{"id":1640,"date":"2019-05-20T14:19:38","date_gmt":"2019-05-20T12:19:38","guid":{"rendered":"https:\/\/www.marketingmapy.com\/?p=1640"},"modified":"2019-07-16T08:29:03","modified_gmt":"2019-07-16T06:29:03","slug":"74-seo-ukolu-pro-spravne-technicke-reseni-webu","status":"publish","type":"post","link":"https:\/\/www.marketingmapy.com\/cs\/74-seo-ukolu-pro-spravne-technicke-reseni-webu\/","title":{"rendered":"74 SEO \u00fakol\u016f pro spr\u00e1vn\u00e9 technick\u00e9 \u0159e\u0161en\u00ed webu"},"content":{"rendered":"

Vhodn\u00e9 technick\u00e9 nastaven\u00ed webu nen\u00ed trivi\u00e1ln\u00ed z\u00e1le\u017eitost. S prioritou na rychlost webu, d\u016fle\u017eitost\u00ed mobiln\u00edch n\u00e1v\u0161t\u011bv se situace je\u0161t\u011b komplikuje. Pokud do toho je\u0161t\u011b \u0159e\u0161\u00edte mezin\u00e1rodn\u00ed web je to u\u017e velk\u00e1 porce \u00fakol\u016f, kter\u00e9 nen\u00ed radno v SEO zanedbat. V p\u0159\u00edpad\u011b e-shop\u016f pak velkou p\u0159\u00edle\u017eitost\u00ed je spr\u00e1vn\u011b \u0159e\u0161en\u00e1 filtrace a str\u00e1nkov\u00e1n\u00ed kategori\u00ed.<\/p>\n

<\/p>\n

T\u00e9ma: Mezin\u00e1rodn\u00ed web<\/h2>\n

Zralost 1 a 2: Jazyk str\u00e1nky a Pln\u011b p\u0159elo\u017een\u00e9 mutace<\/h3>\n
    \n
  1. Jazyk str\u00e1nky se nem\u011bn\u00ed dynamicky bez zm\u011bny URL (dle IP \u010di jazyka prohl\u00ed\u017ee\u010de)<\/li>\n
  2. Jazykov\u00e9 verze webu maj\u00ed p\u0159elo\u017eeny v\u0161echny prvky (texty, metadata, adres\u00e1\u0159e v URL, filtry)<\/li>\n<\/ol>\n

    T\u00e9ma: Responzivn\u00ed web<\/h2>\n

    Zralost 2: Responzivn\u00ed verze webu<\/h3>\n
      \n
    1. Responzivn\u00ed verze pro desktop, tablety a mobily a \u00faprava viditeln\u00e9ho obsahu<\/li>\n
    2. \u017d\u00e1dn\u00fd obsah nep\u0159et\u00e9k\u00e1 mimo Viewport<\/li>\n
    3. Web nepou\u017e\u00edv\u00e1 Flash pro z\u00e1sadn\u00ed obsah<\/li>\n
    4. Velikost textu je p\u0159izp\u016fsobena mobiln\u00edmu zobrazen\u00ed<\/li>\n
    5. Odkazy jsou od sebe dostate\u010dn\u011b vzd\u00e1leny pro pou\u017eit\u00ed na mobiln\u00edch za\u0159\u00edzen\u00edch<\/li>\n
    6. Mobiln\u00ed web obsahuje zejm\u00e9na hlavn\u00ed obsah str\u00e1nky<\/li>\n
    7. Report Pou\u017eitelnost v mobiln\u00edch za\u0159\u00edzen\u00edch v Google Search Console neukazuje chyby<\/li>\n<\/ol>\n

      T\u00e9ma: Rychlost<\/h2>\n

      Zralost 2: Z\u00e1kladn\u00ed optimalizace rychlosti<\/h3>\n
        \n
      1. Bezztr\u00e1tov\u00e1 komprese obr\u00e1zk\u016f<\/li>\n
      2. Pou\u017eit\u00ed nov\u00fdch form\u00e1t\u016f obr\u00e1zk\u016f .webp a pokud prohl\u00ed\u017ee\u010d nepodporuje, pak pou\u017eit\u00ed .jpg nebo .png verze<\/li>\n
      3. Obr\u00e1zky jsou ve spr\u00e1vn\u00e9 velikosti v pixelech.<\/li>\n
      4. Pou\u017eit\u00ed srcset pro odkazov\u00e1n\u00ed na r\u016fzn\u00e9 velikosti stejn\u00e9ho obr\u00e1zku.<\/li>\n<\/ol>\n

        T\u00e9ma: Zabezpe\u010den\u00ed<\/h2>\n

        Zralost 2: Web b\u011b\u017e\u00ed na https<\/h3>\n
          \n
        1. Web a v\u0161echny subdom\u00e9ny b\u011b\u017e\u00ed na https, SSL certifik\u00e1t, HSTS hlavi\u010dka. Http je p\u0159esm\u011brovan\u00e9 na https.<\/li>\n
        2. Web na\u010d\u00edtaj\u00edc\u00ed citliv\u00e9 informace nem\u00e1 „F“ v testu https:\/\/observatory.mozilla.org\/<\/li>\n
        3. Web nem\u00e1 m\u00e9n\u011b ne\u017e A+ v testu https:\/\/www.ssllabs.com\/ssltest\/<\/li>\n<\/ol>\n

          T\u00e9ma: Penalizace webu<\/h2>\n

          T\u00e9ma Penalizace a Blackhat SEO je na samostatn\u00e9 str\u00e1nce.<\/a><\/p>\n

          T\u00e9ma: URL<\/h2>\n

          URL se v\u011bnujeme v samostatn\u00e9m \u010dl\u00e1nku.\u00a0<\/a><\/p>\n

          Za\u0159azen\u00ed v\u0161ech 74 \u00fakol\u016f z Oblasti ze zralost\u00ed 1 a\u017e 6 najdete v n\u00e1stroji:<\/h4>\n

          Mapa: Optimalizace pro vyhled\u00e1va\u010de (SEO)\u00a0<\/strong>\u00a0Oblast: Technick\u00e9 \u0159e\u0161en\u00ed webu<\/strong><\/p>\n

          <\/p>\n

          \n
          \n

          Projd\u011bte si dal\u0161\u00ed \u00fakoly ze zralosti 1 a 2 z pohledu SEO v Z\u00e1kladn\u00ed verzi zdarma<\/strong>.<\/p>\n<\/div>\n

          \t\t\t

          Zaregistrujte se<\/p>\n<\/div>\n\t\t<\/div><\/a><\/div>\n<\/div>\n

          <\/p>\n

          \n

          Na kontrole spr\u00e1vnosti t\u011bchto \u00fakol\u016f se pod\u00edleli SEO specialist\u00e9 s letit\u00fdmi zku\u0161enostmi.<\/p>\n

          \r\n\r\n
          \r\n\t
          \r\n\t\t<\/i>\r\n\t\t

          367 r\u016fzn\u00fdch \u00fakol\u016f v Marketingov\u00fdch map\u00e1ch nen\u00ed v\u00fdplod n\u011b\u010d\u00ed fantazie. Jsou to re\u00e1ln\u00e1 zad\u00e1n\u00ed, se kter\u00fdmi se setk\u00e1vaj\u00ed v praxi marketingov\u00ed specialist\u00e9 a kter\u00e9 jim pom\u00e1haj\u00ed p\u0159i pr\u00e1ci na jejich klientech. Nyn\u00ed m\u016f\u017eete i vy nahl\u00e9dnout do checklist\u016f a aplikovat postupy u sebe na webu! Co sta\u010d\u00ed je chu\u0165 se u\u010dit a aplikovat nov\u011b nabyt\u00e9 informace!<\/p>\n \r\n\t\t

          <\/div>\r\n\t\t
          \r\n\t\t\t\"\"\t\t\t
          Filip Podstavec<\/strong><\/div>\r\n\t\t\t

          Majitel SEO a PPC n\u00e1stroje Marketing Miner<\/a> \r\n

          \r\n
          SEO mapa<\/a><\/div><\/p> \r\n\t\t<\/div>\r\n\t<\/article>\r\n\t<\/div>\r\n\r\n \r\n\r\n
          \r\n\t
          \r\n\t\t<\/i>\r\n\t\t

          Jsem r\u00e1d, \u017ee mapy vznikly a existuje tak seznam v\u011bc\u00ed, na kter\u00e9 si weby \u010di e-shopy mohou d\u00e1t pozor. Usnadn\u00ed to pr\u00e1ci na cel\u00e9m projektu a podporuje edukaci cel\u00e9ho trhu.<\/p>\n \r\n\t\t

          <\/div>\r\n\t\t
          \r\n\t\t\t\"pavel-ungr\"\t\t\t
          Pavel Ungr<\/strong><\/div>\r\n\t\t\t

          SEO konzultant<\/a>\r\n\r\n

          \r\n\r\n
          SEO mapa<\/a><\/div>\r\n
          <\/div><\/p> \r\n\t\t<\/div>\r\n\t<\/article>\r\n\t<\/div>\r\n\r\n \r\n\r\n
          \r\n\t
          \r\n\t\t<\/i>\r\n\t\t
          Tolik know-how na jednom m\u00edst\u011b hned tak nenajdete. Jednor\u00e1zov\u00e9 i kontinu\u00e1ln\u00ed \u00fakoly v\u00e1m pomohou \u0159\u00eddit vlastn\u00ed t\u00fdm, ur\u010dit priority podle p\u0159\u00ednosu \u010di kontrolovat, jak postupuje agentura nebo freelancer. V\u0161echny \u00fakoly dali dohromady odborn\u00edci s l\u00e9ty praxe. I j\u00e1 s\u00e1m jsem si roz\u0161\u00ed\u0159il obzory.<\/div>\n \r\n\t\t
          <\/div>\r\n\t\t
          \r\n\t\t\t\"\"\t\t\t
          Zden\u011bk Dvo\u0159\u00e1k<\/strong><\/div>\r\n\t\t\t

          \u0160pi\u010dkov\u00fd linkbuilder Linki.cz<\/a>\r\n\r\n

          \r\n\r\n
          \r\n
          SEO mapa<\/a><\/div>\r\n<\/div><\/p> \r\n\t\t<\/div>\r\n\t<\/article>\r\n\t<\/div>\r\n\r\n \r\n\r\n
          \r\n\t
          \r\n\t\t<\/i>\r\n\t\t

          Marketingov\u00e9 mapy jsou podle m\u00e9ho n\u00e1zoru p\u0159esn\u011b to, co \u010desk\u00e9mu SEO trhu dlouho chyb\u011blo. Jasn\u00fd a p\u0159ehledn\u00fd n\u00e1vod, co vlastn\u011b s t\u011bmi weby m\u00e1me d\u011blat, aby nemizely v propadli\u0161ti Google. A te\u010f mne ji\u017e pros\u00edm omluvte, \u010dek\u00e1 mne k vy\u0159\u00edzen\u00ed 82 nedostatk\u016f, kter\u00e9 na na\u0161em webu mus\u00edme j\u00edt \u0159e\u0161it. D\u00edky!<\/p>\n \r\n\t\t

          <\/div>\r\n\t\t
          \r\n\t\t\t\"\"\t\t\t
          Dalibor Jaro\u0161<\/strong><\/div>\r\n\t\t\t

          Projektov\u00fd mana\u017eer v Collabimu: SEO n\u00e1stroj<\/a> \r\n

          \r\n\r\n
          SEO mapa<\/a><\/div><\/p> \r\n\t\t<\/div>\r\n\t<\/article>\r\n\t<\/div>\r\n\r\n \r\n\r\n
          \r\n\t
          \r\n\t\t<\/i>\r\n\t\t

          Checklist 360+ SEO \u00fakol\u016f, kter\u00e9 v\u00e1m pomohou s vyhled\u00e1va\u010di, vybr\u00e1ny SEO specialisty, kte\u0159\u00ed je pou\u017e\u00edvaj\u00ed a maj\u00ed s nimi praktick\u00e9 zku\u0161enosti. U ka\u017ed\u00e9ho \u00fakolu dostanete odhad n\u00e1klad\u016f i p\u0159\u00ednosu. Zralosti v\u00e1m pomohou j\u00edt krok po kroku a zam\u011b\u0159it se na spr\u00e1vnou aktivitu ve spr\u00e1vn\u00fd \u010das. Mapy jsou skv\u011bl\u00e9 pro v\u0161echny, kte\u0159\u00ed cht\u011bj\u00ed SEO zvl\u00e1dnout sami, nebo SEO \u0159e\u0161\u00ed pro jin\u00e9. <\/p>\n \r\n\t\t

          <\/div>\r\n\t\t
          \r\n\t\t\t\"\"\t\t\t
          Jaroslav Hlavinka<\/strong><\/div>\r\n\t\t\t

          SEO konzultant v Seznam.cz a bloguj\u00edc\u00ed na Jakdelatseo.cz\/<\/a>\r\n

          \r\n\r\n
          SEO mapa<\/a><\/div>
          \r\n<\/p> \r\n\t\t<\/div>\r\n\t<\/article>\r\n\t<\/div>\r\n\r\n \r\n\r\n
          \r\n\t
          \r\n\t\t<\/i>\r\n\t\t
          R\u00e1d jsem pomohl sv\u00fdmi zku\u0161enostmi k vypilov\u00e1n\u00ed tak komplexn\u00edho a kvalitn\u00edho n\u00e1stroje. T\u011b\u0161\u00edm se na jeho dal\u0161\u00ed rozvoj a na spokojen\u00e9 u\u017eivatele, kter\u00fdm poroste jejich online podnik\u00e1n\u00ed.<\/div>\n \r\n\t\t
          <\/div>\r\n\t\t
          \r\n\t\t\t\"\"\t\t\t
          Karel Hladi\u0161<\/strong><\/div>\r\n\t\t\t

          Vedouc\u00ed marketingov\u00e9ho t\u00fdmu\u00a0Inizio<\/a>\r\n\r\n

          \r\n\r\n
          SEO mapa<\/a>PPC mapa<\/a><\/div><\/p> \r\n\t\t<\/div>\r\n\t<\/article>\r\n\t<\/div>\r\n\r\n \r\n\r\n
          \r\n\t
          \r\n\t\t<\/i>\r\n\t\t

          R\u00e1d jsem pomohl zpracovat popisy SEO \u00fakol\u016f. D\u00edky tomu za\u010dnou i u\u017eivatel\u00e9 bez odborn\u00fdch znalost\u00ed SEO l\u00e9pe rozum\u011bt. Vyberou si, co je pot\u0159eba t\u0159eba v SEO ud\u011blat a dok\u00e1\u017e\u00ed se dorozum\u011bt se\u00a0 specialistou.\u00a0<\/span><\/p>\n \r\n\t\t

          <\/div>\r\n\t\t
          \r\n\t\t\t\"\"\t\t\t
          Jarda Pajskr<\/strong><\/div>\r\n\t\t\t

          SEO specialista a obsahov\u00fd market\u00e9r Pajskr.cz<\/a>\r\n\r\n

          \r\n\r\n
          \r\n
          SEO mapa<\/a><\/div>\r\n<\/div><\/p> \r\n\t\t<\/div>\r\n\t<\/article>\r\n\t<\/div>\r\n\r\n <\/div>\n","protected":false},"excerpt":{"rendered":"

          Vhodn\u00e9 technick\u00e9 nastaven\u00ed webu nen\u00ed trivi\u00e1ln\u00ed z\u00e1le\u017eitost. S prioritou na rychlost webu, d\u016fle\u017eitost\u00ed mobiln\u00edch n\u00e1v\u0161t\u011bv se situace je\u0161t\u011b komplikuje. Pokud do toho je\u0161t\u011b \u0159e\u0161\u00edte mezin\u00e1rodn\u00ed web je to u\u017e velk\u00e1 porce \u00fakol\u016f, kter\u00e9 nen\u00ed radno v SEO zanedbat. V p\u0159\u00edpad\u011b e-shop\u016f pak velkou p\u0159\u00edle\u017eitost\u00ed je spr\u00e1vn\u011b \u0159e\u0161en\u00e1 filtrace a str\u00e1nkov\u00e1n\u00ed kategori\u00ed.<\/p>\n","protected":false},"author":4,"featured_media":1649,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-1640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-ukoly"],"acf":[],"yoast_head":"\n74 SEO \u00fakol\u016f pro spr\u00e1vn\u00e9 technick\u00e9 \u0159e\u0161en\u00ed webu - Marketing Mapy<\/title>\n<meta name=\"description\" content=\"Vhodn\u00e9 technick\u00e9 nastaven\u00ed webu nen\u00ed trivi\u00e1ln\u00ed z\u00e1le\u017eitost. S prioritou na rychlost webu, d\u016fle\u017eitost\u00ed mobiln\u00edch n\u00e1v\u0161t\u011bv se situace je\u0161t\u011b komplikuje. Pokud\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketingmapy.com\/cs\/seo-ukoly-technicke-reseni-webu\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"74 SEO \u00fakol\u016f pro spr\u00e1vn\u00e9 technick\u00e9 \u0159e\u0161en\u00ed webu - Marketing Mapy\" \/>\n<meta property=\"og:description\" content=\"Vhodn\u00e9 technick\u00e9 nastaven\u00ed webu nen\u00ed trivi\u00e1ln\u00ed z\u00e1le\u017eitost. S prioritou na rychlost webu, d\u016fle\u017eitost\u00ed mobiln\u00edch n\u00e1v\u0161t\u011bv se situace je\u0161t\u011b komplikuje. 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