana.com\/\">Asanu<\/a>.<\/p>\n\n\n\n<p>Trackujeme hodiny v&nbsp;kalend\u00e1\u0159i, tak\u017ee hned na prvn\u00ed dobrou vid\u00ed\u0161, jak m\u00e1\u0161 zapln\u011bn\u00fd den. Na\u0161e best practice je, \u017ee si r\u00e1no ud\u011bl\u00e1\u0161 morning check, tzn.&nbsp;projede\u0161 si ty nejv\u011bt\u0161\u00ed maily &#8211; ze script\u016f, projde\u0161 si \u00fa\u010dty, jestli se v\u0161em da\u0159\u00ed dob\u0159e, jestli tam p\u0159edch\u00e1zej\u00edc\u00ed den nem\u011bli n\u011bjak\u00fd probl\u00e9m, a&nbsp;pak se pod\u00edv\u00e1\u0161, jak\u00e9 m\u00e1\u0161 \u00fakoly. Ty \u00fakoly si zavede\u0161 do kalend\u00e1\u0159e, ze kter\u00e9ho my pak tah\u00e1me data do spreadsheetu a&nbsp;tam je analyzujeme. Tam se daj\u00ed ud\u011blat kr\u00e1sn\u00e9 v\u011bci, kr\u00e1sn\u00e9 anal\u00fdzy, je to prost\u0159ed\u00ed, kter\u00e9 je lidem vlastn\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Da\u0159\u00ed se v\u00e1m udr\u017eet cashflow?<\/h3>\n\n\n\n<p>S t\u00edm jsme m\u011bli probl\u00e9m jenom prvn\u00ed rok, kdy jsme se domluvili s&nbsp;jednou firmou, resp. ta firma to po n\u00e1s cht\u011bla, abychom my platili kredit. A&nbsp;tam jsme p\u016fl roku \u0159e\u0161ili vyfakturov\u00e1n\u00ed cel\u00e9 t\u00e9 pr\u00e1ce a&nbsp;na V\u00e1noce jsme nem\u011bli na mzdy. Tam to fakt vych\u00e1zelo \u00fapln\u011b na dny. Tak to byl jedin\u00fd moment, kdy jsem si \u0159\u00edkala, \u017ee je to fakt hrozn\u011b t\u011b\u017ek\u00e9. Ale od t\u00e9 doby v\u017edycky m\u00e1me n\u011bjak\u00fd pol\u0161t\u00e1\u0159, aby se n\u00e1m to nemohlo st\u00e1t. Abychom fakt m\u011bli na 6 m\u011bs\u00edc\u016f dop\u0159edu na mzdy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vede\u0161 si n\u011bjak\u00e9 tabulky s&nbsp;v\u00fdkonnost\u00ed po klientech? Je to pro tebe d\u016fle\u017eit\u00e9 \u0159e\u0161it?<\/h3>\n\n\n\n<p>Popravd\u011b, rad\u0161i \u0159e\u0161\u00edm klienty, ne\u017e tyhle v\u011bci. Na druhou stranu v\u00edm, \u017ee je to pot\u0159eba. A&nbsp;je to jedna z&nbsp;v\u011bc\u00ed, kter\u00e9 m\u00e1me v&nbsp;pl\u00e1nu v\u00edc \u0159e\u0161it tenhle rok. Ale je to i&nbsp;pro spokojenost na\u0161eho t\u00fdmu. Abychom se v\u00edc zam\u011b\u0159ili na v\u011bci, kter\u00e9 maj\u00ed nejv\u011bt\u0161\u00ed dopad na finance. Abychom nau\u010dili v\u0161echny v&nbsp;t\u00fdmu \u0159e\u0161it a&nbsp;rozezn\u00e1vat ty v\u011bci s&nbsp;dopadem, proto\u017ee kdy\u017e pak p\u0159ijde\u0161 za firmou a&nbsp;\u0159ekne\u0161 &#8222;<i>j\u00e1 jsem ud\u011blal tohle a&nbsp;m\u011blo to takov\u00fd dopad<\/i>&#8222;, tak odezva je mnohem v\u011bt\u0161\u00ed, ne\u017e kdy\u017e \u0159ekne\u0161 &#8222;<i>j\u00e1 jsem \u0159e\u0161il 3 hodiny s&nbsp;\u201cSearch term check\u201d.<\/i><\/p>\n\n\n\n<p>U\u017e jsme s&nbsp;t\u00edm za\u010dali minul\u00fd rok, kdy se sna\u017e\u00edme v\u00edc trackovat ty rozd\u00edly mezi t\u00edm, kde fakt napracov\u00e1v\u00e1me. N\u00e1m se n\u011bkdy stane, \u017ee odpracujeme dvojn\u00e1sobek toho, co vyfakturujeme. Jednak to m\u016f\u017ee b\u00fdt t\u00edm, \u017ee jsme t\u0159eba v&nbsp;p\u016flce m\u011bs\u00edce m\u011bli za\u010d\u00edt \u0159e\u0161it v\u00edc s&nbsp;tou firmou, \u017ee u\u017e je tam v\u00edc pr\u00e1ce, kterou mus\u00edme s&nbsp;firmou domluvit, l\u00edp zmana\u017eovat to o\u010dek\u00e1v\u00e1n\u00ed. Druh\u00e1 v\u011bc je, \u017ee i&nbsp;s&nbsp;na\u0161\u00edm t\u00fdmem m\u00e1me l\u00edp \u0159e\u0161it to, na \u010dem maj\u00ed pracovat a&nbsp;jak to m\u00e1 dlouho trvat. To je spousta pr\u00e1ce, ale tenhle rok to vy\u0159e\u0161\u00edme.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">M\u00e1te rozd\u011blen\u00e9 klienty dle v\u00fd\u0161e fakturace? M\u00e1me k&nbsp;nim jin\u00fd p\u0159\u00edstup?<\/h3>\n\n\n\n<p>Ne, sna\u017e\u00edme se k&nbsp;firm\u00e1m p\u0159istupovat stejn\u011b, ale je to i&nbsp;o&nbsp;t\u011bch firm\u00e1ch. N\u011bkter\u00e9 jsou v\u00edc otev\u0159en\u00e9 \u0159e\u0161it n\u011bjak\u00e9 v\u011bci, bl\u00ed\u017e, v\u00edc, v\u00edc ak\u010dn\u00ed, ne\u017e jin\u00e9. Tak\u017ee potom ten p\u0159\u00edstup je jin\u00fd. Ale ne z&nbsp;podstaty toho, \u017ee my bychom k&nbsp;nim cht\u011bli p\u0159istupovat jinak, ale \u017ee oni n\u00e1s nenechaj\u00ed, nebo naopak nechaj\u00ed. Potom i&nbsp;to, co my s&nbsp;nimi m\u016f\u017eeme d\u011blat a&nbsp;kam a\u017e d\u00e1l s&nbsp;nimi m\u016f\u017eeme j\u00edt, se odv\u00edj\u00ed od toho, co n\u00e1s nechaj\u00ed, a&nbsp;co d\u00e1v\u00e1 smysl. Proto\u017ee u&nbsp;n\u011bkter\u00fdch firem to ned\u00e1v\u00e1 smysl j\u00edt tak hluboko, nebo d\u011blat n\u011bkter\u00e9 v\u011bci, a&nbsp;ty kampan\u011b jsou samy o&nbsp;sob\u011b skv\u011bl\u00e9!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">M\u00e1te v&nbsp;pl\u00e1nu r\u016fst? Nab\u00edrat nov\u00e9 klienty?<\/h3>\n\n\n\n<p>Ano, m\u00e1me v&nbsp;pl\u00e1nu r\u016fst. Co se t\u00fdk\u00e1 po\u010dtu firem, tak se v\u017edycky sna\u017e\u00edme r\u016fst uko\u010d\u00edrovat tak, abychom m\u011bli max. 2-3 v\u011bt\u0161\u00ed starty za kvart\u00e1l. Proto\u017ee kdy\u017e jich je v\u00edc, tak u\u017e tam nem\u00e1me to soust\u0159ed\u011bn\u00ed. V\u00edc start\u016f my neope\u010dujeme.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Je tvou\/va\u0161\u00ed ambic\u00ed b\u00fdt za X let dvojn\u00e1sobn\u011b velk\u00e1 firma? Nebo b\u00fdt nejv\u011bt\u0161\u00ed firma, kter\u00e1 se zam\u011b\u0159uje na digit\u00e1l a&nbsp;na export v&nbsp;\u010cesku?<\/h3>\n\n\n\n<p>Na\u0161e vize je sp\u00ed\u0161 prohlubovat znalost. Ty c\u00edle, kter\u00e9 m\u00e1me, nejsou v&nbsp;r\u00e1mci objemu, ale v&nbsp;r\u00e1mci kvality. A&nbsp;potom ten objem n\u011bjak u\u017e p\u0159ijde. Ale n\u00e1s zaj\u00edm\u00e1 nejv\u00edc ta kvalita.<\/p>\n\n\n\n<p>T\u0159eba te\u010f, co n\u00e1s hodn\u011b bav\u00ed, je vyhodnocov\u00e1n\u00ed brandov\u00fdch kampan\u00ed samoz\u0159ejm\u011b \u00fapln\u011b mimo analytik. V&nbsp;tom se chceme mnohem v\u00edc vzd\u011bl\u00e1vat, proto\u017ee ty brandov\u00e9 kampan\u011b d\u011bl\u00e1me a&nbsp;vid\u00edme, jak je vyhodnocujeme neoptim\u00e1ln\u011b.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kam jde trh digit\u00e1ln\u00edch agentur?<\/h3>\n\n\n\n<p>J\u00e1 si mysl\u00edm, \u017ee my vedeme agenturu je\u0161t\u011b dost m\u00e1lo na to, abychom vid\u011bli ty velk\u00e9 zm\u011bny toho, co se v&nbsp;oboru d\u011bje. Proto\u017ee si dok\u00e1\u017eu p\u0159edstavit, \u017ee \u010dlov\u011bk &#8211; mo\u017en\u00e1 ty, kdy\u017e jsi zakl\u00e1dal <a href=\"https:\/\/www.h1.cz\/\">H1.cz<\/a>, tak to bylo \u00fapln\u011b n\u011bco jin\u00e9ho, ne\u017e je te\u010f. A&nbsp;za t\u011bch 5 let takov\u00e9 velk\u00e9 rozd\u00edly nevid\u00edm.<\/p>\n\n\n\n<p>Mysl\u00edm si, \u017ee v&nbsp;r\u00e1mci spr\u00e1vy PPC kampan\u00ed te\u010f spousta agentur i&nbsp;freelancer\u016f \u0159e\u0161\u00ed probl\u00e9m a&nbsp;p\u0159\u00edle\u017eitost automatizace, kter\u00e1 n\u00e1m m\u011bn\u00ed tu pr\u00e1ci a&nbsp;mo\u017en\u00e1 i&nbsp;zp\u016fsob fakturace.<\/p>\n\n\n\n<p>Michal: \u201cJ\u00e1 si mysl\u00edm, \u017ee m\u00e1\u0161 ur\u010dit\u011b vhled do \u010desk\u00e9ho trhu, u\u017e jen proto, \u017ee se potk\u00e1v\u00e1\u0161 se spoustou majitel\u016f digit\u00e1ln\u00edch agentur na akc\u00edch, kter\u00e9 po\u0159\u00e1d\u00e1te. T\u00edm, \u017ee jste se zam\u011b\u0159ili na export, a&nbsp;je\u0161t\u011b docela specifick\u00fd, B2B firem a&nbsp;firem, kter\u00e9 jsou \u010desk\u00e9 a&nbsp;jdou do zahrani\u010d\u00ed, tak jste se relativn\u011b specializovali. Je spoustu jin\u00fdch agentur, kter\u00e9 d\u011blaj\u00ed fullservisov\u00e9 slu\u017eby a&nbsp;na jak\u00e9hokoliv klienta, nebo jsou r\u016fzn\u011b region\u00e1ln\u00ed apod.. Nem\u00e1\u0161 tedy pocit, \u017ee se na trhu objevuje v\u00edc t\u011bch speci\u00e1lek, a\u0165 u\u017e p\u0159es klienta nebo p\u0159es obor toho, co se v&nbsp;digit\u00e1lu d\u011bl\u00e1? Tzn.&nbsp;d\u011bl\u00e1me zejm\u00e9na v\u00fdkonnostn\u00ed kampan\u011b a&nbsp;jen pro tyhle klienty &#8211; nen\u00ed to n\u011bco, co se objevuje \u010dast\u011bji?\u201d<\/p>\n\n\n\n<p>Mark\u00e9ta: J\u00e1 si pr\u00e1v\u011b myslela, \u017ee te\u010f je trend spojov\u00e1n\u00ed agentur. Sna\u017e\u00ed se v\u00edce nab\u00eddnout fullservis. Speci\u00e1lky se spoj\u00ed, aby mohly l\u00e9pe pokr\u00fdt pot\u0159eby firmy.<\/p>\n\n\n\n<p>Michal: To je pravda, spojuj\u00ed se agentury, kter\u00e9 d\u011blaly n\u011bco \u010d\u00e1ste\u010dn\u011b, nebo jen ur\u010dit\u00fd typ slu\u017eby.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">D\u00e1\u0161 n\u00e1m tip na agentury v&nbsp;\u010cesku, na Slovensku, v&nbsp;zahrani\u010d\u00ed, kter\u00e9 sledovat?<\/h3>\n\n\n\n<p>Mn\u011b p\u0159ijde po\u0159\u00e1d zaj\u00edmav\u00e9, jak komunikuje, jak\u00e9 akci d\u011bl\u00e1 <a href=\"https:\/\/ui42.digital\/\">UI42 digital<\/a>. Potom se mi l\u00edb\u00ed anglick\u00e1 agentura <a href=\"https:\/\/www.brainlabsdigital.com\/\">BrainLabs<\/a>. Ti tedy do toho hodn\u011b \u0161lapou. To oni koupili jednu velkou americkou agenturu, co\u017e bylo obrovsk\u00e9 p\u0159ekv\u00e1pko.<\/p>\n\n\n\n<p>Michal: Moc d\u011bkuji za tipy i&nbsp;za rozhovor, Mark\u00e9to. Byl p\u0159\u00edjemn\u00fd, dals n\u00e1m spoustu informac\u00ed. Mohl bych se pt\u00e1t d\u00e1l, bylo tam spoustu zaj\u00edmav\u00fdch podn\u011bt\u016f, moc d\u011bkuji, \u017ee jsi up\u0159\u00edmn\u011b sd\u00edlela sv\u00e9 knowhow a&nbsp;zku\u0161enosti.<\/p>\n\n\n\n<p>Mark\u00e9ta: D\u011bkuji, \u017ees m\u011b pozval, a&nbsp;p\u0159eju v\u0161em hodn\u011b \u0161t\u011bst\u00ed.<\/p>\n\n\n\n<p>Rozhovor vedl <a href=\"https:\/\/www.linkedin.com\/in\/krutis\/\">Michal Kruti\u0161<\/a> a&nbsp;byl nato\u010den v&nbsp;lednu 2021.<\/p>\n\n\n\n<p>S\u00e9rie rozhovor\u016f o&nbsp;\u0159\u00edzen\u00ed agentur:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.marketingmapy.com\/cs\/veronika-buresova-jak-ridi-agenturu-h1-cz\/\">Veronika Bure\u0161ov\u00e1, H1.cz<\/a><\/li><li><a href=\"https:\/\/www.marketingmapy.com\/cs\/petr-jiranek-jak-ridi-agenturu-webprezent\/\">Petr Jir\u00e1nek, WebPrezent<\/a><\/li><li>Mark\u00e9ta Kab\u00e1tov\u00e1, uLab<\/li><li><a href=\"https:\/\/www.marketingmapy.com\/cs\/jan-makovicka-jak-ridi-agenturu-taste\/\">Honza Makovi\u010dka, Taste<\/a><\/li><li><a href=\"https:\/\/www.marketingmapy.com\/cs\/honza-nedved-jak-ridi-agenturu-inizio\">Honza Nedv\u011bd, Inizio<\/a><\/li><li><a href=\"https:\/\/www.marketingmapy.com\/cs\/petr-vataha-jak-ridi-agenturu-ant-studio\/\">Petr Vataha, ANT studio<\/a><\/li><li><a href=\"https:\/\/www.marketingmapy.com\/cs\/jarda-vidim-jak-ridi-agenturu-evisions\/\">Jarda Vidim, eVisions<\/a><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > #kt-info-box_9fe3e9-c6 .kt-blocks-info-box-link-wrap{max-width:unset;}#kt-info-box_9fe3e9-c6 .kt-blocks-info-box-link-wrap{border-color:#8ed1fc;border-top-width:5px;border-right-width:5px;border-bottom-width:5px;border-left-width:5px;background:#ffffff;padding-top:24px;padding-right:24px;padding-bottom:24px;padding-left:24px;}#kt-info-box_9fe3e9-c6 .kt-blocks-info-box-link-wrap:hover{border-color:#8ed1fc;background:#ffffff;}#kt-info-box_9fe3e9-c6.wp-block-kadence-infobox{max-width:100%;}#kt-info-box_9fe3e9-c6 .kadence-info-box-image-inner-intrisic-container{max-width:280px;}#kt-info-box_9fe3e9-c6 .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:100%;width:1080px;height:0px;max-width:100%;}#kt-info-box_9fe3e9-c6 .kadence-info-box-icon-container .kt-info-svg-icon, #kt-info-box_9fe3e9-c6 .kt-info-svg-icon-flip, #kt-info-box_9fe3e9-c6 .kt-blocks-info-box-number{font-size:50px;}#kt-info-box_9fe3e9-c6 .kt-blocks-info-box-media{color:#444444;background:#ffffff;border-color:#eeeeee;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}#kt-info-box_9fe3e9-c6 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:#444444;background:#ffffff;border-color:#eeeeee;}#kt-info-box_9fe3e9-c6 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.wp-block-kadence-infobox#kt-info-box_9fe3e9-c6 .kt-blocks-info-box-text{font-size:23px;}#kt-info-box_9fe3e9-c6 .kt-blocks-info-box-learnmore{color:#ffffff;background:#0693e3;border-color:#555555;border-radius:5px;font-weight:bold;border-width:0px 0px 0px 0px;padding-top:8px;padding-right:15px;padding-bottom:10px;padding-left:15px;margin-top:15px;margin-right:0px;margin-bottom:15px;margin-left:0px;}#kt-info-box_9fe3e9-c6 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,#kt-info-box_9fe3e9-c6 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#00527c;border-color:#444444;}@media all and (max-width: 767px){#kt-info-box_9fe3e9-c6 .kt-blocks-info-box-link-wrap{display:block;}#kt-info-box_9fe3e9-c6 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-media{display:inline-block;max-width:100%;}}<\/style>\n<div id=\"kt-info-box_9fe3e9-c6\" class=\"wp-block-kadence-infobox cta-blok-obrazek\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2022\/05\/ctverec.png\" alt=\"\" width=\"1080\" height=\"1080\" class=\"kt-info-box-image wp-image-5019\" srcset=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2022\/05\/ctverec.png 1080w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2022\/05\/ctverec-500x500.png 500w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2022\/05\/ctverec-1000x1000.png 1000w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2022\/05\/ctverec-300x300.png 300w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2022\/05\/ctverec-768x768.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\">U\u0161et\u0159ete \u010das, energii a&nbsp;pen\u00edze p\u0159i zakl\u00e1d\u00e1n\u00ed nebo r\u016fstu svoj\u00ed agentury. Z\u00edskejte kvalitn\u00ed pr\u00e9miov\u00fd obsah strukturovan\u00fd podle t\u00e9mat, kter\u00e9 v&nbsp;agentu\u0159e \u0159e\u0161\u00edte.  Orchestrace agentury: celkem 26 \u010dl\u00e1nk\u016f s&nbsp;mnoha praktick\u00fdmi tipy, screenshoty, odkazy, vyj\u00e1d\u0159en\u00edm jin\u00fdch CEO a&nbsp;checklisty.<\/p><div class=\"kt-blocks-info-box-learnmore-wrap\"><a class=\"kt-blocks-info-box-learnmore info-box-link\" href=\"https:\/\/www.marketingmapy.com\/cs\/orchestrace-digitalni-agentury-premiovy-obsah-k-zakoupeni\/\">Jak koupit pr\u00e9miov\u00fd obsah<\/a><\/div><\/div><\/div><\/div>\n\n\n","protected":false},"author":4,"featured_media":3403,"menu_order":30,"template":"","kategoriepremium":[64],"class_list":["post-3257","premium","type-premium","status-publish","has-post-thumbnail","hentry","kategoriepremium-rozhovory-ceo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mark\u00e9ta Kab\u00e1tov\u00e1: Jak \u0159\u00edd\u00ed agenturu uLab - Marketing Mapy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketingmapy.com\/cs\/marketa-kabatova-jak-ridi-agenturu-ulab\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mark\u00e9ta Kab\u00e1tov\u00e1: Jak \u0159\u00edd\u00ed agenturu uLab - Marketing Mapy\" \/>\n<meta property=\"og:description\" content=\"P\u0159epis rozhovoru Mark\u00e9ta Kab\u00e1tov\u00e1, spolumajitelka uLab Popi\u0161, pros\u00edm, va\u0161i agenturu uLab. Mark\u00e9ta Kab\u00e1tov\u00e1: My v&nbsp;uLabu pom\u00e1h\u00e1me firm\u00e1m r\u016fst do zahrani\u010d\u00ed. Jsme na trhu 5 let. Jsou to v\u011bt\u0161inou \u010desk\u00e9 firmy, kter\u00e9 cht\u011bj\u00ed r\u016fst do zahrani\u010d\u00ed, hodn\u011b \u010dasto jsou to bu\u010f e-commerce, kter\u00e9 si vyb\u00edraj\u00ed trhy hodn\u011b kolem \u010cesk\u00e9 republiky anebo je to B2B software, kter\u00fd &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketingmapy.com\/cs\/marketa-kabatova-jak-ridi-agenturu-ulab\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Mapy\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-18T13:30:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2021\/02\/marketa-kabatova.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1203\" \/>\n\t<meta property=\"og:image:height\" content=\"642\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data1\" content=\"18 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/marketa-kabatova-jak-ridi-agenturu-ulab\\\/\",\"url\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/marketa-kabatova-jak-ridi-agenturu-ulab\\\/\",\"name\":\"Mark\u00e9ta Kab\u00e1tov\u00e1: Jak \u0159\u00edd\u00ed agenturu uLab - Marketing Mapy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/marketa-kabatova-jak-ridi-agenturu-ulab\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/marketa-kabatova-jak-ridi-agenturu-ulab\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.marketingmapy.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/marketa-kabatova.png\",\"datePublished\":\"2021-02-01T10:53:49+00:00\",\"dateModified\":\"2022-05-18T13:30:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/marketa-kabatova-jak-ridi-agenturu-ulab\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/marketa-kabatova-jak-ridi-agenturu-ulab\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/marketa-kabatova-jak-ridi-agenturu-ulab\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.marketingmapy.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/marketa-kabatova.png\",\"contentUrl\":\"https:\\\/\\\/www.marketingmapy.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/marketa-kabatova.png\",\"width\":1203,\"height\":642},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/marketa-kabatova-jak-ridi-agenturu-ulab\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u00davod\",\"item\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Orchestrace agentury\",\"item\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/orchestrace-agentury-premium\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Rozhovory s CEO\",\"item\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/rozhovory-ceo\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Mark\u00e9ta Kab\u00e1tov\u00e1: Jak \u0159\u00edd\u00ed agenturu uLab\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/\",\"name\":\"Marketing Mapy\",\"description\":\"N\u00e1stroj pro \u0159\u00edzen\u00ed marketingov\u00fdch projekt\u016f nejen v digit\u00e1ln\u00ed agentu\u0159e\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mark\u00e9ta Kab\u00e1tov\u00e1: Jak \u0159\u00edd\u00ed agenturu uLab - Marketing Mapy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketingmapy.com\/cs\/marketa-kabatova-jak-ridi-agenturu-ulab\/","og_locale":"cs_CZ","og_type":"article","og_title":"Mark\u00e9ta Kab\u00e1tov\u00e1: Jak \u0159\u00edd\u00ed agenturu uLab - Marketing Mapy","og_description":"P\u0159epis rozhovoru Mark\u00e9ta Kab\u00e1tov\u00e1, spolumajitelka uLab Popi\u0161, pros\u00edm, va\u0161i agenturu uLab. Mark\u00e9ta Kab\u00e1tov\u00e1: My v&nbsp;uLabu pom\u00e1h\u00e1me firm\u00e1m r\u016fst do zahrani\u010d\u00ed. Jsme na trhu 5 let. Jsou to v\u011bt\u0161inou \u010desk\u00e9 firmy, kter\u00e9 cht\u011bj\u00ed r\u016fst do zahrani\u010d\u00ed, hodn\u011b \u010dasto jsou to bu\u010f e-commerce, kter\u00e9 si vyb\u00edraj\u00ed trhy hodn\u011b kolem \u010cesk\u00e9 republiky anebo je to B2B software, kter\u00fd &hellip;","og_url":"https:\/\/www.marketingmapy.com\/cs\/marketa-kabatova-jak-ridi-agenturu-ulab\/","og_site_name":"Marketing Mapy","article_modified_time":"2022-05-18T13:30:11+00:00","og_image":[{"width":1203,"height":642,"url":"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2021\/02\/marketa-kabatova.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Odhadovan\u00e1 doba \u010dten\u00ed":"18 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.marketingmapy.com\/cs\/marketa-kabatova-jak-ridi-agenturu-ulab\/","url":"https:\/\/www.marketingmapy.com\/cs\/marketa-kabatova-jak-ridi-agenturu-ulab\/","name":"Mark\u00e9ta Kab\u00e1tov\u00e1: Jak \u0159\u00edd\u00ed agenturu uLab - Marketing Mapy","isPartOf":{"@id":"https:\/\/www.marketingmapy.com\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marketingmapy.com\/cs\/marketa-kabatova-jak-ridi-agenturu-ulab\/#primaryimage"},"image":{"@id":"https:\/\/www.marketingmapy.com\/cs\/marketa-kabatova-jak-ridi-agenturu-ulab\/#primaryimage"},"thumbnailUrl":"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2021\/02\/marketa-kabatova.png","datePublished":"2021-02-01T10:53:49+00:00","dateModified":"2022-05-18T13:30:11+00:00","breadcrumb":{"@id":"https:\/\/www.marketingmapy.com\/cs\/marketa-kabatova-jak-ridi-agenturu-ulab\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketingmapy.com\/cs\/marketa-kabatova-jak-ridi-agenturu-ulab\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/www.marketingmapy.com\/cs\/marketa-kabatova-jak-ridi-agenturu-ulab\/#primaryimage","url":"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2021\/02\/marketa-kabatova.png","contentUrl":"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2021\/02\/marketa-kabatova.png","width":1203,"height":642},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketingmapy.com\/cs\/marketa-kabatova-jak-ridi-agenturu-ulab\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u00davod","item":"https:\/\/www.marketingmapy.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Orchestrace agentury","item":"https:\/\/www.marketingmapy.com\/cs\/orchestrace-agentury-premium\/"},{"@type":"ListItem","position":3,"name":"Rozhovory s CEO","item":"https:\/\/www.marketingmapy.com\/cs\/rozhovory-ceo\/"},{"@type":"ListItem","position":4,"name":"Mark\u00e9ta Kab\u00e1tov\u00e1: Jak \u0159\u00edd\u00ed agenturu uLab"}]},{"@type":"WebSite","@id":"https:\/\/www.marketingmapy.com\/cs\/#website","url":"https:\/\/www.marketingmapy.com\/cs\/","name":"Marketing Mapy","description":"N\u00e1stroj pro \u0159\u00edzen\u00ed marketingov\u00fdch projekt\u016f nejen v digit\u00e1ln\u00ed agentu\u0159e","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketingmapy.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"}]}},"_links":{"self":[{"href":"https:\/\/www.marketingmapy.com\/cs\/wp-json\/wp\/v2\/premium\/3257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketingmapy.com\/cs\/wp-json\/wp\/v2\/premium"}],"about":[{"href":"https:\/\/www.marketingmapy.com\/cs\/wp-json\/wp\/v2\/types\/premium"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingmapy.com\/cs\/wp-json\/wp\/v2\/users\/4"}],"version-history":[{"count":20,"href":"https:\/\/www.marketingmapy.com\/cs\/wp-json\/wp\/v2\/premium\/3257\/revisions"}],"predecessor-version":[{"id":5191,"href":"https:\/\/www.marketingmapy.com\/cs\/wp-json\/wp\/v2\/premium\/3257\/revisions\/5191"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketingmapy.com\/cs\/wp-json\/wp\/v2\/media\/3403"}],"wp:attachment":[{"href":"https:\/\/www.marketingmapy.com\/cs\/wp-json\/wp\/v2\/media?parent=3257"}],"wp:term":[{"taxonomy":"kategoriepremium","embeddable":true,"href":"https:\/\/www.marketingmapy.com\/cs\/wp-json\/wp\/v2\/kategoriepremium?post=3257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}