{"id":2466,"date":"2019-11-22T11:46:37","date_gmt":"2019-11-22T10:46:37","guid":{"rendered":"https:\/\/www.marketingmapy.com\/?post_type=navody&#038;p=2466"},"modified":"2020-08-14T10:13:42","modified_gmt":"2020-08-14T08:13:42","slug":"navod-pro-akcni-plan","status":"publish","type":"navody","link":"https:\/\/www.marketingmapy.com\/cs\/navod-akcni-plan\/","title":{"rendered":"N\u00e1vod pro Ak\u010dn\u00ed pl\u00e1n"},"content":{"rendered":"<p>C\u00edlem obrazovky Ak\u010dn\u00ed pl\u00e1n je m\u00edt pohromad\u011b \u00fakoly s\u00a0hlavn\u00ed prioritou \u0159e\u0161en\u00ed. To jsou \u00fakoly, kter\u00e9 se maj\u00ed \u0159e\u0161it v\u00a0nejbli\u017e\u0161\u00ed dob\u011b nebo hned.<\/p>\n<p><a href=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/11\/akcni-plan-1.png\" data-rel=\"lightbox-gallery-Y501YPog\" data-rl_title=\"Ak\u010dn\u00ed Pl\u00e1n &#8211; N\u00e1vod jak pou\u017e\u00edvat | Marketing mapy\" data-rl_caption=\"Ak\u010dn\u00ed Pl\u00e1n &#8211; N\u00e1vod jak pou\u017e\u00edvat | Marketing mapy\" title=\"Ak\u010dn\u00ed Pl\u00e1n &#8211; N\u00e1vod jak pou\u017e\u00edvat | Marketing mapy\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2476 size-large aligncenter\" src=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/11\/akcni-plan-1-1000x415.png\" alt=\"Ak\u010dn\u00ed Pl\u00e1n - N\u00e1vod jak pou\u017e\u00edvat | Marketing mapy\" width=\"1000\" height=\"415\" srcset=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/11\/akcni-plan-1-1000x415.png 1000w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/11\/akcni-plan-1-300x124.png 300w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/11\/akcni-plan-1-500x207.png 500w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/11\/akcni-plan-1-768x319.png 768w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/11\/akcni-plan-1.png 1314w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<h2>Hlavn\u00ed funkce str\u00e1nky<\/h2>\n<p><a href=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/11\/akcni-plan-funkce.png\" data-rel=\"lightbox-gallery-Y501YPog\" data-rl_title=\"Ak\u010dn\u00ed Pl\u00e1n &#8211; Funkce &#8211; N\u00e1vod jak pou\u017e\u00edvat | Marketing mapy\" data-rl_caption=\"Ak\u010dn\u00ed Pl\u00e1n &#8211; Funkce &#8211; N\u00e1vod jak pou\u017e\u00edvat | Marketing mapy\" title=\"Ak\u010dn\u00ed Pl\u00e1n &#8211; Funkce &#8211; N\u00e1vod jak pou\u017e\u00edvat | Marketing mapy\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-2474\" src=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/11\/akcni-plan-funkce-1000x347.png\" alt=\"Ak\u010dn\u00ed Pl\u00e1n Funkce - N\u00e1vod jak pou\u017e\u00edvat | Marketing mapy\" width=\"1000\" height=\"347\" srcset=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/11\/akcni-plan-funkce-1000x347.png 1000w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/11\/akcni-plan-funkce-300x104.png 300w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/11\/akcni-plan-funkce-500x173.png 500w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/11\/akcni-plan-funkce-768x266.png 768w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/11\/akcni-plan-funkce.png 1294w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<h2>Filtry \u00fakol\u016f<\/h2>\n<ol>\n<li><strong>Mapy.<\/strong> U\u017eivatel si vybere \u00fakoly pro marketingov\u00fd kan\u00e1l SEO nebo PPC.<\/li>\n<li><strong>Oblast.<\/strong> Konkr\u00e9tn\u00ed okruh \u00fakol\u016f (Kl\u00ed\u010dov\u00e1 slova, On-Page, Obsah, \u0158\u00edzen\u00ed, Technick\u00e9 \u0159e\u0161en\u00ed webu\u2026).<\/li>\n<li><strong>T\u00e9ma.<\/strong> \u00dakoly, kter\u00e9 se t\u00fdkaj\u00ed u\u017e\u0161\u00edho t\u00e9matu (KPI, Automatizace, Anal\u00fdza kl\u00ed\u010dov\u00fdch slov, M\u011b\u0159en\u00ed\u2026).<\/li>\n<li><strong>Zralost.<\/strong> Ur\u010duje po\u0159ad\u00ed \u00fakol\u016f. Zralost 1 a&nbsp;2 mus\u00ed m\u00edt hotov\u00fd ka\u017ed\u00fd projekt. Pokro\u010dilej\u0161\u00ed \u00fakoly ze zralost\u00ed 3 a\u017e 6.<\/li>\n<li><strong>N\u00e1ro\u010dnost.<\/strong> \u010casov\u00e1 N\u00e1ro\u010dnost: 1: n\u00edzk\u00e1 = do 1 hodiny pr\u00e1ce _ 2: st\u0159edn\u00ed = 1 den pr\u00e1ce _ 3: vysok\u00e1 = v\u00edce ne\u017e 1 den pr\u00e1ce pro spln\u011bn\u00ed \u00fakolu. \u00dadaje jsou orienta\u010dn\u00ed.<\/li>\n<li><strong>P\u0159\u00ednos.<\/strong> P\u0159\u00ednos spln\u011bn\u00ed \u00fakolu v\u016f\u010di jeho KPI: 1: n\u00edzk\u00fd = mal\u00fd vliv na zm\u011bnu KPI\u00a0 2: st\u0159edn\u00ed = spln\u011bn\u00edm \u00fakolu v\u00fdznamn\u011b ovlivnit KPI\u00a03: vysok\u00fd = \u00fakol m\u00e1 z\u00e1sadn\u00ed vliv na zlep\u0161en\u00ed KPI.\u00a0\u00dadaj je pouze orienta\u010dn\u00ed.<\/li>\n<\/ol>\n<p><a href=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/11\/akcni-plan-filtry.png\" data-rel=\"lightbox-gallery-Y501YPog\" data-rl_title=\"Ak\u010dn\u00ed Pl\u00e1n &#8211; Filtry &#8211; N\u00e1vod jak pou\u017e\u00edvat | Marketing mapy\" data-rl_caption=\"Ak\u010dn\u00ed Pl\u00e1n &#8211; Filtry &#8211; N\u00e1vod jak pou\u017e\u00edvat | Marketing mapy\" title=\"Ak\u010dn\u00ed Pl\u00e1n &#8211; Filtry &#8211; N\u00e1vod jak pou\u017e\u00edvat | Marketing mapy\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-2472\" src=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/11\/akcni-plan-filtry-1000x151.png\" alt=\"\" width=\"1000\" height=\"151\" srcset=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/11\/akcni-plan-filtry-1000x151.png 1000w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/11\/akcni-plan-filtry-300x45.png 300w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/11\/akcni-plan-filtry-500x75.png 500w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/11\/akcni-plan-filtry-768x116.png 768w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/11\/akcni-plan-filtry.png 1281w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<h2>Priorita a&nbsp;stav \u00fakolu<\/h2>\n<ul>\n<li><strong>Hv\u011bzdi\u010dka.<\/strong> Funkce hv\u011bzdi\u010dky pom\u00e1h\u00e1 u\u017eivateli posunout na p\u0159edn\u00ed pozici \u00fakoly, kter\u00e9 maj\u00ed b\u00fdt \u0159e\u0161eny p\u0159ednostn\u011b p\u0159ed ostatn\u00edmi.<\/li>\n<li>U\u017eivatel za\u0161krtne ji\u017e vy\u0159e\u0161en\u00fd \u00fakol. Tento \u00fakol ze seznamu ak\u010dn\u00edho pl\u00e1nu zmiz\u00ed, ale je mo\u017en\u00e9 ho znovu zobrazit po kliknut\u00ed na funkci Zobrazit i&nbsp;hotov\u00e9 \u00fakoly v\u00a0prav\u00e9m horn\u00edm rohu obrazovky Ak\u010dn\u00ed pl\u00e1n.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/11\/akcni-plan-priorita.png\" data-rel=\"lightbox-gallery-Y501YPog\" data-rl_title=\"Ak\u010dn\u00ed Pl\u00e1n &#8211; Priority &#8211; N\u00e1vod jak pou\u017e\u00edvat | Marketing mapy\" data-rl_caption=\"Ak\u010dn\u00ed Pl\u00e1n &#8211; Priority &#8211; N\u00e1vod jak pou\u017e\u00edvat | Marketing mapy\" title=\"Ak\u010dn\u00ed Pl\u00e1n &#8211; Priority &#8211; N\u00e1vod jak pou\u017e\u00edvat | Marketing mapy\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-2470\" src=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/11\/akcni-plan-priorita-1000x149.png\" alt=\"\" width=\"1000\" height=\"149\" srcset=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/11\/akcni-plan-priorita-1000x149.png 1000w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/11\/akcni-plan-priorita-300x45.png 300w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/11\/akcni-plan-priorita-500x74.png 500w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/11\/akcni-plan-priorita-768x114.png 768w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/11\/akcni-plan-priorita.png 1258w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<ol>\n<li><strong>N\u00e1zev. <\/strong>N\u00e1zev \u00fakolu \u0159\u00edk\u00e1, co m\u00e1te d\u011blat. Kliknut\u00edm na n\u00e1zev \u00fakolu se u\u017eivatel dostane na str\u00e1nku \u00fakolu.<\/li>\n<li><strong>Mapa.<\/strong> Ozna\u010duje cel\u00fd marketingov\u00fd kan\u00e1l.<\/li>\n<li><strong>T\u00e9ma <\/strong>a <strong>Skupiny \u00fakol\u016f<\/strong> kam spadaj\u00ed konkr\u00e9tn\u00ed \u00fakoly.<\/li>\n<li><strong>Zralost. <\/strong>Podle zralosti ur\u010d\u00edte po\u0159ad\u00ed \u00fakol\u016f.<\/li>\n<\/ol>\n<p><strong>\u00a0<\/strong><\/p>\n<h2>Jak pou\u017e\u00edvat obrazovku Ak\u010dn\u00ed pl\u00e1n<\/h2>\n<p><strong> <a href=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/11\/akcni-plan-jak-pouzivat.png\" data-rel=\"lightbox-gallery-Y501YPog\" data-rl_title=\"Ak\u010dn\u00ed Pl\u00e1n &#8211; N\u00e1vod jak pou\u017e\u00edvat | Marketing mapy\" data-rl_caption=\"Ak\u010dn\u00ed Pl\u00e1n &#8211; N\u00e1vod jak pou\u017e\u00edvat | Marketing mapy\" title=\"Ak\u010dn\u00ed Pl\u00e1n &#8211; N\u00e1vod jak pou\u017e\u00edvat | Marketing mapy\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-2468\" src=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/11\/akcni-plan-jak-pouzivat-1000x376.png\" alt=\"\" width=\"1000\" height=\"376\" srcset=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/11\/akcni-plan-jak-pouzivat-1000x376.png 1000w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/11\/akcni-plan-jak-pouzivat-300x113.png 300w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/11\/akcni-plan-jak-pouzivat-500x188.png 500w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/11\/akcni-plan-jak-pouzivat-768x289.png 768w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/11\/akcni-plan-jak-pouzivat.png 1287w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/strong><\/p>\n<ol>\n<li>Vyhled\u00e1n\u00ed nebo vyfiltrov\u00e1n\u00ed \u00fakol\u016f pro dan\u00e9 t\u00e9ma nebo oblast, kterou chcete \u0159e\u0161it.<\/li>\n<li>Hv\u011bzdi\u010dkou si ur\u010dete \u00fakoly, kter\u00e9 jsou pot\u0159eba \u0159e\u0161it jako prvn\u00ed.<\/li>\n<li>Vy\u0159e\u0161en\u00fd \u00fakol ozna\u010dte jako hotov\u00fd.<\/li>\n<li>Hotov\u00e9 \u00fakoly se skr\u00fdvaj\u00ed. Zobraz\u00edte je klikem na tla\u010d\u00edtko &#8222;Zobrazit i&nbsp;hovot\u00e9 \u00fakoly&#8220;.<\/li>\n<\/ol>\n<p><strong>TIP:<\/strong> Nehv\u011bzdi\u010dkujte v\u0161echny \u00fakoly, proto\u017ee by prioritizace ztratila smysl. Ohv\u011bzdi\u010dkujte pouze \u00fakoly, kter\u00e9 se mus\u00ed \u0159e\u0161it okam\u017eit\u011b.<\/p>\n<p><strong>TIP 2:<\/strong> Hotov\u00e9 \u00fakoly, kter\u00e9 po za\u0161krtnut\u00ed zmiz\u00ed m\u016f\u017eete zp\u011btn\u011b vyvolat po kliknut\u00ed na Zobrazit i&nbsp;hotov\u00e9 \u00fakoly.<\/p>\n","protected":false},"author":4,"featured_media":0,"menu_order":0,"template":"","kategorienavodu":[32,33],"class_list":["post-2466","navody","type-navody","status-publish","hentry","kategorienavodu-navody","kategorienavodu-navody-k-obrazovkam"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>N\u00e1vod pro Ak\u010dn\u00ed pl\u00e1n - Marketing Mapy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketingmapy.com\/cs\/collabim\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"N\u00e1vod pro Ak\u010dn\u00ed pl\u00e1n - Marketing Mapy\" \/>\n<meta property=\"og:description\" content=\"C\u00edlem obrazovky Ak\u010dn\u00ed pl\u00e1n je m\u00edt pohromad\u011b \u00fakoly s\u00a0hlavn\u00ed prioritou \u0159e\u0161en\u00ed. To jsou \u00fakoly, kter\u00e9 se maj\u00ed \u0159e\u0161it v\u00a0nejbli\u017e\u0161\u00ed dob\u011b nebo hned. Hlavn\u00ed funkce str\u00e1nky Filtry \u00fakol\u016f Mapy. U\u017eivatel si vybere \u00fakoly pro marketingov\u00fd kan\u00e1l SEO nebo PPC. Oblast. Konkr\u00e9tn\u00ed okruh \u00fakol\u016f (Kl\u00ed\u010dov\u00e1 slova, On-Page, Obsah, \u0158\u00edzen\u00ed, Technick\u00e9 \u0159e\u0161en\u00ed webu\u2026). 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