{"id":2230,"date":"2019-10-01T13:43:43","date_gmt":"2019-10-01T11:43:43","guid":{"rendered":"https:\/\/www.marketingmapy.com\/?p=2230"},"modified":"2022-05-23T12:58:54","modified_gmt":"2022-05-23T10:58:54","slug":"lzi-vymluvy-a-sliby-od-vychytralych-seo-specialistu","status":"publish","type":"post","link":"https:\/\/www.marketingmapy.com\/cs\/lzi-vymluvy-a-sliby-od-vychytralych-seo-specialistu\/","title":{"rendered":"L\u017ei, v\u00fdmluvy a sliby od vychytral\u00fdch SEO specialist\u016f"},"content":{"rendered":"

SEO pat\u0159\u00ed k obor\u016fm, kter\u00e9 se neust\u00e1le vyv\u00edjej\u00ed a m\u011bn\u00ed. A\u0165 u\u017e jste majitel firmy, marketingov\u00fd \u0159editel, nebo kdokoli jin\u00fd zodpov\u011bdn\u00fd za obchodn\u00ed rozvoj online, ur\u010dit\u011b k v\u00e1m p\u0159ich\u00e1zej\u00ed ze v\u0161ech stran informace o zm\u011bn\u00e1ch, kter\u00e9 se za posledn\u00ed m\u011bs\u00edce v SEO a vyhled\u00e1va\u010d\u00edch ud\u00e1ly. A se v\u0161emi t\u011bmi informacemi se vyroj\u00ed i spousta SEO m\u00fdt\u016f, polopravd a l\u017e\u00ed.<\/span><\/p>\n

<\/p>\n

V\u011bt\u0161ina majitel\u016f e-shop\u016f, \u017eivnostn\u00edk\u016f a jin\u00fdch podnikatel\u016f se p\u0159irozen\u011b ve v\u0161ech t\u011bch zm\u011bn\u00e1ch algoritm\u016f vyhled\u00e1va\u010d\u016f nevyzn\u00e1, tak\u017ee sv\u011b\u0159\u00ed osud sv\u00e9ho projektu do rukou n\u011bkdy<\/strong> i bohu\u017eel vychytral\u00fdch SEO specialist\u016f. Ti dok\u00e1\u017e\u00ed vyu\u017e\u00edt klientovu neznalost oboru a \u0161ikovn\u011b mu prodat i modr\u00e9 z nebe.<\/span><\/p>\n

Triky nepoctiv\u00fdch SEO specialist\u016f<\/strong> se v z\u00e1sad\u011b op\u00edraj\u00ed o lidskou pot\u0159ebu m\u00edt v\u0161echno hned, bez pr\u00e1ce, levn\u011b a s vysok\u00fdm ziskem. Na kol\u00e1\u010de bez pr\u00e1ce sly\u0161\u00ed ka\u017ed\u00fd. <\/span>Jejich SEO triky se pak daj\u00ed shrnout do t\u0159\u00ed kategori\u00ed: l\u017ei, v\u00fdmluvy a sliby.<\/span><\/p>\n

„Prvn\u00ed pozice ve vyhled\u00e1v\u00e1n\u00ed. To v\u00e1m zaru\u010duji.“<\/b><\/h2>\n

Ka\u017ed\u00fd by cht\u011bl b\u00fdt prvn\u00ed ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. Pokud jste si podobnou slu\u017ebu zaplatili, tak v\u00e1s mus\u00edm zklamat. Pravdou je, \u017ee 1. m\u00edsto nedok\u00e1\u017ee zaru\u010dit nikdo.<\/span><\/p>\n

N\u011bkte\u0159\u00ed SEO specialist\u00e9 dok\u00e1\u017e\u00ed zaj\u00edt tak daleko, \u017ee v\u00e1m jako d\u016fkaz 1. pozice budou ukazovat v\u00fdsledek vyhled\u00e1v\u00e1n\u00ed na hledanou fr\u00e1zi ve spojen\u00ed s n\u00e1zvem va\u0161\u00ed firmy. M\u011bli byste v\u011bd\u011bt, \u017ee to je p\u0159irozen\u00fd v\u00fdsledek, kter\u00fd by se na prvn\u00edm m\u00edst\u011b zobrazil i bez z\u00e1sahu SEO specialisty.<\/span><\/p>\n

Vyhled\u00e1va\u010de se sna\u017e\u00ed nab\u00edzet na dotazy u\u017eivatel\u016f, co nejkvalitn\u011bj\u0161\u00ed odpov\u011bdi. Aby to mohly uskute\u010d\u0148ovat, mus\u00ed s vyhled\u00e1van\u00fdm dotazem p\u0159ihl\u00e9dnout i k dal\u0161\u00edm aspekt\u016fm jako je u\u017eivatelsk\u00fd dojem, za\u0159\u00edzen\u00ed, ze kter\u00e9ho je vyhled\u00e1v\u00e1no (mobil, PC), ale tak\u00e9 jazyk a lokalitu.<\/span><\/p>\n

Kdy\u017e budete v Praze vyhled\u00e1vat pizzerii, dostanete jin\u00e9 v\u00fdsledky, ne\u017e v Brn\u011b. A je to tak dob\u0159e. Proto\u017ee kdyby \u0161la zaru\u010dit 1. pozice, tak by se mohlo st\u00e1t, \u017ee v\u00e1m bude v Brn\u011b nab\u00edzet vyhled\u00e1va\u010d pra\u017esk\u00e9 pizzerie. A to nikdo nechce.<\/span><\/p>\n

Pozor na nab\u00eddky, kter\u00e9 slibuj\u00ed 1. pozici. Bu\u010f jde o nab\u00eddku nekompetentn\u00ed osoby, nebo vychytral\u00e9ho podvodn\u00edka. Ostatn\u011b i s\u00e1m Google na sv\u00e9m webu p\u00ed\u0161e<\/a>: <\/span>\u201ePokud v\u00e1m zaru\u010d\u00ed, \u017ee se d\u00edky jeho zm\u011bn\u00e1m dostanete na prvn\u00ed m\u00edsto ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed, najd\u011bte si n\u011bkoho jin\u00e9ho.\u201c<\/span><\/i><\/p>\n

„SEO v\u00e1m nahrad\u00ed cel\u00fd marketing!“<\/b><\/h2>\n

V sou\u010dasn\u00e9 dob\u011b na vlastn\u00ed k\u016f\u017ei pro\u017e\u00edvaj\u00ed tuto le\u017e webov\u00e9 projekty s obsahem YMYL <\/a>(You Money, your life), kter\u00e9 postihla aktualizace Google algoritmu. Google v\u00ed, \u017ee kdy\u017e je takov\u00fd obsah neodborn\u011b zpracovan\u00fd, tak m\u016f\u017ee m\u00edt negativn\u00ed dopad pro zdrav\u00ed, bezpe\u010dnost nebo finan\u010dn\u00ed stabilitu jeho \u010dten\u00e1\u0159\u016f. Str\u00e1nk\u00e1m s n\u00edzkou autoritou a d\u016fv\u011bryhodnost\u00ed, kter\u00e9 spol\u00e9haly pouze na SEO strategie, se ze dne na den propadla n\u00e1v\u0161t\u011bvnost na minimum. A to i v p\u0159\u00edpad\u011b, \u017ee jejich obsah tvo\u0159ili fundovan\u00ed odborn\u00edci.<\/span><\/p>\n

Dob\u0159e funguj\u00edc\u00ed SEO je d\u016fle\u017eitou sou\u010d\u00e1st\u00ed online marketingu, ale je to pouze zlomek marketingov\u00e9 strategie cel\u00e9 firmy. \u017d\u00e1dn\u00fd marketingov\u00fd pl\u00e1n nebude dlouhodob\u011b \u00fasp\u011b\u0161n\u00fd, pokud se zam\u011b\u0159\u00edte jen na jednu jeho \u010d\u00e1st.<\/span><\/p>\n

„SEO je komplikovan\u00fd obor. Nem\u016f\u017eu v\u00e1m vysv\u011btlit, co a jak budu d\u011blat.“<\/b><\/h2>\n

Firma pravd\u011bpodobn\u011b kontaktuje SEO konzultanta kv\u016fli tomu, aby ji poradil s dal\u0161\u00edm rozvojem jej\u00edho online projektu. Spr\u00e1vn\u00fd odborn\u00edk by m\u011bl v\u017edy um\u011bt vysv\u011btlit, pro\u010d je d\u016fle\u017eit\u00e9 ud\u011blat navr\u017een\u00e9 kroky a co se t\u00edm vy\u0159e\u0161\u00ed.<\/span><\/p>\n

SEO ur\u010dit\u011b nen\u00ed jednoduch\u00fd obor. Jeho princip je v\u0161ak v j\u00e1dru velice prost\u00fd. D\u011blat v\u011bci na webu p\u0159irozen\u011b, kvalitn\u011b a technicky spr\u00e1vn\u011b<\/a>, aby si u\u017eivatel\u00e9 dan\u00fd web obl\u00edbili. Co si obl\u00edb\u00ed u\u017eivatel\u00e9, to si nakonec zamiluje i citov\u011b chladn\u00fd vyhled\u00e1vac\u00ed robot.\u00a0<\/span>Mezi nebezpe\u010dn\u00e9 triky SEO specialist\u016f pat\u0159\u00ed bezpochyby slibov\u00e1n\u00ed nepodstatn\u00fdch v\u011bc\u00ed.<\/span><\/p>\n

„Na web v\u00e1m p\u0159ivedu stovky n\u00e1v\u0161t\u011bvn\u00edk\u016f denn\u011b. Jak\u00fdchkoliv.“<\/b><\/h2>\n

Siln\u00fdm l\u00e1kadlem pro v\u0161echny majitele web\u016f je ur\u010dit\u011b sl\u00edben\u00ed vysok\u00e9 n\u00e1v\u0161t\u011bvnosti. Jen\u017ee nen\u00ed n\u00e1v\u0161t\u011bvnost, jako n\u00e1v\u0161t\u011bvnost.\u00a0<\/span>Nen\u00ed nic hor\u0161\u00edho, ne\u017e na web vodit nerelevantn\u00ed n\u00e1v\u0161t\u011bvn\u00edky<\/strong>. \u010c\u00eds\u00edlko v Google Analytics sice hezky p\u0159ib\u00fdv\u00e1 na objemu, ale nikdo v\u00e1m netelefonuje, nep\u00ed\u0161e ani neobjedn\u00e1v\u00e1.\u00a0<\/span>V\u00e1s by jako provozovatele webu m\u011blo zaj\u00edmat, o jak\u00e9 n\u00e1v\u0161t\u011bvn\u00edky se jedn\u00e1, z jak\u00fdch zdroj\u016f jsou a pro\u010d zrovna z t\u011bchto zdroj\u016f je dobr\u00e9 z\u00edsk\u00e1vat n\u00e1v\u0161t\u011bvn\u00edky.<\/span><\/p>\n

„Mus\u00edte m\u00edt hoooodn\u011b odkaz\u016f. Prod\u00e1m v\u00e1m je.“<\/b><\/h2>\n

Bal\u00ed\u010dk\u016fm na hromadn\u00e9 z\u00edsk\u00e1v\u00e1n\u00ed odkaz\u016f z katalog\u016f nebo pati\u010dek web\u016f u\u017e na\u0161t\u011bst\u00ed odzvonilo. Jist\u011b nebude tajemstv\u00edm, \u017ee d\u0159\u00edve se hromadn\u00e9mu odkazov\u00e1n\u00ed v\u011bnovala \u0159ada uzn\u00e1van\u00fdch SEO agentur a konzultant\u016f. Tenkr\u00e1t \u0161lo o pragmatick\u00e9 rozhodnut\u00ed, kter\u00e9 prost\u011b fungovalo a brzy neslo ovoce.<\/span><\/p>\n

V dne\u0161n\u00ed dob\u011b nem\u00e1 hromadn\u00e9 odkazov\u00e1n\u00ed smysl<\/a> a up\u0159ednost\u0148uje se hlavn\u011b kvalita odkaz\u016f<\/a>. P\u0159esto je ob\u010das k vid\u011bn\u00ed nab\u00eddka hromadn\u00e9ho um\u00edst\u011bn\u00ed \u010dl\u00e1nk\u016f na ned\u016fv\u011bryhodn\u00e9 PR weby nebo weby bez minulosti. Trikem mnoh\u00fdch nekompetentn\u00edch SEO specialist\u016f b\u00fdv\u00e1 hromadn\u00e9 umis\u0165ov\u00e1n\u00ed odkaz\u016f do pati\u010dek web\u016f vlastn\u00edch klient\u016f a hromadn\u00e9 nakupov\u00e1n\u00ed odkaz\u016f.<\/span><\/p>\n

Jak vyzr\u00e1t na triky vychytral\u00fdch SEO specialist\u016f<\/b><\/p>\n

Napl\u00e1nujte si c\u00edle projektu<\/a>. Nech\u00e1vejte si podrobn\u011b vysv\u011btlit pl\u00e1n prov\u00e1d\u011bn\u00fdch prac\u00ed a tak\u00e9 to, jak jsou pro v\u00e1\u0161 projekt p\u0159\u00ednosn\u00e9. Trvejte na pravideln\u00e9m reportov\u00e1n\u00ed prac\u00ed. Pr\u016fb\u011bh pr\u00e1ce SEO specialisty m\u016f\u017eete sledovat nap\u0159\u00edklad v n\u00e1stroji Marketing Mapy, zkuste si to.<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

SEO pat\u0159\u00ed k obor\u016fm, kter\u00e9 se neust\u00e1le vyv\u00edjej\u00ed a m\u011bn\u00ed. A\u0165 u\u017e jste majitel firmy, marketingov\u00fd \u0159editel, nebo kdokoli jin\u00fd zodpov\u011bdn\u00fd za obchodn\u00ed rozvoj online, ur\u010dit\u011b k v\u00e1m p\u0159ich\u00e1zej\u00ed ze v\u0161ech stran informace o zm\u011bn\u00e1ch, kter\u00e9 se za posledn\u00ed m\u011bs\u00edce v SEO a vyhled\u00e1va\u010d\u00edch ud\u00e1ly. A se v\u0161emi t\u011bmi informacemi se vyroj\u00ed i spousta SEO m\u00fdt\u016f, polopravd a l\u017e\u00ed.<\/p>\n","protected":false},"author":8,"featured_media":2239,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[50,49],"class_list":["post-2230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clanky","tag-management","tag-seo"],"acf":[],"yoast_head":"\nL\u017ei, v\u00fdmluvy a sliby od vychytral\u00fdch SEO specialist\u016f - Marketing Mapy<\/title>\n<meta name=\"description\" content=\"SEO pat\u0159\u00ed k obor\u016fm, kter\u00e9 se neust\u00e1le vyv\u00edjej\u00ed a m\u011bn\u00ed. A\u0165 u\u017e jste majitel firmy, marketingov\u00fd \u0159editel, nebo kdokoli jin\u00fd zodpov\u011bdn\u00fd za obchodn\u00ed rozvoj\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketingmapy.com\/cs\/lzi-vymluvy-a-sliby-od-vychytralych-seo-specialistu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u017ei, v\u00fdmluvy a sliby od vychytral\u00fdch SEO specialist\u016f - Marketing Mapy\" \/>\n<meta property=\"og:description\" content=\"SEO pat\u0159\u00ed k obor\u016fm, kter\u00e9 se neust\u00e1le vyv\u00edjej\u00ed a m\u011bn\u00ed. A\u0165 u\u017e jste majitel firmy, marketingov\u00fd \u0159editel, nebo kdokoli jin\u00fd zodpov\u011bdn\u00fd za obchodn\u00ed rozvoj\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketingmapy.com\/cs\/lzi-vymluvy-a-sliby-od-vychytralych-seo-specialistu\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Mapy\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-01T11:43:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-23T10:58:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/10\/prispevek-web-950x450.png\" \/>\n\t<meta property=\"og:image:width\" content=\"950\" \/>\n\t<meta property=\"og:image:height\" content=\"490\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jarda Pajskr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jarda Pajskr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/lzi-vymluvy-a-sliby-od-vychytralych-seo-specialistu\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/lzi-vymluvy-a-sliby-od-vychytralych-seo-specialistu\\\/\"},\"author\":{\"name\":\"Jarda Pajskr\",\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/#\\\/schema\\\/person\\\/4b0719148d49dd60725548a74ecbeb55\"},\"headline\":\"L\u017ei, v\u00fdmluvy a sliby od vychytral\u00fdch SEO specialist\u016f\",\"datePublished\":\"2019-10-01T11:43:43+00:00\",\"dateModified\":\"2022-05-23T10:58:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/lzi-vymluvy-a-sliby-od-vychytralych-seo-specialistu\\\/\"},\"wordCount\":1081,\"image\":{\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/lzi-vymluvy-a-sliby-od-vychytralych-seo-specialistu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.marketingmapy.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/prispevek-web-950x450.png\",\"keywords\":[\"Management\",\"SEO\"],\"articleSection\":[\"\u010cl\u00e1nky\"],\"inLanguage\":\"cs\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/lzi-vymluvy-a-sliby-od-vychytralych-seo-specialistu\\\/\",\"url\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/lzi-vymluvy-a-sliby-od-vychytralych-seo-specialistu\\\/\",\"name\":\"L\u017ei, v\u00fdmluvy a sliby od vychytral\u00fdch SEO specialist\u016f - Marketing Mapy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/lzi-vymluvy-a-sliby-od-vychytralych-seo-specialistu\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/lzi-vymluvy-a-sliby-od-vychytralych-seo-specialistu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.marketingmapy.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/prispevek-web-950x450.png\",\"datePublished\":\"2019-10-01T11:43:43+00:00\",\"dateModified\":\"2022-05-23T10:58:54+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/#\\\/schema\\\/person\\\/4b0719148d49dd60725548a74ecbeb55\"},\"description\":\"SEO pat\u0159\u00ed k obor\u016fm, kter\u00e9 se neust\u00e1le vyv\u00edjej\u00ed a m\u011bn\u00ed. A\u0165 u\u017e jste majitel firmy, marketingov\u00fd \u0159editel, nebo kdokoli jin\u00fd zodpov\u011bdn\u00fd za obchodn\u00ed rozvoj\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/lzi-vymluvy-a-sliby-od-vychytralych-seo-specialistu\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/lzi-vymluvy-a-sliby-od-vychytralych-seo-specialistu\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/lzi-vymluvy-a-sliby-od-vychytralych-seo-specialistu\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.marketingmapy.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/prispevek-web-950x450.png\",\"contentUrl\":\"https:\\\/\\\/www.marketingmapy.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/prispevek-web-950x450.png\",\"width\":950,\"height\":490,\"caption\":\"SEO triky vychytral\u00fdch specialist\u016f\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/lzi-vymluvy-a-sliby-od-vychytralych-seo-specialistu\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u00davod\",\"item\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u010cl\u00e1nky\",\"item\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/clanky\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"L\u017ei, v\u00fdmluvy a sliby od vychytral\u00fdch SEO specialist\u016f\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/\",\"name\":\"Marketing Mapy\",\"description\":\"N\u00e1stroj pro \u0159\u00edzen\u00ed marketingov\u00fdch projekt\u016f nejen v digit\u00e1ln\u00ed agentu\u0159e\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/#\\\/schema\\\/person\\\/4b0719148d49dd60725548a74ecbeb55\",\"name\":\"Jarda Pajskr\",\"description\":\"Jarda je SEO specialista a obsahov\u00fd market\u00e9r na voln\u00e9 noze. Zku\u0161enosti s online marketingem sb\u00edr\u00e1 na sv\u00fdch projektech u\u017e p\u0159es 15 let. Nabyt\u00e9 znalosti se te\u010f sna\u017e\u00ed vyu\u017e\u00edvat p\u0159i pr\u00e1ci na klientsk\u00fdch projektech. Sv\u00fdm klient\u016fm pom\u00e1h\u00e1 se st\u0159\u00edzlivou a srozumitelnou tvorbou obsahu tak, aby d\u00e1vala smysl jejich byznysu a z\u00e1kazn\u00edk\u016fm.\",\"sameAs\":[\"https:\\\/\\\/pajskr.cz\\\/\"],\"url\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/author\\\/pajskrt\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"L\u017ei, v\u00fdmluvy a sliby od vychytral\u00fdch SEO specialist\u016f - Marketing Mapy","description":"SEO pat\u0159\u00ed k obor\u016fm, kter\u00e9 se neust\u00e1le vyv\u00edjej\u00ed a m\u011bn\u00ed. A\u0165 u\u017e jste majitel firmy, marketingov\u00fd \u0159editel, nebo kdokoli jin\u00fd zodpov\u011bdn\u00fd za obchodn\u00ed rozvoj","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketingmapy.com\/cs\/lzi-vymluvy-a-sliby-od-vychytralych-seo-specialistu\/","og_locale":"cs_CZ","og_type":"article","og_title":"L\u017ei, v\u00fdmluvy a sliby od vychytral\u00fdch SEO specialist\u016f - Marketing Mapy","og_description":"SEO pat\u0159\u00ed k obor\u016fm, kter\u00e9 se neust\u00e1le vyv\u00edjej\u00ed a m\u011bn\u00ed. A\u0165 u\u017e jste majitel firmy, marketingov\u00fd \u0159editel, nebo kdokoli jin\u00fd zodpov\u011bdn\u00fd za obchodn\u00ed rozvoj","og_url":"https:\/\/www.marketingmapy.com\/cs\/lzi-vymluvy-a-sliby-od-vychytralych-seo-specialistu\/","og_site_name":"Marketing Mapy","article_published_time":"2019-10-01T11:43:43+00:00","article_modified_time":"2022-05-23T10:58:54+00:00","og_image":[{"width":950,"height":490,"url":"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/10\/prispevek-web-950x450.png","type":"image\/png"}],"author":"Jarda Pajskr","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Jarda Pajskr","Odhadovan\u00e1 doba \u010dten\u00ed":"5 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketingmapy.com\/cs\/lzi-vymluvy-a-sliby-od-vychytralych-seo-specialistu\/#article","isPartOf":{"@id":"https:\/\/www.marketingmapy.com\/cs\/lzi-vymluvy-a-sliby-od-vychytralych-seo-specialistu\/"},"author":{"name":"Jarda Pajskr","@id":"https:\/\/www.marketingmapy.com\/cs\/#\/schema\/person\/4b0719148d49dd60725548a74ecbeb55"},"headline":"L\u017ei, v\u00fdmluvy a sliby od vychytral\u00fdch SEO specialist\u016f","datePublished":"2019-10-01T11:43:43+00:00","dateModified":"2022-05-23T10:58:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketingmapy.com\/cs\/lzi-vymluvy-a-sliby-od-vychytralych-seo-specialistu\/"},"wordCount":1081,"image":{"@id":"https:\/\/www.marketingmapy.com\/cs\/lzi-vymluvy-a-sliby-od-vychytralych-seo-specialistu\/#primaryimage"},"thumbnailUrl":"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/10\/prispevek-web-950x450.png","keywords":["Management","SEO"],"articleSection":["\u010cl\u00e1nky"],"inLanguage":"cs"},{"@type":"WebPage","@id":"https:\/\/www.marketingmapy.com\/cs\/lzi-vymluvy-a-sliby-od-vychytralych-seo-specialistu\/","url":"https:\/\/www.marketingmapy.com\/cs\/lzi-vymluvy-a-sliby-od-vychytralych-seo-specialistu\/","name":"L\u017ei, v\u00fdmluvy a sliby od vychytral\u00fdch SEO specialist\u016f - Marketing Mapy","isPartOf":{"@id":"https:\/\/www.marketingmapy.com\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marketingmapy.com\/cs\/lzi-vymluvy-a-sliby-od-vychytralych-seo-specialistu\/#primaryimage"},"image":{"@id":"https:\/\/www.marketingmapy.com\/cs\/lzi-vymluvy-a-sliby-od-vychytralych-seo-specialistu\/#primaryimage"},"thumbnailUrl":"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/10\/prispevek-web-950x450.png","datePublished":"2019-10-01T11:43:43+00:00","dateModified":"2022-05-23T10:58:54+00:00","author":{"@id":"https:\/\/www.marketingmapy.com\/cs\/#\/schema\/person\/4b0719148d49dd60725548a74ecbeb55"},"description":"SEO pat\u0159\u00ed k obor\u016fm, kter\u00e9 se neust\u00e1le vyv\u00edjej\u00ed a m\u011bn\u00ed. A\u0165 u\u017e jste majitel firmy, marketingov\u00fd \u0159editel, nebo kdokoli jin\u00fd zodpov\u011bdn\u00fd za obchodn\u00ed rozvoj","breadcrumb":{"@id":"https:\/\/www.marketingmapy.com\/cs\/lzi-vymluvy-a-sliby-od-vychytralych-seo-specialistu\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketingmapy.com\/cs\/lzi-vymluvy-a-sliby-od-vychytralych-seo-specialistu\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/www.marketingmapy.com\/cs\/lzi-vymluvy-a-sliby-od-vychytralych-seo-specialistu\/#primaryimage","url":"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/10\/prispevek-web-950x450.png","contentUrl":"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/10\/prispevek-web-950x450.png","width":950,"height":490,"caption":"SEO triky vychytral\u00fdch specialist\u016f"},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketingmapy.com\/cs\/lzi-vymluvy-a-sliby-od-vychytralych-seo-specialistu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u00davod","item":"https:\/\/www.marketingmapy.com\/cs\/"},{"@type":"ListItem","position":2,"name":"\u010cl\u00e1nky","item":"https:\/\/www.marketingmapy.com\/cs\/clanky\/"},{"@type":"ListItem","position":3,"name":"L\u017ei, v\u00fdmluvy a sliby od vychytral\u00fdch SEO specialist\u016f"}]},{"@type":"WebSite","@id":"https:\/\/www.marketingmapy.com\/cs\/#website","url":"https:\/\/www.marketingmapy.com\/cs\/","name":"Marketing Mapy","description":"N\u00e1stroj pro \u0159\u00edzen\u00ed marketingov\u00fdch projekt\u016f nejen v digit\u00e1ln\u00ed agentu\u0159e","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketingmapy.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Person","@id":"https:\/\/www.marketingmapy.com\/cs\/#\/schema\/person\/4b0719148d49dd60725548a74ecbeb55","name":"Jarda Pajskr","description":"Jarda je SEO specialista a obsahov\u00fd market\u00e9r na voln\u00e9 noze. Zku\u0161enosti s online marketingem sb\u00edr\u00e1 na sv\u00fdch projektech u\u017e p\u0159es 15 let. Nabyt\u00e9 znalosti se te\u010f sna\u017e\u00ed vyu\u017e\u00edvat p\u0159i pr\u00e1ci na klientsk\u00fdch projektech. Sv\u00fdm klient\u016fm pom\u00e1h\u00e1 se st\u0159\u00edzlivou a srozumitelnou tvorbou obsahu tak, aby d\u00e1vala smysl jejich byznysu a z\u00e1kazn\u00edk\u016fm.","sameAs":["https:\/\/pajskr.cz\/"],"url":"https:\/\/www.marketingmapy.com\/cs\/author\/pajskrt\/"}]}},"_links":{"self":[{"href":"https:\/\/www.marketingmapy.com\/cs\/wp-json\/wp\/v2\/posts\/2230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketingmapy.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingmapy.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingmapy.com\/cs\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingmapy.com\/cs\/wp-json\/wp\/v2\/comments?post=2230"}],"version-history":[{"count":9,"href":"https:\/\/www.marketingmapy.com\/cs\/wp-json\/wp\/v2\/posts\/2230\/revisions"}],"predecessor-version":[{"id":2701,"href":"https:\/\/www.marketingmapy.com\/cs\/wp-json\/wp\/v2\/posts\/2230\/revisions\/2701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketingmapy.com\/cs\/wp-json\/wp\/v2\/media\/2239"}],"wp:attachment":[{"href":"https:\/\/www.marketingmapy.com\/cs\/wp-json\/wp\/v2\/media?parent=2230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingmapy.com\/cs\/wp-json\/wp\/v2\/categories?post=2230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingmapy.com\/cs\/wp-json\/wp\/v2\/tags?post=2230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}