{"id":531,"date":"2019-01-23T15:17:08","date_gmt":"2019-01-23T14:17:08","guid":{"rendered":"https:\/\/www.marketingmapy.com\/?post_type=mapa&#038;p=531"},"modified":"2025-10-10T13:17:34","modified_gmt":"2025-10-10T11:17:34","slug":"ppc-mapa","status":"publish","type":"mapa","link":"https:\/\/www.marketingmapy.com\/cs\/ppc-mapa\/","title":{"rendered":"Mapa PPC: placen\u00e1 reklama ve vyhled\u00e1va\u010d\u00edch"},"content":{"rendered":"<p class=\"odstavec-citace\">Pot\u0159ebujete se z\u00edskat efektivn\u011b n\u00e1v\u0161t\u011bvnost z&nbsp;vyhled\u00e1va\u010d\u016f? Pot\u0159ebujete vylep\u0161it PPC kampan\u011b? Pak se potk\u00e1te s&nbsp;des\u00edtkami v\u00fdraz\u016f a&nbsp;stovkami \u00fakol\u016f, kter\u00e9 se v&nbsp;PPC map\u011b objevuj\u00ed: Sklik, prokliky, vyhled\u00e1vac\u00ed dotazy a&nbsp;shody kl\u00ed\u010dov\u00fdch slov, kvalita, CPC, m\u011b\u0159en\u00ed, skripty, po\u010dty znak\u016f, obsahov\u00e9 kampan\u011b, pravideln\u00e9 kontroly a&nbsp;nastaven\u00ed KPI, \u0159e\u0161en\u00ed kampan\u00ed, sestav a&nbsp;reklamy a&nbsp;inzer\u00e1ty, PNO, c\u00edlen\u00ed, automatizace, PLA, ko\u0161\u00edk, &#8230;<\/p>\n<h2>Rozm\u011bry PPC mapy<\/h2>\n<ul class=\"sumar-cisel flex-box flex-box-center flex-wrap\">\n<li class=\"child\"><span class=\"big-number modra\">347<\/span><span class=\"nazev\"><big class=\"modra\">ov\u011b\u0159en\u00fdch \u00fakol\u016f<\/big><\/span><\/li>\n<li class=\"child\"><span class=\"big-number modra\">124<\/span><span class=\"nazev\"><big class=\"modra\">\u00fakol\u016f zdarma<\/big><\/span><\/li>\n<li class=\"child\"><span class=\"big-number modra\">23<\/span><span class=\"nazev\"><big class=\"modra\">t\u00e9mat<\/big><\/span><\/li>\n<li class=\"child\"><span class=\"big-number modra\">5 <\/span><span class=\"nazev\"><big class=\"modra\">oblast\u00ed<\/big><\/span><\/li>\n<li class=\"child\"><span class=\"big-number modra\">94<\/span><span class=\"nazev\"><big class=\"modra\">skupin \u00fakol\u016f<\/big><\/span><\/li>\n<li class=\"child\"><span class=\"big-number modra\">7<\/span><span class=\"nazev\"><big class=\"modra\">odborn\u00edk\u016f<\/big><\/span><\/li>\n<li class=\"child\"><span class=\"big-number modra\">182<\/span><span class=\"nazev\"><big class=\"modra\">hodin pr\u00e1ce<\/big><\/span><\/li>\n<\/ul>\n<h2>Cen\u00edk PPC mapy<\/h2>\n<p>N\u00e1stroj je ji\u017e zdarma a&nbsp; <a href=\"https:\/\/tool.marketingmapy.com\/sign-up\">uvid\u00edte v\u0161echny \u00fakoly<\/a>.<\/p>\n<h2>N\u00e1hled mapy: Seznam PPC \u00fakol\u016f<\/h2>\n<div class=\"row\">\n<div class=\"col-sm-6 text-left\">\n<h3>Seznam stovek \u00fakol\u016f na jenom m\u00edst\u011b<\/h3>\n<p>D\u00edky velk\u00e9mu tlaku Google, kter\u00fd t\u00e1hne rozvoj oboru placen\u00e9 online reklamy, se t\u00e9m\u011b\u0159 ka\u017ed\u00fd t\u00fdden p\u0159ed PPC\u010dka\u0159i objevuj\u00ed nov\u00e9 a&nbsp;nov\u00e9 mo\u017enosti \u00fapravy kampan\u00ed. <strong>St\u00edhat tento hektick\u00fd rozvoj je n\u00e1ro\u010dn\u00e9.<\/strong> Nav\u00edc je t\u0159eba se v\u017edy <strong>rozhodnout<\/strong>, kter\u00fd z&nbsp;347 PPC \u00fakol\u016f nyn\u00ed za\u010d\u00edt \u0159e\u0161it. S&nbsp;t\u00edm v\u00e1m pom\u016f\u017ee PPC mapa. Vyberete si ty \u00fakoly, kter\u00e9 jsou pro v\u00e1s nyn\u00ed <strong>relevantn\u00ed<\/strong> &#8211; <em>jsou ve va\u0161i aktu\u00e1ln\u00ed Zralosti projektu a&nbsp;sou\u010dasn\u011b jsou dostate\u010dn\u011b p\u0159\u00ednosn\u00e9 a&nbsp;adekv\u00e1tn\u011b n\u00e1ro\u010dn\u00e9<\/em>.<\/p>\n<\/div>\n<div class=\"col-sm-6\">\n<figure id=\"attachment_659\" aria-describedby=\"caption-attachment-659\" style=\"width: 500px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-659 size-medium\" src=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/01\/ppc-seznam-ukolu-ukol-500x316.png\" alt=\"PPC Seznam \u00fakol\u016f\" width=\"500\" height=\"316\" \/><figcaption id=\"caption-attachment-659\" class=\"wp-caption-text\">PPC Seznam \u00fakol\u016f<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<h2>Panel odborn\u00edk\u016f tvo\u0159\u00edc\u00ed PPC mapu<\/h2>\n<p>PPC mapu p\u0159ipravovalo 7 odborn\u00edk\u016f, kte\u0159\u00ed odpracovali ji\u017e 98 hodin.<\/p>\n<div class=\"row flex-box flex-box-center flex-wrap\"><!-- Sablona vypisu odborniku v shortcode -->\r\n\r\n<div class=\"vypis-odbornici\">\r\n\t<article id=\"post-1130\" class=\"odstavec-dulezite post-1130 odbornik type-odbornik status-publish has-post-thumbnail hentry kategorieodborniku-odbornici kategorieodborniku-ppc\">\r\n\t\t<i class=\"fa fa-quote-left fa-3x fa-pull-left\" aria-hidden=\"true\"><!-- icon --><\/i>\r\n\t\r\n\t\t\r\n\t\t <p>PPC je obor, kter\u00fd se s&nbsp;nads\u00e1zkou m\u011bn\u00ed snad ka\u017edou hodinu a&nbsp;udr\u017eet si v&nbsp;n\u011bm p\u0159ehled je opravdu n\u00e1ro\u010dn\u00e9. D\u00edky Marketingov\u00fdm map\u00e1m, z\u00edsk\u00e1te jasn\u00fd, ucelen\u00fd, aktualizovan\u00fd a&nbsp;p\u0159ehledn\u00fd n\u00e1vod, co s&nbsp;PPC kampan\u011bmi d\u011blat, a&nbsp;to i&nbsp;v&nbsp;p\u0159\u00edpad\u011b, kdy jim \u00fapln\u011b nerozum\u00edte. Pomohou v\u00e1m se zam\u011b\u0159it na spr\u00e1vou aktivitu ve spr\u00e1vn\u00fd \u010das. V\u00edte, co v&nbsp;kampan\u00edch chyb\u00ed, co by bylo pot\u0159eba je\u0161t\u011b ud\u011blat a&nbsp;nastavit a&nbsp;zda to pro v\u00e1s zrovna d\u00e1v\u00e1 smysl.<\/p>\n\r\n\t\t \r\n\t\t\r\n\t\t<div class=\"clearfix\"><\/div>\r\n\t\t<div class=\"bio\">\r\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"133\" src=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/02\/veronika-brindzova.png\" class=\"img-responsive img-circle pull-left wp-post-image\" alt=\"\" srcset=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/02\/veronika-brindzova.png 576w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/02\/veronika-brindzova-270x300.png 270w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/02\/veronika-brindzova-450x500.png 450w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/>\t\t\t<div class=\"entry-title\"><strong>Veronika Brindzov\u00e1<\/strong><\/div>\r\n\t\t\t<p class=\"pozice\">Seniorn\u00ed PPC\u010dka\u0159ka a Google Tren\u00e9rka <a href=\"https:\/\/www.veronikabrindzova.cz\/\">Veronikabrindzova.cz<\/a>\r\n\r\n<hr \/>\r\n\r\n<div class=\"odkazy\">\r\n<div class=\"odkazy\"><a href=\"https:\/\/www.marketingmapy.com\/cs\/ppc-mapa\/\">PPC mapa<\/a><\/div>\r\n<\/div><\/p>  \r\n\t\t<\/div>\r\n\t<\/article>\r\n\t<\/div>\r\n\r\n <!-- Sablona vypisu odborniku v shortcode -->\r\n\r\n<div class=\"vypis-odbornici\">\r\n\t<article id=\"post-1537\" class=\"odstavec-dulezite post-1537 odbornik type-odbornik status-publish has-post-thumbnail hentry kategorieodborniku-odbornici kategorieodborniku-ppc\">\r\n\t\t<i class=\"fa fa-quote-left fa-3x fa-pull-left\" aria-hidden=\"true\"><!-- icon --><\/i>\r\n\t\r\n\t\t\r\n\t\t <p>Marketingov\u00e9 mapy mi pom\u00e1haj\u00ed s&nbsp;\u0159\u00edzen\u00edm t\u00fdm\u016f &#8211; urychluj\u00ed orientaci, \u0161et\u0159\u00ed \u010das a&nbsp;pom\u00e1haj\u00ed zam\u011b\u0159ovat pozornost na slab\u00e1 m\u00edsta. Nav\u00edc je to skv\u011bl\u00fd studijn\u00ed materi\u00e1l pro juniorn\u011bj\u0161\u00ed kolegy.<br \/>\nD\u00edky!<\/p>\n\r\n\t\t \r\n\t\t\r\n\t\t<div class=\"clearfix\"><\/div>\r\n\t\t<div class=\"bio\">\r\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/05\/lukas-pitra.jpeg\" class=\"img-responsive img-circle pull-left wp-post-image\" alt=\"\" srcset=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/05\/lukas-pitra.jpeg 408w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/05\/lukas-pitra-300x300.jpeg 300w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/>\t\t\t<div class=\"entry-title\"><strong>Luk\u00e1\u0161 P\u00edtra<\/strong><\/div>\r\n\t\t\t<p class=\"pozice\">Ecommerce konzultant <a href=\"http:\/\/www.lukaspitra.cz\/\">LukasPitra.cz<\/a>\r\n\r\n<hr \/>\r\n\r\n<div class=\"odkazy\">\r\n<div class=\"odkazy\"><a href=\"https:\/\/www.marketingmapy.com\/cs\/ppc-mapa\/\">PPC mapa<\/a><\/div>\r\n<\/div><\/p>  \r\n\t\t<\/div>\r\n\t<\/article>\r\n\t<\/div>\r\n\r\n <!-- Sablona vypisu odborniku v shortcode -->\r\n\r\n<div class=\"vypis-odbornici\">\r\n\t<article id=\"post-743\" class=\"odstavec-dulezite post-743 odbornik type-odbornik status-publish has-post-thumbnail hentry kategorieodborniku-odbornici kategorieodborniku-ppc\">\r\n\t\t<i class=\"fa fa-quote-left fa-3x fa-pull-left\" aria-hidden=\"true\"><!-- icon --><\/i>\r\n\t\r\n\t\t\r\n\t\t<p class=\"tecky\">......................................................................<\/p>\r\n\r\n\t\t   \r\n\t\t\r\n\t\t<div class=\"clearfix\"><\/div>\r\n\t\t<div class=\"bio\">\r\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/01\/jakub-kasparu-2.jpg\" class=\"img-responsive img-circle pull-left wp-post-image\" alt=\"jakub-kasparu\" \/>\t\t\t<div class=\"entry-title\"><strong>Jakub Ka\u0161par\u016f<\/strong><\/div>\r\n\t\t\t<p class=\"pozice\">Spolumajitel PPC agentury <a href=\"https:\/\/www.lynt.cz\">Lynt<\/a>\r\n<hr \/>\r\n<div class=\"odkazy\"><a href=\"https:\/\/www.marketingmapy.com\/cs\/ppc-mapa\/\">PPC mapa<\/a><\/div>\r\n<\/p>  \r\n\t\t<\/div>\r\n\t<\/article>\r\n\t<\/div>\r\n\r\n <!-- Sablona vypisu odborniku v shortcode -->\r\n\r\n<div class=\"vypis-odbornici\">\r\n\t<article id=\"post-1356\" class=\"odstavec-dulezite post-1356 odbornik type-odbornik status-publish has-post-thumbnail hentry kategorieodborniku-odbornici kategorieodborniku-ppc\">\r\n\t\t<i class=\"fa fa-quote-left fa-3x fa-pull-left\" aria-hidden=\"true\"><!-- icon --><\/i>\r\n\t\r\n\t\t\r\n\t\t <p>Jsem velk\u00fd fanou\u0161ek pr\u00e1ce s&nbsp;checklisty a&nbsp;Marketingov\u00e1 PPC mapa pom\u00e1h\u00e1 nejen neopom\u00edjet d\u016fle\u017eit\u00e9 kroky p\u0159i tvorb\u011b, p\u0159eb\u00edr\u00e1n\u00ed, spr\u00e1v\u011b a&nbsp;\u0159\u00edzen\u00ed PPC kampan\u00ed, ale tak\u00e9 v\u016fbec si uv\u011bdomit, co v\u0161e (a&nbsp;v&nbsp;jak\u00e9 souslednosti) je pot\u0159eba ud\u011blat.<\/p>\n\r\n\t\t \r\n\t\t\r\n\t\t<div class=\"clearfix\"><\/div>\r\n\t\t<div class=\"bio\">\r\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"114\" src=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/03\/petra-vetrovska-e1552998200801.jpg\" class=\"img-responsive img-circle pull-left wp-post-image\" alt=\"\" srcset=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/03\/petra-vetrovska-e1552998200801.jpg 486w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/03\/petra-vetrovska-e1552998200801-300x284.jpg 300w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/>\t\t\t<div class=\"entry-title\"><strong>Petra V\u011btrovsk\u00e1<\/strong><\/div>\r\n\t\t\t<p class=\"pozice\">\u010cesk\u00e1 PPC specialistka, p\u00ed\u0161\u00edc\u00ed Klika\u0159ova pr\u016fvodce: <a href=\"https:\/\/www.zaklik.cz\/\">Zaklik.cz<\/a>\r\n\r\n<hr \/>\r\n\r\n<div class=\"odkazy\">\r\n<div class=\"odkazy\"><a href=\"https:\/\/www.marketingmapy.com\/cs\/ppc-mapa\/\">PPC mapa<\/a><\/div>\r\n<\/div><\/p>  \r\n\t\t<\/div>\r\n\t<\/article>\r\n\t<\/div>\r\n\r\n <!-- Sablona vypisu odborniku v shortcode -->\r\n\r\n<div class=\"vypis-odbornici\">\r\n\t<article id=\"post-734\" class=\"odstavec-dulezite post-734 odbornik type-odbornik status-publish has-post-thumbnail hentry kategorieodborniku-odbornici kategorieodborniku-ppc kategorieodborniku-seo\">\r\n\t\t<i class=\"fa fa-quote-left fa-3x fa-pull-left\" aria-hidden=\"true\"><!-- icon --><\/i>\r\n\t\r\n\t\t\r\n\t\t <div>R\u00e1d jsem pomohl sv\u00fdmi zku\u0161enostmi k&nbsp;vypilov\u00e1n\u00ed tak komplexn\u00edho a&nbsp;kvalitn\u00edho n\u00e1stroje. T\u011b\u0161\u00edm se na jeho dal\u0161\u00ed rozvoj a&nbsp;na spokojen\u00e9 u\u017eivatele, kter\u00fdm poroste jejich online podnik\u00e1n\u00ed.<\/div>\n\r\n\t\t \r\n\t\t\r\n\t\t<div class=\"clearfix\"><\/div>\r\n\t\t<div class=\"bio\">\r\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/01\/karel-hladis-1-e1552302197189.png\" class=\"img-responsive img-circle pull-left wp-post-image\" alt=\"\" \/>\t\t\t<div class=\"entry-title\"><strong>Karel Hladi\u0161<\/strong><\/div>\r\n\t\t\t<p class=\"pozice\">Vedouc\u00ed marketingov\u00e9ho t\u00fdmu\u00a0<a href=\"https:\/\/www.inizio.cz\">Inizio<\/a>\r\n\r\n<hr \/>\r\n\r\n<div class=\"odkazy\"><a href=\"https:\/\/www.marketingmapy.com\/cs\/seo-mapa\/\">SEO mapa<\/a><a href=\"https:\/\/www.marketingmapy.com\/cs\/ppc-mapa\/\">PPC mapa<\/a><\/div><\/p>  \r\n\t\t<\/div>\r\n\t<\/article>\r\n\t<\/div>\r\n\r\n <!-- Sablona vypisu odborniku v shortcode -->\r\n\r\n<div class=\"vypis-odbornici\">\r\n\t<article id=\"post-1097\" class=\"odstavec-dulezite post-1097 odbornik type-odbornik status-publish has-post-thumbnail hentry kategorieodborniku-odbornici kategorieodborniku-ppc\">\r\n\t\t<i class=\"fa fa-quote-left fa-3x fa-pull-left\" aria-hidden=\"true\"><!-- icon --><\/i>\r\n\t\r\n\t\t\r\n\t\t <p>R\u00e1d jsem spolupracoval na tomto jedine\u010dn\u00e9m projektu, na datab\u00e1zi znalost\u00ed, kter\u00e1 v\u00e1m uk\u00e1\u017ee, co m\u00e1te ud\u011blat. Pom\u00e1h\u00e1 v\u00e1m odpov\u011bd\u011bt jestli m\u00e1 \u00fakol pro dan\u00fd projekt smysl a&nbsp;KDY ho zav\u00e9st. Marketingov\u00e9 mapy jsou p\u0159esn\u011b to, co tu chyb\u011blo.<\/p>\n\r\n\t\t \r\n\t\t\r\n\t\t<div class=\"clearfix\"><\/div>\r\n\t\t<div class=\"bio\">\r\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/02\/lukas.jpg\" class=\"img-responsive img-circle pull-left wp-post-image\" alt=\"\" \/>\t\t\t<div class=\"entry-title\"><strong>Luk\u00e1\u0161 Kolovrat<\/strong><\/div>\r\n\t\t\t<p class=\"pozice\">Seniorn\u00ed PPC konzultant ve\u00a0<a href=\"https:\/\/www.webprezent.cz\/nas-tym\/lukas-kolovrat-ppc-specialista\/\">WebPrezent.cz<\/a>\r\n\r\n<hr \/>\r\n\r\n<div class=\"odkazy\">\r\n<div class=\"odkazy\"><a href=\"https:\/\/www.marketingmapy.com\/cs\/ppc-mapa\/\">PPC mapa<\/a><\/div>\r\n<\/div><\/p>  \r\n\t\t<\/div>\r\n\t<\/article>\r\n\t<\/div>\r\n\r\n <!-- Sablona vypisu odborniku v shortcode -->\r\n\r\n<div class=\"vypis-odbornici\">\r\n\t<article id=\"post-830\" class=\"odstavec-dulezite post-830 odbornik type-odbornik status-publish has-post-thumbnail hentry kategorieodborniku-odbornici kategorieodborniku-ppc\">\r\n\t\t<i class=\"fa fa-quote-left fa-3x fa-pull-left\" aria-hidden=\"true\"><!-- icon --><\/i>\r\n\t\r\n\t\t\r\n\t\t <p>Ucelen\u00fd a&nbsp;hlavne aktualizovan\u00fd preh\u013ead v\u0161etk\u00e9ho, \u010do by malo by\u0165 aplikovan\u00e9 v&nbsp;PPC kampaniach pre ich \u010do najlep\u0161\u00ed v\u00fdkon. V\u010faka tomu pri optimaliz\u00e1cii nezabudnete zapracova\u0165 nie\u010do podstatn\u00e9. R\u00e1d som pomohol so svojimi sk\u00fasenos\u0165ami.<\/p>\n\r\n\t\t \r\n\t\t\r\n\t\t<div class=\"clearfix\"><\/div>\r\n\t\t<div class=\"bio\">\r\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/01\/martin-zeman-1.jpg\" class=\"img-responsive img-circle pull-left wp-post-image\" alt=\"\" srcset=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/01\/martin-zeman-1.jpg 400w, https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/01\/martin-zeman-1-300x300.jpg 300w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/>\t\t\t<div class=\"entry-title\"><strong>Martin Zeman<\/strong><\/div>\r\n\t\t\t<p class=\"pozice\">Seniorn\u00ed PPC konzultant na voln\u00e9 noze <a href=\"https:\/\/martinzeman.eu\/\">MartinZeman.eu<\/a>\r\n\r\n<hr \/>\r\n\r\n<div class=\"odkazy\">\r\n<div class=\"odkazy\"><a href=\"https:\/\/www.marketingmapy.com\/cs\/ppc-mapa\/\">PPC mapa<\/a><\/div>\r\n<\/div><\/p>  \r\n\t\t<\/div>\r\n\t<\/article>\r\n\t<\/div>\r\n\r\n <\/div>\n<p><!--\n\n\n<h2>N\u00e1hled mapy: Obecn\u00e1 PPC mapa<\/h2>\n\n\nN\u00e1hled\n\n\n<h2>Reference z\u00e1kazn\u00edk\u016f<\/h2>\n\n\n\n\n<div class=\"row\">\n\n\n<div class=\"col-sm-4\">\n\n\n<div class=\"odstavec-citace\">\n\n<img loading=\"lazy\" decoding=\"async\" class=\"img-responsive center-block size-full wp-image-508\" src=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/01\/default-img-150.jpg\" alt=\"default-img-150\" width=\"150\" height=\"150\" \/>\n\nLorem ipsum dolor sit amet consectetuer sem enim condimentum Curabitur sed. Justo In Morbi leo libero non Suspendisse pharetra diam vel massa.\n\n<\/div>\n\n\n<\/div>\n\n\nCena: [metaboxy field=cena]\nOblasti: [metaboxy field=oblasti]\nT\u00e9mata: [metaboxy field=temata]\nSeznamy \u00fakol\u016f: [metaboxy field=seznamyukolu]\n\u00dakoly: [metaboxy field=ukoly]\n\n--><\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":2,"template":"","kategoriemap":[19],"class_list":["post-531","mapa","type-mapa","status-publish","hentry","kategoriemap-mapy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mapa PPC: placen\u00e1 reklama ve vyhled\u00e1va\u010d\u00edch - Marketing Mapy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketingmapy.com\/cs\/ppc-mapa\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mapa PPC: placen\u00e1 reklama ve vyhled\u00e1va\u010d\u00edch - Marketing Mapy\" \/>\n<meta property=\"og:description\" content=\"Pot\u0159ebujete se z\u00edskat efektivn\u011b n\u00e1v\u0161t\u011bvnost z&nbsp;vyhled\u00e1va\u010d\u016f? Pot\u0159ebujete vylep\u0161it PPC kampan\u011b? Pak se potk\u00e1te s&nbsp;des\u00edtkami v\u00fdraz\u016f a&nbsp;stovkami \u00fakol\u016f, kter\u00e9 se v&nbsp;PPC map\u011b objevuj\u00ed: Sklik, prokliky, vyhled\u00e1vac\u00ed dotazy a&nbsp;shody kl\u00ed\u010dov\u00fdch slov, kvalita, CPC, m\u011b\u0159en\u00ed, skripty, po\u010dty znak\u016f, obsahov\u00e9 kampan\u011b, pravideln\u00e9 kontroly a&nbsp;nastaven\u00ed KPI, \u0159e\u0161en\u00ed kampan\u00ed, sestav a&nbsp;reklamy a&nbsp;inzer\u00e1ty, PNO, c\u00edlen\u00ed, automatizace, PLA, ko\u0161\u00edk, &#8230; Rozm\u011bry PPC mapy &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketingmapy.com\/cs\/ppc-mapa\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Mapy\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-10T11:17:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/01\/ppc-seznam-ukolu-ukol-e1548590097721.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1084\" \/>\n\t<meta property=\"og:image:height\" content=\"694\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/ppc-mapa\\\/\",\"url\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/ppc-mapa\\\/\",\"name\":\"Mapa PPC: placen\u00e1 reklama ve vyhled\u00e1va\u010d\u00edch - Marketing Mapy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/ppc-mapa\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/ppc-mapa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.marketingmapy.com\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/ppc-seznam-ukolu-ukol-500x316.png\",\"datePublished\":\"2019-01-23T14:17:08+00:00\",\"dateModified\":\"2025-10-10T11:17:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/ppc-mapa\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/ppc-mapa\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/ppc-mapa\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.marketingmapy.com\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/ppc-seznam-ukolu-ukol-500x316.png\",\"contentUrl\":\"https:\\\/\\\/www.marketingmapy.com\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/ppc-seznam-ukolu-ukol-500x316.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/ppc-mapa\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u00davod\",\"item\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mapy\",\"item\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/mapy\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Mapa PPC: placen\u00e1 reklama ve vyhled\u00e1va\u010d\u00edch\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/\",\"name\":\"Marketing Mapy\",\"description\":\"N\u00e1stroj pro \u0159\u00edzen\u00ed marketingov\u00fdch projekt\u016f nejen v digit\u00e1ln\u00ed agentu\u0159e\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketingmapy.com\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mapa PPC: placen\u00e1 reklama ve vyhled\u00e1va\u010d\u00edch - Marketing Mapy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketingmapy.com\/cs\/ppc-mapa\/","og_locale":"cs_CZ","og_type":"article","og_title":"Mapa PPC: placen\u00e1 reklama ve vyhled\u00e1va\u010d\u00edch - Marketing Mapy","og_description":"Pot\u0159ebujete se z\u00edskat efektivn\u011b n\u00e1v\u0161t\u011bvnost z&nbsp;vyhled\u00e1va\u010d\u016f? Pot\u0159ebujete vylep\u0161it PPC kampan\u011b? Pak se potk\u00e1te s&nbsp;des\u00edtkami v\u00fdraz\u016f a&nbsp;stovkami \u00fakol\u016f, kter\u00e9 se v&nbsp;PPC map\u011b objevuj\u00ed: Sklik, prokliky, vyhled\u00e1vac\u00ed dotazy a&nbsp;shody kl\u00ed\u010dov\u00fdch slov, kvalita, CPC, m\u011b\u0159en\u00ed, skripty, po\u010dty znak\u016f, obsahov\u00e9 kampan\u011b, pravideln\u00e9 kontroly a&nbsp;nastaven\u00ed KPI, \u0159e\u0161en\u00ed kampan\u00ed, sestav a&nbsp;reklamy a&nbsp;inzer\u00e1ty, PNO, c\u00edlen\u00ed, automatizace, PLA, ko\u0161\u00edk, &#8230; Rozm\u011bry PPC mapy &hellip;","og_url":"https:\/\/www.marketingmapy.com\/cs\/ppc-mapa\/","og_site_name":"Marketing Mapy","article_modified_time":"2025-10-10T11:17:34+00:00","og_image":[{"width":1084,"height":694,"url":"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/01\/ppc-seznam-ukolu-ukol-e1548590097721.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Odhadovan\u00e1 doba \u010dten\u00ed":"2 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.marketingmapy.com\/cs\/ppc-mapa\/","url":"https:\/\/www.marketingmapy.com\/cs\/ppc-mapa\/","name":"Mapa PPC: placen\u00e1 reklama ve vyhled\u00e1va\u010d\u00edch - Marketing Mapy","isPartOf":{"@id":"https:\/\/www.marketingmapy.com\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marketingmapy.com\/cs\/ppc-mapa\/#primaryimage"},"image":{"@id":"https:\/\/www.marketingmapy.com\/cs\/ppc-mapa\/#primaryimage"},"thumbnailUrl":"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/01\/ppc-seznam-ukolu-ukol-500x316.png","datePublished":"2019-01-23T14:17:08+00:00","dateModified":"2025-10-10T11:17:34+00:00","breadcrumb":{"@id":"https:\/\/www.marketingmapy.com\/cs\/ppc-mapa\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketingmapy.com\/cs\/ppc-mapa\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/www.marketingmapy.com\/cs\/ppc-mapa\/#primaryimage","url":"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/01\/ppc-seznam-ukolu-ukol-500x316.png","contentUrl":"https:\/\/www.marketingmapy.com\/wp-content\/uploads\/2019\/01\/ppc-seznam-ukolu-ukol-500x316.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketingmapy.com\/cs\/ppc-mapa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u00davod","item":"https:\/\/www.marketingmapy.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Mapy","item":"https:\/\/www.marketingmapy.com\/cs\/mapy\/"},{"@type":"ListItem","position":3,"name":"Mapa PPC: placen\u00e1 reklama ve vyhled\u00e1va\u010d\u00edch"}]},{"@type":"WebSite","@id":"https:\/\/www.marketingmapy.com\/cs\/#website","url":"https:\/\/www.marketingmapy.com\/cs\/","name":"Marketing Mapy","description":"N\u00e1stroj pro \u0159\u00edzen\u00ed marketingov\u00fdch projekt\u016f nejen v digit\u00e1ln\u00ed agentu\u0159e","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketingmapy.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"}]}},"_links":{"self":[{"href":"https:\/\/www.marketingmapy.com\/cs\/wp-json\/wp\/v2\/mapa\/531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketingmapy.com\/cs\/wp-json\/wp\/v2\/mapa"}],"about":[{"href":"https:\/\/www.marketingmapy.com\/cs\/wp-json\/wp\/v2\/types\/mapa"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingmapy.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":39,"href":"https:\/\/www.marketingmapy.com\/cs\/wp-json\/wp\/v2\/mapa\/531\/revisions"}],"predecessor-version":[{"id":18097,"href":"https:\/\/www.marketingmapy.com\/cs\/wp-json\/wp\/v2\/mapa\/531\/revisions\/18097"}],"wp:attachment":[{"href":"https:\/\/www.marketingmapy.com\/cs\/wp-json\/wp\/v2\/media?parent=531"}],"wp:term":[{"taxonomy":"kategoriemap","embeddable":true,"href":"https:\/\/www.marketingmapy.com\/cs\/wp-json\/wp\/v2\/kategoriemap?post=531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}