{"id":1749,"date":"2019-07-08T11:18:20","date_gmt":"2019-07-08T09:18:20","guid":{"rendered":"https:\/\/www.marketingmapy.com\/?p=1749"},"modified":"2019-07-18T08:04:22","modified_gmt":"2019-07-18T06:04:22","slug":"105-ppc-ukolu-pro-oblast-kvalita-a-optimalizace-uctu","status":"publish","type":"post","link":"https:\/\/www.marketingmapy.com\/cs\/105-ppc-ukolu-pro-oblast-kvalita-a-optimalizace-uctu\/","title":{"rendered":"105 PPC \u00fakol\u016f pro oblast: Kvalita a&nbsp;optimalizace \u00fa\u010dtu"},"content":{"rendered":"<p>Struktura \u00fa\u010dtu, p\u0159\u00edstupy, optimalizace kampan\u00ed, cenov\u00fdch nab\u00eddek nebo i&nbsp;rozpo\u010dtu, v\u011b\u010dn\u00e1 PPC t\u00e9mata. Z\u00edskejte inspiraci a&nbsp;porovnejte, co v\u0161e optimalizujete ve sv\u00fdch PPC kampan\u00edch a&nbsp;na co kladou d\u016fraz p\u0159edn\u00ed PPC odborn\u00edci v&nbsp;\u010cR.<\/p>\n<p><!--more--><\/p>\n<h2>Obsah:<\/h2>\n<p>Celkem 105 \u00fakol\u016f:<\/p>\n<ul>\n<li>40 n\u00e1pad\u016f m\u00e1te zcela zdarma<\/li>\n<li>a dal\u0161\u00edch 65 inspirativn\u00edch mo\u017enost\u00ed jsou dostupn\u00e9 v&nbsp;pln\u00e9 verzi.<\/li>\n<\/ul>\n<p>Oblast <strong>Kvalita a&nbsp;optimalizace \u00fa\u010dtu<\/strong> je rozd\u011blena do t\u00e9mat:<\/p>\n<ol>\n<li><a href=\"#o2t1\">Optimalizace cenov\u00fdch nab\u00eddek<\/a><\/li>\n<li><a href=\"#o2t2\">Optimalizace kampan\u00ed<\/a><\/li>\n<li><a href=\"#o2t3\">Optimalizace a&nbsp;kvalita inzer\u00e1t\u016f<\/a><\/li>\n<li><a href=\"#o2t4\">Optimalizace rozpo\u010dtu<\/a><\/li>\n<li><a href=\"#o2t5\">Propojen\u00ed<\/a><\/li>\n<li><a href=\"#o2t6\">C\u00edlov\u00e9 str\u00e1nky (pouze Pln\u00e1 verze n\u00e1stroje)<\/a><\/li>\n<li><a href=\"#o2t7\">Automatizace (pouze Pln\u00e1 verze n\u00e1stroje)<\/a><\/li>\n<\/ol>\n<h2 id=\"o2t1\">T\u00e9ma: Optimalizace cenov\u00fdch nab\u00eddek<\/h2>\n<h3>Zralost 1: Manu\u00e1ln\u00ed nastaven\u00ed nab\u00eddky odhadem<\/h3>\n<ol>\n<li>Odhadem nastavena manu\u00e1ln\u00ed cena za proklik.<\/li>\n<\/ol>\n<h3>Zralost 2: Manu\u00e1ln\u00ed nastaven\u00ed nab\u00eddky na z\u00e1klad\u011b v\u00fdpo\u010dtu<\/h3>\n<ol>\n<li>V\u00fdpo\u010det CPC na z\u00e1klad\u011b konverzn\u00edho pom\u011bru, Search Query Reports (SQR).<\/li>\n<\/ol>\n<h2 id=\"o2t2\">T\u00e9ma: Optimalizace kampan\u00ed<\/h2>\n<h3>Zralost 2: Z\u00e1kladn\u00ed optimalizace nastaven\u00ed kampan\u00ed<\/h3>\n<ol>\n<li>Nastaveny vhodn\u00e9 jazyky v&nbsp;kampani.<\/li>\n<li>Spr\u00e1vn\u011b nastaveno geografick\u00e9 c\u00edlen\u00ed.<\/li>\n<li>Zkontrolov\u00e1no, \u017ee kampan\u011b nejsou omezen\u00e9 rozpo\u010dtem.<\/li>\n<li>Upraven rozpo\u010det funguj\u00edc\u00edch kampan\u00ed.<\/li>\n<\/ol>\n<h2 id=\"o2t3\">T\u00e9ma: Optimalizace a&nbsp;kvalita inzer\u00e1t\u016f<\/h2>\n<h3>Zralost 2: Pou\u017e\u00edv\u00e1n\u00ed roz\u0161\u00ed\u0159en\u00ed reklam<\/h3>\n<ol>\n<li>Pou\u017eito Roz\u0161\u00ed\u0159en\u00ed o&nbsp;Sitelinky.<\/li>\n<li>Pou\u017eit popisek k&nbsp;Roz\u0161\u00ed\u0159en\u00ed o&nbsp;Sitelinky.<\/li>\n<li>Pou\u017eito Roz\u0161\u00ed\u0159en\u00ed o&nbsp;Popisky.<\/li>\n<li>Pou\u017eito Roz\u0161\u00ed\u0159en\u00ed o&nbsp;Telefon.<\/li>\n<li>Pou\u017eito Roz\u0161\u00ed\u0159en\u00ed o&nbsp;Hodnocen\u00ed.<\/li>\n<li>Pou\u017eito Roz\u0161\u00ed\u0159en\u00ed o&nbsp;Cenu (nefunguje v&nbsp;\u010cR).<\/li>\n<li>Pou\u017eito Roz\u0161\u00ed\u0159en\u00ed o&nbsp;Strukturovan\u00e9 \u00faryvky.<\/li>\n<li>Pou\u017eito Roz\u0161\u00ed\u0159en\u00ed o&nbsp;Propagaci (Aktu\u00e1ln\u00ed nab\u00eddka).<\/li>\n<li>Pou\u017eito Roz\u0161\u00ed\u0159en\u00ed o&nbsp;Zpr\u00e1vu (SMS).<\/li>\n<li>Pou\u017eito Roz\u0161\u00ed\u0159en\u00ed o&nbsp;Lokalitu affiliate partnera.<\/li>\n<li>P\u0159id\u00e1no Roz\u0161\u00ed\u0159en\u00ed o&nbsp;adresu firmy.<\/li>\n<li>P\u0159id\u00e1no Roz\u0161\u00ed\u0159en\u00ed o&nbsp;aplikaci.<\/li>\n<li>Pou\u017eito Roz\u0161\u00ed\u0159en\u00ed o&nbsp;Lokalitu.<\/li>\n<\/ol>\n<h2 id=\"o2t4\">T\u00e9ma: Optimalizace rozpo\u010dtu<\/h2>\n<h3>Zralost 2: Zaji\u0161t\u011bn\u00ed dostate\u010dn\u00e9ho rozpo\u010dtu<\/h3>\n<ol>\n<li>Zaveden proces na kontrolu kreditu, alert.<\/li>\n<\/ol>\n<h2 id=\"o2t5\">T\u00e9ma: Propojen\u00ed<\/h2>\n<h3>Zralost 2: Z\u00e1kladn\u00ed propojen\u00ed GA + GDS + Google Ads<\/h3>\n<ol>\n<li>Propojeno Google Analytics + Google Ads.<\/li>\n<li>Propojeno Google Analytics + Google Search Console.<\/li>\n<li>Propojeno Google Ads + Google Search Console.<\/li>\n<li>Propojeno slu\u017eba Seznam Sklik.cz a&nbsp;Firmy.cz.<\/li>\n<li>Nastaveno logo v&nbsp;p\u0159esn\u00e9m rozm\u011bru v&nbsp;profilu Firmy.cz (pou\u017e\u00edv\u00e1 se v&nbsp;DRTG).<\/li>\n<li>Propojeno slu\u017eba Seznam Sklik.cz a&nbsp;Zbo\u017e\u00ed.cz.<\/li>\n<li>Propojeno Google Ads a&nbsp;Moje Firma na Google.<\/li>\n<li>Aktivov\u00e1no intern\u00ed vyhled\u00e1v\u00e1n\u00ed v&nbsp;Google Analytics.<\/li>\n<li>Aktivov\u00e1ny demografick\u00e9 \u00fadaje v&nbsp;Google Analytics.<\/li>\n<\/ol>\n<h2 id=\"o2t6\">T\u00e9ma: Automatizace<\/h2>\n<p>V tomto t\u00e9m\u00e1tu ve zralosti 1 a&nbsp;2 nejsou \u017e\u00e1dn\u00e9 \u00fakoly. T\u00e9ma je pokro\u010dil\u00e9 a&nbsp;obsahuje \u00fakoly pouze v&nbsp;placen\u00e1 verze.<\/p>\n<h2 id=\"o2t7\">T\u00e9ma: C\u00edlov\u00e9 str\u00e1nky na webu<\/h2>\n<p>V tomto t\u00e9matu ve zralosti 1 a&nbsp;2 nejsou \u017e\u00e1dn\u00e9 \u00fakoly. T\u00e9ma je pokro\u010dil\u00e9 a&nbsp;obsahuje \u00fakoly pouze v&nbsp;placen\u00e1 verze.<\/p>\n<p class=\"odstavec-rada\"><i class=\"fa fa-lightbulb-o fa-3x fa-pull-left\" aria-hidden=\"true\"><!-- icon --><\/i>Pou\u017e\u00edv\u00e1te v\u0161echna mo\u017en\u00e1 Roz\u0161\u00ed\u0159en\u00ed ve sv\u00fdch kampan\u00edch? M\u011bli jste nastavena v\u0161echna mo\u017en\u00e1 propojen\u00ed mezi jednotliv\u00fdmi slu\u017ebami Google? <strong>Perfektn\u00ed.<br \/>\n<\/strong>Od\u0161krtn\u011bte si je ve sv\u00e9m <a href=\"https:\/\/tool.marketingmapy.com\/login\">PPC checklistu<\/a> a&nbsp;zkuste <strong>dal\u0161\u00edch 65 mo\u017enost\u00ed<\/strong> z&nbsp;pln\u00e9 verze.<\/p>\n<h2>Souvisej\u00edc\u00ed \u010dl\u00e1nky s&nbsp;PPC \u00fakoly<\/h2>\n<ol>\n<li><a href=\"https:\/\/www.marketingmapy.com\/cs\/26-ppc-ukolu-pro-oblast-klicova-slova\/\">Kl\u00ed\u010dov\u00e1 slova<\/a>\n<ol>\n<li><a href=\"https:\/\/www.marketingmapy.com\/cs\/26-ppc-ukolu-pro-oblast-klicova-slova\/#o1t1\">Z\u00edsk\u00e1v\u00e1n\u00ed a&nbsp;pr\u00e1ce s&nbsp;kl\u00ed\u010dov\u00fdmi slovy<\/a><\/li>\n<li><a href=\"https:\/\/www.marketingmapy.com\/cs\/26-ppc-ukolu-pro-oblast-klicova-slova\/#o1t2\">Z\u00edsk\u00e1v\u00e1n\u00ed a&nbsp;pr\u00e1ce s&nbsp;vylu\u010duj\u00edc\u00edmi kl\u00ed\u010dov\u00fdmi slovy<\/a><\/li>\n<\/ol>\n<\/li>\n<li>Kvalita a&nbsp;optimalizace \u00fa\u010dtu (pr\u00e1v\u011b \u010dtete)\n<ol>\n<li>Optimalizace cenov\u00fdch nab\u00eddek<\/li>\n<li>Optimalizace kampan\u00ed<\/li>\n<li>Optimalizace a&nbsp;kvalita inzer\u00e1t\u016f<\/li>\n<li>Optimalizace rozpo\u010dtu<\/li>\n<li>Propojen\u00ed<\/li>\n<li>C\u00edlov\u00e9 str\u00e1nky (pouze Pln\u00e1 verze n\u00e1stroje)<\/li>\n<li>Automatizace (pouze Pln\u00e1 verze n\u00e1stroje)<\/li>\n<\/ol>\n<\/li>\n<li><a href=\"https:\/\/www.marketingmapy.com\/cs\/149-ppc-ukolu-pro-oblast-typy-kampani\/\">Typy kampan\u00ed<\/a>\n<ol>\n<li><a href=\"https:\/\/www.marketingmapy.com\/cs\/149-ppc-ukolu-pro-oblast-typy-kampani\/#o3t1\">Search kampan\u011b<\/a><\/li>\n<li><a href=\"https:\/\/www.marketingmapy.com\/cs\/149-ppc-ukolu-pro-oblast-typy-kampani\/#o3t2\">Obsahov\u00e1 s\u00ed\u0165<\/a><\/li>\n<li><a href=\"https:\/\/www.marketingmapy.com\/cs\/149-ppc-ukolu-pro-oblast-typy-kampani\/#o3t3\">Dynamick\u00fd remarketing (DRTG)<\/a><\/li>\n<li><a href=\"https:\/\/www.marketingmapy.com\/cs\/149-ppc-ukolu-pro-oblast-typy-kampani\/#o3t4\">Obecn\u00fd remarketing<\/a><\/li>\n<li><a href=\"https:\/\/www.marketingmapy.com\/cs\/149-ppc-ukolu-pro-oblast-typy-kampani\/#o3t5\">Produktov\u00e9 kampan\u011b<\/a><\/li>\n<li><a href=\"https:\/\/www.marketingmapy.com\/cs\/149-ppc-ukolu-pro-oblast-typy-kampani\/#o3t6\">DSA kampan\u011b<\/a><\/li>\n<li><a href=\"https:\/\/www.marketingmapy.com\/cs\/149-ppc-ukolu-pro-oblast-typy-kampani\/#o3t7\">PLA kampan\u011b<\/a><\/li>\n<li><a href=\"https:\/\/www.marketingmapy.com\/cs\/149-ppc-ukolu-pro-oblast-typy-kampani\/#o3t8\">Chytr\u00e9 kampan\u011b (pouze Pln\u00e1 verze n\u00e1stroje)<\/a><\/li>\n<\/ol>\n<\/li>\n<li><a href=\"https:\/\/www.marketingmapy.com\/cs\/52-ppc-ukolu-pro-oblast-vyhodnocovani\/\">Vyhodnocov\u00e1n\u00ed<\/a>\n<ol>\n<li><a href=\"https:\/\/www.marketingmapy.com\/cs\/52-ppc-ukolu-pro-oblast-vyhodnocovani\/#o4t1\">Typy vyhodnocov\u00e1n\u00ed<\/a><\/li>\n<li><a href=\"https:\/\/www.marketingmapy.com\/cs\/52-ppc-ukolu-pro-oblast-vyhodnocovani\/#o4t2\">Reportov\u00e1n\u00ed<\/a><\/li>\n<li><a href=\"https:\/\/www.marketingmapy.com\/cs\/52-ppc-ukolu-pro-oblast-vyhodnocovani\/#o4t3\">Stanoven\u00ed KPI<\/a><\/li>\n<li><a href=\"https:\/\/www.marketingmapy.com\/cs\/52-ppc-ukolu-pro-oblast-vyhodnocovani\/#o4t4\">M\u011b\u0159en\u00ed<\/a><\/li>\n<\/ol>\n<\/li>\n<li><a href=\"https:\/\/www.marketingmapy.com\/cs\/15-ppc-ukolu-pro-oblast-spoluprace\/\">Spolupr\u00e1ce<\/a>\n<ol>\n<li><a href=\"https:\/\/www.marketingmapy.com\/cs\/15-ppc-ukolu-pro-oblast-spoluprace\/#o5t1\">Spolupr\u00e1ce<\/a><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p class=\"odstavec-dulezite\"><i class=\"fa fa-exclamation-circle fa-3x fa-pull-left\" aria-hidden=\"true\"><!-- icon --><\/i>Za\u0159azen\u00ed v\u0161ech <strong>105 \u00fakol\u016f<\/strong> z&nbsp;Oblasti se Zralost\u00ed 1 a\u017e 6 najdete v&nbsp;n\u00e1stroji:<br \/>\nMapa: <strong>PPC <\/strong>\u00a0Oblast: <strong>Kvalita a&nbsp;optimalizace \u00fa\u010dtu<\/strong><\/p>\n<p><!-- cta panel --><\/p>\n<div class=\"odstavec-cta-normal\">\n<div class=\"col-sm-8 flex-box flex-box-center\">\n<p class=\"child-stred center-xs\">Projd\u011bte si dal\u0161\u00ed \u00fakoly z&nbsp;jin\u00fdch t\u00e9mat se Zralost\u00ed 1 a&nbsp;2 z&nbsp;pohledu PPC v&nbsp;<strong>Z\u00e1kladn\u00ed verzi zdarma<\/strong>.<\/p>\n<\/div>\n<div class=\"col-sm-4 flex-box flex-box-center\"><a class=\"btn btn-success btn-lg pull-right child-stred none-icon-out\" href=\"https:\/\/tool.marketingmapy.com\/sign-up\"><div id=\"text-2\" class=\"widget widget_text amr_widget\">\t\t\t<div class=\"textwidget\"><p>Zaregistrujte se<\/p>\n<\/div>\n\t\t<\/div><\/a><\/div>\n<\/div>\n<p><!-- cta panel konec --><\/p>\n<hr \/>\n<p class=\"text-center\">Na kontrole spr\u00e1vnosti t\u011bchto \u00fakol\u016f se pod\u00edleli PPC specialist\u00e9 s&nbsp;letit\u00fdmi zku\u0161enostmi.<\/p>\n<div class=\"row flex-box flex-box-center flex-wrap\"><!-- Sablona vypisu odborniku v shortcode -->\r\n\r\n<div class=\"vypis-odbornici dva-radek\">\r\n\t<article id=\"post-1130\" class=\"odstavec-dulezite post-1130 odbornik type-odbornik status-publish has-post-thumbnail hentry kategorieodborniku-odbornici kategorieodborniku-ppc\">\r\n\t\t<i class=\"fa fa-quote-left fa-3x fa-pull-left\" aria-hidden=\"true\"><!-- icon --><\/i>\r\n\t\t<p>PPC je obor, kter\u00fd se s&nbsp;nads\u00e1zkou m\u011bn\u00ed snad ka\u017edou hodinu a&nbsp;udr\u017eet si v&nbsp;n\u011bm p\u0159ehled je opravdu n\u00e1ro\u010dn\u00e9. D\u00edky Marketingov\u00fdm map\u00e1m, z\u00edsk\u00e1te jasn\u00fd, ucelen\u00fd, aktualizovan\u00fd a&nbsp;p\u0159ehledn\u00fd n\u00e1vod, co s&nbsp;PPC kampan\u011bmi d\u011blat, a&nbsp;to i&nbsp;v&nbsp;p\u0159\u00edpad\u011b, kdy jim \u00fapln\u011b nerozum\u00edte. Pomohou v\u00e1m se zam\u011b\u0159it na spr\u00e1vou aktivitu ve spr\u00e1vn\u00fd \u010das. V\u00edte, co v&nbsp;kampan\u00edch chyb\u00ed, co by bylo pot\u0159eba je\u0161t\u011b ud\u011blat a&nbsp;nastavit a&nbsp;zda to pro v\u00e1s zrovna d\u00e1v\u00e1 smysl.<\/p>\n  \r\n\t\t<div class=\"clearfix\"><\/div>\r\n\t\t<div class=\"bio\">\r\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"133\" src=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/02\/veronika-brindzova.png\" class=\"img-responsive img-circle pull-left wp-post-image\" alt=\"\" srcset=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/02\/veronika-brindzova.png 576w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/02\/veronika-brindzova-270x300.png 270w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/02\/veronika-brindzova-450x500.png 450w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/>\t\t\t<div class=\"entry-title\"><strong>Veronika Brindzov\u00e1<\/strong><\/div>\r\n\t\t\t<p class=\"pozice\">Seniorn\u00ed PPC\u010dka\u0159ka a Google Tren\u00e9rka <a href=\"https:\/\/www.veronikabrindzova.cz\/\">Veronikabrindzova.cz<\/a>\r\n\r\n<hr \/>\r\n\r\n<div class=\"odkazy\">\r\n<div class=\"odkazy\"><a href=\"https:\/\/www.marketingmapy.com\/cs\/ppc-mapa\/\">PPC mapa<\/a><\/div>\r\n<\/div><\/p>  \r\n\t\t<\/div>\r\n\t<\/article>\r\n\t<\/div>\r\n\r\n <!-- Sablona vypisu odborniku v shortcode -->\r\n\r\n<div class=\"vypis-odbornici dva-radek\">\r\n\t<article id=\"post-1537\" class=\"odstavec-dulezite post-1537 odbornik type-odbornik status-publish has-post-thumbnail hentry kategorieodborniku-odbornici kategorieodborniku-ppc\">\r\n\t\t<i class=\"fa fa-quote-left fa-3x fa-pull-left\" aria-hidden=\"true\"><!-- icon --><\/i>\r\n\t\t<p>Marketingov\u00e9 mapy mi pom\u00e1haj\u00ed s&nbsp;\u0159\u00edzen\u00edm t\u00fdm\u016f &#8211; urychluj\u00ed orientaci, \u0161et\u0159\u00ed \u010das a&nbsp;pom\u00e1haj\u00ed zam\u011b\u0159ovat pozornost na slab\u00e1 m\u00edsta. Nav\u00edc je to skv\u011bl\u00fd studijn\u00ed materi\u00e1l pro juniorn\u011bj\u0161\u00ed kolegy.<br \/>\nD\u00edky!<\/p>\n  \r\n\t\t<div class=\"clearfix\"><\/div>\r\n\t\t<div class=\"bio\">\r\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/05\/lukas-pitra.jpeg\" class=\"img-responsive img-circle pull-left wp-post-image\" alt=\"\" srcset=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/05\/lukas-pitra.jpeg 408w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/05\/lukas-pitra-300x300.jpeg 300w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/>\t\t\t<div class=\"entry-title\"><strong>Luk\u00e1\u0161 P\u00edtra<\/strong><\/div>\r\n\t\t\t<p class=\"pozice\">Ecommerce konzultant <a href=\"http:\/\/www.lukaspitra.cz\/\">LukasPitra.cz<\/a>\r\n\r\n<hr \/>\r\n\r\n<div class=\"odkazy\">\r\n<div class=\"odkazy\"><a href=\"https:\/\/www.marketingmapy.com\/cs\/ppc-mapa\/\">PPC mapa<\/a><\/div>\r\n<\/div><\/p>  \r\n\t\t<\/div>\r\n\t<\/article>\r\n\t<\/div>\r\n\r\n <!-- Sablona vypisu odborniku v shortcode -->\r\n\r\n<div class=\"vypis-odbornici dva-radek\">\r\n\t<article id=\"post-1356\" class=\"odstavec-dulezite post-1356 odbornik type-odbornik status-publish has-post-thumbnail hentry kategorieodborniku-odbornici kategorieodborniku-ppc\">\r\n\t\t<i class=\"fa fa-quote-left fa-3x fa-pull-left\" aria-hidden=\"true\"><!-- icon --><\/i>\r\n\t\t<p>Jsem velk\u00fd fanou\u0161ek pr\u00e1ce s&nbsp;checklisty a&nbsp;Marketingov\u00e1 PPC mapa pom\u00e1h\u00e1 nejen neopom\u00edjet d\u016fle\u017eit\u00e9 kroky p\u0159i&nbsp;tvorb\u011b, p\u0159eb\u00edr\u00e1n\u00ed, spr\u00e1v\u011b a&nbsp;\u0159\u00edzen\u00ed PPC kampan\u00ed, ale tak\u00e9 v\u016fbec si uv\u011bdomit, co v\u0161e (a&nbsp;v&nbsp;jak\u00e9 souslednosti) je pot\u0159eba ud\u011blat.<\/p>\n  \r\n\t\t<div class=\"clearfix\"><\/div>\r\n\t\t<div class=\"bio\">\r\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"114\" src=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/03\/petra-vetrovska-e1552998200801.jpg\" class=\"img-responsive img-circle pull-left wp-post-image\" alt=\"\" srcset=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/03\/petra-vetrovska-e1552998200801.jpg 486w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/03\/petra-vetrovska-e1552998200801-300x284.jpg 300w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/>\t\t\t<div class=\"entry-title\"><strong>Petra V\u011btrovsk\u00e1<\/strong><\/div>\r\n\t\t\t<p class=\"pozice\">\u010cesk\u00e1 PPC specialistka, p\u00ed\u0161\u00edc\u00ed Klika\u0159ova pr\u016fvodce: <a href=\"https:\/\/www.zaklik.cz\/\">Zaklik.cz<\/a>\r\n\r\n<hr \/>\r\n\r\n<div class=\"odkazy\">\r\n<div class=\"odkazy\"><a href=\"https:\/\/www.marketingmapy.com\/cs\/ppc-mapa\/\">PPC mapa<\/a><\/div>\r\n<\/div><\/p>  \r\n\t\t<\/div>\r\n\t<\/article>\r\n\t<\/div>\r\n\r\n <!-- Sablona vypisu odborniku v shortcode -->\r\n\r\n<div class=\"vypis-odbornici dva-radek\">\r\n\t<article id=\"post-743\" class=\"odstavec-dulezite post-743 odbornik type-odbornik status-publish has-post-thumbnail hentry kategorieodborniku-odbornici kategorieodborniku-ppc\">\r\n\t\t<i class=\"fa fa-quote-left fa-3x fa-pull-left\" aria-hidden=\"true\"><!-- icon --><\/i>\r\n\t\t  \r\n\t\t<div class=\"clearfix\"><\/div>\r\n\t\t<div class=\"bio\">\r\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/01\/jakub-kasparu-2.jpg\" class=\"img-responsive img-circle pull-left wp-post-image\" alt=\"jakub-kasparu\" \/>\t\t\t<div class=\"entry-title\"><strong>Jakub Ka\u0161par\u016f<\/strong><\/div>\r\n\t\t\t<p class=\"pozice\">Spolumajitel PPC agentury <a href=\"https:\/\/www.lynt.cz\">Lynt<\/a>\r\n<hr \/>\r\n<div class=\"odkazy\"><a href=\"https:\/\/www.marketingmapy.com\/cs\/ppc-mapa\/\">PPC mapa<\/a><\/div>\r\n<\/p>  \r\n\t\t<\/div>\r\n\t<\/article>\r\n\t<\/div>\r\n\r\n <!-- Sablona vypisu odborniku v shortcode -->\r\n\r\n<div class=\"vypis-odbornici dva-radek\">\r\n\t<article id=\"post-1097\" class=\"odstavec-dulezite post-1097 odbornik type-odbornik status-publish has-post-thumbnail hentry kategorieodborniku-odbornici kategorieodborniku-ppc\">\r\n\t\t<i class=\"fa fa-quote-left fa-3x fa-pull-left\" aria-hidden=\"true\"><!-- icon --><\/i>\r\n\t\t<p>R\u00e1d jsem spolupracoval na tomto jedine\u010dn\u00e9m projektu, na datab\u00e1zi znalost\u00ed, kter\u00e1 v\u00e1m uk\u00e1\u017ee, co m\u00e1te ud\u011blat. Pom\u00e1h\u00e1 v\u00e1m odpov\u011bd\u011bt jestli m\u00e1 \u00fakol pro dan\u00fd projekt smysl a&nbsp;KDY ho zav\u00e9st. Marketingov\u00e9 mapy jsou p\u0159esn\u011b to, co tu chyb\u011blo.<\/p>\n  \r\n\t\t<div class=\"clearfix\"><\/div>\r\n\t\t<div class=\"bio\">\r\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/02\/lukas.jpg\" class=\"img-responsive img-circle pull-left wp-post-image\" alt=\"\" \/>\t\t\t<div class=\"entry-title\"><strong>Luk\u00e1\u0161 Kolovrat<\/strong><\/div>\r\n\t\t\t<p class=\"pozice\">Seniorn\u00ed PPC konzultant ve\u00a0<a href=\"https:\/\/www.webprezent.cz\/nas-tym\/lukas-kolovrat-ppc-specialista\/\">WebPrezent.cz<\/a>\r\n\r\n<hr \/>\r\n\r\n<div class=\"odkazy\">\r\n<div class=\"odkazy\"><a href=\"https:\/\/www.marketingmapy.com\/cs\/ppc-mapa\/\">PPC mapa<\/a><\/div>\r\n<\/div><\/p>  \r\n\t\t<\/div>\r\n\t<\/article>\r\n\t<\/div>\r\n\r\n <!-- Sablona vypisu odborniku v shortcode -->\r\n\r\n<div class=\"vypis-odbornici dva-radek\">\r\n\t<article id=\"post-734\" class=\"odstavec-dulezite post-734 odbornik type-odbornik status-publish has-post-thumbnail hentry kategorieodborniku-odbornici kategorieodborniku-ppc kategorieodborniku-seo\">\r\n\t\t<i class=\"fa fa-quote-left fa-3x fa-pull-left\" aria-hidden=\"true\"><!-- icon --><\/i>\r\n\t\t<div>R\u00e1d jsem pomohl sv\u00fdmi zku\u0161enostmi k&nbsp;vypilov\u00e1n\u00ed tak komplexn\u00edho a&nbsp;kvalitn\u00edho n\u00e1stroje. T\u011b\u0161\u00edm se na jeho dal\u0161\u00ed rozvoj a&nbsp;na spokojen\u00e9 u\u017eivatele, kter\u00fdm poroste jejich online podnik\u00e1n\u00ed.<\/div>\n  \r\n\t\t<div class=\"clearfix\"><\/div>\r\n\t\t<div class=\"bio\">\r\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/01\/karel-hladis-1-e1552302197189.png\" class=\"img-responsive img-circle pull-left wp-post-image\" alt=\"\" \/>\t\t\t<div class=\"entry-title\"><strong>Karel Hladi\u0161<\/strong><\/div>\r\n\t\t\t<p class=\"pozice\">Vedouc\u00ed marketingov\u00e9ho t\u00fdmu\u00a0<a href=\"https:\/\/www.inizio.cz\">Inizio<\/a>\r\n\r\n<hr \/>\r\n\r\n<div class=\"odkazy\"><a href=\"https:\/\/www.marketingmapy.com\/cs\/seo-mapa\/\">SEO mapa<\/a><a href=\"https:\/\/www.marketingmapy.com\/cs\/ppc-mapa\/\">PPC mapa<\/a><\/div><\/p>  \r\n\t\t<\/div>\r\n\t<\/article>\r\n\t<\/div>\r\n\r\n <!-- Sablona vypisu odborniku v shortcode -->\r\n\r\n<div class=\"vypis-odbornici dva-radek\">\r\n\t<article id=\"post-830\" class=\"odstavec-dulezite post-830 odbornik type-odbornik status-publish has-post-thumbnail hentry kategorieodborniku-odbornici kategorieodborniku-ppc\">\r\n\t\t<i class=\"fa fa-quote-left fa-3x fa-pull-left\" aria-hidden=\"true\"><!-- icon --><\/i>\r\n\t\t<p>Ucelen\u00fd a&nbsp;hlavne aktualizovan\u00fd preh\u013ead v\u0161etk\u00e9ho, \u010do&nbsp;by malo by\u0165 aplikovan\u00e9 v&nbsp;PPC kampaniach pre ich \u010do&nbsp;najlep\u0161\u00ed v\u00fdkon. V\u010faka tomu pri optimaliz\u00e1cii nezabudnete zapracova\u0165 nie\u010do podstatn\u00e9. R\u00e1d som pomohol so svojimi sk\u00fasenos\u0165ami.<\/p>\n  \r\n\t\t<div class=\"clearfix\"><\/div>\r\n\t\t<div class=\"bio\">\r\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/01\/martin-zeman-1.jpg\" class=\"img-responsive img-circle pull-left wp-post-image\" alt=\"\" srcset=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/01\/martin-zeman-1.jpg 400w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/01\/martin-zeman-1-300x300.jpg 300w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/>\t\t\t<div class=\"entry-title\"><strong>Martin Zeman<\/strong><\/div>\r\n\t\t\t<p class=\"pozice\">Seniorn\u00ed PPC konzultant na voln\u00e9 noze <a href=\"https:\/\/martinzeman.eu\/\">MartinZeman.eu<\/a>\r\n\r\n<hr \/>\r\n\r\n<div class=\"odkazy\">\r\n<div class=\"odkazy\"><a href=\"https:\/\/www.marketingmapy.com\/cs\/ppc-mapa\/\">PPC mapa<\/a><\/div>\r\n<\/div><\/p>  \r\n\t\t<\/div>\r\n\t<\/article>\r\n\t<\/div>\r\n\r\n <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Struktura \u00fa\u010dtu, p\u0159\u00edstupy, optimalizace kampan\u00ed, cenov\u00fdch nab\u00eddek nebo i&nbsp;rozpo\u010dtu, v\u011b\u010dn\u00e1 PPC t\u00e9mata. Z\u00edskejte inspiraci a&nbsp;porovnejte, co v\u0161e optimalizujete ve sv\u00fdch PPC kampan\u00edch a&nbsp;na co kladou d\u016fraz p\u0159edn\u00ed PPC odborn\u00edci v&nbsp;\u010cR.<\/p>\n","protected":false},"author":5,"featured_media":1792,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[41],"tags":[],"class_list":["post-1749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-ukoly"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>105 PPC \u00fakol\u016f pro oblast: Kvalita a optimalizace \u00fa\u010dtu - Marketing Mapy<\/title>\n<meta name=\"description\" content=\"Struktura \u00fa\u010dtu, p\u0159\u00edstupy, optimalizace kampan\u00ed, cenov\u00fdch nab\u00eddek nebo i rozpo\u010dtu, v\u011b\u010dn\u00e1 PPC t\u00e9mata. 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