{"id":2247,"date":"2019-10-21T09:24:25","date_gmt":"2019-10-21T07:24:25","guid":{"rendered":"https:\/\/www.marketingmapy.com\/?p=2247"},"modified":"2022-05-23T12:58:47","modified_gmt":"2022-05-23T10:58:47","slug":"jak-vybrat-seo-specialistu","status":"publish","type":"post","link":"https:\/\/www.marketingmapy.com\/cs\/jak-vybrat-seo-specialistu\/","title":{"rendered":"Jak vybrat SEO specialistu"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Najmut\u00ed extern\u00edho spolupracovn\u00edka s&nbsp;sebou v\u017edy nese riziko. Je d\u016fle\u017eit\u00e9 se ujistit, \u017ee s&nbsp;nov\u00fdm spolupracovn\u00edkem najdete spole\u010dnou \u0159e\u010d.<!--more--><br \/>\nJak\u00e9 triky, l\u017ei a&nbsp;v\u00fdmluvy nekvalitn\u00ed SEO konzultanti st\u00e1le zkou\u0161ej\u00ed jsme psali v&nbsp;\u010dl\u00e1nku\u00a0<\/span><a href=\"https:\/\/www.marketingmapy.com\/cs\/lzi-vymluvy-a-sliby-od-vychytralych-seo-specialistu\/\" rel=\"bookmark\">L\u017ei, v\u00fdmluvy a&nbsp;sliby od vychytral\u00fdch SEO specialist\u016f<\/a>. Tentokr\u00e1t se pod\u00edv\u00e1me na t\u00e9ma pozitivn\u011b.<\/p>\n<h2><b>\u2611 M\u00e1 z<\/b><b>\u00e1jem o&nbsp;c\u00edle projektu<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Obecn\u00fdm c\u00edlem SEO je zvy\u0161ov\u00e1n\u00ed relevantn\u00ed n\u00e1v\u0161t\u011bvnosti webu z&nbsp;neplacen\u00fdch v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed. Spole\u010dn\u011b s&nbsp;t\u00edm se m\u016f\u017ee <a href=\"https:\/\/www.marketingmapy.com\/cs\/seo-ukoly-vyhodnocovani\">usilovat o&nbsp;c\u00edle<\/a> jako jsou: zlep\u0161ov\u00e1n\u00ed pozic d\u016fle\u017eit\u00fdch kl\u00ed\u010dov\u00fdch slov, zlep\u0161en\u00ed viditelnosti webu a&nbsp;zna\u010dky, sn\u00ed\u017een\u00ed m\u00edry odchodu ze str\u00e1nek nebo zv\u00fd\u0161en\u00ed konverzn\u00edho pom\u011bru.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u0161echny tyto c\u00edle v\u011bt\u0161inou sm\u011b\u0159uj\u00ed k&nbsp;jednomu hlavn\u00edmu c\u00edli, kter\u00fdm je zvy\u0161ov\u00e1n\u00ed tr\u017eeb.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2612 Pokud se SEO specialista o&nbsp;ekonomick\u00fd \u00fasp\u011bch projektu nezaj\u00edm\u00e1 a&nbsp;nedok\u00e1\u017ee se ztoto\u017enit s&nbsp;va\u0161imi obchodn\u00edmi c\u00edli, pak je nejvy\u0161\u0161\u00ed \u010das vyhledat jin\u00e9ho.<\/span><\/p>\n<h2><b>\u2611\u00a0<\/b><b>Neslibuje 1.&nbsp;m\u00edsto ve vyhled\u00e1va\u010d\u00edch<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Samotn\u00fd slib 1.&nbsp;pozice ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed v\u00e1m pom\u016f\u017ee s&nbsp;vy\u0159azen\u00edm dal\u0161\u00edho adepta na extern\u00edho SEO konzultanta firmy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prvn\u00ed m\u00edsto ve vyhled\u00e1v\u00e1n\u00ed v\u00e1m nedok\u00e1\u017ee zaru\u010dit nikdo. Vyhled\u00e1va\u010d \u0159ad\u00ed v\u00fdsledky podle mnoha krit\u00e9ri\u00ed, kter\u00fdmi posuzuje, zda bude nab\u00eddnut\u00e1 odpov\u011b\u010f opravdu relevantn\u00ed. Google dok\u00e1\u017ee v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed personalizovat. To znamen\u00e1, \u017ee na stejn\u00fd hledan\u00fd dotaz m\u016f\u017ee nab\u00eddnout rozd\u00edln\u00e9 odpov\u011bdi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2612 Nap\u0159\u00edklad u\u017eivatel v&nbsp;Brn\u011b, kter\u00fd bude vyhled\u00e1vat koupelnov\u00e9 studio, dostane jin\u00e9 v\u00fdsledky ne\u017e u\u017eivatel z&nbsp;Prahy.<\/span><\/p>\n<h2><b>\u2611 Pe\u010dliv\u011b a&nbsp;srozumiteln\u011b v\u00e1m v\u0161e vysv\u011btl\u00ed<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Osobn\u011b bych SEO za\u0159adil mezi technick\u00e9 obory. D\u00edky tomu se to v&nbsp;n\u011bm hem\u017e\u00ed odborn\u00fdmi term\u00edny a&nbsp;jinou hant\u00fdrkou, kter\u00e9 nemus\u00ed laik rozum\u011bt. V&nbsp;internetov\u00fdch diskuz\u00edch si \u010dasto v\u0161\u00edm\u00e1m ne\u0161varu n\u011bkter\u00fdch SEO specialist\u016f. Ti do sv\u00fdch odpov\u011bd\u00ed zahrnuj\u00ed co nejv\u00edce odborn\u00e9ho slangu. Paradoxem je, \u017ee to nep\u016fsob\u00ed profesion\u00e1ln\u011b, ale pr\u00e1v\u011b naopak.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dobr\u00fd SEO profesion\u00e1l v\u00e1m dok\u00e1\u017ee danou problematiku vysv\u011btlit v&nbsp;<a href=\"https:\/\/www.adaptic.cz\/znalosti\/slovnicek\/\" target=\"_blank\" rel=\"noopener noreferrer\">terminologii<\/a>, kter\u00e9 budete rozum\u011bt. SEO nen\u00ed \u017e\u00e1dn\u00e1 magie, a&nbsp;tak k&nbsp;jeho vysv\u011btlov\u00e1n\u00ed nen\u00ed t\u0159eba kouzeln\u00fdch za\u0159\u00edkadel.<\/span><\/p>\n<h2><b>\u2611\u00a0<\/b><b>Nepracuje pro va\u0161i konkurenci<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Naj\u00edman\u00fd extern\u00ed spolupracovn\u00edk by m\u011bl b\u00fdt schopen vyj\u00e1d\u0159it sv\u016fj postoj k&nbsp;va\u0161\u00ed konkurenci. Ve spoust\u011b p\u0159\u00edpad\u016f v\u00e1s m\u016f\u017ee jeho pr\u00e1ce pro va\u0161i konkurenci znev\u00fdhodnit. Pokud tedy budouc\u00ed SEO specialista pracuje pro n\u011bkoho z&nbsp;va\u0161\u00ed konkurence, tak se ur\u010dit\u011b ujist\u011bte, \u017ee se jejich c\u00edle nest\u0159et\u00e1vaj\u00ed s&nbsp;t\u011bmi va\u0161imi.<\/span><\/p>\n<h2><b>\u2611\u00a0<\/b><b>Dok\u00e1\u017ee komunikovat<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Pozdn\u00ed odpov\u011bdi na emaily, nezved\u00e1n\u00ed telefon\u016f a&nbsp;nechu\u0165 sej\u00edt se osobn\u011b. To jsou probl\u00e9m ymnoh\u00fdch podnikatel\u016f, takzvan\u00fdch freelancer\u016f. Pokud v\u00e1zne komunikace, tak m\u016f\u017ee v\u00e1znout i&nbsp;pr\u00e1ce. Nekomunikativn\u00ed specialista m\u016f\u017ee vyd\u00e1vat excelentn\u00ed pracovn\u00ed v\u00fdkony, ale spolupr\u00e1ce s&nbsp;n\u00edm bude minim\u00e1ln\u011b deprimuj\u00edc\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2612 Pokud v\u00e1zne komunikace u\u017e v&nbsp;samotn\u00e9m po\u010d\u00e1tku spolupr\u00e1ce, bude nejlep\u0161\u00ed se porozhl\u00e9dnout po n\u011bkom jin\u00e9m.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Kde hledat SEO konzultanty:<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.linkedin.com\/search\/results\/people\/?facetGeoRegion=%5B%22cz%3A0%22%5D&amp;facetNetwork=%5B%22F%22%2C%22S%22%2C%22O%22%5D&amp;keywords=seo&amp;origin=FACETED_SEARCH\" target=\"_blank\" rel=\"noopener noreferrer\">LinkdedIn mezi lidmi, co \u0159e\u0161\u00ed SEO<\/a><\/li>\n<li><a href=\"https:\/\/navolnenoze.cz\/katalog\/seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Navolnenoze v&nbsp;sekci SEO\u00a0<\/a><\/li>\n<li><a href=\"https:\/\/partneri.shoptet.cz\/profesionalove\/seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Shoptet Partne\u0159i v&nbsp;sekci SEO Odborn\u00edci<\/a><\/li>\n<li><a href=\"https:\/\/www.facebook.com\/search\/groups\/?q=seo&amp;epa=SERP_TAB\" target=\"_blank\" rel=\"noopener noreferrer\">Odborn\u00e9 diskuse o&nbsp;SEO na Facebooku<\/a><\/li>\n<li><a href=\"https:\/\/www.firmy.cz\/Remesla-a-sluzby\/Pocitacove-a-internetove-sluzby\/Webdesignove-sluzby\/Optimalizace-a-marketing-stranek-pro-vyhledavace\" target=\"_blank\" rel=\"noopener noreferrer\">Firmy.cz v&nbsp;kategorii SEO<\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/search?q=%23seo&amp;src=typed_query&amp;f=user&amp;lf=on\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter pod hastagem #SEO<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Najmut\u00ed extern\u00edho spolupracovn\u00edka s&nbsp;sebou v\u017edy nese riziko. Je d\u016fle\u017eit\u00e9 se ujistit, \u017ee s&nbsp;nov\u00fdm spolupracovn\u00edkem najdete spole\u010dnou \u0159e\u010d.<\/p>\n","protected":false},"author":8,"featured_media":2253,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[50,49],"class_list":["post-2247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clanky","tag-management","tag-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak vybrat SEO specialistu - Marketing Mapy<\/title>\n<meta name=\"description\" content=\"Najmut\u00ed extern\u00edho spolupracovn\u00edka s sebou v\u017edy nese riziko. Je d\u016fle\u017eit\u00e9 se ujistit, \u017ee s nov\u00fdm spolupracovn\u00edkem najdete spole\u010dnou \u0159e\u010d. 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