{"id":2492,"date":"2019-11-22T12:11:46","date_gmt":"2019-11-22T11:11:46","guid":{"rendered":"https:\/\/www.marketingmapy.com\/?post_type=navody&p=2492"},"modified":"2020-08-14T10:13:31","modified_gmt":"2020-08-14T08:13:31","slug":"navod-pro-seznam-ukolu","status":"publish","type":"navody","link":"https:\/\/www.marketingmapy.com\/cs\/navod-obrazovka-seznam-ukolu\/","title":{"rendered":"N\u00e1vod pro Seznam \u00fakol\u016f"},"content":{"rendered":"

Seznam \u00fakol\u016f je obrazovka, ze kter\u00e9 budete vych\u00e1zet, p\u0159i pr\u00e1ci na projektu, pokud m\u00e1te r\u00e1di dlouh\u00e9 seznamy \u00fakol\u016f. Jej\u00ed funkc\u00ed je zobrazit v\u0161echny \u00fakoly (SEO a PPC), kter\u00e9 se daj\u00ed pomoc\u00ed filtr\u016f nastavit dle d\u016fle\u017eitosti, p\u0159\u00ednosu a relevantnosti k\u00a0dan\u00e9mu projektu. C\u00edlem je z\u00edskat u\u017e\u0161\u00ed p\u0159ehled \u00fakol\u016f, kter\u00e9 chcete \u0159e\u0161it nebo se jimi m\u00e1te aktu\u00e1ln\u011b zab\u00fdvat.<\/p>\n

\"N\u00e1vod<\/a><\/p>\n

Pokud m\u00e1te rad\u011bji grafick\u00e9 p\u0159ehledy, bude pro v\u00e1s vhodn\u011bj\u0161\u00ed pohled p\u0159es Obrazovku Mapy.<\/p>\n

Filtry \u00fakol\u016f<\/h2>\n

\"N\u00e1vod<\/a><\/p>\n

    \n
  1. Mapy.<\/strong> U\u017eivatel si vybere \u00fakoly pro marketingov\u00fd kan\u00e1l SEO nebo PPC.<\/li>\n
  2. Oblast.<\/strong> Konkr\u00e9tn\u00ed okruh \u00fakol\u016f (Kl\u00ed\u010dov\u00e1 slova, On-Page, Obsah, \u0158\u00edzen\u00ed, Technick\u00e9 \u0159e\u0161en\u00ed webu\u2026).<\/li>\n
  3. T\u00e9ma.<\/strong> \u00dakoly, kter\u00e9 se t\u00fdkaj\u00ed u\u017e\u0161\u00edho t\u00e9matu (KPI, Automatizace, Anal\u00fdza kl\u00ed\u010dov\u00fdch slov, M\u011b\u0159en\u00ed\u2026).<\/li>\n
  4. Zralost.<\/strong> Ur\u010duje po\u0159ad\u00ed \u00fakol\u016f. Zralost 1 a 2 mus\u00ed m\u00edt hotov\u00fd ka\u017ed\u00fd projekt. Pokro\u010dilej\u0161\u00ed \u00fakoly ze zralost\u00ed 3 a\u017e 6.<\/li>\n
  5. N\u00e1ro\u010dnost.<\/strong> \u010casov\u00e1 N\u00e1ro\u010dnost: 1: n\u00edzk\u00e1 = do 1 hodiny pr\u00e1ce _ 2: st\u0159edn\u00ed = 1 den pr\u00e1ce _ 3: vysok\u00e1 = v\u00edce ne\u017e 1 den pr\u00e1ce pro spln\u011bn\u00ed \u00fakolu. \u00dadaje jsou orienta\u010dn\u00ed.<\/li>\n
  6. P\u0159\u00ednos.<\/strong> P\u0159\u00ednos spln\u011bn\u00ed \u00fakolu v\u016f\u010di jeho KPI: 1: n\u00edzk\u00fd = mal\u00fd vliv na zm\u011bnu KPI\u00a0 2: st\u0159edn\u00ed = spln\u011bn\u00edm \u00fakolu v\u00fdznamn\u011b ovlivnit KPI\u00a03: vysok\u00fd = \u00fakol m\u00e1 z\u00e1sadn\u00ed vliv na zlep\u0161en\u00ed KPI.\u00a0\u00dadaj je pouze orienta\u010dn\u00ed.<\/li>\n
  7. Stav.<\/strong> Roz\u0159azen\u00ed jednotliv\u00fdch \u00fakol\u016f (Neza\u0159azeno, Nerelevantn\u00ed, Relevantn\u00ed, Ak\u010dn\u00ed pl\u00e1n, Hotovo).<\/li>\n<\/ol>\n

    Za\u0159azen\u00ed \u00fakolu<\/h2>\n

    \"\"<\/a><\/p>\n

      \n
    1. N\u00e1zev. <\/strong>N\u00e1zev \u00fakolu \u0159\u00edk\u00e1, co m\u00e1te d\u011blat. Kliknut\u00edm na n\u00e1zev \u00fakolu se u\u017eivatel dostane na str\u00e1nku \u00fakolu.<\/li>\n
    2. Mapa.<\/strong> Ozna\u010duje cel\u00fd marketingov\u00fd kan\u00e1l.<\/li>\n
    3. Oblast<\/strong> jsou hlavn\u00ed \u010d\u00e1sti a d\u011bl\u00edme je do T\u00e9mat<\/strong>.<\/li>\n
    4. Pod t\u00e9maty jsou Skupiny \u00fakol\u016f<\/strong> a v nich ji\u017e konkr\u00e9tn\u00ed \u00dakoly.<\/li>\n<\/ol>\n

      T\u0159\u00edd\u011bn\u00ed stavu jednotliv\u00fdch \u00fakol\u016f<\/h2>\n
      \"N\u00e1vod<\/a>
      N\u00e1vod pro Seznam \u00fakol\u016f – T\u0159\u00edd\u011bn\u00ed \u00fakol\u016f | Marketing Mapy<\/figcaption><\/figure>\n

      U\u017eivatel si naklik\u00e1 jednotliv\u00e9 \u00fakoly podle skute\u010dn\u00e9ho stavu projektu.<\/p>\n