{"id":1458,"date":"2019-05-04T14:19:24","date_gmt":"2019-05-04T12:19:24","guid":{"rendered":"https:\/\/www.marketingmapy.com\/?p=1458"},"modified":"2022-05-23T12:59:21","modified_gmt":"2022-05-23T10:59:21","slug":"seologer-rizeny-rozvoj-seo","status":"publish","type":"post","link":"https:\/\/www.marketingmapy.com\/cs\/seologer-rizeny-rozvoj-seo\/","title":{"rendered":"SEOloger: \u0158\u00edzen\u00fd rozvoj SEO+"},"content":{"rendered":"<p>Prezentace na akci <a href=\"https:\/\/nazivo.seologer.cz\/\">SEOloger na\u017eivo<\/a><br \/>\n<!--more--><br \/>\n<iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/1zaLxum6yZHvAi\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"Marketingov\u00e9 mapy P\u0159edn\u00e1\u0161ka\" href=\"\/\/www.slideshare.net\/krutis\/marketingov-mapy-ppcrestart-2018\" target=\"_blank\" rel=\"noopener noreferrer\">Marketingov\u00e9 mapy P\u0159edn\u00e1\u0161ka<\/a> <\/strong> from <strong><a href=\"https:\/\/www.slideshare.net\/krutis\" target=\"_blank\" rel=\"noopener noreferrer\">Michal Kruti\u0161<\/a><\/strong><\/div>\n<p>&nbsp;<\/p>\n<h3>Kr\u00e1tk\u00fd \u017eiv\u00fd z\u00e1znam z&nbsp;prezentace<br \/>\n<iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fpavelungrcz%2Fvideos%2F729636544160060%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"314\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/h3>\n<p>PDF\u00a0 verze SEO mapy bude dostupn\u00e1 v\u0161em registrovan\u00fdm do n\u00e1stroje.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-1461\" src=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/05\/seologer-19-e1556972353816-500x424.jpg\" alt=\"\" width=\"500\" height=\"424\" srcset=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/05\/seologer-19-e1556972353816-500x424.jpg 500w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/05\/seologer-19-e1556972353816-300x255.jpg 300w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/05\/seologer-19-e1556972353816.jpg 706w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>Citace jak p\u0159edn\u00e1\u0161ku popsal <a href=\"https:\/\/www.polzer.cz\/\">Jan Polzer\u00a0<\/a> na webu <a href=\"https:\/\/www.maxiorel.cz\/seologer-nazivo-2019-akce-zraje-jako-vino-nebo-jako-rum\">Maxiorel<\/a>.<\/h3>\n<p><em>P\u0159ed pl\u00e1tnem st\u00e1l <strong>Michal Kruti\u0161<\/strong>. Pov\u00eddal o&nbsp;sv\u00fdch za\u010d\u00e1tc\u00edch, kdy vyrostl na \u010dl\u00e1nc\u00edch od Roberta N\u011bmce a&nbsp;za\u010d\u00ednal v\u00a0H1. Pokud jsem dob\u0159e sly\u0161el, SEO jej bav\u00ed, proto\u017ee mu\u00a0jde.<\/em><\/p>\n<p><em>Moc dob\u0159e post\u0159ehl, \u017ee se p\u0159i&nbsp;t\u00e9to pr\u00e1ci \u0159ada v\u011bc\u00ed s\u00a0ka\u017ed\u00fdm klientem a&nbsp;ka\u017ed\u00fdm projektem opakuje. A&nbsp;\u017ee klienti rozum\u011bj\u00ed cen\u00e1m billboard\u016f, rozhlasov\u00e9 \u010di&nbsp;televizn\u00ed reklam\u011b, ale jakmile dojde na online, tak moc netu\u0161\u00ed. S\u00a0t\u00edm se jim Michal sna\u017e\u00ed\u00a0pomoci.<\/em><\/p>\n<p><em><br \/>\n<a href=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/05\/seologer-2019-michal-krutis.jpg\" data-rel=\"lightbox-gallery-0oD6tBwJ\" data-rl_title=\"SEO Loger Michal Kruti\u0161 Marketing mapy zralosti\" data-rl_caption=\"SEO Loger Michal Kruti\u0161 Marketing mapy zralosti\" title=\"SEO Loger Michal Kruti\u0161 Marketing mapy zralosti\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/05\/seologer-2019-michal-krutis.jpg\" alt=\"SEO Loger Michal Kruti\u0161 Marketing mapy zralosti\" width=\"480\" height=\"240\" class=\"aligncenter size-full wp-image-3064\" srcset=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/05\/seologer-2019-michal-krutis.jpg 480w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/05\/seologer-2019-michal-krutis-300x150.jpg 300w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/a><\/em><\/p>\n<p><em>Chyb\u00ed podle n\u011bj konference pro za\u010d\u00e1te\u010dn\u00edky, kte\u0159\u00ed se neust\u00e1le objevuj\u00ed a&nbsp;budou objevovat. Takov\u00fd mana\u017eer p\u0159ijde nap\u0159\u00edklad na p\u0159edn\u00e1\u0161ku o&nbsp;PPC. Dozv\u00ed se tam spousty tip\u016f o&nbsp;cloudov\u00fdch \u0159e\u0161en\u00edch nebo atribu\u010dn\u00edch modelech, ale jak postavit z\u00e1klad \u00fasp\u011b\u0161n\u00e9 PPC kampan\u011b nikoliv. P\u0159edn\u00e1\u0161ej\u00edc\u00ed si z\u00a0problematiky vyb\u00edraj\u00ed jen zaj\u00edmavosti, \u0161peky. J\u00e1 bych dodal, \u017ee mi to asi nevad\u00ed, sp\u00ed\u0161e naopak, ale rozpaky za\u010d\u00e1te\u010dn\u00edka tak\u00e9\u00a0ch\u00e1pu.<\/em><\/p>\n<p><em>Dal\u0161\u00ed past\u00ed pro nezku\u0161en\u00e9ho mana\u017eera jsou sami specialist\u00e9. \u010castokr\u00e1t toti\u017e \u010dlov\u011bk p\u0159es SEO, PPC\u010dk\u00e1\u0159 nebo UX\u00e1k nejdou ve shod\u011b. Mana\u017eer, kter\u00fd tomu v\u00a0lep\u0161\u00edm p\u0159\u00edpad\u011b rozum\u00ed jen povrchn\u011b, jak pak zmaten. Jak se to m\u00e1 d\u011blat? Kdy se co m\u00e1 d\u011blat? Kolik \u010dasu by to m\u011blo\u00a0zabrat?<\/em><\/p>\n<p><em>Ka\u017ed\u00fd asi zn\u00e1te nejr\u016fzn\u011bj\u0161\u00ed checklisty, co by se m\u011blo d\u011blat p\u0159i&nbsp;spu\u0161t\u011bn\u00ed webu nebo v\u00a0pr\u016fb\u011bhu jeho \u017eivota. Bohu\u017eel jsou dost \u010dasto nekompletn\u00ed a&nbsp;bez p\u0159esahu. Michal Kruti\u0161 proto p\u0159ipravil vlastn\u00ed framework pro tyto \u010dinnosti a&nbsp;jejich\u00a0koordinaci.<\/em><\/p>\n<p><em>Projekt\u00a0<a href=\"https:\/\/www.marketingmapy.com\/cs\/\">Marketingov\u00e9 mapy<\/a>\u00a0v\u00e1m pom\u016f\u017ee spr\u00e1vn\u011b uchopit webov\u00fd marketing a&nbsp;napl\u00e1novat jednotliv\u00e9 aktivity s\u00a0n\u00edm souvisej\u00edc\u00ed. Nen\u00ed to oby\u010dejn\u00fd checklist, kde jen odklik\u00e1v\u00e1te, co je u\u017e spln\u011bno. Vyu\u017e\u00edv\u00e1 zralostn\u00ed model (maturity model) ur\u010den\u00fd pro projektov\u00e9\u00a0\u0159\u00edzen\u00ed.<\/em><\/p>\n<p><em>Prvn\u00ed, co do map Michal p\u0159ipravil, byl seznam \u00fakol\u016f pro SEO, a&nbsp;to ve spolupr\u00e1ci s\u00a0panelem odborn\u00edk\u016f, kter\u00fdm d\u016fv\u011b\u0159uje. Ka\u017ed\u00fd z\u00a0\u00fakol\u016f m\u00e1 \u010d\u00edseln\u00e9 vyj\u00e1d\u0159en\u00ed zralosti, n\u00e1ro\u010dnosti a&nbsp;p\u0159\u00ednosu. Podle toho se m\u016f\u017eete rozhodnout co a&nbsp;kdy\u00a0napl\u00e1nujete.<\/em><\/p>\n<p><em>Mysl\u00edm, \u017ee o&nbsp;tom nedovedu zat\u00edm dostate\u010dn\u011b poutav\u011b napsat, proto doporu\u010duji na Marketingov\u00e9 mapy kouknout. Krom\u011b SEO v\u00a0nich \u010dasem najdete i&nbsp;PPC mapu a&nbsp;\u010dasem dal\u0161\u00ed v\u011bci. Z\u00e1kladn\u00ed verze je\u00a0zadarmo.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prezentace na akci SEOloger na\u017eivo<\/p>\n","protected":false},"author":4,"featured_media":1461,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clanky"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEOloger: \u0158\u00edzen\u00fd rozvoj SEO+ - Marketing Mapy<\/title>\n<meta name=\"description\" content=\"Prezentace na akci SEOloger na\u017eivo Marketingov\u00e9 mapy P\u0159edn\u00e1\u0161ka from Michal Kruti\u0161 &nbsp; Kr\u00e1tk\u00fd \u017eiv\u00fd z\u00e1znam z prezentace PDF\u00a0 verze SEO mapy bude dostupn\u00e1\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketingmapy.com\/cs\/seologer-rizeny-rozvoj-seo\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEOloger: \u0158\u00edzen\u00fd rozvoj SEO+ - Marketing Mapy\" \/>\n<meta property=\"og:description\" content=\"Prezentace na akci SEOloger na\u017eivo Marketingov\u00e9 mapy P\u0159edn\u00e1\u0161ka from Michal Kruti\u0161 &nbsp; 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