{"id":615,"date":"2018-10-01T15:38:26","date_gmt":"2018-10-01T13:38:26","guid":{"rendered":"https:\/\/www.marketingmapy.com\/?p=615"},"modified":"2019-07-16T08:46:00","modified_gmt":"2019-07-16T06:46:00","slug":"maturity-model-zralostni-modely","status":"publish","type":"post","link":"https:\/\/www.marketingmapy.com\/cs\/maturity-model-zralostni-modely\/","title":{"rendered":"Maturity model = zralostn\u00ed modely"},"content":{"rendered":"<p>Pro spr\u00e1vn\u00e9 pochopen\u00ed si nejprve vysv\u011btleme pojmy: model a&nbsp;zralost.<\/p>\n<p><!--more--><\/p>\n<h2>Model<\/h2>\n<p>Model slou\u017e\u00ed jako zjednodu\u0161en\u00fd obraz reality. Modelov\u00e1n\u00ed, pak slou\u017e\u00ed k\u00a0simulaci situac\u00ed, mo\u017en\u00e9ho v\u00fdvoje \u010di&nbsp;postupu. Jak model, tak modelov\u00e1n\u00ed umo\u017e\u0148uje d\u00edky zjednodu\u0161en\u00ed pochopit slo\u017eit\u011bj\u0161\u00ed realitu a&nbsp;dosp\u011bt k\u00a0rozkryt\u00ed mo\u017en\u00fdch \u0159e\u0161en\u00ed, d\u00edky simulaci.<\/p>\n<h2>Zralost<\/h2>\n<p>V na\u0161em pojet\u00ed bude zralost vn\u00edm\u00e1na jako v\u00fdvoj, postup.<\/p>\n<p><strong>Nezral\u00fd proces<\/strong><\/p>\n<ul>\n<li>nen\u00ed zdokumentov\u00e1n<\/li>\n<li>prov\u00e1d\u00edme ho nahodile, ad-hoc<\/li>\n<li>p\u0159i prov\u00e1d\u011bn\u00ed nev\u00edme dop\u0159edu kvalitativn\u00ed v\u00fdsledek<\/li>\n<li>v\u00fdstup nen\u00ed standardizov\u00e1n ani kvalitativn\u011b ani form\u00e1ln\u011b<\/li>\n<li>v\u00fdstup nen\u00ed a&nbsp;ani nejde (nen\u00ed dle \u010deho) kvantitativn\u011b ani kvalitativn\u011b m\u011b\u0159it<\/li>\n<\/ul>\n<p><strong>Zral\u00fd proces<\/strong><\/p>\n<ul>\n<li>je popsan\u00fd, zdokumentovan\u00fd<\/li>\n<li>postupy jsou opakovan\u011b vykon\u00e1v\u00e1ny na z\u00e1klad\u011b dokumentace<\/li>\n<li>proces m\u00e1 st\u00e1le stejn\u00fd kvalitativn\u00ed v\u00fdstup<\/li>\n<li>proces je neust\u00e1le pod kontrolou, zaznamen\u00e1vaj\u00ed se odchylky, proces se analyzuje a&nbsp;optimalizuje<\/li>\n<\/ul>\n<h2>K \u010demu tedy maturity model slou\u017e\u00ed?<\/h2>\n<p>K popis aktu\u00e1ln\u00edho stavu proces\u016f, a&nbsp;to v\u00a0r\u016fzn\u00fdch oblastech, v\u00a0na\u0161em p\u0159\u00edpad\u011b v\u00a0oblastech marketingu.<\/p>\n<p>Aby bylo mo\u017en\u00e9 standardizovat stav konkr\u00e9tn\u00edch proces\u016f je t\u0159eba nejprve konkr\u00e9tn\u00ed stavy nadefinovat. Definovat m\u016f\u017eeme:<\/p>\n<ul>\n<li>C\u00edle<\/li>\n<li>\u00dakoly (kter\u00e9 vedou ke spln\u011bn\u00ed c\u00edle)<\/li>\n<\/ul>\n<p><strong>Po ur\u010den\u00ed v\u00a0jak\u00e9m stavu se nach\u00e1z\u00edme, m\u016f\u017eeme teprve ur\u010dit dal\u0161\u00ed strategie a&nbsp;spr\u00e1vn\u011b rozd\u011blit ve\u0161ker\u00e9 zdroje v\u00a0\u010dase a&nbsp;s\u00a0jasnou prioritou.<\/strong><\/p>\n<h2>Stupn\u011b zralosti<\/h2>\n<p>M\u016f\u017eeme definovat 6 stup\u0148\u016f zralosti.<\/p>\n<ul>\n<li>0 \u2013 Neexistuje \u2013 v\u016fbec n\u00e1m nen\u00ed proces zn\u00e1m<\/li>\n<li>1 \u2013 Po\u010d\u00e1te\u010dn\u00ed (Initial) \u2013 proces vykon\u00e1v\u00e1me, ale nahodile, chaoticky, ad-hoc<\/li>\n<li>2 \u2013 \u0158\u00edzen\u00e1 (Managed) \u2013 proces pravideln\u011b \u0159\u00edzen\u011b vykon\u00e1v\u00e1me, nejsou ale pln\u011b ukotven\u00e9 a&nbsp;zdokumentovan\u00e9<\/li>\n<li>3 \u2013 Definovan\u00e1 (Defined) \u2013 procesy m\u00e1me pln\u011b nadefinovan\u00e9, popsan\u00e9, zdokumentovan\u00e9<\/li>\n<li>4 \u2013 Kvantitativn\u011b \u0159\u00edzen\u00e1 (Quantitatively managed) \u2013 p\u0159esn\u011b popsan\u00e9 procesy vyhodnocujeme a&nbsp;\u0159\u00edd\u00edme p\u0159es kvantitativn\u00ed ukazatele<\/li>\n<li>5 \u2013 Optimalizovan\u00e1 (Optimizing) \u2013 proces opakovan\u011b vylep\u0161uje, m\u00e1me pl\u00e1n inovac\u00ed<\/li>\n<\/ul>\n<p>V ka\u017ed\u00e9 oblasti je nutn\u00e9 plnit c\u00edle a&nbsp;\u00fakoly.<\/p>\n<h2>Stav c\u00edl\u016f a&nbsp;\u00fakol\u016f v\u00a0konkr\u00e9tn\u00ed oblasti<\/h2>\n<p>Jednotliv\u00e9 c\u00edle a&nbsp;\u00fakoly maj\u00ed sv\u016fj vlastn\u00ed stav, kter\u00fd m\u016f\u017eeme definovat jako:<\/p>\n<ul>\n<li>0 \u2013 Nevykon\u00e1v\u00e1me \u2013 ale m\u00e1me nadefinov\u00e1no, v\u00edme jak a&nbsp;co p\u0159esn\u011b ud\u011blat<\/li>\n<li>1 \u2013 Mak\u00e1me na tom \u2013 jsme v\u00a0ur\u010dit\u00e9m stavu vyhotoven\u00ed (vyj\u00e1d\u0159it m\u016f\u017eeme nap\u0159.&nbsp;procentu\u00e1ln\u00edm spln\u011bn\u00edm)<\/li>\n<li>2 \u2013 M\u00e1me hotovo \u2013 dokon\u010deno, zavedeno<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Pro spr\u00e1vn\u00e9 pochopen\u00ed si nejprve vysv\u011btleme pojmy: model a&nbsp;zralost.<\/p>\n","protected":false},"author":4,"featured_media":617,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clanky"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maturity model = zralostn\u00ed modely - Marketing Mapy<\/title>\n<meta name=\"description\" content=\"Pro spr\u00e1vn\u00e9 pochopen\u00ed si nejprve vysv\u011btleme pojmy: model a zralost. 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