{"id":1762,"date":"2019-07-11T11:20:27","date_gmt":"2019-07-11T09:20:27","guid":{"rendered":"https:\/\/www.marketingmapy.com\/?p=1762"},"modified":"2019-07-18T08:01:17","modified_gmt":"2019-07-18T06:01:17","slug":"52-ppc-ukolu-pro-oblast-vyhodnocovani","status":"publish","type":"post","link":"https:\/\/www.marketingmapy.com\/cs\/52-ppc-ukolu-pro-oblast-vyhodnocovani\/","title":{"rendered":"52 PPC \u00fakol\u016f pro oblast: Vyhodnocov\u00e1n\u00ed"},"content":{"rendered":"<p>M\u00e1te spr\u00e1vn\u011b nastaven PPC \u00fa\u010det, pou\u017e\u00edv\u00e1te ve\u0161ker\u00e9 zdroje pro zji\u0161t\u011bn\u00ed kl\u00ed\u010dov\u00fdch fr\u00e1z\u00ed, do v\u0161ech dostupn\u00fdch typ\u016f kampan\u00ed? Tak nyn\u00ed p\u0159i\u0161el okam\u017eik pravdy a&nbsp;je t\u0159eba tak\u00e9 m\u011b\u0159it a&nbsp;vyhodnocovat.<\/p>\n<p><!--more--><\/p>\n<h2>Obsah:<\/h2>\n<p>Nastavte si procesy pro reportov\u00e1n\u00ed a&nbsp;vyhodnocov\u00e1n\u00ed:<\/p>\n<ul>\n<li>20 tip\u016f m\u00e1te zcela zdarma<\/li>\n<li>a dal\u0161\u00edch 32 na v\u00e1s \u010dek\u00e1 v&nbsp;pln\u00e9 verzi.<\/li>\n<\/ul>\n<p>Oblast <strong>Vyhodnocov\u00e1n\u00ed<\/strong>\u00a0je rozd\u011blena do t\u00e9mat:<\/p>\n<ol>\n<li><a href=\"#o4t1\">Typy vyhodnocov\u00e1n\u00ed<\/a><\/li>\n<li><a href=\"#o4t2\">Reportov\u00e1n\u00ed<\/a><\/li>\n<li><a href=\"#o4t3\">Stanoven\u00ed KPI<\/a><\/li>\n<li><a href=\"#o4t4\">M\u011b\u0159en\u00ed<\/a><\/li>\n<\/ol>\n<h2 id=\"o4t1\">T\u00e9ma: Reportov\u00e1n\u00ed<\/h2>\n<h3>Zralost 1: N\u00e1hodn\u00e1 vizu\u00e1ln\u00ed kontrola \u00fa\u010dtu<\/h3>\n<ol>\n<li>Reportov\u00e1na p\u0159edev\u0161\u00edm \u00fatrata kreditu a&nbsp;cena za spr\u00e1vu PPC.<\/li>\n<\/ol>\n<h3>Zralost 2: Pravideln\u00e9 statick\u00e9 izolovan\u00e9 reporty<\/h3>\n<ol>\n<li>Reportov\u00e1na kvalita inzerce (zobrazen\u00ed, m\u00edra prokliku, cena za n\u00e1v\u0161t\u011bvu).<\/li>\n<li>Reportov\u00e1na data z&nbsp;Skliku (zobrazen\u00ed, m\u00edra prokliku, cena za n\u00e1v\u0161t\u011bvu).<\/li>\n<li>Reportov\u00e1na data z&nbsp;Google Analytics (zobrazen\u00ed, m\u00edra prokliku, cena za n\u00e1v\u0161t\u011bvu).<\/li>\n<li>Reportov\u00e1na data z&nbsp;Google Ads (zobrazen\u00ed, m\u00edra prokliku, cena za n\u00e1v\u0161t\u011bvu).<\/li>\n<\/ol>\n<h2 id=\"o4t2\">T\u00e9ma: Typ vyhodnocov\u00e1n\u00ed<\/h2>\n<h3>Zralost 1: N\u00e1kladov\u00e9<\/h3>\n<ol>\n<li>Sleduj\u00ed se pouze n\u00e1klady.<\/li>\n<\/ol>\n<h3>Zralost 2: N\u00e1kladov\u00e9 s&nbsp;p\u0159ihl\u00e9dnut\u00edm na kvalitu<\/h3>\n<ol>\n<li>Vyhodnoceno, zda se vrac\u00ed n\u00e1v\u0161t\u011bvy z&nbsp;PPC.<\/li>\n<li>Vyhodnoceno, zda se registruj\u00ed se n\u00e1v\u0161t\u011bvy z&nbsp;PPC jako z\u00e1kazn\u00edci.<\/li>\n<li>Zkontrolov\u00e1na kvalita n\u00e1v\u0161t\u011bv n\u00e1v\u0161t\u011bvnost z&nbsp;PPC.<\/li>\n<li>Zkontrolov\u00e1no, zda se registruj\u00ed se n\u00e1v\u0161t\u011bvy z&nbsp;PPC do newslettru.<\/li>\n<\/ol>\n<h2 id=\"o4t3\">T\u00e9ma: Stanoven\u00ed KPI<\/h2>\n<h3>Zralost 1: \u00datrata za PPC<\/h3>\n<ol>\n<li>Vyhodnocov\u00e1ny n\u00e1klady za kredity.<\/li>\n<li>Vyhodnocov\u00e1ny n\u00e1klady za spr\u00e1vu PPC (PPC\u010dka\u0159, n\u00e1stroje).<\/li>\n<\/ol>\n<h3>Zralost 2: Z\u00e1kladn\u00ed KPI kvality<\/h3>\n<ol>\n<li>Vyhodnocov\u00e1no CTR inzer\u00e1t\u016f.<\/li>\n<li>Vyhodnocov\u00e1na Cena za proklik (CPC) \/ n\u00e1v\u0161t\u011bvn\u00edka.<\/li>\n<li>Vyhodnocov\u00e1no Bounce Rate z&nbsp;PPC.<\/li>\n<li>Vyhodnocov\u00e1no Sk\u00f3re kvality.<\/li>\n<li>Vyhodnocov\u00e1n Pod\u00edl zobrazen\u00ed.<\/li>\n<\/ol>\n<h2 id=\"o4t4\">T\u00e9ma: M\u011b\u0159en\u00ed<\/h2>\n<h3>Zralost 2: Z\u00e1kladn\u00ed m\u011b\u0159en\u00ed<\/h3>\n<ol>\n<li>Nasazeny z\u00e1kladn\u00ed zna\u010dky m\u011b\u0159en\u00ed konverz\u00ed.<\/li>\n<li>Nasazeny z\u00e1kladn\u00ed remarketingov\u00e9 zna\u010dky.<\/li>\n<li>Nasazeno izolovan\u00e9 m\u011b\u0159en\u00ed do jednotliv\u00fdch syst\u00e9m\u016f.<\/li>\n<\/ol>\n<p class=\"odstavec-rada\"><i class=\"fa fa-lightbulb-o fa-3x fa-pull-left\" aria-hidden=\"true\"><!-- icon --><\/i>Znali jste v\u0161ech 20 proces\u016f? <strong>Perfektn\u00ed.<\/strong><br \/>\nOd\u0161krtn\u011bte si je ve sv\u00e9m <a href=\"https:\/\/tool.marketingmapy.com\/login\">PPC checklistu<\/a> a&nbsp;zkuste <strong>dal\u0161\u00edch 32 tip\u016f<\/strong> z&nbsp;pln\u00e9 verze.<\/p>\n<h2>Souvisej\u00edc\u00ed \u010dl\u00e1nky s&nbsp;PPC \u00fakoly<\/h2>\n<ol>\n<li><a href=\"https:\/\/www.marketingmapy.com\/cs\/26-ppc-ukolu-pro-oblast-klicova-slova\/\">Kl\u00ed\u010dov\u00e1 slova<\/a>\n<ol>\n<li><a href=\"https:\/\/www.marketingmapy.com\/cs\/26-ppc-ukolu-pro-oblast-klicova-slova\/#o1t1\">Z\u00edsk\u00e1v\u00e1n\u00ed a&nbsp;pr\u00e1ce s&nbsp;kl\u00ed\u010dov\u00fdmi slovy<\/a><\/li>\n<li><a href=\"https:\/\/www.marketingmapy.com\/cs\/26-ppc-ukolu-pro-oblast-klicova-slova\/#o1t2\">Z\u00edsk\u00e1v\u00e1n\u00ed a&nbsp;pr\u00e1ce s&nbsp;vylu\u010duj\u00edc\u00edmi kl\u00ed\u010dov\u00fdmi slovy<\/a><\/li>\n<\/ol>\n<\/li>\n<li><a href=\"https:\/\/www.marketingmapy.com\/cs\/105-ppc-ukolu-pro-oblast-kvalita-a-optimalizace-uctu\/\">Kvalita a&nbsp;optimalizace \u00fa\u010dtu<\/a>\n<ol>\n<li><a href=\"https:\/\/www.marketingmapy.com\/cs\/105-ppc-ukolu-pro-oblast-kvalita-a-optimalizace-uctu\/#o2t1\">Optimalizace cenov\u00fdch nab\u00eddek<\/a><\/li>\n<li><a href=\"https:\/\/www.marketingmapy.com\/cs\/105-ppc-ukolu-pro-oblast-kvalita-a-optimalizace-uctu\/#o2t2\">Optimalizace kampan\u00ed<\/a><\/li>\n<li><a href=\"https:\/\/www.marketingmapy.com\/cs\/105-ppc-ukolu-pro-oblast-kvalita-a-optimalizace-uctu\/#o2t3\">Optimalizace a&nbsp;kvalita inzer\u00e1t\u016f<\/a><\/li>\n<li><a href=\"https:\/\/www.marketingmapy.com\/cs\/105-ppc-ukolu-pro-oblast-kvalita-a-optimalizace-uctu\/#o2t4\">Optimalizace rozpo\u010dtu<\/a><\/li>\n<li><a href=\"https:\/\/www.marketingmapy.com\/cs\/105-ppc-ukolu-pro-oblast-kvalita-a-optimalizace-uctu\/#o2t5\">Propojen\u00ed<\/a><\/li>\n<li><a href=\"https:\/\/www.marketingmapy.com\/cs\/105-ppc-ukolu-pro-oblast-kvalita-a-optimalizace-uctu\/#o2t6\">C\u00edlov\u00e9 str\u00e1nky (pouze Pln\u00e1 verze n\u00e1stroje)<\/a><\/li>\n<li><a href=\"https:\/\/www.marketingmapy.com\/cs\/105-ppc-ukolu-pro-oblast-kvalita-a-optimalizace-uctu\/#o2t7\">Automatizace (pouze Pln\u00e1 verze n\u00e1stroje)<\/a><\/li>\n<\/ol>\n<\/li>\n<li><a href=\"https:\/\/www.marketingmapy.com\/cs\/149-ppc-ukolu-pro-oblast-typy-kampani\/\">Typy kampan\u00ed<\/a>\n<ol>\n<li><a href=\"https:\/\/www.marketingmapy.com\/cs\/149-ppc-ukolu-pro-oblast-typy-kampani\/#o3t1\">Search kampan\u011b<\/a><\/li>\n<li><a href=\"https:\/\/www.marketingmapy.com\/cs\/149-ppc-ukolu-pro-oblast-typy-kampani\/#o3t2\">Obsahov\u00e1 s\u00ed\u0165<\/a><\/li>\n<li><a href=\"https:\/\/www.marketingmapy.com\/cs\/149-ppc-ukolu-pro-oblast-typy-kampani\/#o3t3\">Dynamick\u00fd remarketing (DRTG)<\/a><\/li>\n<li><a href=\"https:\/\/www.marketingmapy.com\/cs\/149-ppc-ukolu-pro-oblast-typy-kampani\/#o3t4\">Obecn\u00fd remarketing<\/a><\/li>\n<li><a href=\"https:\/\/www.marketingmapy.com\/cs\/149-ppc-ukolu-pro-oblast-typy-kampani\/#o3t5\">Produktov\u00e9 kampan\u011b<\/a><\/li>\n<li><a href=\"https:\/\/www.marketingmapy.com\/cs\/149-ppc-ukolu-pro-oblast-typy-kampani\/#o3t6\">DSA kampan\u011b<\/a><\/li>\n<li><a href=\"https:\/\/www.marketingmapy.com\/cs\/149-ppc-ukolu-pro-oblast-typy-kampani\/#o3t7\">PLA kampan\u011b<\/a><\/li>\n<li><a href=\"https:\/\/www.marketingmapy.com\/cs\/149-ppc-ukolu-pro-oblast-typy-kampani\/#o3t8\">Chytr\u00e9 kampan\u011b (pouze Pln\u00e1 verze n\u00e1stroje)<\/a><\/li>\n<\/ol>\n<\/li>\n<li>Vyhodnocov\u00e1n\u00ed (pr\u00e1v\u011b \u010dtete)\n<ol>\n<li>Typy vyhodnocov\u00e1n\u00ed<\/li>\n<li>Reportov\u00e1n\u00ed<\/li>\n<li>Stanoven\u00ed KPI<\/li>\n<li>M\u011b\u0159en\u00ed<\/li>\n<\/ol>\n<\/li>\n<li><a href=\"https:\/\/www.marketingmapy.com\/cs\/15-ppc-ukolu-pro-oblast-spoluprace\/\">Spolupr\u00e1ce<\/a>\n<ol>\n<li><a href=\"https:\/\/www.marketingmapy.com\/cs\/15-ppc-ukolu-pro-oblast-spoluprace\/#o5t1\">Spolupr\u00e1ce<\/a><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p class=\"odstavec-dulezite\"><i class=\"fa fa-exclamation-circle fa-3x fa-pull-left\" aria-hidden=\"true\"><!-- icon --><\/i>Za\u0159azen\u00ed v\u0161ech <strong>52 \u00fakol\u016f<\/strong> z&nbsp;Oblasti se Zralost\u00ed 1 a\u017e 6 najdete v&nbsp;n\u00e1stroji:<br \/>\nMapa: <strong>PPC <\/strong>\u00a0Oblast: <strong>Vyhodnocov\u00e1n\u00ed<\/strong><\/p>\n<p><!-- cta panel --><\/p>\n<div class=\"odstavec-cta-normal\">\n<div class=\"col-sm-8 flex-box flex-box-center\">\n<p class=\"child-stred center-xs\">Projd\u011bte si dal\u0161\u00ed \u00fakoly z&nbsp;jin\u00fdch t\u00e9mat se Zralost\u00ed 1 a&nbsp;2 z&nbsp;pohledu PPC v&nbsp;<strong>Z\u00e1kladn\u00ed verzi zdarma<\/strong>.<\/p>\n<\/div>\n<div class=\"col-sm-4 flex-box flex-box-center\"><a class=\"btn btn-success btn-lg pull-right child-stred none-icon-out\" href=\"https:\/\/tool.marketingmapy.com\/sign-up\"><div id=\"text-2\" class=\"widget widget_text amr_widget\">\t\t\t<div class=\"textwidget\"><p>Zaregistrujte se<\/p>\n<\/div>\n\t\t<\/div><\/a><\/div>\n<\/div>\n<p><!-- cta panel konec --><\/p>\n<hr \/>\n<p class=\"text-center\">Na kontrole spr\u00e1vnosti t\u011bchto \u00fakol\u016f se pod\u00edleli PPC specialist\u00e9 s&nbsp;letit\u00fdmi zku\u0161enostmi.<\/p>\n<div class=\"row flex-box flex-box-center flex-wrap\"><!-- Sablona vypisu odborniku v shortcode -->\r\n\r\n<div class=\"vypis-odbornici dva-radek\">\r\n\t<article id=\"post-1130\" class=\"odstavec-dulezite post-1130 odbornik type-odbornik status-publish has-post-thumbnail hentry kategorieodborniku-odbornici kategorieodborniku-ppc\">\r\n\t\t<i class=\"fa fa-quote-left fa-3x fa-pull-left\" aria-hidden=\"true\"><!-- icon --><\/i>\r\n\t\t<p>PPC je obor, kter\u00fd se s&nbsp;nads\u00e1zkou m\u011bn\u00ed snad ka\u017edou hodinu a&nbsp;udr\u017eet si v&nbsp;n\u011bm p\u0159ehled je opravdu n\u00e1ro\u010dn\u00e9. D\u00edky Marketingov\u00fdm map\u00e1m, z\u00edsk\u00e1te jasn\u00fd, ucelen\u00fd, aktualizovan\u00fd a&nbsp;p\u0159ehledn\u00fd n\u00e1vod, co s&nbsp;PPC kampan\u011bmi d\u011blat, a&nbsp;to i&nbsp;v&nbsp;p\u0159\u00edpad\u011b, kdy jim \u00fapln\u011b nerozum\u00edte. Pomohou v\u00e1m se zam\u011b\u0159it na spr\u00e1vou aktivitu ve spr\u00e1vn\u00fd \u010das. V\u00edte, co v&nbsp;kampan\u00edch chyb\u00ed, co by bylo pot\u0159eba je\u0161t\u011b ud\u011blat a&nbsp;nastavit a&nbsp;zda to pro v\u00e1s zrovna d\u00e1v\u00e1 smysl.<\/p>\n  \r\n\t\t<div class=\"clearfix\"><\/div>\r\n\t\t<div class=\"bio\">\r\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"133\" src=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/02\/veronika-brindzova.png\" class=\"img-responsive img-circle pull-left wp-post-image\" alt=\"\" srcset=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/02\/veronika-brindzova.png 576w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/02\/veronika-brindzova-270x300.png 270w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/02\/veronika-brindzova-450x500.png 450w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/>\t\t\t<div class=\"entry-title\"><strong>Veronika Brindzov\u00e1<\/strong><\/div>\r\n\t\t\t<p class=\"pozice\">Seniorn\u00ed PPC\u010dka\u0159ka a Google Tren\u00e9rka <a href=\"https:\/\/www.veronikabrindzova.cz\/\">Veronikabrindzova.cz<\/a>\r\n\r\n<hr \/>\r\n\r\n<div class=\"odkazy\">\r\n<div class=\"odkazy\"><a href=\"https:\/\/www.marketingmapy.com\/cs\/ppc-mapa\/\">PPC mapa<\/a><\/div>\r\n<\/div><\/p>  \r\n\t\t<\/div>\r\n\t<\/article>\r\n\t<\/div>\r\n\r\n <!-- Sablona vypisu odborniku v shortcode -->\r\n\r\n<div class=\"vypis-odbornici dva-radek\">\r\n\t<article id=\"post-1537\" class=\"odstavec-dulezite post-1537 odbornik type-odbornik status-publish has-post-thumbnail hentry kategorieodborniku-odbornici kategorieodborniku-ppc\">\r\n\t\t<i class=\"fa fa-quote-left fa-3x fa-pull-left\" aria-hidden=\"true\"><!-- icon --><\/i>\r\n\t\t<p>Marketingov\u00e9 mapy mi pom\u00e1haj\u00ed s&nbsp;\u0159\u00edzen\u00edm t\u00fdm\u016f &#8211; urychluj\u00ed orientaci, \u0161et\u0159\u00ed \u010das a&nbsp;pom\u00e1haj\u00ed zam\u011b\u0159ovat pozornost na slab\u00e1 m\u00edsta. Nav\u00edc je to skv\u011bl\u00fd studijn\u00ed materi\u00e1l pro juniorn\u011bj\u0161\u00ed kolegy.<br \/>\nD\u00edky!<\/p>\n  \r\n\t\t<div class=\"clearfix\"><\/div>\r\n\t\t<div class=\"bio\">\r\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/05\/lukas-pitra.jpeg\" class=\"img-responsive img-circle pull-left wp-post-image\" alt=\"\" srcset=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/05\/lukas-pitra.jpeg 408w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/05\/lukas-pitra-300x300.jpeg 300w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/>\t\t\t<div class=\"entry-title\"><strong>Luk\u00e1\u0161 P\u00edtra<\/strong><\/div>\r\n\t\t\t<p class=\"pozice\">Ecommerce konzultant <a href=\"http:\/\/www.lukaspitra.cz\/\">LukasPitra.cz<\/a>\r\n\r\n<hr \/>\r\n\r\n<div class=\"odkazy\">\r\n<div class=\"odkazy\"><a href=\"https:\/\/www.marketingmapy.com\/cs\/ppc-mapa\/\">PPC mapa<\/a><\/div>\r\n<\/div><\/p>  \r\n\t\t<\/div>\r\n\t<\/article>\r\n\t<\/div>\r\n\r\n <!-- Sablona vypisu odborniku v shortcode -->\r\n\r\n<div class=\"vypis-odbornici dva-radek\">\r\n\t<article id=\"post-743\" class=\"odstavec-dulezite post-743 odbornik type-odbornik status-publish has-post-thumbnail hentry kategorieodborniku-odbornici kategorieodborniku-ppc\">\r\n\t\t<i class=\"fa fa-quote-left fa-3x fa-pull-left\" aria-hidden=\"true\"><!-- icon --><\/i>\r\n\t\t  \r\n\t\t<div class=\"clearfix\"><\/div>\r\n\t\t<div class=\"bio\">\r\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/01\/jakub-kasparu-2.jpg\" class=\"img-responsive img-circle pull-left wp-post-image\" alt=\"jakub-kasparu\" \/>\t\t\t<div class=\"entry-title\"><strong>Jakub Ka\u0161par\u016f<\/strong><\/div>\r\n\t\t\t<p class=\"pozice\">Spolumajitel PPC agentury <a href=\"https:\/\/www.lynt.cz\">Lynt<\/a>\r\n<hr \/>\r\n<div class=\"odkazy\"><a href=\"https:\/\/www.marketingmapy.com\/cs\/ppc-mapa\/\">PPC mapa<\/a><\/div>\r\n<\/p>  \r\n\t\t<\/div>\r\n\t<\/article>\r\n\t<\/div>\r\n\r\n <!-- Sablona vypisu odborniku v shortcode -->\r\n\r\n<div class=\"vypis-odbornici dva-radek\">\r\n\t<article id=\"post-1356\" class=\"odstavec-dulezite post-1356 odbornik type-odbornik status-publish has-post-thumbnail hentry kategorieodborniku-odbornici kategorieodborniku-ppc\">\r\n\t\t<i class=\"fa fa-quote-left fa-3x fa-pull-left\" aria-hidden=\"true\"><!-- icon --><\/i>\r\n\t\t<p>Jsem velk\u00fd fanou\u0161ek pr\u00e1ce s&nbsp;checklisty a&nbsp;Marketingov\u00e1 PPC mapa pom\u00e1h\u00e1 nejen neopom\u00edjet d\u016fle\u017eit\u00e9 kroky p\u0159i&nbsp;tvorb\u011b, p\u0159eb\u00edr\u00e1n\u00ed, spr\u00e1v\u011b a&nbsp;\u0159\u00edzen\u00ed PPC kampan\u00ed, ale tak\u00e9 v\u016fbec si uv\u011bdomit, co v\u0161e (a&nbsp;v&nbsp;jak\u00e9 souslednosti) je pot\u0159eba ud\u011blat.<\/p>\n  \r\n\t\t<div class=\"clearfix\"><\/div>\r\n\t\t<div class=\"bio\">\r\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"114\" src=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/03\/petra-vetrovska-e1552998200801.jpg\" class=\"img-responsive img-circle pull-left wp-post-image\" alt=\"\" srcset=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/03\/petra-vetrovska-e1552998200801.jpg 486w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/03\/petra-vetrovska-e1552998200801-300x284.jpg 300w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/>\t\t\t<div class=\"entry-title\"><strong>Petra V\u011btrovsk\u00e1<\/strong><\/div>\r\n\t\t\t<p class=\"pozice\">\u010cesk\u00e1 PPC specialistka, p\u00ed\u0161\u00edc\u00ed Klika\u0159ova pr\u016fvodce: <a href=\"https:\/\/www.zaklik.cz\/\">Zaklik.cz<\/a>\r\n\r\n<hr \/>\r\n\r\n<div class=\"odkazy\">\r\n<div class=\"odkazy\"><a href=\"https:\/\/www.marketingmapy.com\/cs\/ppc-mapa\/\">PPC mapa<\/a><\/div>\r\n<\/div><\/p>  \r\n\t\t<\/div>\r\n\t<\/article>\r\n\t<\/div>\r\n\r\n <!-- Sablona vypisu odborniku v shortcode -->\r\n\r\n<div class=\"vypis-odbornici dva-radek\">\r\n\t<article id=\"post-1097\" class=\"odstavec-dulezite post-1097 odbornik type-odbornik status-publish has-post-thumbnail hentry kategorieodborniku-odbornici kategorieodborniku-ppc\">\r\n\t\t<i class=\"fa fa-quote-left fa-3x fa-pull-left\" aria-hidden=\"true\"><!-- icon --><\/i>\r\n\t\t<p>R\u00e1d jsem spolupracoval na tomto jedine\u010dn\u00e9m projektu, na datab\u00e1zi znalost\u00ed, kter\u00e1 v\u00e1m uk\u00e1\u017ee, co m\u00e1te ud\u011blat. Pom\u00e1h\u00e1 v\u00e1m odpov\u011bd\u011bt jestli m\u00e1 \u00fakol pro dan\u00fd projekt smysl a&nbsp;KDY ho zav\u00e9st. Marketingov\u00e9 mapy jsou p\u0159esn\u011b to, co tu chyb\u011blo.<\/p>\n  \r\n\t\t<div class=\"clearfix\"><\/div>\r\n\t\t<div class=\"bio\">\r\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/02\/lukas.jpg\" class=\"img-responsive img-circle pull-left wp-post-image\" alt=\"\" \/>\t\t\t<div class=\"entry-title\"><strong>Luk\u00e1\u0161 Kolovrat<\/strong><\/div>\r\n\t\t\t<p class=\"pozice\">Seniorn\u00ed PPC konzultant ve\u00a0<a href=\"https:\/\/www.webprezent.cz\/nas-tym\/lukas-kolovrat-ppc-specialista\/\">WebPrezent.cz<\/a>\r\n\r\n<hr \/>\r\n\r\n<div class=\"odkazy\">\r\n<div class=\"odkazy\"><a href=\"https:\/\/www.marketingmapy.com\/cs\/ppc-mapa\/\">PPC mapa<\/a><\/div>\r\n<\/div><\/p>  \r\n\t\t<\/div>\r\n\t<\/article>\r\n\t<\/div>\r\n\r\n <!-- Sablona vypisu odborniku v shortcode -->\r\n\r\n<div class=\"vypis-odbornici dva-radek\">\r\n\t<article id=\"post-734\" class=\"odstavec-dulezite post-734 odbornik type-odbornik status-publish has-post-thumbnail hentry kategorieodborniku-odbornici kategorieodborniku-ppc kategorieodborniku-seo\">\r\n\t\t<i class=\"fa fa-quote-left fa-3x fa-pull-left\" aria-hidden=\"true\"><!-- icon --><\/i>\r\n\t\t<div>R\u00e1d jsem pomohl sv\u00fdmi zku\u0161enostmi k&nbsp;vypilov\u00e1n\u00ed tak komplexn\u00edho a&nbsp;kvalitn\u00edho n\u00e1stroje. T\u011b\u0161\u00edm se na jeho dal\u0161\u00ed rozvoj a&nbsp;na spokojen\u00e9 u\u017eivatele, kter\u00fdm poroste jejich online podnik\u00e1n\u00ed.<\/div>\n  \r\n\t\t<div class=\"clearfix\"><\/div>\r\n\t\t<div class=\"bio\">\r\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/01\/karel-hladis-1-e1552302197189.png\" class=\"img-responsive img-circle pull-left wp-post-image\" alt=\"\" \/>\t\t\t<div class=\"entry-title\"><strong>Karel Hladi\u0161<\/strong><\/div>\r\n\t\t\t<p class=\"pozice\">Vedouc\u00ed marketingov\u00e9ho t\u00fdmu\u00a0<a href=\"https:\/\/www.inizio.cz\">Inizio<\/a>\r\n\r\n<hr \/>\r\n\r\n<div class=\"odkazy\"><a href=\"https:\/\/www.marketingmapy.com\/cs\/seo-mapa\/\">SEO mapa<\/a><a href=\"https:\/\/www.marketingmapy.com\/cs\/ppc-mapa\/\">PPC mapa<\/a><\/div><\/p>  \r\n\t\t<\/div>\r\n\t<\/article>\r\n\t<\/div>\r\n\r\n <!-- Sablona vypisu odborniku v shortcode -->\r\n\r\n<div class=\"vypis-odbornici dva-radek\">\r\n\t<article id=\"post-830\" class=\"odstavec-dulezite post-830 odbornik type-odbornik status-publish has-post-thumbnail hentry kategorieodborniku-odbornici kategorieodborniku-ppc\">\r\n\t\t<i class=\"fa fa-quote-left fa-3x fa-pull-left\" aria-hidden=\"true\"><!-- icon --><\/i>\r\n\t\t<p>Ucelen\u00fd a&nbsp;hlavne aktualizovan\u00fd preh\u013ead v\u0161etk\u00e9ho, \u010do&nbsp;by malo by\u0165 aplikovan\u00e9 v&nbsp;PPC kampaniach pre ich \u010do&nbsp;najlep\u0161\u00ed v\u00fdkon. V\u010faka tomu pri optimaliz\u00e1cii nezabudnete zapracova\u0165 nie\u010do podstatn\u00e9. R\u00e1d som pomohol so svojimi sk\u00fasenos\u0165ami.<\/p>\n  \r\n\t\t<div class=\"clearfix\"><\/div>\r\n\t\t<div class=\"bio\">\r\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/01\/martin-zeman-1.jpg\" class=\"img-responsive img-circle pull-left wp-post-image\" alt=\"\" srcset=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/01\/martin-zeman-1.jpg 400w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/01\/martin-zeman-1-300x300.jpg 300w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/>\t\t\t<div class=\"entry-title\"><strong>Martin Zeman<\/strong><\/div>\r\n\t\t\t<p class=\"pozice\">Seniorn\u00ed PPC konzultant na voln\u00e9 noze <a href=\"https:\/\/martinzeman.eu\/\">MartinZeman.eu<\/a>\r\n\r\n<hr \/>\r\n\r\n<div class=\"odkazy\">\r\n<div class=\"odkazy\"><a href=\"https:\/\/www.marketingmapy.com\/cs\/ppc-mapa\/\">PPC mapa<\/a><\/div>\r\n<\/div><\/p>  \r\n\t\t<\/div>\r\n\t<\/article>\r\n\t<\/div>\r\n\r\n <\/div>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e1te spr\u00e1vn\u011b nastaven PPC \u00fa\u010det, pou\u017e\u00edv\u00e1te ve\u0161ker\u00e9 zdroje pro zji\u0161t\u011bn\u00ed kl\u00ed\u010dov\u00fdch fr\u00e1z\u00ed, do v\u0161ech dostupn\u00fdch typ\u016f kampan\u00ed? Tak nyn\u00ed p\u0159i\u0161el okam\u017eik pravdy a&nbsp;je t\u0159eba tak\u00e9 m\u011b\u0159it a&nbsp;vyhodnocovat.<\/p>\n","protected":false},"author":5,"featured_media":1800,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[41],"tags":[],"class_list":["post-1762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-ukoly"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>52 PPC \u00fakol\u016f pro oblast: Vyhodnocov\u00e1n\u00ed - Marketing Mapy<\/title>\n<meta name=\"description\" content=\"M\u00e1te spr\u00e1vn\u011b nastaven PPC \u00fa\u010det, pou\u017e\u00edv\u00e1te ve\u0161ker\u00e9 zdroje pro zji\u0161t\u011bn\u00ed kl\u00ed\u010dov\u00fdch fr\u00e1z\u00ed, do v\u0161ech dostupn\u00fdch typ\u016f kampan\u00ed? 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