{"id":766,"date":"2019-01-26T21:28:58","date_gmt":"2019-01-26T20:28:58","guid":{"rendered":"https:\/\/www.marketingmapy.com\/?page_id=766"},"modified":"2019-03-15T12:07:32","modified_gmt":"2019-03-15T11:07:32","slug":"zralosti","status":"publish","type":"page","link":"https:\/\/www.marketingmapy.com\/cs\/zralosti\/","title":{"rendered":"Zralosti"},"content":{"rendered":"

N\u00e1stroj Marketingov\u00fdch map se inspiruje\u00a0maturity modely<\/i><\/a>. Tato metodika se vyu\u017e\u00edv\u00e1 u procesn\u00edho \u0159\u00edzen\u00ed a \u0159\u00edk\u00e1, jak vyzr\u00e1l\u00fd, pokro\u010dil\u00fd, je projektov\u00fd t\u00fdm.<\/p>\n

V na\u0161em n\u00e1stroji zralosti vyu\u017e\u00edv\u00e1me jako stupn\u011b, ve kter\u00fdch se marketingov\u00fd projekt, \u010di chcete-li firma, zlep\u0161uje ve vyu\u017e\u00edv\u00e1n\u00ed potenci\u00e1lu konkr\u00e9tn\u00edho marketingov\u00e9ho kan\u00e1lu.<\/p>\n

Zralosti u n\u00e1s p\u0159edstavuj\u00ed \u00farove\u0148 zapojen\u00ed marketingov\u00e9ho kan\u00e1lu ve firm\u011b.<\/p>\n

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Hodnota Zralosti<\/div>\n
Popis zralosti<\/div>\n<\/div>\n
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1 Nahodil\u00e1 (Random)<\/strong><\/div>\n
V podstat\u011b se marketingov\u00fd kan\u00e1l v projektu nevyu\u017e\u00edv\u00e1<\/b>. Jde o nahodil\u00e9<\/b> \u00fakoly \u010di \u00fakoly nezbytn\u00e9 pro zapo\u010det\u00ed vyu\u017eit\u00ed kan\u00e1lu. Ve zralosti 1 jsou spln\u011bny nezbytn\u00e9 \u00fakoly pro zah\u00e1jen\u00ed pou\u017e\u00edv\u00e1n\u00ed marketingov\u00e9ho kan\u00e1lu.<\/div>\n<\/div>\n
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2 Z\u00e1kladn\u00ed (Elemental)<\/strong><\/div>\n
Vysp\u011blost projektu je na z\u00e1kladn\u00ed<\/b> \u00farovni, ale je\u0161t\u011b nedoch\u00e1z\u00ed k pr\u00e1ci s komplikovan\u00fdmi \u00fakoly vy\u017eaduj\u00edc\u00edmi specialistu. Pro zaveden\u00ed projektu \u010dasto sta\u010d\u00ed n\u00e1pov\u011bda. Je\u0161t\u011b nen\u00ed podstatn\u00fd ekonomick\u00fd dopad kan\u00e1lu.<\/div>\n<\/div>\n
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3 Zaveden\u00e1 (Settled)<\/strong><\/div>\n
Tato zralost odpov\u00edd\u00e1 firm\u011b, kter\u00e9 vyu\u017e\u00edv\u00e1 marketingov\u00fd kan\u00e1l aktivn\u011b. Kan\u00e1l je ned\u00edlnou sou\u010d\u00e1st\u00ed marketingu firmy, je zaveden<\/b>. N\u00e1ro\u010dnost a slo\u017eitost \u00fakol\u016f ji\u017e p\u0159edpokl\u00e1d\u00e1 velk\u00e9 zapojen\u00ed specialist\u016f.<\/div>\n<\/div>\n
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4 Pokro\u010dil\u00e1 (Advanced)<\/strong><\/div>\n
Projekt ji\u017e \u0159e\u0161\u00ed komplikovan\u00e9<\/b> \u00fakoly, kter\u00e9 jsou drah\u00e9, a proto je t\u0159eba p\u0159edem je\u0161t\u011b v\u00edce odhadnout ekonomick\u00fd smysl realizace. Obvykle je v t\u00fdmu specialista, kter\u00fd kan\u00e1l aktivn\u011b \u0159e\u0161\u00ed. \u010casto doch\u00e1z\u00ed k \u201cp\u0159epracov\u00e1n\u00ed\u201d ji\u017e d\u0159\u00edve odveden\u00e9 pr\u00e1ce a posunut\u00ed v\u00fdsledk\u016f o level v\u00fd\u0161e.<\/div>\n<\/div>\n
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5 Komplexn\u00ed (Complex)<\/strong><\/div>\n
Velmi mal\u00e9 mno\u017estv\u00ed firem se dostane a\u017e do zralosti 5. Jde ji\u017e o maxim\u00e1ln\u00ed vyu\u017eit\u00ed<\/b> marketingov\u00e9ho kan\u00e1lu. Kan\u00e1l ji\u017e m\u00e1 v\u00fdznamn\u00fd ekonomick\u00fd p\u0159\u00ednos pro firmu, proto do n\u011bj masivn\u011b investuje.<\/div>\n<\/div>\n
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6 Vz\u00e1cn\u00e1 (Rare)<\/strong><\/div>\n
Mimo\u0159\u00e1dn\u00e9<\/b> \u00fakoly, kter\u00e9 se v\u011bt\u0161in\u011b firem nevyplat\u00ed d\u011blat. Jsou velmi komplexn\u00ed, pokro\u010dil\u00e9, a \u010dasto \u010dasov\u011b n\u00e1ro\u010dn\u00e9. Sp\u00ed\u0161e vhodn\u00e9 pro velk\u00e9 projekty, kter\u00fdm se ji\u017e zp\u011btn\u011b \u201czaplat\u00ed\u201d dan\u00fd \u00fakol vytvo\u0159it. Ve firm\u011b je ji\u017e t\u00fdm specialist\u016f.<\/div>\n<\/div>\n<\/div>\n<\/div>\n

\"\"<\/p>\n

Odhadujeme, kolik firem v dan\u00fdch zralostech firmy na trhu p\u016fsob\u00ed. V\u011bt\u0161ina firem marketingov\u00e9 kan\u00e1ly nepou\u017e\u00edv\u00e1. A pokud ano, tak nahodile, bez koncepce a hlub\u0161\u00edho pou\u017eit\u00ed (Zralost 1). Pouze miziv\u00e9 procento je pou\u017e\u00edv\u00e1 nadpr\u016fm\u011brn\u011b, maxim\u00e1ln\u011b a tedy jsou Vz\u00e1cn\u00e9 (zralost 6).<\/p>\n

Vysp\u011blost projektu dle zralost\u00ed<\/h3>\n
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Vysp\u011blost projektu:<\/div>\n
1: Nahodil\u00e1<\/div>\n
2: Z\u00e1kladn\u00ed<\/div>\n
3: Zaveden\u00e1<\/div>\n
4: Pokro\u010dil\u00e1<\/div>\n
5: Komplexn\u00ed<\/div>\n
6: Vz\u00e1cn\u00e1<\/div>\n<\/div>\n
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Vysp\u011blost projektu:<\/span>Slo\u017eitost \u00fakol\u016f<\/strong><\/div>\n
1: Nahodil\u00e1<\/span>nahodil\u00e9 \u00fakoly<\/div>\n
2: Z\u00e1kladn\u00ed<\/span>\u00fakoly dle n\u00e1pov\u011bdy<\/div>\n
3: Zaveden\u00e1<\/span>pr\u00e1ce specialisty<\/div>\n
4: Pokro\u010dil\u00e1<\/span>komplikovan\u00e9 \u00fakoly<\/div>\n
5: Komplexn\u00ed<\/span>vysoce odborn\u00e9 \u00fakoly mimo\u0159\u00e1dn\u00e9<\/div>\n
6: Vz\u00e1cn\u00e1<\/span>mimo\u0159\u00e1dn\u00e9, specifick\u00e9 \u00fakoly<\/div>\n<\/div>\n
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Vysp\u011blost projektu:<\/span>Ekonomick\u00fd efekt kan\u00e1lu<\/strong><\/div>\n
1: Nahodil\u00e1<\/span>\u017e\u00e1dn\u00fd<\/div>\n
2: Z\u00e1kladn\u00ed<\/span>minim\u00e1ln\u00ed<\/div>\n
3: Zaveden\u00e1<\/span>d\u016fle\u017eit\u00fd<\/div>\n
4: Pokro\u010dil\u00e1<\/span>hlavn\u00ed<\/div>\n
5: Komplexn\u00ed<\/span>maxim\u00e1ln\u00ed vyu\u017eit\u00ed<\/div>\n
6: Vz\u00e1cn\u00e1<\/span>mimo\u0159\u00e1dn\u011b d\u016fle\u017eit\u00fd<\/div>\n<\/div>\n
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Vysp\u011blost projektu:<\/span>Odbornost<\/strong><\/div>\n
1: Nahodil\u00e1<\/span>\u017e\u00e1dn\u00e1<\/div>\n
2: Z\u00e1kladn\u00ed<\/span>z\u00e1klady<\/div>\n
3: Zaveden\u00e1<\/span>spolupr\u00e1ce se specialisty<\/div>\n
4: Pokro\u010dil\u00e1<\/span>zejm\u00e9na pr\u00e1ce specialisty<\/div>\n
5: Komplexn\u00ed<\/span>specialista ve firm\u011b<\/div>\n
6: Vz\u00e1cn\u00e1<\/span>intern\u00ed t\u00fdm specialist\u016f<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

N\u00e1stroj Marketingov\u00fdch map se inspiruje\u00a0maturity modely. Tato metodika se vyu\u017e\u00edv\u00e1 u procesn\u00edho \u0159\u00edzen\u00ed a \u0159\u00edk\u00e1, jak vyzr\u00e1l\u00fd, pokro\u010dil\u00fd, je projektov\u00fd t\u00fdm. V na\u0161em n\u00e1stroji zralosti vyu\u017e\u00edv\u00e1me jako stupn\u011b, ve kter\u00fdch se marketingov\u00fd projekt, \u010di chcete-li firma, zlep\u0161uje ve vyu\u017e\u00edv\u00e1n\u00ed potenci\u00e1lu konkr\u00e9tn\u00edho marketingov\u00e9ho kan\u00e1lu. Zralosti u n\u00e1s p\u0159edstavuj\u00ed \u00farove\u0148 zapojen\u00ed marketingov\u00e9ho kan\u00e1lu ve firm\u011b. Hodnota Zralosti Popis zralosti 1 Nahodil\u00e1 …<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-766","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nZralosti - Marketing Mapy<\/title>\n<meta name=\"description\" content=\"N\u00e1stroj Marketingov\u00fdch map se inspiruje\u00a0maturity modely. Tato metodika se vyu\u017e\u00edv\u00e1 u procesn\u00edho \u0159\u00edzen\u00ed a \u0159\u00edk\u00e1, jak vyzr\u00e1l\u00fd, pokro\u010dil\u00fd, je projektov\u00fd t\u00fdm. 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