{"id":1625,"date":"2019-05-20T13:23:35","date_gmt":"2019-05-20T11:23:35","guid":{"rendered":"https:\/\/www.marketingmapy.com\/?p=1625"},"modified":"2019-07-16T08:32:36","modified_gmt":"2019-07-16T06:32:36","slug":"43-ukolu-pri-vyhodnocovani-seo","status":"publish","type":"post","link":"https:\/\/www.marketingmapy.com\/cs\/43-ukolu-pri-vyhodnocovani-seo\/","title":{"rendered":"43 \u00fakol\u016f p\u0159i vyhodnocov\u00e1n\u00ed SEO"},"content":{"rendered":"

Vyhodnocov\u00e1n\u00ed p\u0159\u00ednosu SEO pat\u0159\u00ed k opom\u00edjen\u00fdm \u010d\u00e1stem pr\u00e1ce SEO konzultanta. Nejde jen o celkovou n\u00e1v\u0161t\u011bvnost, pozice, ale i p\u0159\u00ednos na skute\u010dn\u00e9 c\u00edle webu. Vedle toho je t\u0159eba sledovat i dal\u0161\u00ed metriky, jako je m\u00edra zaindexov\u00e1n\u00ed webu, n\u00e1v\u0161t\u011bvnost ze z\u00edskan\u00fdch odkaz\u016f, vyhodnocov\u00e1n\u00ed konkr\u00e9tn\u00edch sekc\u00ed webu \u010di jednotliv\u00fdch str\u00e1nek.<\/p>\n

<\/p>\n

T\u00e9ma: KPI<\/h2>\n

Zralost 2: Z\u00e1kladn\u00ed KPI<\/h3>\n
    \n
  1. KPI meziro\u010dn\u00ed r\u016fst n\u00e1v\u0161t\u011bvnosti o x% z organic<\/li>\n
  2. KPI mezim\u011bs\u00ed\u010dn\u00ed r\u016fst n\u00e1v\u0161t\u011bvnosti o x% z organic<\/li>\n<\/ol>\n

    T\u00e9ma: Search Console<\/h2>\n

    Zralost 1 a 2: Search Console<\/h3>\n
      \n
    1. Nastaven Google Search Console pro dom\u00e9nu a subdom\u00e9ny<\/li>\n
    2. Nastaven Seznam Webmaster tools pro hlavn\u00ed dom\u00e9nu<\/li>\n<\/ol>\n

      T\u00e9ma: Velikost indexovateln\u00e9ho webu<\/h2>\n

      Zralost 2: Kotrola velikosti indexu<\/h3>\n
        \n
      1. Kontrola velikosti indexu Seznamu a Google p\u0159es dotaz site:<\/li>\n
      2. Kontrola velikosti indexu v Google Search Console<\/li>\n
      3. Kontrola velikosti indexu v Seznam Webmaster Tools<\/li>\n<\/ol>\n

        T\u00e9ma: V\u00fdsledky vyhled\u00e1v\u00e1n\u00ed<\/h2>\n

        Zralost 1 a 2: AdHoc m\u011b\u0159en\u00ed pozic a Z\u00e1kladn\u00ed m\u011b\u0159en\u00ed pozic<\/h3>\n
          \n
        1. Nepravideln\u00e9 ru\u010dn\u00ed testov\u00e1n\u00ed pozic hlavn\u00edch kl\u00ed\u010dov\u00fdch slov<\/li>\n
        2. M\u011b\u0159en\u00ed pozic pro des\u00edtky slov n\u00e1strojem<\/li>\n<\/ol>\n

          T\u00e9ma: Kvalita n\u00e1v\u0161t\u011bvnosti<\/h2>\n

          Zralost 2: Z\u00e1kladn\u00ed metriky<\/h3>\n
            \n
          1. Konverze<\/li>\n
          2. Z\u00e1kladn\u00ed c\u00edl webu<\/li>\n<\/ol>\n

            T\u00e9ma: N\u00e1v\u0161t\u011bvnost<\/h2>\n

            Zralost 1 a 2: N\u00e1v\u0161t\u011bvnost webu a Brandov\u00e1 n\u00e1v\u0161t\u011bvnost<\/h3>\n
              \n
            1. M\u011b\u0159en\u00ed n\u00e1v\u0161t\u011bvnosti webu<\/li>\n
            2. Odd\u011blen\u00ed n\u00e1v\u0161t\u011bvnosti s\/bez brandov\u00fdch dotaz\u016f<\/li>\n<\/ol>\n

              Za\u0159azen\u00ed 43 \u00fakol\u016f v n\u00e1stroji:<\/h4>\n

              Mapa: Optimalizace pro vyhled\u00e1va\u010de (SEO)\u00a0<\/strong>\u00a0Oblast: Vyhodnocov\u00e1n\u00ed<\/strong><\/p>\n

              <\/p>\n

              \n
              \n

              Projd\u011bte si dal\u0161\u00ed \u00fakoly ze zralosti 1 a 2 z pohledu SEO v Z\u00e1kladn\u00ed verzi zdarma<\/strong>.<\/p>\n<\/div>\n

              \t\t\t

              Zaregistrujte se<\/p>\n<\/div>\n\t\t<\/div><\/a><\/div>\n<\/div>\n

              <\/p>\n

              \n

              Na kontrole spr\u00e1vnosti t\u011bchto \u00fakol\u016f se pod\u00edleli SEO specialist\u00e9 s letit\u00fdmi zku\u0161enostmi.<\/p>\n

              \r\n\r\n
              \r\n\t
              \r\n\t\t<\/i>\r\n\t\t

              Jsem r\u00e1d, \u017ee mapy vznikly a existuje tak seznam v\u011bc\u00ed, na kter\u00e9 si weby \u010di e-shopy mohou d\u00e1t pozor. Usnadn\u00ed to pr\u00e1ci na cel\u00e9m projektu a podporuje edukaci cel\u00e9ho trhu.<\/p>\n \r\n\t\t

              <\/div>\r\n\t\t
              \r\n\t\t\t\"pavel-ungr\"\t\t\t
              Pavel Ungr<\/strong><\/div>\r\n\t\t\t

              SEO konzultant<\/a>\r\n\r\n

              \r\n\r\n
              SEO mapa<\/a><\/div>\r\n
              <\/div><\/p> \r\n\t\t<\/div>\r\n\t<\/article>\r\n\t<\/div>\r\n\r\n \r\n\r\n
              \r\n\t
              \r\n\t\t<\/i>\r\n\t\t
              Tolik know-how na jednom m\u00edst\u011b hned tak nenajdete. Jednor\u00e1zov\u00e9 i kontinu\u00e1ln\u00ed \u00fakoly v\u00e1m pomohou \u0159\u00eddit vlastn\u00ed t\u00fdm, ur\u010dit priority podle p\u0159\u00ednosu \u010di kontrolovat, jak postupuje agentura nebo freelancer. V\u0161echny \u00fakoly dali dohromady odborn\u00edci s l\u00e9ty praxe. I j\u00e1 s\u00e1m jsem si roz\u0161\u00ed\u0159il obzory.<\/div>\n \r\n\t\t
              <\/div>\r\n\t\t
              \r\n\t\t\t\"\"\t\t\t
              Zden\u011bk Dvo\u0159\u00e1k<\/strong><\/div>\r\n\t\t\t

              \u0160pi\u010dkov\u00fd linkbuilder Linki.cz<\/a>\r\n\r\n

              \r\n\r\n
              \r\n
              SEO mapa<\/a><\/div>\r\n<\/div><\/p> \r\n\t\t<\/div>\r\n\t<\/article>\r\n\t<\/div>\r\n\r\n \r\n\r\n
              \r\n\t
              \r\n\t\t<\/i>\r\n\t\t

              367 r\u016fzn\u00fdch \u00fakol\u016f v Marketingov\u00fdch map\u00e1ch nen\u00ed v\u00fdplod n\u011b\u010d\u00ed fantazie. Jsou to re\u00e1ln\u00e1 zad\u00e1n\u00ed, se kter\u00fdmi se setk\u00e1vaj\u00ed v praxi marketingov\u00ed specialist\u00e9 a kter\u00e9 jim pom\u00e1haj\u00ed p\u0159i pr\u00e1ci na jejich klientech. Nyn\u00ed m\u016f\u017eete i vy nahl\u00e9dnout do checklist\u016f a aplikovat postupy u sebe na webu! Co sta\u010d\u00ed je chu\u0165 se u\u010dit a aplikovat nov\u011b nabyt\u00e9 informace!<\/p>\n \r\n\t\t

              <\/div>\r\n\t\t
              \r\n\t\t\t\"\"\t\t\t
              Filip Podstavec<\/strong><\/div>\r\n\t\t\t

              Majitel SEO a PPC n\u00e1stroje Marketing Miner<\/a> \r\n

              \r\n
              SEO mapa<\/a><\/div><\/p> \r\n\t\t<\/div>\r\n\t<\/article>\r\n\t<\/div>\r\n\r\n \r\n\r\n
              \r\n\t
              \r\n\t\t<\/i>\r\n\t\t

              Marketingov\u00e9 mapy jsou podle m\u00e9ho n\u00e1zoru p\u0159esn\u011b to, co \u010desk\u00e9mu SEO trhu dlouho chyb\u011blo. Jasn\u00fd a p\u0159ehledn\u00fd n\u00e1vod, co vlastn\u011b s t\u011bmi weby m\u00e1me d\u011blat, aby nemizely v propadli\u0161ti Google. A te\u010f mne ji\u017e pros\u00edm omluvte, \u010dek\u00e1 mne k vy\u0159\u00edzen\u00ed 82 nedostatk\u016f, kter\u00e9 na na\u0161em webu mus\u00edme j\u00edt \u0159e\u0161it. D\u00edky!<\/p>\n \r\n\t\t

              <\/div>\r\n\t\t
              \r\n\t\t\t\"\"\t\t\t
              Dalibor Jaro\u0161<\/strong><\/div>\r\n\t\t\t

              Projektov\u00fd mana\u017eer v Collabimu: SEO n\u00e1stroj<\/a> \r\n

              \r\n\r\n
              SEO mapa<\/a><\/div><\/p> \r\n\t\t<\/div>\r\n\t<\/article>\r\n\t<\/div>\r\n\r\n \r\n\r\n
              \r\n\t
              \r\n\t\t<\/i>\r\n\t\t

              Checklist 360+ SEO \u00fakol\u016f, kter\u00e9 v\u00e1m pomohou s vyhled\u00e1va\u010di, vybr\u00e1ny SEO specialisty, kte\u0159\u00ed je pou\u017e\u00edvaj\u00ed a maj\u00ed s nimi praktick\u00e9 zku\u0161enosti. U ka\u017ed\u00e9ho \u00fakolu dostanete odhad n\u00e1klad\u016f i p\u0159\u00ednosu. Zralosti v\u00e1m pomohou j\u00edt krok po kroku a zam\u011b\u0159it se na spr\u00e1vnou aktivitu ve spr\u00e1vn\u00fd \u010das. Mapy jsou skv\u011bl\u00e9 pro v\u0161echny, kte\u0159\u00ed cht\u011bj\u00ed SEO zvl\u00e1dnout sami, nebo SEO \u0159e\u0161\u00ed pro jin\u00e9. <\/p>\n \r\n\t\t

              <\/div>\r\n\t\t
              \r\n\t\t\t\"\"\t\t\t
              Jaroslav Hlavinka<\/strong><\/div>\r\n\t\t\t

              SEO konzultant v Seznam.cz a bloguj\u00edc\u00ed na Jakdelatseo.cz\/<\/a>\r\n

              \r\n\r\n
              SEO mapa<\/a><\/div>
              \r\n<\/p> \r\n\t\t<\/div>\r\n\t<\/article>\r\n\t<\/div>\r\n\r\n \r\n\r\n
              \r\n\t
              \r\n\t\t<\/i>\r\n\t\t
              R\u00e1d jsem pomohl sv\u00fdmi zku\u0161enostmi k vypilov\u00e1n\u00ed tak komplexn\u00edho a kvalitn\u00edho n\u00e1stroje. T\u011b\u0161\u00edm se na jeho dal\u0161\u00ed rozvoj a na spokojen\u00e9 u\u017eivatele, kter\u00fdm poroste jejich online podnik\u00e1n\u00ed.<\/div>\n \r\n\t\t
              <\/div>\r\n\t\t
              \r\n\t\t\t\"\"\t\t\t
              Karel Hladi\u0161<\/strong><\/div>\r\n\t\t\t

              Vedouc\u00ed marketingov\u00e9ho t\u00fdmu\u00a0Inizio<\/a>\r\n\r\n

              \r\n\r\n
              SEO mapa<\/a>PPC mapa<\/a><\/div><\/p> \r\n\t\t<\/div>\r\n\t<\/article>\r\n\t<\/div>\r\n\r\n \r\n\r\n
              \r\n\t
              \r\n\t\t<\/i>\r\n\t\t

              R\u00e1d jsem pomohl zpracovat popisy SEO \u00fakol\u016f. D\u00edky tomu za\u010dnou i u\u017eivatel\u00e9 bez odborn\u00fdch znalost\u00ed SEO l\u00e9pe rozum\u011bt. Vyberou si, co je pot\u0159eba t\u0159eba v SEO ud\u011blat a dok\u00e1\u017e\u00ed se dorozum\u011bt se\u00a0 specialistou.\u00a0<\/span><\/p>\n \r\n\t\t

              <\/div>\r\n\t\t
              \r\n\t\t\t\"\"\t\t\t
              Jarda Pajskr<\/strong><\/div>\r\n\t\t\t

              SEO specialista a obsahov\u00fd market\u00e9r Pajskr.cz<\/a>\r\n\r\n

              \r\n\r\n
              \r\n
              SEO mapa<\/a><\/div>\r\n<\/div><\/p> \r\n\t\t<\/div>\r\n\t<\/article>\r\n\t<\/div>\r\n\r\n <\/div>\n","protected":false},"excerpt":{"rendered":"

              Vyhodnocov\u00e1n\u00ed p\u0159\u00ednosu SEO pat\u0159\u00ed k opom\u00edjen\u00fdm \u010d\u00e1stem pr\u00e1ce SEO konzultanta. Nejde jen o celkovou n\u00e1v\u0161t\u011bvnost, pozice, ale i p\u0159\u00ednos na skute\u010dn\u00e9 c\u00edle webu. Vedle toho je t\u0159eba sledovat i dal\u0161\u00ed metriky, jako je m\u00edra zaindexov\u00e1n\u00ed webu, n\u00e1v\u0161t\u011bvnost ze z\u00edskan\u00fdch odkaz\u016f, vyhodnocov\u00e1n\u00ed konkr\u00e9tn\u00edch sekc\u00ed webu \u010di jednotliv\u00fdch str\u00e1nek.<\/p>\n","protected":false},"author":4,"featured_media":1653,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-1625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-ukoly"],"acf":[],"yoast_head":"\n43 \u00fakol\u016f p\u0159i vyhodnocov\u00e1n\u00ed SEO - Marketing Mapy<\/title>\n<meta name=\"description\" content=\"Vyhodnocov\u00e1n\u00ed p\u0159\u00ednosu SEO pat\u0159\u00ed k opom\u00edjen\u00fdm \u010d\u00e1stem pr\u00e1ce SEO konzultanta. Nejde jen o celkovou n\u00e1v\u0161t\u011bvnost, pozice, ale i p\u0159\u00ednos na skute\u010dn\u00e9 c\u00edle webu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketingmapy.com\/cs\/seo-ukoly-vyhodnocovani\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"43 \u00fakol\u016f p\u0159i vyhodnocov\u00e1n\u00ed SEO - Marketing Mapy\" \/>\n<meta property=\"og:description\" content=\"Vyhodnocov\u00e1n\u00ed p\u0159\u00ednosu SEO pat\u0159\u00ed k opom\u00edjen\u00fdm \u010d\u00e1stem pr\u00e1ce SEO konzultanta. 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