{"id":705,"date":"2019-01-26T19:23:07","date_gmt":"2019-01-26T18:23:07","guid":{"rendered":"https:\/\/www.marketingmapy.com\/?page_id=705"},"modified":"2022-06-10T12:58:48","modified_gmt":"2022-06-10T10:58:48","slug":"nastroj","status":"publish","type":"page","link":"https:\/\/www.marketingmapy.com\/cs\/nastroj\/","title":{"rendered":"N\u00e1stroj Marketing mapy"},"content":{"rendered":"<div class=\"row\">\n<div class=\"col-md-6 text-center\">\n<h2>Zralosti projektu<\/h2>\n<div class=\"div-table col-sm-12\">\n<div class=\"row\">\n<div class=\"div-tr pozadi\">\n<div class=\"div-td col-sm-2\"><strong>1<\/strong><br \/>Nahodil\u00e1<\/div>\n<div class=\"div-td col-sm-2\"><strong>2<\/strong><br \/>Z\u00e1kladn\u00ed<\/div>\n<div class=\"div-td col-sm-2\"><strong>3<\/strong><br \/>Zaveden\u00e1<\/div>\n<div class=\"div-td col-sm-2\"><strong>4<\/strong><br \/>Pokro\u010dil\u00e1<\/div>\n<div class=\"div-td col-sm-2\"><strong>5<\/strong><br \/>Komplexn\u00ed<\/div>\n<div class=\"div-td col-sm-2\"><strong>6<\/strong><br \/>Vz\u00e1cn\u00e1<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>\u00dakoly jsme rozd\u011blili dle zralosti projektu do 6 skupin. Za\u010d\u00edn\u00e1te se SEO? Pracujte na \u00fakolech se Zralost\u00ed 1 a&nbsp;2. Mak\u00e1te na PPC roky, vyberte si Zralost 4-6. Zralosti jsou unik\u00e1tn\u00ed \u010d\u00e1st\u00ed projektu a&nbsp;z&nbsp;hloup\u00fdch checklist\u016f d\u011bl\u00e1me n\u00e1stroj, kter\u00fd v\u00e1m pom\u016f\u017ee vybrat spr\u00e1vn\u00e9 \u00fakoly ve vhodnou dobu. <a href=\"https:\/\/www.marketingmapy.com\/cs\/zralosti\/\">V\u00edce o&nbsp;zralostech<\/a>.<\/p>\n<\/div>\n<div class=\"col-md-6 text-center\">\n<h2>Proces pou\u017eit\u00ed<\/h2>\n<div class=\"flex-box flex-box-center flex-wrap\">\n<ol class=\"seznam-ciselny text-left\">\n<li class=\"jedna\"><b>Audit <\/b>firmy<\/li>\n<li class=\"dva\"><b>Identifikace <\/b>slab\u00fdch m\u00edst<\/li>\n<li class=\"tri\"><b>Seznam <\/b>konkr\u00e9tn\u00edch <b>\u00fakol\u016f <\/b>dle odborn\u00edk\u016f<\/li>\n<li class=\"ctyri\"><b>Propojen\u00ed <\/b>\u00fakol\u016f nap\u0159\u00ed\u010d kan\u00e1ly<\/li>\n<li class=\"pet\">P\u0159ehled <b>rozvoje <\/b>projektu<\/li>\n<\/ol>\n<\/div>\n<p>V\u00edce o&nbsp;<a href=\"https:\/\/www.marketingmapy.com\/cs\/pouziti-nastroje\/\">procesu pou\u017eit\u00ed map<\/a>.<\/p>\n<\/div>\n<\/div>\n<div class=\"clearfix\">\u00a0<\/div>\n<div class=\"odstavec-uvodnik text-center\">\n<h2>Pro koho je n\u00e1stroj vhodn\u00fd<\/h2>\n<div class=\"panel-pro-koho flex-box flex-box-center flex-wrap\">\n<div class=\"child\">\n<div class=\"entry-title\">\n<h3 class=\"child-stred\">Digit\u00e1ln\u00ed agentury<\/h3>\n<\/div>\n<ul class=\"seznam-obrazkovy text-left\">\n<li>\u0158\u00edzen\u00ed mnoha klientsk\u00fdch projekt\u016f z\u00e1rove\u0148.<\/li>\n<li>P\u0159edstaven\u00ed komplexnosti slu\u017eeb sv\u00fdm klient\u016fm.<\/li>\n<li>Zaznamen\u00e1n\u00ed historie rozvoje projekt\u016f.<\/li>\n<\/ul>\n<\/div>\n<div class=\"child\">\n<div class=\"entry-title\">\n<h3 class=\"child-stred\">Majitel firmy \u010di marketingov\u00fd \u0159editel<\/h3>\n<\/div>\n<ul class=\"seznam-obrazkovy text-left\">\n<li>Najdete \u201cspole\u010dnou\u201d \u0159e\u010d se specialisty a&nbsp;agenturami.<\/li>\n<li>Pl\u00e1n rozvoje uvid\u00edte v&nbsp;<strong>Ak\u010dn\u00edm pl\u00e1nu<\/strong>.<\/li>\n<li>M\u016f\u017eete zap\u00edchnout prst do <strong>mapy<\/strong> a&nbsp;\u0159\u00edci: \u201cTady jsme a&nbsp;sem jdeme.\u201d<\/li>\n<\/ul>\n<\/div>\n<div class=\"child\">\n<div class=\"entry-title\">\n<h3 class=\"child-stred\">Specialista na SEO PPC Analytiku<\/h3>\n<\/div>\n<ul class=\"seznam-obrazkovy text-left\">\n<li>Uk\u00e1\u017eete klientovi \u010di nad\u0159\u00edzen\u00e9mu, na \u010dem pracujete a&nbsp;co je nyn\u00ed priorita.<\/li>\n<li>Zorientujete se v&nbsp;<strong>seznamech \u00fakol\u016f v\u0161ech specialist\u016f<\/strong> SEO\/PPC\/GA\u2026.<\/li>\n<\/ul>\n<\/div>\n<div class=\"child\">\n<div class=\"entry-title\">\n<h3 class=\"child-stred\">Marketing DIY<\/h3>\n<\/div>\n<ul class=\"seznam-obrazkovy text-left\">\n<li>Va\u0161e \u00fakoly dostanou priority a&nbsp;\u0159\u00e1d. Budete v\u011bd\u011bt, \u010demu se nyn\u00ed v\u011bnovat a&nbsp;na co si vz\u00edt odborn\u00edka.<\/li>\n<li>Po <strong>auditu<\/strong> snadno uvid\u00edte, kde m\u00e1te slab\u00e1 m\u00edsta.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"clearfix\">\u00a0<\/div>\n<div class=\"video-youtube\">\n<div style=\"width: 1170px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-705-1\" width=\"1170\" height=\"658\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2022\/05\/mm-nastroj-nahled.movie_.mp4?_=1\" \/><a href=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2022\/05\/mm-nastroj-nahled.movie_.mp4\">https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2022\/05\/mm-nastroj-nahled.movie_.mp4<\/a><\/video><\/div>\n<\/div>\n<h2>\u00a0<\/h2>\n<div class=\"row\">\n<div class=\"col-sm-6 text-left\">\n<h3>\u0158\u00edzen\u00ed projekt\u016f v&nbsp;agentur\u00e1ch<\/h3>\n<p>Dashboard ukazuje v&nbsp;jak\u00e9m stavu dokonalosti jsou jednotliv\u00e9 klientsk\u00e9 projekty. Vedouc\u00ed specialist\u016f v&nbsp;agentu\u0159e na jedn\u00e9 obrazovce m\u00e1 p\u0159ehled, kde se dlouho projekt neposouv\u00e1, kde je vhodn\u00fd upsell nebo jak\u00fd projekt je nejaktivn\u011bj\u0161\u00ed.<\/p>\n<\/div>\n<div class=\"col-sm-6\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5791 size-medium\" src=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2022\/06\/mm-dashboard-1-307x500.png\" alt=\"Dashboard pro \u0159\u00edzen\u00ed marketingov\u00fdch projekt\u016f\" width=\"307\" height=\"500\" srcset=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2022\/06\/mm-dashboard-1-307x500.png 307w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2022\/06\/mm-dashboard-1-184x300.png 184w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2022\/06\/mm-dashboard-1.png 483w\" sizes=\"auto, (max-width: 307px) 100vw, 307px\" \/><\/p>\n<\/div>\n<\/div>\n<h2>Mapujeme marketing<\/h2>\n<p>N\u00e1stroj pom\u00e1h\u00e1 firm\u00e1m zmapovat prost\u0159ed\u00ed marketingu. Uk\u00e1zat market\u00e9r\u016fm a&nbsp;\u0159editel\u016fm, jak je dan\u00fd kan\u00e1l velk\u00fd, co v\u0161e tam lze d\u011blat a&nbsp;kam je a\u017e mo\u017en\u00e9 \u00fapravami doj\u00edt. D\u00edky n\u00e1stroji m\u016f\u017ee market\u00e9r a&nbsp;jeho specialista spole\u010dn\u011b <em>zap\u00edchnout prst do mapy<\/em> a&nbsp;uk\u00e1zat, kde aktu\u00e1ln\u011b jsou a&nbsp;kam p\u016fjdou d\u00e1l.<\/p>\n<h2>N\u00e1stroj Marketing mapy<\/h2>\n<p>V projektech v&nbsp;ak\u010dn\u00edm pl\u00e1nu vid\u00edte v\u00e1mi vybran\u00e9 \u00fakoly nap\u0159\u00ed\u010d cel\u00fdm marketingem.<\/p>\n<p>V map\u00e1ch marketingov\u00fdch kan\u00e1l\u016f jsou stovky \u00fakol\u016f, kter\u00e9 sestavil Panel odborn\u00edk\u016f na dan\u00e9 t\u00e9ma. Z&nbsp;map si vyberete \u00fakoly, kter\u00e9 jsou pro v\u00e1s relevantn\u00ed, dostate\u010dn\u011b p\u0159\u00ednosn\u00e9 a&nbsp;dosa\u017eiteln\u00e9. Takov\u00e9 pro v\u00e1s maj\u00ed nejvy\u0161\u0161\u00ed prioritu. <a href=\"https:\/\/www.marketingmapy.com\/cs\/pouziti-nastroje\/\">V\u00edce o&nbsp;pou\u017eit\u00ed n\u00e1stroje.<\/a><\/p>\n<h2>Zmapov\u00e1n\u00ed n\u00e1stroje<\/h2>\n<div class=\"row\">\n<div class=\"col-sm-6 text-left\">\n<h3>Vizualizace marketingu v&nbsp;Obrazovce Mapy<\/h3>\n<p>Jak velk\u00e9 je SEO nebo PPC? Kde za\u010d\u00edn\u00e1 nebo kon\u010d\u00ed? V&nbsp;Map\u00e1ch uvid\u00edte, jak zral\u00fd je V\u00e1\u0161 projekt a&nbsp;jak\u00e9 \u00fakoly v\u00e1m je\u0161t\u011b zb\u00fdvaj\u00ed. Pod\u00edvejte se na <a href=\"https:\/\/www.marketingmapy.com\/cs\/navod-pro-obrazovku-mapy\/\">detailn\u00ed n\u00e1vod pro obrazovku Mapy.<\/a><\/p>\n<\/div>\n<div class=\"col-sm-6\"><a href=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/08\/mm-omm-animace-final.gif\" data-rel=\"lightbox-gallery-OW2cXFpv\" data-rl_title=\"Pou\u017eit\u00ed Mapy &#8211; animace\" data-rl_caption=\"Pou\u017eit\u00ed Mapy &#8211; animace\" title=\"Pou\u017eit\u00ed Mapy &#8211; animace\"><br \/><img loading=\"lazy\" decoding=\"async\" class=\"img-responsive size-full wp-image-1468\" src=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/08\/mm-omm-animace-final.gif\" alt=\"vice-projektu\" width=\"800\" height=\"500\" \/><\/a><\/div>\n<\/div>\n<hr \/>\n<div class=\"row\">\n<div class=\"col-sm-6 text-left\">\n<h3>Vysv\u011btlen\u00ed ka\u017ed\u00e9ho \u00fakolu<\/h3>\n<p>Ka\u017ed\u00fd \u00fakol obsahuje popis &#8211; Co \u00fakol znamen\u00e1; Pro\u010d je t\u0159eba \u00fakol vy\u0159e\u0161it; Pokud \u00fakol nevy\u0159e\u0161\u00edte, co to zp\u016fsob\u00ed; Jak \u00fakol vy\u0159e\u0161it; Odkazy na zdroje s&nbsp;dal\u0161\u00edmi informacemi. <a href=\"https:\/\/www.marketingmapy.com\/cs\/navod-detail-ukolu\/\">Pod\u00edvejte se na detailn\u00ed n\u00e1vod pro obrazovku Detail.<\/a><\/p>\n<\/div>\n<div class=\"col-sm-6\"><a href=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/09\/mm-detail-3-kodek20.gif\" data-rel=\"lightbox-gallery-OW2cXFpv\" data-rl_title=\"Detail \u00fakolu\" data-rl_caption=\"Detail \u00fakolu\" title=\"Detail \u00fakolu\"><br \/><img loading=\"lazy\" decoding=\"async\" class=\"img-responsive size-full wp-image-1468\" src=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/09\/mm-detail-3-kodek20.gif\" alt=\" Ka\u017ed\u00fd \u00fakol m\u00e1 sv\u016fj vlastn\u00ed popis\" width=\"800\" height=\"500\" \/><\/a><\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-sm-6 text-left\">\n<h3>V\u00edce web\u016f = v\u00edce projekt\u016f<\/h3>\n<p>Odd\u011blte jednotliv\u00e9 weby \u010di jednotliv\u00e9 klienty do samostatn\u00fdch projekt\u016f. V&nbsp;ka\u017ed\u00e9m z&nbsp;projekt\u016f si dr\u017ete samostatn\u00e9 seznamy \u00fakol\u016f, audit\u016f, ak\u010dn\u00edch pl\u00e1n\u016f.<\/p>\n<\/div>\n<div class=\"col-sm-6\">\n<p><!-- <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-715 size-medium\" src=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/01\/projekty-e1548590062953-500x329.png\" alt=\"Projekty\" width=\"500\" height=\"329\" srcset=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/01\/projekty-e1548590062953-500x329.png 500w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/01\/projekty-e1548590062953-300x197.png 300w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/01\/projekty-e1548590062953-768x505.png 768w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/01\/projekty-e1548590062953-1000x658.png 1000w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/01\/projekty-e1548590062953.png 1009w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/> --><br \/><a href=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/05\/vice-projektu.jpg\" data-rel=\"lightbox-gallery-OW2cXFpv\" data-rl_title=\"V\u00edce web\u016f = v\u00edce projekt\u016f\" data-rl_caption=\"V\u00edce web\u016f = v\u00edce projekt\u016f\" title=\"V\u00edce web\u016f = v\u00edce projekt\u016f\"><br \/><img loading=\"lazy\" decoding=\"async\" class=\"img-responsive size-full wp-image-1468\" src=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/05\/vice-projektu.jpg\" alt=\"vice-projektu\" width=\"800\" height=\"500\" srcset=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/05\/vice-projektu.jpg 800w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/05\/vice-projektu-300x188.jpg 300w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/05\/vice-projektu-500x313.jpg 500w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/05\/vice-projektu-768x480.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<\/div>\n<\/div>\n<hr \/>\n<div class=\"row\">\n<div class=\"col-sm-6 text-left\">\n<h3>Ak\u010dn\u00ed pl\u00e1n a&nbsp;va\u0161e vybran\u00e9 marketingov\u00e9 priority<\/h3>\n<p>Zorientujte se v&nbsp;marketingov\u00fdch \u00fakolech pro marketingov\u00e9 kan\u00e1ly v&nbsp;SEO map\u011b a&nbsp;PPC map\u011b. Vy\u0159e\u0161te si spr\u00e1vn\u00e9 vyhodnocov\u00e1n\u00ed aktivit d\u00edky Analytick\u00e9 map\u011b. A&nbsp;vyberte z&nbsp;nich jen ty prioritn\u00ed, kter\u00e9 m\u00e1te \u0159e\u0161it pr\u00e1v\u011b te\u010f. <a href=\"https:\/\/www.marketingmapy.com\/cs\/navod-akcni-plan\">Pod\u00edvejte se na detailn\u00ed n\u00e1vod pro obrazovku Ak\u010dn\u00ed pl\u00e1n.<\/a><\/p>\n<\/div>\n<div class=\"col-sm-6\">\n<p><!-- <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-712 size-medium\" src=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/01\/akcni-plan-e1548590029224-500x303.png\" alt=\"Ak\u010dn\u00ed pl\u00e1n Marketingov\u00fdch map\" width=\"500\" height=\"303\" srcset=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/01\/akcni-plan-e1548590029224-500x303.png 500w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/01\/akcni-plan-e1548590029224-300x182.png 300w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/01\/akcni-plan-e1548590029224-768x465.png 768w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/01\/akcni-plan-e1548590029224.png 993w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/> --><br \/><a href=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/05\/priority-1.jpg\" data-rel=\"lightbox-gallery-OW2cXFpv\" data-rl_title=\"Ak\u010dn\u00ed pl\u00e1n a&nbsp;va\u0161e vybran\u00e9 marketingov\u00e9 priority\" data-rl_caption=\"Ak\u010dn\u00ed pl\u00e1n a&nbsp;va\u0161e vybran\u00e9 marketingov\u00e9 priority\" title=\"Ak\u010dn\u00ed pl\u00e1n a&nbsp;va\u0161e vybran\u00e9 marketingov\u00e9 priority\"><br \/><img loading=\"lazy\" decoding=\"async\" class=\"img-responsive size-full wp-image-1476\" src=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/05\/priority-1.jpg\" alt=\"priority\" width=\"800\" height=\"500\" srcset=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/05\/priority-1.jpg 800w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/05\/priority-1-300x188.jpg 300w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/05\/priority-1-500x313.jpg 500w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/05\/priority-1-768x480.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<\/div>\n<\/div>\n<hr \/>\n<div class=\"row\">\n<div class=\"col-sm-6 text-left\">\n<h3>Seznamy stovek \u00fakol\u016f na jednom m\u00edst\u011b<\/h3>\n<p>Nahl\u00e9dn\u011bte na v\u0161echny \u00fakoly na jednom m\u00edst\u011b. Uvid\u00edte v\u0161echny \u00fakoly v&nbsp;jednom seznamu a&nbsp;snadn\u011bji ur\u010d\u00edte jejich prioritu.<br \/>Nestane se v\u00e1m, \u017ee zapomenete na d\u016fle\u017eit\u00fd \u00fakol.<\/p>\n<p>V\u0161echny \u00fakoly jsou vybr\u00e1ny p\u0159edn\u00edmi odborn\u00edky na dan\u00e9 t\u00e9ma.<br \/>\u00dakoly jsou se\u0159azeny do 6 zralost\u00ed podle toho, kdy se jimi m\u00e1te zab\u00fdvat.<\/p>\n<p><a href=\"https:\/\/www.marketingmapy.com\/cs\/navod-obrazovka-seznam-ukolu\/\">Pod\u00edvejte se na detailn\u00ed n\u00e1vod pro obrazovku Seznam \u00fakol\u016f.<\/a><\/p>\n<\/div>\n<div class=\"col-sm-6\">\n<p><!-- <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-659 size-medium\" src=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/01\/ppc-seznam-ukolu-ukol-e1548590097721-500x320.png\" alt=\"PPC Seznam \u00fakol\u016f\" width=\"500\" height=\"320\" srcset=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/01\/ppc-seznam-ukolu-ukol-e1548590097721-500x320.png 500w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/01\/ppc-seznam-ukolu-ukol-e1548590097721-300x192.png 300w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/01\/ppc-seznam-ukolu-ukol-e1548590097721-768x492.png 768w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/01\/ppc-seznam-ukolu-ukol-e1548590097721-1000x640.png 1000w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/01\/ppc-seznam-ukolu-ukol-e1548590097721.png 1084w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/> --><\/p>\n<p><a href=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/05\/seznamy-ukolu.jpg\" data-rel=\"lightbox-gallery-OW2cXFpv\" data-rl_title=\"Seznamy stovek \u00fakol\u016f na jednom m\u00edst\u011b\" data-rl_caption=\"Seznamy stovek \u00fakol\u016f na jednom m\u00edst\u011b\" title=\"Seznamy stovek \u00fakol\u016f na jednom m\u00edst\u011b\"><img loading=\"lazy\" decoding=\"async\" class=\"img-responsive size-full wp-image-1479\" src=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/05\/seznamy-ukolu.jpg\" alt=\"seznamy-ukolu\" width=\"800\" height=\"500\" srcset=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/05\/seznamy-ukolu.jpg 800w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/05\/seznamy-ukolu-300x188.jpg 300w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/05\/seznamy-ukolu-500x313.jpg 500w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/05\/seznamy-ukolu-768x480.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<\/div>\n<\/div>\n<hr \/>\n<h3>N\u00e1vody a&nbsp;metodiky<\/h3>\n<p>N\u00e1vody, jak pou\u017e\u00edvat n\u00e1stroj:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.marketingmapy.com\/cs\/metodika\/\">n\u00e1zvoslov\u00ed v&nbsp;n\u00e1stroji,<\/a><\/li>\n<li><a href=\"https:\/\/www.marketingmapy.com\/cs\/zralosti\/\">zralosti,<\/a><\/li>\n<li><a href=\"https:\/\/www.marketingmapy.com\/cs\/pouziti-nastroje\/\">o pou\u017eit\u00ed n\u00e1stroje<\/a><\/li>\n<li>a v\u0161echny <a href=\"https:\/\/www.marketingmapy.com\/cs\/navody\/\">n\u00e1vody<\/a>.<\/li>\n<\/ul>\n<p>A dal\u0161\u00ed informace o\u00a0<a href=\"https:\/\/www.marketingmapy.com\/cs\/roadmapa\/\">pl\u00e1novan\u00fdch map\u00e1ch a&nbsp;funkc\u00edch v&nbsp;Roadmap\u011b<\/a>.<\/p>\n<p>\u00a0<\/p>\n<h3>Aktu\u00e1ln\u011b zpracovan\u00e9 mapy<\/h3>\n<div class=\"row flex-box flex-box-center flex-wrap\"><!-- Sablona vypisu produktu -->\r\n\r\n<div class=\"vypis-mapy text-center\">\r\n\t<article id=\"post-522\" class=\"post-522 mapa type-mapa status-publish hentry kategoriemap-mapy\">\r\n\t\t<div class=\"entry-title\">\r\n\t\t\t<a href=\"https:\/\/www.marketingmapy.com\/cs\/seo-mapa\/\" rel=\"bookmark\">\r\n\t\t\t\t<h3 class=\"titulek\">Mapa SEO: optimalizace pro vyhled\u00e1va\u010de<\/h3>\r\n\t\t\t<\/a>\r\n\t\t<\/div>\r\n\t\t<div class=\"big-number\"><big>32<\/big> t\u00e9mat<\/div>\r\n\t\t<div class=\"big-number\"><big>389<\/big> ov\u011b\u0159en\u00fdch \u00fakol\u016f<\/div> \r\n\t\t\r\n\t\t<div class=\"perex\">\r\n\t\t\tTechnick\u00e9 \u0159e\u0161en\u00ed, Onpage faktory, Obsah webu, Indexovatelnost, Link building, Vyhodnocov\u00e1n\u00ed, Spolupr\u00e1ce, \u0158\u00edzen\u00ed\t\t<\/div>\r\n\t\t<div class=\"clearfix\">&nbsp;<\/div>\r\n\t\t<a class=\"btn btn-primary\" href=\"https:\/\/www.marketingmapy.com\/cs\/seo-mapa\/\" rel=\"bookmark\">Popis mapy<\/a> \r\n\t\t\r\n\t\t\r\n\t\t\r\n\t<\/article><!-- #post -->\r\n\t<\/div>\r\n<!-- Sablona vypisu produktu -->\r\n\r\n<div class=\"vypis-mapy text-center\">\r\n\t<article id=\"post-2950\" class=\"post-2950 mapa type-mapa status-publish hentry kategoriemap-mapy\">\r\n\t\t<div class=\"entry-title\">\r\n\t\t\t<a href=\"https:\/\/www.marketingmapy.com\/cs\/mapa-srovnavacu-zbozi\/\" rel=\"bookmark\">\r\n\t\t\t\t<h3 class=\"titulek\">Mapa srovn\u00e1va\u010d\u016f zbo\u017e\u00ed<\/h3>\r\n\t\t\t<\/a>\r\n\t\t<\/div>\r\n\t\t<div class=\"big-number\"><big>14<\/big> t\u00e9mat<\/div>\r\n\t\t<div class=\"big-number\"><big>234<\/big> ov\u011b\u0159en\u00fdch \u00fakol\u016f<\/div> \r\n\t\t\r\n\t\t<div class=\"perex\">\r\n\t\t\tTechnick\u00e9 \u0159e\u0161en\u00ed, Onpage faktory, Obsah webu, Indexovatelnost, Link building, Vyhodnocov\u00e1n\u00ed, Spolupr\u00e1ce, \u0158\u00edzen\u00ed\t\t<\/div>\r\n\t\t<div class=\"clearfix\">&nbsp;<\/div>\r\n\t\t<a class=\"btn btn-primary\" href=\"https:\/\/www.marketingmapy.com\/cs\/mapa-srovnavacu-zbozi\/\" rel=\"bookmark\">Popis mapy<\/a> \r\n\t\t\r\n\t\t\r\n\t\t\r\n\t<\/article><!-- #post -->\r\n\t<\/div>\r\n<!-- Sablona vypisu produktu -->\r\n\r\n<div class=\"vypis-mapy text-center\">\r\n\t<article id=\"post-531\" class=\"post-531 mapa type-mapa status-publish hentry kategoriemap-mapy\">\r\n\t\t<div class=\"entry-title\">\r\n\t\t\t<a href=\"https:\/\/www.marketingmapy.com\/cs\/ppc-mapa\/\" rel=\"bookmark\">\r\n\t\t\t\t<h3 class=\"titulek\">Mapa PPC: placen\u00e1 reklama ve vyhled\u00e1va\u010d\u00edch<\/h3>\r\n\t\t\t<\/a>\r\n\t\t<\/div>\r\n\t\t<div class=\"big-number\"><big>23<\/big> t\u00e9mat<\/div>\r\n\t\t<div class=\"big-number\"><big>347<\/big> ov\u011b\u0159en\u00fdch \u00fakol\u016f<\/div> \r\n\t\t\r\n\t\t<div class=\"perex\">\r\n\t\t\tKvalita, optimalizace a struktura \u00fa\u010dt\u016f, Pr\u00e1ce s kl\u00ed\u010dov\u00fdmi slovy, Typy kampan\u00ed (PLA, DSA, DRTG, a dal\u0161\u00ed), Vyhodnocov\u00e1n\u00ed, Spolupr\u00e1ce a \u0158\u00edzen\u00ed PPC\t\t<\/div>\r\n\t\t<div class=\"clearfix\">&nbsp;<\/div>\r\n\t\t<a class=\"btn btn-primary\" href=\"https:\/\/www.marketingmapy.com\/cs\/ppc-mapa\/\" rel=\"bookmark\">Popis mapy<\/a> \r\n\t\t\r\n\t\t\r\n\t\t\r\n\t<\/article><!-- #post -->\r\n\t<\/div>\r\n<\/div>\n<p>\u00a0<\/p>\n\n\n<h2 class=\"wp-block-heading\">Reference z&nbsp;agentury WPJ<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Agentura WPJ: Libor Pelik\u00e1n: Jak pou\u017e\u00edv\u00e1 n\u00e1stroj Marketing Mapy\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/dRb0o_Vb_mY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Zralosti projektu 1Nahodil\u00e1 2Z\u00e1kladn\u00ed 3Zaveden\u00e1 4Pokro\u010dil\u00e1 5Komplexn\u00ed 6Vz\u00e1cn\u00e1 \u00dakoly jsme rozd\u011blili dle zralosti projektu do 6 skupin. Za\u010d\u00edn\u00e1te se SEO? Pracujte na \u00fakolech se Zralost\u00ed 1 a&nbsp;2. Mak\u00e1te na PPC roky, vyberte si Zralost 4-6. Zralosti jsou unik\u00e1tn\u00ed \u010d\u00e1st\u00ed projektu a&nbsp;z&nbsp;hloup\u00fdch checklist\u016f d\u011bl\u00e1me n\u00e1stroj, kter\u00fd v\u00e1m pom\u016f\u017ee vybrat spr\u00e1vn\u00e9 \u00fakoly ve vhodnou dobu. V\u00edce o&nbsp;zralostech. &hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-705","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>N\u00e1stroj Marketing mapy - Marketing Mapy<\/title>\n<meta name=\"description\" content=\"Zralosti projektu 1Nahodil\u00e1 2Z\u00e1kladn\u00ed 3Zaveden\u00e1 4Pokro\u010dil\u00e1 5Komplexn\u00ed 6Vz\u00e1cn\u00e1 \u00dakoly jsme rozd\u011blili dle zralosti projektu do 6 skupin. 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