{"id":3254,"date":"2021-02-01T11:53:04","date_gmt":"2021-02-01T10:53:04","guid":{"rendered":"https:\/\/www.marketingmapy.com\/?p=3254"},"modified":"2022-05-18T14:58:43","modified_gmt":"2022-05-18T12:58:43","slug":"petr-jiranek-jak-ridi-agenturu-webprezent","status":"publish","type":"premium","link":"https:\/\/www.marketingmapy.com\/cs\/petr-jiranek-jak-ridi-agenturu-webprezent\/","title":{"rendered":"Petr Jir\u00e1nek: Jak \u0159\u00edd\u00ed agenturu WebPrezent"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-rich is-provider-obsluzna-rutina-kodu-pro-vlozeni wp-block-embed-obsluzna-rutina-kodu-pro-vlozeni wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Petr Jir\u00e1nek, jak \u0159\u00edd\u00ed agenturu WebPrezent\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/I7JeP9bWk98?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">P\u0159epis rozhovoru:<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/petr-jir%C3%A1nek\/\">Petr Jir\u00e1nek<\/a>, majitel <a href=\"https:\/\/www.webprezent.cz\/\">WebPrezent<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0158ekni n\u00e1m n\u011bco o&nbsp;sv\u00e9 firm\u011b.<\/h3>\n\n\n\n<p>Firma se jmenuje WebPrezent, existuje 13-14 let, j\u00e1 jsem majitel a&nbsp;zakladatel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak\u00e9 slu\u017eby nab\u00edz\u00edte? M\u011bnili se v&nbsp;\u010dase?<\/h3>\n\n\n\n<p>M\u011bnilo se to dost dramaticky, za\u010d\u00ednali jsme vlastn\u011b webdesignem, a&nbsp;klasicky SEO, tak\u017ee moje p\u016fvodn\u00ed profese opravdu je SEO, postupn\u011b se p\u0159idal grafik, ze kter\u00e9ho se stal i&nbsp;kod\u00e9r, ale v&nbsp;t\u00e9hle f\u00e1zi u\u017e je hlavn\u00ed \u010dinnost online marketing, PPC, srovn\u00e1va\u010de zbo\u017e\u00ed.<br><\/p>\n\n\n\n<!--more-->\n\n\n\n<h3 class=\"wp-block-heading\">Jak se m\u011bnila velikost agentury v&nbsp;\u010dase?<\/h3>\n\n\n\n<p>Zhruba rok 2013 &#8211; 2014 jsme m\u011bli 5 lid\u00ed, v&nbsp;tenhle okam\u017eik jsme 3,5 \u00favazku. Jsme men\u0161\u00ed a&nbsp;nab\u00edrat budeme mo\u017en\u00e1 v&nbsp;roce 2021.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak bylo t\u011b\u017ek\u00e9 budovat digit\u00e1ln\u00ed agenturu t\u011bch 13 let?<\/h3>\n\n\n\n<p>V&nbsp;okam\u017eiku, kdy jsou nastaven\u00e9 n\u011bjak procesy, tak bych \u0159ekl, \u017ee to a\u017e zas tak t\u011b\u017ek\u00e9 nen\u00ed, ale slo\u017eit\u00e9 je d\u00e1t dohromady ty procesy, to, co slibuje\u0161, to, co prod\u00e1v\u00e1\u0161, to, co pak n\u011bjak\u00fdm zp\u016fsobem d\u011bl\u00e1\u0161, doru\u010duje\u0161, aby to st\u00e1le m\u011blo stejnou kvalitu, n\u011bjak\u00fd stejn\u00fd vstup a&nbsp;stejn\u00fd v\u00fdstup, to si mysl\u00edm, \u017ee je relativn\u011b dost t\u011b\u017ek\u00e9, ty procesy postupn\u011b vyladit. A&nbsp;asi jako v\u0161echny firmy, se to net\u00fdk\u00e1 jen digit\u00e1ln\u00edch agentur, tak to je z\u00edsk\u00e1v\u00e1n\u00ed lid\u00ed, zam\u011bstnanc\u016f, spolupracovn\u00edk\u016f apod.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak z\u00edsk\u00e1v\u00e1te z\u00e1kazn\u00edky?<\/h3>\n\n\n\n<p>V&nbsp;tenhle okam\u017eik u\u017e \u010dist\u011b p\u0159es doporu\u010den\u00ed. V&nbsp;z\u00e1sad\u011b my n\u011bjak\u00fd online marketing sami ned\u011bl\u00e1me, nebo jen minim\u00e1ln\u011b, t\u00edm, \u017ee na trhu jsme dlouho, m\u00e1me stabilizovan\u00e9 klienty, tak n\u00e1m sta\u010d\u00ed nabrat jednoho dva klienty za cel\u00fd rok. Klienti n\u00e1m v&nbsp;podstat\u011b neodch\u00e1z\u00ed, tak\u017ee nen\u00ed pot\u0159eba n\u011bjak dramaticky akv\u00edrovat nov\u00e9 klienty.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u017d\u00e1dn\u00fd aktivn\u00ed marketing u\u017e nepot\u0159ebujete? Sta\u010d\u00ed ti tv\u00e9 kontakty?<\/h3>\n\n\n\n<p>Tak, ty kontakty to d\u011blaj\u00ed. Ten networking to d\u011bl\u00e1 a&nbsp;jsou to ta doporu\u010den\u00ed, a&nbsp;toho klienta u\u017e si sp\u00ed\u0161 vyb\u00edr\u00e1me my, jestli s&nbsp;n\u00edm chceme spolupracovat, ne\u017e \u017ee bychom brali ka\u017edou popt\u00e1vku, to v&nbsp;\u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b. A&nbsp;to vn\u00edm\u00e1m jako jeden z&nbsp;nejv\u011bt\u0161\u00edch posun\u016f, m\u016fj osobn\u00ed, \u017ee toho klienta si u\u017e opravdu vyb\u00edr\u00e1m j\u00e1, a&nbsp;m\u00e1m tam zase n\u011bjak\u00fd proces, n\u011bjak\u00e1 krit\u00e9ria a&nbsp;parametry, kter\u00e9 jsem postupn\u011b nabyl, a&nbsp;toho klienta si n\u011bjak\u00fdm zp\u016fsobem ohodnocuji a&nbsp;zji\u0161\u0165uji jeho potenci\u00e1l a&nbsp;podle toho s&nbsp;n\u00edm bu\u010f spolupracujeme, nebo ne.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Co je nejt\u011b\u017e\u0161\u00ed p\u0159i z\u00edsk\u00e1v\u00e1n\u00ed klienta a&nbsp;za\u010d\u00e1tku spolupr\u00e1ce?<\/h3>\n\n\n\n<p>Asi abychom si sedli. To je pro m\u011b i&nbsp;to nejv\u011bt\u0161\u00ed&#8230; Moje zku\u0161enost je, \u017ee i&nbsp;ten klient roste, i&nbsp;t\u011bmi v\u011bdomostmi, spousta z&nbsp;nich ty v\u011bdomosti na za\u010d\u00e1tku nem\u00e1, ani v&nbsp;tom online marketingu, prost\u011b nev\u011bd\u00ed, co maj\u00ed d\u011blat, tak\u017ee i&nbsp;oni rostou, tak\u017ee u\u017e tam pro n\u011b nen\u00ed d\u016fle\u017eit\u00e9 ta jeho znalost, ale to, abychom si sedli sp\u00ed\u0161 jako lidi, chemicky. Abychom byli nalad\u011bni na stejnou notu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zvy\u0161uje se vzd\u011blanost klient\u016f? Jsou zku\u0161en\u011bj\u0161\u00ed v&nbsp;online marketingu v\u00edce ne\u017e tomu bylo d\u0159\u00edve?<\/h3>\n\n\n\n<p>Nejsem schopen na tohle asi \u00fapln\u011b odpov\u011bd\u011bt. Sna\u017e\u00edm se samoz\u0159ejm\u011b ty klienty vyb\u00edzet k&nbsp;tomu, tak\u017ee ur\u010dit\u011b je tam aktivn\u00ed prvek pr\u00e1ce ode mn\u011b, \u017ee jim pos\u00edl\u00e1m i&nbsp;\u010dl\u00e1nky a&nbsp;takov\u00e9 v\u011bci, sna\u017e\u00edm se je motivovat k&nbsp;tomu, aby se u\u010dili a&nbsp;zji\u0161\u0165ovali nov\u00e9 informace, ale mo\u017en\u00e1 i&nbsp;ten trh k&nbsp;tomu hodn\u011b sp\u011bje, je to dostupn\u011bj\u0161\u00ed, spousta v\u011bc\u00ed je dnes online, m\u016f\u017eou ti lid\u00e9 nakouk\u00e1vat videa, nemusej\u00ed vylo\u017een\u011b nikam jezdit, tak\u017ee i&nbsp;ten trh tomu hodn\u011b p\u0159isp\u00edv\u00e1. Digitalizace celkov\u011b.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mluvil jsi o&nbsp;tom, \u017ee jsou to PPC, SEO, online digit\u00e1ln\u00ed marketingov\u00e9 slu\u017eby. Jak m\u00e1\u0161 designovanou tu slu\u017ebu, jak\u00fdm zp\u016fsobem jsi ji vytvo\u0159il, jsou to n\u011bjak\u00e9 bal\u00ed\u010dky nebo ad hoc konzultace? M\u011bnila se nab\u00eddka v&nbsp;\u010dase?<\/h3>\n\n\n\n<p>Nejzaj\u00edmav\u011bj\u0161\u00ed na tom je, jak se to v&nbsp;\u010dase m\u011bnilo. Na za\u010d\u00e1tku, t\u0159eba 7-8 let dozadu, j\u00e1 jsem d\u011blal &#8211; te\u010f zp\u011btn\u011b, kdy\u017e si nastav\u00edm zrcadlo &#8211; d\u011blal velkou chybu, \u017ee jsem tam nem\u011bl vylo\u017een\u011b vstupn\u00ed anal\u00fdzu, n\u011bjak\u00fd v\u011bt\u0161\u00ed vstupn\u00ed pohovor s&nbsp;klientem, rovnou jsme \u0161li na v\u011bc, rovnou se za\u010dala d\u011blat PPC, rovnou se za\u010daly nasazovat srovn\u00e1va\u010de zbo\u017e\u00ed apod. Dneska u\u017e ne\u017e se v\u016fbec za\u010dnou PPC d\u011blat, tak tam jsou minim\u00e1ln\u011b 2-3 dny a&nbsp;pozn\u00e1n\u00ed businessu klienta, to si mysl\u00edm, \u017ee je velk\u00fd posun, aspo\u0148 pro m\u011b osobn\u011b, proto\u017ee je to i&nbsp;to nalad\u011bn\u00ed. Ten \u010dlov\u011bk pozn\u00e1 m\u011b, pozn\u00e1me my jeho. Je ur\u010dit\u011b dobr\u00e9 &#8211; a&nbsp;ten posun op\u011bt vid\u00edm &#8211; si proj\u00edt celkov\u011b tu firmu, i&nbsp;co se t\u00fd\u010de jak lid\u00ed u&nbsp;klienta, tak logistiky, skladu, balen\u00ed, zjistit si, jak\u00e9 maj\u00ed dodavatelsk\u00e9 vztahy, jak jsou siln\u00ed v&nbsp;logistice, kolik jsou schopni t\u011bch bal\u00edk\u016f v\u016fbec vyexpedovat. Tohle vn\u00edm\u00e1m jako velk\u00fd posun a&nbsp;na za\u010d\u00e1tku jsem to v&nbsp;tom designu, v&nbsp;t\u00e9 slu\u017eb\u011b, vlastn\u011b nem\u011bl, a&nbsp;pak vznikaj\u00ed podle m\u011b i&nbsp;takov\u00e9 ty nep\u0159\u00edjemn\u00e9 v\u011bci, \u017ee se za\u010dne n\u011bco d\u011blat, a&nbsp;najednou se zjist\u00ed &#8211; bu\u010f my nebo i&nbsp;ten klient &#8211; \u017ee on nen\u00ed schopen ani vychyst\u00e1vat tolik t\u011bch bal\u00edk\u016f a&nbsp;\u017ee tam ten budget takov\u00fd nebude, proto\u017ee on ho nechce. Tak\u017ee to bych vn\u00edmal i&nbsp;jako juniorskou chybu na za\u010d\u00e1tku. Te\u010f u\u017e je tam na to tlak, m\u00e1me i&nbsp;sepsan\u00fd n\u011bkolikastr\u00e1nkov\u00fd dokument o&nbsp;t\u00e9 firm\u011b.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak m\u00e1\u0161 nacen\u011bn\u00e9 ve sv\u00e9 nab\u00eddce sezn\u00e1men\u00ed s&nbsp;oborem klienta?<\/h3>\n\n\n\n<p>Je to placen\u00e1 slu\u017eba. Je to man-day. Opravdu sezen\u00ed u&nbsp;stolu nebo v&nbsp;t\u00e9 firm\u011b, nejenom sezen\u00ed, ale nav\u0161t\u00edven\u00ed t\u00e9 firmy, dotazn\u00edk nebo sp\u00ed\u0161 strukturovan\u00e9 ot\u00e1zky, kde je n\u011bjak\u00e1 osnova, j\u00e1 se sna\u017e\u00edm toho klienta vyzpov\u00eddat. Ono to velmi \u010dasto hodn\u011b ute\u010de, proto\u017ee se ty strany rozpov\u00eddaj\u00ed, ale j\u00e1 to nevn\u00edm\u00e1m jako vylo\u017een\u011b n\u011bjakou chybu, prost\u011b ten klient za\u010dne mluvit a&nbsp;j\u00e1 se sna\u017e\u00edm do toho dotazn\u00edku dopisovat ty my\u0161lenky a&nbsp;pozn\u00e1mky. Pak je n\u011bjak\u00e9 zpracov\u00e1n\u00ed toho workshopu, n\u011bjak\u00fd z\u00e1pis, a&nbsp;kdy\u017e je pot\u0159eba, tak se sejdeme znova. Toto je jako podklad, kter\u00fd pak pou\u017eijeme&nbsp; a&nbsp;vrac\u00edme se k&nbsp;n\u011bmu a&nbsp;slou\u017e\u00ed i&nbsp;pro PPC\u010dka\u0159e a&nbsp;dal\u0161\u00ed lidi v&nbsp;t\u00fdmu, kte\u0159\u00ed ho na\u010d\u00edtaj\u00ed. Proto\u017ee oni nemaj\u00ed \u0161anci nas\u00e1t tu atmosf\u00e9ru ve firm\u011b.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak\u00fd je dal\u0161\u00ed pr\u016fb\u011bh na za\u010d\u00e1tku domluven\u00e9 spolupr\u00e1ce s&nbsp;klientem? Je to op\u011bt n\u011bjak\u00fd proces?<\/h3>\n\n\n\n<p>V&nbsp;podstat\u011b po tomhle p\u0159ijde &#8211; j\u00e1 tomu \u0159\u00edk\u00e1m start nab\u00eddka &#8211; je to nab\u00eddka, kde se sna\u017e\u00edme odhadnout, co je pro toho klienta v&nbsp;dan\u00fd okam\u017eik nejlep\u0161\u00ed, ka\u017ed\u00fd to naz\u00fdv\u00e1 jinak. Nen\u00ed to je\u0161t\u011b zpr\u00e1va PPC, to v\u016fbec ne, je to to nastartov\u00e1n\u00ed, tak\u017ee u&nbsp;ka\u017ed\u00e9ho klienta to m\u016f\u017ee b\u00fdt trochu jinak. Velmi \u010dasto tam je doporu\u010dovan\u00e1 minim\u00e1ln\u011b n\u011bjak\u00e1 odleh\u010den\u00e1 anal\u00fdza kl\u00ed\u010dov\u00fdch slov, to je velmi \u010dast\u00fd dal\u0161\u00ed krok. Ty firmy to nemaj\u00ed, netvrd\u00edm, \u017ee je to nutn\u00e9 \u00fapln\u011b v&nbsp;t\u00e9to f\u00e1zi d\u011blat n\u011bjakou ob\u0159\u00ed anal\u00fdzu kl\u00ed\u010dov\u00fdch slov za des\u00edtky tis\u00edc, to si osobn\u011b nemysl\u00edm, mysl\u00edm, \u017ee sta\u010d\u00ed klidn\u011b i&nbsp;ta odleh\u010den\u00e1, aby ten klient pochopil v\u016fbec n\u011bjak\u00e9 z\u00e1kladn\u00ed pojmy, co je to leanding page, pro\u010d se to m\u00e1 d\u011blat, pro\u010d si m\u00e1 na eshopu ud\u011blat parametrick\u00e9 filtry, kter\u00e9 t\u0159eba do t\u00e9 doby nem\u011bl, pro\u010d m\u00e1 vlastn\u011b v\u016fbec vytv\u00e1\u0159it ty leanding page a&nbsp;\u017ee je i&nbsp;pro pot\u0159ebu efektivity t\u00e9 reklamy pot\u0159eba ty c\u00edlov\u00e9 str\u00e1nky m\u00edt. Tak\u017ee velmi \u010dasto je tam anal\u00fdza kl\u00ed\u010dov\u00fdch slov, velmi \u010dasto je tam n\u011bjak\u00fd audit, jestli m\u00e1 v\u016fbec v&nbsp;tom portfoliu v\u0161echny marketingov\u00e9 kan\u00e1ly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zam\u011b\u0159ujete se prim\u00e1rn\u011b na eshopy?<\/h3>\n\n\n\n<p>Ano, v&nbsp;tento okam\u017eik se v&nbsp;z\u00e1sad\u011b soust\u0159ed\u00edme hlavn\u011b na eshopy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Co je nejt\u011b\u017e\u0161\u00ed na nadesignov\u00e1n\u00ed slu\u017eeb pro klienty?<\/h3>\n\n\n\n<p>Zjistit jejich pot\u0159eby. To je to nejt\u011b\u017e\u0161\u00ed. Zjistit pot\u0159eby klienta, proto\u017ee i&nbsp;my marke\u0165\u00e1ci m\u00e1me velmi \u010dasto pot\u0159ebu jim nutit spoustu v\u011bc\u00ed a&nbsp;oni je ve skute\u010dnosti t\u0159eba nepot\u0159ebuj\u00ed. Tak\u017ee kdy\u017e se na to pod\u00edv\u00e1me z&nbsp;nadhledu, kdy\u017e se \u010dlov\u011bk bav\u00ed s&nbsp;majiteli firem, tak najednou pro n\u011bj jsme jen mal\u00e9 kole\u010dko v&nbsp;tom cel\u00e9m soukol\u00ed businessu. My si jako marke\u0165\u00e1ci stra\u0161n\u011b mysl\u00edme, \u017ee to na\u0161e kole\u010dko je v\u011bt\u0161\u00ed ne\u017e jsou ta ostatn\u00ed kole\u010dka a&nbsp;ona to nen\u00ed pravda. Ono v\u011bt\u0161inou velmi \u010dasto ta bolest, nebo to je tedy moje zku\u0161enost, ta bolest je v&nbsp;logistice, v&nbsp;expedici, v&nbsp;automatizaci proces\u016f v&nbsp;t\u00e9 firm\u011b, a&nbsp;velmi \u010dasto sta\u010d\u00ed, aby ta firma zainvestovala do automatizace t\u0159eba objedn\u00e1vek, a&nbsp;najednou se t\u00e9 firm\u011b uvoln\u00ed p\u016fl pracovn\u00edho \u00favazku na to, aby n\u011bkdo mohl ps\u00e1t popisky k&nbsp;produkt\u016fm t\u0159eba. Te\u010f jsem to tedy zjednodu\u0161il. My tam p\u0159ijdeme, nastoup\u00edme, k\u0159i\u010d\u00edme anal\u00fdza kl\u00ed\u010dov\u00fdch slov, mus\u00ed\u0161 m\u00edt unik\u00e1tn\u00ed str\u00e1nky, te\u010f na n\u011b vybal\u00edme des\u00edtky, mo\u017en\u00e1 stovky hodin, a&nbsp;on to tam nem\u00e1 kdo d\u011blat. Z&nbsp;pohledu toho businessu jako takov\u00e9ho si \u010dlov\u011bk &#8211; kdy\u017e j\u00e1 se bav\u00edm s&nbsp;majiteli firem &#8211; tak je kolikr\u00e1t lep\u0161\u00ed investovat pen\u00edze t\u0159eba do automatizace objedn\u00e1vek, m\u011b tak napad\u00e1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak\u00e9 specialisty v&nbsp;agentu\u0159e m\u00e1te, jak\u00e9 maj\u00ed role?<\/h3>\n\n\n\n<p>T\u00edm, \u017ee n\u00e1s je m\u00e1lo na to, poskytovat ve\u0161ker\u00e9 slu\u017eby, tak mus\u00edme zastupovat v\u00edc t\u011bch rol\u00ed, tak\u017ee je tady ur\u010dit\u011b specialista na PPC, na srovn\u00e1va\u010de zbo\u017e\u00ed v&nbsp;jedn\u00e9 osob\u011b. J\u00e1 se vlastn\u011b star\u00e1m hlavn\u011b o&nbsp;SEO, o&nbsp;n\u011bjakou informa\u010dn\u00ed strukturu webu a&nbsp;o&nbsp;projektov\u00e9 \u0159\u00edzen\u00ed, plus to, co zbyde, to je takov\u00e1 klasika&#8230; pak p\u016fl \u00favazku je fakturantka plus asistentka, \u0159ekn\u011bme, ale hlavn\u011b vy\u0159izuje faktury. T\u0159et\u00ed \u00favazek je grafik, kod\u00e9r, kter\u00fd se dlouhodob\u011b star\u00e1, pokud je pot\u0159eba n\u011bjak\u00e1 kreativa do grafiky, tak d\u011bl\u00e1 bannery a&nbsp;k\u00f3duje weby, kter\u00e9 n\u00e1m zbyly historicky. Co ur\u010dit\u011b ned\u011bl\u00e1me, je Facebook, nebo resp. soci\u00e1ln\u00ed s\u00edt\u011b, to se ani nesna\u017e\u00edme, co ur\u010dit\u011b ned\u011bl\u00e1me, je copywriting a&nbsp;tyhle v\u011bci, kde je za m\u011b aspo\u0148 pot\u0159eba opravdu &#8230; \u017ee se to blb\u011b spojuje a&nbsp;mus\u00ed na to ten \u010dlov\u011bk m\u00edt znalost a&nbsp;skill, na ten copywriting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pokud jste mal\u00e1 agentura, tak nem\u00e1te probl\u00e9m s&nbsp;t\u00edm, \u017ee mezi sebou nemluv\u00ed odd\u011blen\u00ed. SEO s&nbsp;PPC?<\/h3>\n\n\n\n<p>Ne, tady to sp\u00ed\u0161 je a\u017e pr\u00e1v\u011b moc, \u010dlov\u011bk to m\u00e1 p\u0159es st\u016fl, tak\u017ee o&nbsp;tom klientovi ka\u017ed\u00fd den mluv\u00ed\u0161, tak\u017ee to nehroz\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">P\u0159ib\u00edr\u00e1te jednotky klient\u016f ro\u010dn\u011b. Nem\u00e1te tedy probl\u00e9m v&nbsp;tom, \u017ee specialista st\u00e1le p\u0159eskakuje z&nbsp;jednoho na druh\u00e9ho?<\/h3>\n\n\n\n<p>No, p\u0159ed V\u00e1noci mi to takhle \u00fapln\u011b nep\u0159ijde, ono i&nbsp;t\u011bch t\u0159eba 10 klient\u016f sta\u010d\u00ed, \u017ee mus\u00ed\u0161 \u0159e\u0161it sice stejnou v\u011bc, ale p\u0159es r\u016fzn\u00e9 projekty, a&nbsp;to je asi dal\u0161\u00ed, kde si mysl\u00edm, \u017ee jsem osobn\u011b pokro\u010dil. D\u0159\u00edv mi to tak nep\u0159i\u0161lo, t\u011bch klient\u016f jsme m\u011bli v\u00edce a&nbsp;m\u011bli jsme men\u0161\u00ed, a&nbsp;nejde to. Za m\u011b i&nbsp;3-4 klienti je u\u017e vlastn\u011b hodn\u011b n\u00e1ro\u010dn\u00e9, kdy\u017e to vezmu jako projekty. To m\u00e1\u0161 des\u00edtky hodin, to ti to nem\u016f\u017ee d\u00e1vat a&nbsp;nem\u016f\u017ee ti to d\u00e1vat ment\u00e1ln\u00ed kapacita n\u011bjak\u00e1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Co je nejt\u011b\u017e\u0161\u00ed na doru\u010dov\u00e1n\u00ed v\u00fdsledk\u016f pro klienta?<\/h3>\n\n\n\n<p>Mysl\u00edm si asi klientovi dob\u0159e p\u0159edat to, pro\u010d se to d\u011blalo, pro\u010d to pot\u0159ebuje, pro\u010d to bude pot\u0159ebovat p\u0159\u00ed\u0161t\u011b.&nbsp; U&nbsp;n\u011bkter\u00fdch klient\u016f je to fajn, proto\u017ee se to prom\u00edt\u00e1 na pen\u011bz\u00edch, t\u00edm, jak jsou u&nbsp;n\u00e1s dlouhodob\u011b a&nbsp;rostou jim tr\u017eby i&nbsp;meziro\u010dn\u011b, tam je to fajn, d\u016fv\u011bra je tam nastaven\u00e1 tak vysoko, \u017ee co doporu\u010d\u00edme, to se d\u011bl\u00e1, kdy\u017e to \u0159eknu takhle, ale u&nbsp;t\u011bch nov\u00fdch je to samoz\u0159ejm\u011b probl\u00e9m. Proto\u017ee i&nbsp;ta start nab\u00eddka tam vezme des\u00edtky hodin, pomalu stovky hodin pr\u00e1ce, tak\u017ee tam ta investice mus\u00ed pro toho klienta b\u00fdt, a&nbsp;ty v\u00fdsledky se doru\u010duj\u00ed minim\u00e1ln\u011b v&nbsp;SEO a\u017e za n\u011bjak\u00fd \u010das, proto si mysl\u00edm, \u017ee i&nbsp;je dobr\u00e1 ta synergie a&nbsp;ta kombinace srovn\u00e1va\u010d\u016f zbo\u017e\u00ed, PPC a&nbsp;SEO, proto\u017ee se na za\u010d\u00e1tku, kdy\u017e se spou\u0161t\u00ed eshop, nastav\u00ed srovn\u00e1va\u010de zbo\u017e\u00ed,, dynamick\u00fd remarketing a&nbsp;ono to okam\u017eit\u011b za\u010dne n\u011bco d\u011blat.<\/p>\n\n\n\n<p>Okam\u017eit\u011b je vid\u011bt, jestli ty tr\u017eby jsou, nejsou, jestli se to o\u010dek\u00e1v\u00e1n\u00ed pln\u00ed, nepln\u00ed. U&nbsp;t\u00e9 start nab\u00eddky, jak jsem \u0159\u00edkal, \u017ee je tam n\u011bjak\u00e1 anal\u00fdza kl\u00ed\u010dov\u00fdch slov, tak tam se d\u00e1 n\u011bjak\u00fdm zp\u016fsobem odhadovat i&nbsp;trh, ten, kdo to d\u011bl\u00e1, tak jak se to d\u011blat m\u00e1, tak je schopen odhadovat objem hledanosti, dop\u0159edu predikovat aspo\u0148 tro\u0161ku, jestli ten business jako takov\u00fd bude \u00fasp\u011b\u0161n\u00fd nebo nebude, jestli to m\u00e1\/nem\u00e1 smysl.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak d\u011bl\u00e1te sv\u00e9 klienty spokojen? Kdy je klient nespokojen\u00fd a&nbsp;jak\u00e9 jsou d\u016fvody, pro\u010d od v\u00e1s odch\u00e1z\u00ed?<\/h3>\n\n\n\n<p>Asi si mysl\u00edm, kdy\u017e nev\u011bd\u00ed, za co plat\u00ed, a&nbsp;nen\u00ed doru\u010dovan\u00fd ten v\u00fdsledek. V&nbsp;okam\u017eiku, kdy se tomu klientovi da\u0159\u00ed, on ani nemus\u00ed v\u011bd\u011bt moc, co se d\u011bl\u00e1. On to zas tak ne\u0159e\u0161\u00ed, pokud mu pen\u00edze na \u00fa\u010dtu p\u0159ib\u00fdvaj\u00ed, tak se nep\u00edd\u00ed. To je m\u016fj n\u00e1zor. Ale ta komunikace a&nbsp;to &#8222;obhajov\u00e1n\u00ed&#8220; t\u00e9 pr\u00e1ce, to vysv\u011btlov\u00e1n\u00ed a&nbsp;to doru\u010dov\u00e1n\u00ed a&nbsp;pro\u010d se to d\u011bl\u00e1, se za\u010dalo podle m\u011b vypl\u00e1cet i&nbsp;tento rok, kdy n\u011bkte\u0159\u00ed klienti asi za\u010dali \u0161krtat. My jsme to nap\u0159.&nbsp;nepoc\u00edtili, my jsme a\u017e te\u010f v&nbsp;prosinci 2020 v&nbsp;druh\u00e9 vln\u011b covidu ztratili prvn\u00edho klienta a&nbsp;je\u0161t\u011b hodn\u011b mal\u00e9ho, a&nbsp;to je\u0161t\u011b z&nbsp;logiky v\u011bci, proto\u017ee holt d\u011bl\u00e1 sauny a&nbsp;velk\u00e9 v\u011bci do hotel\u016f, tak\u017ee ho to postihlo a\u017e takhle dlouho. Ale jinak nikdo n\u00e1m ani nijak v\u00fdrazn\u011b nese\u0161krt\u00e1val ani na\u0161i pr\u00e1ci, ani budgety, a&nbsp;to je podle m\u011b d\u00edky tomu dlouholet\u00e9mu vysv\u011btlov\u00e1n\u00ed, pro\u010d se co d\u011bl\u00e1, a&nbsp;pro\u010d to pot\u0159ebuj\u00ed. Tak\u017ee ti klienti podle m\u011b odch\u00e1zej\u00ed, kdy\u017e ned\u016fv\u011b\u0159uj\u00ed, a&nbsp;to je v\u011bt\u0161inou komunikac\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zaj\u00edmaj\u00ed se klienti o&nbsp;to, co d\u011bl\u00e1te? Zaj\u00edmaj\u00ed se o&nbsp;v\u00fdsledky?<\/h3>\n\n\n\n<p>R\u00e1d bych \u0159ekl, \u017ee je to zaj\u00edm\u00e1, ale moc je to nezaj\u00edm\u00e1, co d\u011bl\u00e1me. Zaj\u00edm\u00e1 je ta efektivita a&nbsp;efektivnost. Jestli za ten po\u010det hodin d\u011bl\u00e1me dostate\u010dn\u00e9 v\u00fdstupy a&nbsp;pak ty pen\u00edze, jestli z&nbsp;toho jsou. Bohu\u017eel mus\u00edm uznat, \u017ee velk\u00e1 d\u0159ina je jim st\u00e1le vysv\u011btlovat, \u017ee je pot\u0159eba, aby byli vid\u011bt na v\u00edce kl\u00ed\u010dov\u00fdch slov, ne\u017e na jedno, ne\u017e kter\u00e9 oni si mysl\u00ed, to je bestseller, nekone\u010dn\u00fd evergreen, ale nezaj\u00edm\u00e1 je, co vylo\u017een\u011b d\u011bl\u00e1me. My se sna\u017e\u00edme jim ukazovat, kde v\u0161ude jsou vid\u011bt v&nbsp;t\u00e9 reklam\u011b, vyhled\u00e1vac\u00ed s\u00ed\u0165, obsahov\u00e1 s\u00ed\u0165, atd., ale nezaj\u00edm\u00e1 je to, up\u0159\u00edmn\u011b.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak \u0159e\u0161\u00edte reportingy? Pos\u00edl\u00e1te p\u0159edp\u0159ipraven\u00e9 dokumenty nebo kolik d\u00e1v\u00e1te \u010dasu vyroben\u00ed toho reportu?<\/h3>\n\n\n\n<p>Taky se to zm\u011bnilo. 5-6 let dozadu &#8211; a&nbsp;t\u00edmto d\u011bkuji Adamovi Jur\u00e1kovi, kter\u00fd uvolnil KPI report, ten my jsme p\u0159evzali, a&nbsp;dalo n\u00e1m dost \u010dasu upravovat, psali jsme tam n\u011bjak\u00e9 textov\u00e9 v\u011bci apod., ten report m\u011bl 8 &#8211; 10 str\u00e1nek. Dr\u017eeli jsme ho dlouho, tak 3 roky, mysl\u00edm, ale ti klienti to necht\u011bli, necht\u011bj\u00ed to. Dnes jim sta\u010d\u00ed relativn\u011b jednoduch\u00fd report v&nbsp;Google Data Studiu , kter\u00fd je napojen\u00fd na GA, a&nbsp;sta\u010d\u00ed jim to uji\u0161t\u011bn\u00ed toho v\u00fdsledku na jejich \u00fa\u010dtu, kdy\u017e to tak \u0159eknu. Moc je nezaj\u00edm\u00e1, jak my to d\u011bl\u00e1me.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Je to d\u00e1no velikost\u00ed klienta? V\u011bt\u0161\u00ed to zaj\u00edm\u00e1 v\u00edce a&nbsp;men\u0161\u00ed m\u00e9n\u011b?<\/h3>\n\n\n\n<p>Mysl\u00edm, \u017ee je to p\u0159esn\u011b obr\u00e1cen\u011b. \u010c\u00edm men\u0161\u00ed klient, t\u00edm ho to zaj\u00edm\u00e1 v\u00edc. A&nbsp;\u010d\u00edm v\u011bt\u0161\u00ed klient, t\u00edm ho to zaj\u00edm\u00e1 m\u00e9n\u011b a&nbsp;je to o&nbsp;d\u016fv\u011b\u0159e a&nbsp;o&nbsp;kompetenci. S&nbsp;v\u011bt\u0161\u00edmi klienty dost\u00e1v\u00e1m v\u00fdrazn\u011b v\u011bt\u0161\u00ed kompetenci k&nbsp;nakl\u00e1d\u00e1n\u00ed s&nbsp;rozpo\u010dtem, co se navrhuje, to se schvaluje. M\u00e1lo se toho \u0161krt\u00e1. \u010c\u00edm men\u0161\u00ed klient, t\u00edm je to hor\u0161\u00ed a&nbsp;je tam sp\u00ed\u0161 pot\u0159eba t\u00e9 obhajoby a&nbsp;zd\u016fvod\u0148ov\u00e1n\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vykazujete hodiny, m\u011b\u0159\u00edte si \u010das? Vyhodnocujete n\u011bjak vnit\u0159n\u00ed produktivitu?<\/h3>\n\n\n\n<p>Ano, je to typick\u00fd time tracking, m\u011b\u0159\u00edme vylo\u017een\u011b ka\u017edou minutu. Co se t\u00fd\u010de slu\u017eeb a&nbsp;produkt\u016f, tak 80 &#8211; 85% tr\u017eeb je opravdu time tracking, p\u0159\u00edmo nam\u011b\u0159en\u00fd \u010das. Z&nbsp;pohledu agentury to \u00fapln\u011b ide\u00e1ln\u00ed samoz\u0159ejm\u011b nen\u00ed, tam jsou lep\u0161\u00ed slu\u017eby, produkty jako takov\u00e9, kde se d\u00e1 n\u011bco schovat apod.. Produkt\u016f my zas tolik nem\u00e1me, jako \u017ee bychom m\u011bli t\u0159eba PPC audit jako takov\u00fd. Sna\u017e\u00edme se to zav\u00e1d\u011bt, ale je to zase hodn\u011b spojen\u00e9 s&nbsp;nov\u00fdmi klienty, \u017ee mi to \u00fapln\u011b nepot\u0159ebujeme, nen\u00ed to to, na \u010dem mn\u011b \u00fapln\u011b z\u00e1le\u017e\u00ed, j\u00e1 jsem rad\u0161i pro ty klienty, co u\u017e m\u00e1me, tak aby tam byla ta d\u016fv\u011bra a&nbsp;stabilita, aby z\u016fstali. A&nbsp;t\u011bm ten time tracking vyhovuje. Kdy\u017e se jim nepozd\u00e1v\u00e1 fakturace, tak se zavol\u00e1. Zavolaj\u00ed 2 lidi za rok.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak si tedy udr\u017eet klienta spokojen\u00e9ho?<\/h3>\n\n\n\n<p>Z&nbsp;na\u0161\u00ed strany, kterou m\u016f\u017eeme hodn\u011b ovlivnit, je komunikace, a&nbsp;jinak je to to doru\u010dov\u00e1n\u00ed v\u00fdsledku, a&nbsp;to znamen\u00e1, \u017ee mu kampan\u011b vyd\u011bl\u00e1vaj\u00ed pen\u00edze. Z&nbsp;na\u0161\u00ed strany, to co ovliv\u0148ujeme, je komunikace. Napad\u00e1 m\u011b tady &#8211; nasadili jsme p\u0159edloni Freelo, tak\u017ee p\u0159edt\u00edm ne \u017ee bychom nepou\u017e\u00edvali nic, ale pou\u017e\u00edvali jsme n\u011bco, kde nebyl klient p\u0159\u00edmo vta\u017een\u00fd do komunikace, tak\u017ee dva roky dozadu n\u00e1m hodn\u011b Freelo, hodn\u011b n\u00e1m pomohly sd\u00edlen\u00e9 dokumenty na Google drive, p\u0159es koment\u00e1\u0159e, kde se sna\u017e\u00edme klienty opravdu hodn\u011b vtahovat, i&nbsp;n\u00e1siln\u011b v&nbsp;podstat\u011b, nut\u00edme je, aby byli sou\u010dinn\u00ed. Aby se spolupod\u00edleli na tom v\u00fdsledku. Aby to nebylo jen, \u017ee n\u00e1m daj\u00ed pen\u00edze, p\u0159ijde faktura, kterou oni zaplat\u00ed. \u00dapln\u011b to nejde, ale sna\u017e\u00edme se.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mluv\u00ed specialist\u00e9 p\u0159\u00edmo s&nbsp;klientem? Klient je zn\u00e1, t\u0159eba i&nbsp;osobn\u011b?<\/h3>\n\n\n\n<p>Ano, a&nbsp;vlastn\u011b mi na tom i&nbsp;z\u00e1le\u017e\u00ed. Z\u00e1le\u017e\u00ed mi hodn\u011b na tom, kdy\u017e i&nbsp;n\u011bkdo n\u011bco odvede, aby se dostala i&nbsp;ta pochvala p\u0159\u00edmo tomu \u010dlov\u011bku, tak\u017ee jsem zast\u00e1ncem toho, aby to byla komunikace 1:1, klient n\u011bco chce &#8211; m\u00e1 k&nbsp;ruce specialistu. Nejde to vylo\u017een\u011b p\u0159es accounta, p\u0159es projek\u0165\u00e1ka, \u0159\u00edkejme tomu jakkoliv, ale ten projek\u0165\u00e1k by o&nbsp;tom m\u011bl v\u011bd\u011bt, tak\u017ee jsou pot\u0159eba porady. M\u00e1me n\u011bco, \u010demu \u0159\u00edk\u00e1me projektov\u00fd den\u00edk, co\u017e je sd\u00edlen\u00fd dokument na Google drive, zapisuj\u00ed se sch\u016fzky, zapisuj\u00ed se i&nbsp;v\u011bt\u0161\u00ed telefonick\u00e9 hovory, tak\u017ee se m\u016f\u017eu kdykoliv pod\u00edvat, co specialista \u0159e\u0161il. V\u0161echno n\u00e1m to \u0159e\u0161\u00ed i&nbsp;to Freelo, je to zaznamenan\u00e9 v&nbsp;jednotliv\u00fdch ticketech, a&nbsp;to funguje. M\u00e1m m\u00e9n\u011b pr\u00e1ce, to je dal\u0161\u00ed v\u011bc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">M\u00e1\u0161 fluktuaci u&nbsp;zam\u011bstnanc\u016f? Nab\u00edr\u00e1\u0161 nov\u00e9? Jak je to pro t\u011b\u017ek\u00e9?<\/h3>\n\n\n\n<p>Ne, neto\u010d\u00ed se. Nenab\u00edr\u00e1me nov\u00e9. Nem\u00e1me ani tu zku\u0161enost moc. Ten rok 2013 &#8211; 2015 se tu n\u011bkolik lid\u00ed oto\u010dilo&#8230; v\u011b\u0159\u00edm, \u017ee sehnat dobr\u00e9ho zam\u011bstnance je velmi t\u011b\u017ek\u00e9, nez\u00e1vid\u00edm to velk\u00fdm agentur\u00e1m, tu fluktuaci, to mus\u00ed b\u00fdt hrozn\u00e9, stresuj\u00edc\u00ed hodn\u011b. Mysl\u00edm si, \u017ee ta loajalita je dneska stra\u0161n\u011b d\u016fle\u017eit\u00e1, i&nbsp;ta dlouhodobost toho zam\u011bstnance ve firm\u011b. P\u0159\u00ed\u0161t\u00ed rok asi budeme muset, jestli to takhle p\u016fjde jako tento rok, se po n\u011bkom poohl\u00e9dnout, ale nev\u00edm, kde bude sh\u00e1n\u011bt, zvl\u00e1\u0161\u0165 tady na mal\u00e9m m\u011bst\u011b, jako je tady, co my jsme.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak si udr\u017eet zam\u011bstnance uvnit\u0159 firmy. Aby byl loaj\u00e1ln\u00ed, spokojen\u00fd, vydr\u017eel od roku 2015?<\/h3>\n\n\n\n<p>Co je nejt\u011b\u017e\u0161\u00ed&#8230; to se zeptat jich asi. Ale mo\u017en\u00e1 je to v&nbsp;uvozovk\u00e1ch ta pochvala, to, \u017ee vid\u00ed v\u00fdsledek sv\u00e9 pr\u00e1ce, \u017ee vid\u00ed v\u00fdsledek i&nbsp;v&nbsp;t\u011bch tr\u017eb\u00e1ch klienta, a&nbsp;ten sv\u016fj dopad &#8211; \u017ee to nastaven\u00ed jejich kampan\u00ed m\u00e1 ten p\u0159\u00ednos. To je snad d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e pen\u00edze, podle m\u011b, nebo ne\u017e k\u00e1vovar, nebo fotb\u00e1lek nebo j\u00e1 nev\u00edm, jak\u00e9 jsou r\u016fzn\u00e9 benefity, my v\u016fbec nic takov\u00e9ho nevedeme.<\/p>\n\n\n\n<p>V\u010dera jsem doru\u010dil, co jeden m\u016fj spolupracovn\u00edk d\u011blal, pro klienta, a&nbsp;je to hezk\u00fd se koukat na to, kdy\u017e j\u00e1 to \u010dlov\u011bku d\u00e1m a&nbsp;po\u0161lu mu tu zpr\u00e1vu od klienta, \u017ee se to opravdu povedlo, tak si mysl\u00edm, \u017ee to je ta nejv\u011bt\u0161\u00ed odm\u011bna.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak hl\u00edd\u00e1te v&nbsp;agentu\u0159e finance, cashflow?<\/h3>\n\n\n\n<p>Cashflow forecast beru velmi v\u00e1\u017en\u011b v&nbsp;podstat\u011b od za\u010d\u00e1tku podnik\u00e1n\u00ed. Pro m\u011b je to velk\u00e1 excelov\u00e1 tabulka, kde u\u017e v&nbsp;tenhle okam\u017eik m\u00e1m napl\u00e1novan\u00fd rok 2021, odhady p\u0159\u00edjm\u016f za jednotliv\u00e9 klienty, za jednotliv\u00e9 slu\u017eby, proto\u017ee je\u0161t\u011b dr\u017e\u00edme webhosting, implementa\u010dn\u00ed podporu pro weby a&nbsp;pod., jsou tam p\u0159edpokl\u00e1dan\u00e9 v\u00fddaje, kter\u00e9 p\u0159ijdou, tak\u017ee velmi v\u00e1\u017en\u011b, a&nbsp;mysl\u00edm si, \u017ee velmi sofistikovan\u011b a&nbsp;do detail\u016f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Da\u0159\u00ed se ti pak napl\u0148ovat ty forecasty, kter\u00e9 si v&nbsp;tom excelu nakresl\u00ed\u0161?<\/h3>\n\n\n\n<p>Na\u0161t\u011bst\u00ed posledn\u00ed dva roky se n\u00e1m da\u0159\u00ed natolik, \u017ee to naskakuje samo. Nem\u00e1m pr\u00e1v\u011b probl\u00e9m a&nbsp;nem\u00e1m pot\u0159ebu tla\u010dit a&nbsp;sh\u00e1n\u011bt nov\u00e9 klienty apod., v\u017edycky je tam odhad v&nbsp;tr\u017eb\u00e1ch r\u016fstu 20% cel\u00e9 firmy, to se te\u010f p\u011bkn\u011b povedlo, a&nbsp;i&nbsp;v\u00edc, tak\u017ee dodr\u017euje se, ale je to i&nbsp;d\u00edky tomu, \u017ee si sedly ty procesy, kter\u00e9 se dlouho nastavovaly, sedlo si to i&nbsp;mysl\u00edm d\u00edky zv\u00fd\u0161en\u00ed hodinov\u00e9 sazby, a&nbsp;p\u0159i\u0161li v\u011bt\u0161\u00ed klienti. Mo\u017en\u00e1 p\u0159i\u0161li pr\u00e1v\u011b d\u00edky tomu zprocesov\u00e1n\u00ed, mo\u017en\u00e1 d\u00edky zv\u00fd\u0161en\u00ed hodinovky, mo\u017en\u00e1 p\u0159i\u0161li a&nbsp;dr\u017e\u00edme si je i&nbsp;d\u00edky vstupn\u00edmu dokumentu, kde je vid\u011bt u\u017e od prvn\u00ed sch\u016fzky, \u017ee to vlastn\u011b pro klienta m\u00e1 budoucnost, kdy\u017e to tak \u0159eknu, proto\u017ee je tam v\u00fdrazn\u011b v\u00edc pl\u00e1nov\u00e1n\u00ed, ne\u017e bylo d\u0159\u00edv. U\u017e te\u010f \u0159e\u0161\u00edme s&nbsp;klienty pl\u00e1nov\u00e1n\u00ed jejich kampan\u00ed na cel\u00fd rok 2021, to taky d\u0159\u00edv \u00fapln\u011b nebylo, pl\u00e1novalo se na m\u011bs\u00edc, na t\u0159i. Dnes u\u017e je hrub\u00e9 pl\u00e1nov\u00e1n\u00ed u&nbsp;velk\u00fdch klient\u016f nebo u&nbsp;t\u011bch v\u011bt\u0161\u00edch na\u0161ich na cel\u00fd rok.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak si udr\u017eet ty dobr\u00e9 finance?<\/h3>\n\n\n\n<p>Udr\u017eet si ty klienty. M\u00e1me n\u011bjak\u00fdm zp\u016fsobem roz\u0161katulkovan\u00e9 podle tr\u017eeb. To p\u0159izn\u00e1m, ka\u017ed\u00e9mu se mus\u00ed \u010dlov\u011bk v\u011bnovat jinak, nen\u00ed to podle m\u011b, \u017ee klientovi, kter\u00fd m\u00e1 jednu hodinu pln\u011bn\u00ed za m\u011bs\u00edc, se \u010dlov\u011bk bude v\u011bnovat stejn\u011b, jako tomu, kter\u00fd m\u00e1 30 hodin za m\u011bs\u00edc. I&nbsp;na to je kladen d\u016fraz, \u017ee je to opravdu odd\u011blen\u00e9. Nem\u00e1m vlastn\u011b info &#8211; a&nbsp;te\u010f u\u017e bych ho m\u011bl &#8211; \u017ee by n\u011bkdo stopoval n\u011bjak spolupr\u00e1ci&#8230; je prosinec, tak\u017ee se to te\u010f komunikuje, zji\u0161\u0165uje se, jak to bude p\u0159\u00ed\u0161t\u00ed rok, i&nbsp;d\u00edky covidu, osobn\u011b vol\u00e1m a&nbsp;pt\u00e1m se, jak se to klient\u016f dotklo. Na\u0161t\u011bst\u00ed se to na\u0161ich klient\u016f \u00fapln\u011b nedotklo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak pl\u00e1nujete dal\u0161\u00ed rok? Mluvil jsi o&nbsp;r\u016fstu 20%. To jsou tv\u00e9 pl\u00e1ny? M\u00e1\u0161 dal\u0161\u00ed vize, kam d\u00e1l chce\u0161 agenturu WebPrezent dostat?<\/h3>\n\n\n\n<p>V&nbsp;z\u00e1sad\u011b asi chceme aspo\u0148 minim\u00e1ln\u011b sna\u017eit sehnat dal\u0161\u00edho jednoho dva lidi. Minim\u00e1ln\u011b jednoho, ale na jednoho \u010dlov\u011bka se tady mus\u00ed oto\u010dit 10 lid\u00ed, kdy\u017e to p\u0159e\u017eenu &#8211; mo\u017en\u00e1 to nep\u0159eh\u00e1n\u00edm. Tak\u017ee ur\u010dit\u011b v&nbsp;tomto sm\u011bru bychom se cht\u011bli rozr\u016fst. Ur\u010dit\u011b tr\u017eby do firmy, nebo obrat do firmy, to je jako ka\u017ed\u00fd rok, to kdyby si \u010dlov\u011bk nedal, tak nem\u00e1 co plnit, a&nbsp;te\u010f je ot\u00e1zkou, jak toho doc\u00edlit. Mo\u017en\u00e1 je to je\u0161t\u011b v\u011bt\u0161\u00ed efektivita a&nbsp;lep\u0161\u00ed vytvo\u0159en\u00ed v\u00edce klientsk\u00fdch hodin, nebo je to zv\u00fd\u0161en\u00ed hodinov\u00e9 sazby, to je dal\u0161\u00ed mo\u017enost n\u00e1r\u016fstu a&nbsp;napln\u011bn\u00ed toho c\u00edle. Asi se to mo\u017en\u00e1 i&nbsp;zkombinuje, v\u0161echny t\u0159i v\u011bci.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kam jde podle tebe cel\u00fd online marketing a&nbsp;digit\u00e1ln\u00ed agentury, freelance\u0159i, specialist\u00e9?<\/h3>\n\n\n\n<p>Mysl\u00edm si, \u017ee se to hodn\u011b p\u0159el\u00edv\u00e1 z&nbsp;t\u00e9 specializace do \u0161\u00ed\u0159ky. Je kladen v\u00fdrazn\u011b v\u011bt\u0161\u00ed n\u00e1rok, aby \u010dlov\u011bk znal v\u00edce v\u011bc\u00ed a&nbsp;m\u011bl v\u00fdrazn\u011b v\u011bt\u0161\u00ed p\u0159esah do jin\u00fdch specializac\u00ed. Bude to v\u00fdrazn\u011b v\u00edce o&nbsp;pokr\u00fdv\u00e1n\u00ed v\u00edce kan\u00e1l\u016f, to u\u017e mysl\u00edm, \u017ee je hodn\u011b vid\u011bt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">M\u00e1\u0161 tip na agentury, kter\u00e9 to d\u011blaj\u00ed nejl\u00e9pe?<\/h3>\n\n\n\n<p>D\u0159\u00edv to bylo jednodu\u0161\u0161\u00ed. Te\u010f ono to je hodn\u011b o&nbsp;marketingu. L\u00edb\u00ed se mi Taste, ale up\u0159\u00edmn\u011b j\u00e1 nezn\u00e1m jejich v\u00fdstupy, jakoby \u017e\u00e1dn\u00e9 z&nbsp;t\u011bch agentur, tak\u017ee nejsem \u00fapln\u011b schopen \u0159\u00edct, kter\u00e9 to d\u011blaj\u00ed dob\u0159e a&nbsp;kter\u00e9 \u0161patn\u011b.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kde se inspiruje\u0161?<\/h3>\n\n\n\n<p>Je to t\u0159eba ten Taste. Pak tak\u00e9 eVisions, ti hodn\u011b dob\u0159e komunikuj\u00ed.&nbsp;D\u00e1le Besteto a&nbsp;celkov\u011b Michal Jan\u00edk a&nbsp;Mergado. To proto, \u017ee v\u00edm, jak pracuj\u00ed. Kolega se hodn\u011b v\u011bnuje srovn\u00e1va\u010d\u016fm.<\/p>\n\n\n\n<p>Michal: Mockr\u00e1t d\u011bkuji. To byla posledn\u00ed ot\u00e1zka, d\u011bkuji za rozhovor a&nbsp;za tvoje post\u0159ehy. Douf\u00e1m, \u017ee se ti v&nbsp;roce 2021 bude da\u0159it aspo\u0148 tak dob\u0159e jako letos a&nbsp;je\u0161t\u011b l\u00e9pe.<\/p>\n\n\n\n<p>Petr: Nen\u00ed za co.<\/p>\n\n\n\n<p>Rozhovor vedl <a href=\"https:\/\/www.linkedin.com\/in\/krutis\/\">Michal Kruti\u0161<\/a> a&nbsp;byl nato\u010den v&nbsp;prosinci 2020.<\/p>\n\n\n\n<p>Petr je spolumajitel projektu MarketingMapy.<\/p>\n\n\n\n<p>S\u00e9rie rozhovor\u016f o&nbsp;\u0159\u00edzen\u00ed agentur:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.marketingmapy.com\/cs\/veronika-buresova-jak-ridi-agenturu-h1-cz\/\">Veronika Bure\u0161ov\u00e1, H1.cz<\/a><\/li><li>Petr Jir\u00e1nek, WebPrezent<\/li><li><a href=\"https:\/\/www.marketingmapy.com\/cs\/marketa-kabatova-jak-ridi-agenturu-ulab\/\">Mark\u00e9ta Kab\u00e1tov\u00e1, uLab<\/a><\/li><li><a href=\"https:\/\/www.marketingmapy.com\/cs\/jan-makovicka-jak-ridi-agenturu-taste\/\">Honza Makovi\u010dka, Taste<\/a><\/li><li><a href=\"https:\/\/www.marketingmapy.com\/cs\/honza-nedved-jak-ridi-agenturu-inizio\">Honza Nedv\u011bd, Inizio<\/a><\/li><li><a href=\"https:\/\/www.marketingmapy.com\/cs\/petr-vataha-jak-ridi-agenturu-ant-studio\/\">Petr Vataha, ANT studio<\/a><\/li><li><a href=\"https:\/\/www.marketingmapy.com\/cs\/jarda-vidim-jak-ridi-agenturu-evisions\/\">Jarda Vidim, eVisions<\/a><\/li><\/ul>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><style>.wp-block-kadence-spacer.kt-block-spacer-_9274ce-47 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-_9274ce-47 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_9274ce-47\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\" style=\"height:60px\"><hr class=\"kt-divider\" style=\"border-top-color:#eee;border-top-width:1px;width:80%;border-top-style:solid\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > #kt-info-box_c112d5-fe .kt-blocks-info-box-link-wrap{max-width:unset;}#kt-info-box_c112d5-fe .kt-blocks-info-box-link-wrap{border-color:#8ed1fc;border-top-width:5px;border-right-width:5px;border-bottom-width:5px;border-left-width:5px;background:#ffffff;padding-top:24px;padding-right:24px;padding-bottom:24px;padding-left:24px;margin-top:50px;}#kt-info-box_c112d5-fe .kt-blocks-info-box-link-wrap:hover{border-color:#8ed1fc;background:#ffffff;}#kt-info-box_c112d5-fe.wp-block-kadence-infobox{max-width:100%;}#kt-info-box_c112d5-fe .kadence-info-box-image-inner-intrisic-container{max-width:100px;}#kt-info-box_c112d5-fe .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:100%;width:1080px;height:0px;max-width:100%;}#kt-info-box_c112d5-fe .kadence-info-box-icon-container .kt-info-svg-icon, #kt-info-box_c112d5-fe .kt-info-svg-icon-flip, #kt-info-box_c112d5-fe .kt-blocks-info-box-number{font-size:50px;}#kt-info-box_c112d5-fe .kt-blocks-info-box-media{color:#444444;background:#ffffff;border-color:#eeeeee;border-top-width:5px;border-right-width:5px;border-bottom-width:5px;border-left-width:5px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}#kt-info-box_c112d5-fe .kt-blocks-info-box-media-container{margin-top:-75px;margin-right:0px;margin-bottom:20px;margin-left:0px;}#kt-info-box_c112d5-fe .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:#444444;background:#ffffff;border-color:#eeeeee;}#kt-info-box_c112d5-fe .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.wp-block-kadence-infobox#kt-info-box_c112d5-fe .kt-blocks-info-box-text{font-size:23px;}#kt-info-box_c112d5-fe .kt-blocks-info-box-learnmore{color:#ffffff;background:#0693e3;border-color:#555555;border-radius:5px;font-weight:bold;border-width:0px 0px 0px 0px;padding-top:8px;padding-right:15px;padding-bottom:10px;padding-left:15px;margin-top:15px;margin-right:0px;margin-bottom:15px;margin-left:0px;}#kt-info-box_c112d5-fe .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,#kt-info-box_c112d5-fe .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#00527c;border-color:#444444;}@media all and (max-width: 767px){#kt-info-box_c112d5-fe .kt-blocks-info-box-link-wrap{display:block;}#kt-info-box_c112d5-fe .kt-blocks-info-box-link-wrap .kt-blocks-info-box-media{display:inline-block;max-width:100%;}}<\/style>\n<div id=\"kt-info-box_c112d5-fe\" class=\"wp-block-kadence-infobox cta-blok-obrazek\"><a class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\" href=\"https:\/\/www.marketingmapy.com\/cs\/orchestrace-digitalni-agentury-premiovy-obsah-k-zakoupeni\/\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2022\/05\/ctverec.png\" alt=\"\" width=\"1080\" height=\"1080\" class=\"kt-info-box-image wp-image-5019\" srcset=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2022\/05\/ctverec.png 1080w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2022\/05\/ctverec-500x500.png 500w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2022\/05\/ctverec-1000x1000.png 1000w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2022\/05\/ctverec-300x300.png 300w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2022\/05\/ctverec-768x768.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\">U\u0161et\u0159ete \u010das a&nbsp;energii p\u0159i zakl\u00e1d\u00e1n\u00ed nebo r\u016fstu agentury. Z\u00edskejte kvalitn\u00ed pr\u00e9miov\u00fd obsah. Orchestrace agentury: celkem 26 \u010dl\u00e1nk\u016f s&nbsp;mnoha praktick\u00fdmi tipy, screenshoty, odkazy, vyj\u00e1d\u0159en\u00edm jin\u00fdch CEO a&nbsp;checklisty s&nbsp;t\u00e9maty, kter\u00e9 v&nbsp;agentu\u0159e \u0159e\u0161\u00edte. <\/p><div class=\"kt-blocks-info-box-learnmore-wrap\"><span class=\"kt-blocks-info-box-learnmore\">Jak koupit pr\u00e9miov\u00fd obsah<\/span><\/div><\/div><\/a><\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_a50032-71 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-_a50032-71 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_a50032-71\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\" style=\"height:60px\"><hr class=\"kt-divider\" style=\"border-top-color:#eee;border-top-width:1px;width:80%;border-top-style:solid\"\/><\/div><\/div>\n<\/div><\/div>\n","protected":false},"author":4,"featured_media":3385,"menu_order":34,"template":"","kategoriepremium":[64],"class_list":["post-3254","premium","type-premium","status-publish","has-post-thumbnail","hentry","kategoriepremium-rozhovory-ceo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Petr Jir\u00e1nek: Jak \u0159\u00edd\u00ed agenturu WebPrezent - Marketing Mapy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketingmapy.com\/cs\/petr-jiranek-jak-ridi-agenturu-webprezent\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Petr Jir\u00e1nek: Jak \u0159\u00edd\u00ed agenturu WebPrezent - Marketing Mapy\" \/>\n<meta property=\"og:description\" content=\"P\u0159epis rozhovoru: Petr Jir\u00e1nek, majitel WebPrezent \u0158ekni n\u00e1m n\u011bco o&nbsp;sv\u00e9 firm\u011b. 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